Steven Chester, Vice President of Global Media, Akamai

Tim Padilla, Sr. Manager, Media & Entertainment, Optimity Advisors

Douglas Reinart, Chief Operating Officer, ContentBridge Systems

Moderator: Guy Finley, Executive Director, MESA

Leveraging Cloud to Build your OTT Channel

Content Front End Prepare Distribute

The Four Pillars of OTT

• Begin with content: create or curate?

• Now that you have the content you need the platform.

• Now that you have the platform you need a distributor.

• Cloud impact: Do you create in the cloud, store and transcode?

• Pitfalls of moving from internal systems to external systems?

• What is the most important piece of the stack? • What about the user experience and QoS demands? • What about placement and recognition on services? • Access to customer data?