Leveraging Member Data: Auto Loans€¦ · Increase auto loans in first and second quarters by 6%...
Transcript of Leveraging Member Data: Auto Loans€¦ · Increase auto loans in first and second quarters by 6%...
Target Marketing Creative Concepts Leveraging Member Data: Auto Loans
R AT E S A S L O W A S 1 . 9 % A P R N O PAY M E N T S F O R 9 0 DAY S
LOW LOW
AUTO LOAN RATES
HAVE INCREASED
TRAFFIC
Direct Marketing Services
can customize one of these campaigns
or create a new one just for you!
LOGO
HERE
UNCOVER A REAL
“CHILL” AUTO LOAN
CHRISTOPHER
you want a GREAT, LOW Auto Loan!
GUESS WHAT?
We’re gonna GIVE YOU ONE!
you want a GREAT, LOW Auto Loan!
GUESS WHAT?
We’re gonna GIVE YOU ONE!
Christopher,you want a
GREAT, LOW Auto Loan!
GUESS WHAT?
We’re gonna GIVE YOU ONE!
LOGO HERE
auto loans:
Business objective Increase auto loans in first and second quarters by 6% over last year Recapture existing maturing member loans
Target Members with existing auto loans maturing in less than 6 months who were delinquent less than 3 times during the past year
Cross Media Tools Personalized postcard or letter with coupon, designated loan officer to contact member; follow up with email; lobby signage and web banners
Message • You’re a valued member - think about us for your next loan
• Three easy ways to apply: call, click, or come in!
• As low as 1.99% APR, 12–60 months
Offer No payments for 90 days
Tracking Traceable 800#, unique URL and email analytics
new auto loans
LOGO
HERE
UNCOVER A REAL
“CHILL” AUTO LOAN
CHRISTOPHER
auto loan: recapture
Business objective Increase loan product penetration of loan products per member
Target Members who finance with another institution Members with another loan other than auto
Cross Media Tools Targeted postcard with coupon; MSR follow up; follow up with second postcard; newsletter
Message • Best time to refinance a loan or get a loan
• 2.50% APR - limited time only • Savings example ($xx/mo or $xxxx/yr)
Offer 60-day great rate (.20 basis points below best rate)
Tracking Traceable 800#, unique URL and email tracking
auto loan recapture
LOW LOW
AUTO LOAN RATES
HAVE INCREASED
TRAFFIC
auto loan: refinance
Business objective Increase loan volume during campaign by 5% over Fall 2013
Target New membership within 24 months, ages 18–40
Cross Media Tools Postcard 2-part series; lobby signage; web banners; campaign landing page
Message • Never been a better time to buy a car
• Get pre-approved in just hours (same day)
• Personalized loan officer message
• As low as 2.99% APR
Offer Best rate—lowest in two years
Tracking URL of landing page, personalized rep, (MSR or lending officer contact information)
auto loan refinance
R AT E S A S L O W A S 1 . 9 % A P R N O PAY M E N T S F O R 9 0 DAY S
auto loan: new member prospects
Business objective Increase loan volume between $300,000–$400,000 for third and fourth quarters
Target Prospecting new members list in 5 mile radius of branch, using demographic profiles of household income of $30K or more, ages 18-44
Cross Media Tools Targeted postcard with geo-mapping of branch location; click through to complete loan application online, mobile, or in a branch; and statement insert
Message • Save on your loan payment by becoming a new member; easy to join
• Used car loans as low as 3.25% APR, 12–60 months, flexible rates and terms
Offer • Best rate of the season • Let us beat your current rate or get $100 cash
Tracking Traceable URL of microsite and traceable 800#
new auto loans
you want a GREAT, LOW Auto Loan!
GUESS WHAT?
We’re gonna GIVE YOU ONE!
you want a GREAT, LOW Auto Loan!
GUESS WHAT?
We’re gonna GIVE YOU ONE!
Christopher,you want a
GREAT, LOW Auto Loan!
GUESS WHAT?
We’re gonna GIVE YOU ONE!
LOGO HERE
For more information
Contact usDirect Marketing Services1-800-341-0180, ext. 805 1-800-442 6715 in Maine [email protected]
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