Leveraging linked by John Torrance-Nesbitt&Shan Rizvi
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Transcript of Leveraging linked by John Torrance-Nesbitt&Shan Rizvi
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Leverage Your LinkedIn Page: Recommending A StrategyJohn Torrance-Nesbitt, MBA and Shan Rizvi
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• Put company tag line after company name – it is important to briefly explain what you do, making a good first impression
• Add a list of company specialties (relevant keywords)
• Add a blog or feed URL
• Add the Twitter handle for the company or a relevant employee
• Add a logo graphic
Leverage Your Company’s LinkedIn Page
Thirty-six million people visit LinkedIn every month
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• References to community/volunteer involvement in organization by employees.
• Images of the facility, factory, assembly line, smiling clients, students and interns working, and diverse groups of employees.
Refer To Your Employees And Their Lives
Leverage your company’s LinkedIn page
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• Separate page for each product/service including:
• A brief description
• An image
• List of features/differentiators
• URL link
Refer To And Describe Your Products
Leverage your company’s LinkedIn page
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• If you have a promotion running, you need a description and URL to advertise it with.
• If you have a YouTube video related to it, add that too.
Push Your Promotions
Leverage your company’s LinkedIn page
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• Ensure that key employees (or all, if your company is small) have optimized their profiles. As many as possible should have their profiles up-to-date, showing their current employer (you) and an appropriate job description.
• For smaller businesses, executives, or owners, make the LinkedIn page “sell” the company and its services.
Optimize Employee Profiles
Leverage your company’s LinkedIn page
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• Employee testimonials
• Alumni section
Testimonials and Alumni
Leverage your company’s LinkedIn page
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• Section called: Top 10 Reasons to Work For You
• Section including such benefits as Medical, Dental, Vision, 401k, etc.
• Highlight your diversity statement
• Create a YouTube video and embed it
More Uses…
Leverage your company’s LinkedIn page
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• Enable followers to receive updates and insights about job opportunities, company news, employee moves, and more.
• Allow followers to subscribe to e-mail alerts about jobs and news e.g. Google’s LinkedIn page has a feature called “Google in the news”
• More followers -> More visibility and exposure for your company throughout the social network.
Take Your Page Out Of Isolation
Leverage your company’s LinkedIn page
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• More followers -> More visibility and exposure for your company throughout the social network.
• Building followers is not a one-time process.
• Whether your business is big or small, continuously work on gathering relevant followers.
Increase Your Visibility
Leverage your company’s LinkedIn page
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• Enable the page for status updates.
• Permit relevant employees within the organization to moderate/manage the LinkedIn page; do the same for status updates.
• Whether your business is big or small, continuously work on gathering relevant followers.
Maintenance
Leverage your company’s LinkedIn page
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Another hurdle jumped