Leveraging Local PresenceCCA March 2015

Who We Are

Our Audiences

Well-Rounded PR Program

• Press releases + Advertorials

• Community Awareness Campaigns

• Sponsorships + Events

Press releases with great photos…

Photos are essential to storytelling and good placement!

Advertorial Series

• Educate • Promote

• 100% Control of the message

Customer Care Department: Local Heroes

Community Awareness Campaigns

High School Basketball Halftime Shows

Sponsorships—infused with CREATIVITY

Summer Concert Series at The Lion’s Den

Fun Bus Bar Crawl on St. Paddy’s Day

BINGO & CORNHOLE Leagues at popular local hangouts

Scholarship Challenge

Events: Boots on the ground

Events: Boots on the ground

Tips for Leveraging Local Presence

• Capture GREAT photos of your brand at local events for press and social media

• Meet with directors from local charities and chambers to brainstorm “fresh ideas” for community events & fundraisers

• Infuse Sponsorships + Events with creativity, color, and interactive fun