Leveraging Online Marketing Strategies To Grow Your Business
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Leveraging Online Marketing Strategies To Grow Your Business
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This is a presentation that I put together for the Utah chapter of the National Association of Womens Business Owners that covers site optimization, content creation, and social promotion.
Transcript of Leveraging Online Marketing Strategies To Grow Your Business
Leveraging Online Marketing Strategies To Grow Your Business
About Us
• Founded in 2003 – Web Targeted– Dave Bascom
• Rebranded in 2007 – SEO.com– Mike Mann
• Enterprise Clients– Dell, Hotels.com, Etc.
• SMB Clients– Local mom & pop shop
#NAWBO
Site Optimization
Whole Site Optimization
• Every page needs to be unique and tied to a specific keyword theme
• Silo your content
#NAWBO
Keyword Themes
• Keyword Research
#NAWBO
Keyword Themes
• Keyword Grouping
#NAWBO
SEO CompanySEO CompaniesBest SEO CompanySEO Services Company
Keyword Themes
• Mapping
#NAWBO
SEO CompanySEO CompaniesBest SEO CompanySEO Services Company
http://www.URL.com/SEO-Company/
Title Tag Optimization
• 65-70 Characters• Use Most Important Keyword• Write Naturally
#NAWBO
Meta Description Optimization
• 160-175 Characters• Include Most Important Keyword• Write Naturally• Include Call To Action
#NAWBO
Content Optimization
• Sufficient Content For Every Page– 250-400 words per page
• Optimized around keyword themes
#NAWBO
Content Creation
The Goal
#NAWBO
To create content that attracts both promoters and customers that are ready to buy from you.
We can accomplish this through regular blogging!
Why You Should Blog
#NAWBO
Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
“Companies that blog have far better marketing results… The average company that blogs has 55% more traffic”
Content Development Process
• Buyer Persona Development• Topic Brainstorming• Post Creation & Optimization
– Properly structuring content• Social Promotion
#NAWBO
Buyer Persona Development
• Defining who your customer is and what they are interested in– Understanding customer
demographics– Understanding customer
psychographics
#NAWBO
Image source: hubspot.com
Brainstorming Topics
#NAWBO
Related Keywords
#NAWBO
Post Optimization
• Main keyword in post title• Sprinkle related keywords throughout content
#NAWBO
Structuring Posts
#NAWBO
Use headings to break up content
Structuring Posts
#NAWBO
Use bulleted lists to break up content
Structuring Posts
#NAWBO
Source: http://mashable.com/2011/09/12/website-usability-tips/
Help users scan content quickly by…
Structuring Posts
#NAWBO
Images & videos
Structuring Posts
#NAWBO
Social sharing buttons
Structuring Posts
#NAWBO
Include call(s) to action
Spread Content via Social Media
Three Components of Social Media
• Authenticity• Audience• Tight relationships
#NAWBO
Where Are Your Customers?
#NAWBO
Where Are Your Customers?
#NAWBO
Not Authentic
#NAWBO
WRONG!!!
Authentic
#NAWBO
RIGHT!!!
Audience
• # of Connections Means NOTHING!• How Do Connections Engage With Us?
#NAWBO
Relationships
• Promotion Outreach• “You scratch my back, I’ll scratch yours”
#NAWBO
Conclusion
• Site Optimization– Whole Site SEO– Title Tags, Meta Descriptions, Content
• Content Creation– Buyer Personas, Topic Brainstorming, Creation &
Optimization• Social Promotion
#NAWBO
Questions?
Thanks!!!
#NAWBO
Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03
