Pinterest Workshop: Pinterest Tips and Advice to Grow Business
Leveraging content to increase Pinterest traffic, presented by Tracy Baeckler
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Transcript of Leveraging content to increase Pinterest traffic, presented by Tracy Baeckler
![Page 1: Leveraging content to increase Pinterest traffic, presented by Tracy Baeckler](https://reader031.fdocuments.us/reader031/viewer/2022030316/58766f871a28abd0018b5def/html5/thumbnails/1.jpg)
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Leveraging content to increasePinterest traffic
TRACY BAECKLEREBAY
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EBAY: LEVERAGING CONTENT TO
INCREASE PINTEREST TRAFFIC
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START WITH THE END IN MIND
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154% YoY Growth
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FOCUS ON YOUR PRIMARY METRIC
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ROI Awareness Lead
Generation
Traffic Engagement Perception
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KNOW THE PLATFORM
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Imgur Pinterest
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IDENTIFY AND CLOSE GAPS
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Pinterest Content Influencer Content Existing Site Content
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ITERATE AND INVEST FOR RESULTS
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Content Variants
Optimization Levers
Image Targeting
Copy Bidding Strategy
Category Ad Format
… …
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Contact Details:
Tracy Baeckler
Sr. Manager, Social Marketing
ebay
www.ebay.com
Pinterest.com/ebay
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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016