Leveraging Digital Platforms for Home and Design by Elizabeth Brown, Christopher Kennedy, and Drew...
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Transcript of Leveraging Digital Platforms for Home and Design by Elizabeth Brown, Christopher Kennedy, and Drew...
[QUOTES TO CYLE THROUGH PRE-PRESENTATION]
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What I love about Viyet is the fact that it takes more upscale and luxurious products for the home and offers them to the public. It is designer furniture at its best, with the highest of quality and integrity. It’s not geared towards a DIY customer; this is really for the style-savvy end user with a discerning eye. ”
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Michael Berman
It’s great to see new sites come up with a different point of view. I like that Viyet has a very specific point of view and goes for a high-end collection from sought-after vendors and designers.
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Joe Lucas
For years, many of my clients have put their unused items into storage with fees that ultimately exceeded the cost of the goods.
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Viyet definitely fills a real need in the marketplace.Gary McBourne
The issue of what to do with rooms full of client’s old furniture has been given a solution. Clients no longer have to take a loss when redesigning; by selling with Viyet
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with Viyet they recoup some expense.Burnham Design
VIYET ISA COMPLETE MARKETPLACE SOLUTION FOR BUYING & SELLING BRANDED HOME GOODS
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the new influencersFurniture sites that cross over between commerce and inspiration
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GOOD DESIGN NEVER DIESWE BELIEVE
People should feel good about investing in quality design.
One person’s old is another’s new.
Great pieces deserve a second (or third) home.
CHOOSING THE RIGHT PLATFORM
How much help do I need?
What are my price expectations?
What’s my preferred level of marketing support?
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• Professional photography, product details, pricing, and copywriting
• Best-in-class customer service
• Pick-up & delivery included and off-site storage available
• Shipping & logistics coordination
THE VIYET CURATORS:are top notch, from auction houses and ready to do all the work.
FIND YOUR TRIBE
ANTIQUE FAIR? FLEA MARKET? FINE HOME OR SHOWROOM
VIYET’S TOP SELLING BRANDS
FEATURED DESIGNERS
2Michaels Alan TanksleyAllison HennessyAntonino BuzzettaAshley DarrylBella ManciniBarclay ButeraBrian Patrick FlynnBunny WilliamsBurnham DesignChristopher KennedyDISC InteriorsDrew McGukinFoley & CoxGary McBournieGideon MendelsonGuillaume GentetHarry HeissmannJ+GJan ShowersJay JeffersJenny WolfJoan EngerJoe LucasJohn EasonKapito MillerKen Gemes
+ more
Kendall WilkinsonMaine DesignMarks & FrantzMegan WintersMichael BermanMichael S. SmithMichael TavanoMichelle NussbaumerMolly LuetkemeyerNatalie KraiemNicole GibbonsNina FreudenbergerPatrick J. HamiltonRachel LaxerRachel SchwartzRhobin DelaCruzRinfret GroupRivers SpencerRon MarvinRoss CassidySam AllenScott SandersTim CampbellTrip HaenischVillalobos DesioWendy HaworthYoung Huh
Bunny Williams
MichaelBerman
Michael S. Smith Jan
Showers
VIYET DESIGNER CURATED SALES
BUILDYOUR BRAND
● Increase brand awareness- we already built the national audience!
● Establish credibility and trust
● Connect with your audience
● Find new leads
● Make some extra revenue along the way
● Enhance your digital presence and be part of the digital conversation - LINKS!
Reasons to use sites like Viyet to grow your business:
*Influencers advocating your business are 70% more likely to be considered credible by others, and can drive 3-10x more actions than your own marketing effort*
BUILD YOUR BRAND:Instagram
What we’ve learned:• Simple composition• When in doubt go blue• Art attracts the eye
What we’ve learned:Use beautiful glossy images
BUILD YOUR BRAND:Blog
What we’ve learned:Leverage lists and ranks
BUILD YOUR BRAND:Blog
What we’ve learned:When choosing who to profile go for names that are relevant or are up and coming.
BUILD YOUR BRAND:Blog
BUILD YOUR BRAND:Facebook
What we’ve learned:• Largest social channel• Links! • Same rules as
instagram• Set up separate
personal and professional accounts
KEY PLACESTO BE:Houzz
KEY PLACESTO BE:Pinterest
KEY PLACES TO COLLABORATE:
Viyet Blog Refinery29 Elle Decor.com
DREW MCGUKIN
CHRISTOPHER KENNEDY
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Questions for the panelists:
What role did Viyet play in your business?What surprised you the most about working with Viyet?What did you sell? What other ecommerce platforms have you used to reach new audiences and grow your business? What are other ways you have used ecommerce platforms? or online programs?What are you favorite online sites to shop and why?What is the biggest challenge you are facing in your design business today?How has online shopping changed the way you run design projects if at all?Best new app?Favorite new site?
TBD
VIYET HELPS DESIGNERS GROW THEIR BUSINESS
Start Fresh Source Smarter Build Your BrandInstall Faster
