Leveraging Citrix Best Practice - rhipe · PDF fileLeveraging Citrix Best Practice ... On...

Leveraging Citrix Best Practice Achieve scalability, first-class user experience and increased margin

Tom McMeekin, Citrix Workspace Lead Systems EngineerMarch, 2015

© 2014 Citrix. Confidential.2

IT is a monthly operating expense

On demand, self-service IT

IT drives strategic initiatives

IT Today IT Tomorrow

• IT is a large capital expense

• Call the helpdesk or IT guy

• IT handles support and maintenance

Hosted Services enable the software-defined workplace


Technology foundations for Service Provider success

Focus on

customer

experience.

Provide scalable

architecture and

technology stack

Reduce cost

and increase

productivity

Platform

Expand revenue

base with

breadth of

Services

Portfolio

Customers

Maximize margin

with automation

and insights

Efficiency

Tools

Portfolio BreadthExpanding your Services

Portfolio


Citrix Product Portfolio for Service Providers

Efficiency Tools App & Desktop

Virtualization

Complete Mobile

Workspace

Delivery Networks

& Cloud

WorxAppsApp Orchestration

CloudPortalServices Manager


Comprehensive Portfolio

It is a complete hosted IT solution, that is best delivered with a

vertical focus to include appropriate line of business apps

Microsoft Office & Email

Anti-Virus

Hosted Desktop

Hosted Desktops

Mu

lti-

App S

SO

(R

eceiv

er)

De

livery

to A

ny D

evic

e

Sessio

n P

ort

abili

ty

Busin

ess C

ontin

uity

Data

Security

, S

overe

ignty

Hig

h-D

ef

User

Experi

ence

Added-Value for

Hosted Apps/Desktops

Lo

B&

Vert

ical A

pps

Hosted a la carte Apps

Device

Management

(XenMobile)

Data Storage

(ShareFile)

Additional

Hosted Services

Netscaler

Services


Citrix Desktop Virtualization Value-Add

Scalable, Multi-tenant Platform

Mixed Cloud

SupportMixed User Devices

Mixed Windows

DesktopsMixed Platforms

Desktop Cloud

Orchestration

Reliable, Rich,

Experience Delivery

Flexible Desktop

VirtualizationProven Scale

+


ARPU Value of a Broad Hosted Services PortfolioHigher value services portfolio = lifetime value, revenue, retention, footprint

• Dedicated servers• Exchange mailboxes• Networking

• Virtual applications• Virtual desktops• Device management• Mobile applications• Follow-me data

vs.


Delivery

MobilePremiumBase

Citrix Service Provider Technology Stack

Network & Compute

Infrastructure

OS & Application

Management

Users, Offerings &

Support

Workspace

Management

App O

rchestra

tion

CloudPortal Services Manager

NetScaler XenServer

XenApp &

XenDesktop

EdgeSite

XenMobile

&

ShareFile

AppDNA

Pla

tinu

m F

ea

ture

s

Server VDI

Serv

ice P

rovid

er

Provisioning

Services

Desktops as a Service

© 2015 Citrix | Confidential – Content in this presentation is under NDA.

Driving Efficiency: How Sharp is Your Axe?Service provider operational efficiency quiz…

• I build each customer’s deployment bespoke

• I onboard new customers by hand and track tenant

resource utilization using spreadsheets

• I use homegrown scripts and automation that require

me to touch multiple systems to provision a service

• Storage makes up the majority of my service

infrastructure cost

• Trial and error determines if customer apps work in

my environment

• It takes me hours to pinpoint a end-user’s problem

True False

R CSP Reference Architecture

R CloudPortal Services Manager

R App Orchestration

R Provisioning Services

R App DNA

R Director HDX Insight

Customers

Customer ExperienceFocus on customer experience


End User Experience

• Access from anywhere, using any device on any network

• Breakthrough WAN performance

• Seamless use of local peripherals

• Real time voice and video

• Optimized printing and scanning scenarios

• Mobile experiences for virtualized apps and desktops

High definition experience across any network Customers

Service Provider PlatformTechnology Stack &

Reference Architecture Platform


Citrix Service Provider Reference ArchitectureArchitecture, design and implementation guidance

Increase time-to-value by leveraging

prescriptive guidance for building a scalable

multi-tenant service provider environment.

Design &

PlanDevelop Stabilize Deploy Operate Maintain Optimize

Solution

Design

Product

Integration

Validation

Network

Topology

Platform


On-premises

Citrix

Workspace Services

Service Provider

Services

SSL VPN Gateway

Load Balancing

Branch & Cloud

WAN Optimization

Device Manager

Concierge Analytics AutomationBilling

ProvisioningMonitoringStoreFront Authentication

Windows Desktops

SharePoint & File SharesStorageZones

Windows Apps

Mobile Apps

SasS & Web Apps

Delivery Controllers Apps & Data

DMZ Service Management

Branch

Offices

Citrix Service Provider Reference Architecture

Platform

Operational EfficiencyDrive margin and productivity with automation and insights Efficiency


Driving EfficiencyIncrease per-user margin with enabling technologies

Support

Licensing

Margin

Hardware

Engineering

• Automate deployment and management to

scale ENG efforts

• Cut support costs by enabling customer

self service and delegated administration

• Leverage insights to optimize user

experience and tune capacity

• Reduce hardware needs using shared

infrastructure, storage optimization and

multi-tenant delivery models

Efficiency


Operational Efficiency via AutomationTime savings and productivity using automation

• Centralized management

• Fast and low touch onboarding

• Multi service provisioning

• Automated product configuration

• Simplified capacity management

• Dashboard alerts and notifications

Efficiency


App Orchestration

• Increase time-to-market by simplifying

and automating deployment and

configuration

• Multi-tenant resource utilization and

tracking

• Built in best practices for multi-tenancy

configurations

• Quickly onboard new tenants, adjust

configuration and manage capacity

• Flexible service delivery using a range of

predefined isolation modes

Plan, build and operate with multi-tenancy in mindEfficiency

http://www.citrix.com/solutions/hosted-desktops/app-orchestration.html

http://www.citrix.com/solutions/hosted-desktops/app-orchestration.html


CloudPortal Services ManagerComprehensive control panel for delivering and managing business and technology for Desktops-as-a-Service.

• Delegated administration

• Customer self service and provisioning

• Workflow approval

• Help desk and support operations

• Service usage reporting

• Reseller support

• API support

Efficiency


Infra

stru

ctu

re a

s a

Se

rvic

e

Co

mm

od

ity D

aa

S

Citrix

Se

rvic

e P

rovid

er

De

skto

ps a

s a

Se

rvic

e

Subscriber Satisfaction

Highest Density

&

Lowest TCO

Increased

Demand-based Scale

&

Provisioning Flexibility

Self Service

Flexibility &

Network

Layer

IsolationIn

fra

str

uctu

re

Va

lue

Ad

d S

erv

ice

s

Citrix Comprehensive Multi-tenancy

Service Benefits Solution Type

Physical Network

Virtual Network Virtual Network

Physical

Server

Physical

Server

Physical

Server

Physical

Server

Virtual

Machine

Virtual

Machine

Virtual

Machine

Virtual

Machine

User Data and

Personalization

User Data and

Personalization

User Data and

Personalization

Sessions Sessions Sessions Sessions

Applications Applications Applications Applications

Virtualization Layers


Tenant Isolation: Shared

XenDesktop

StoreFront

Controller

SQL

Worker

NetScaler

WorkerWorker

WorkerWorker

Worker

XenDesktop

StoreFront

Controller

Worker

Worker

AD

StoreFront StoreFrontStoreFront

StoreFront

StoreFront

Shared Domain

Lync

Exchange

SharePoint

Private Delivery

Site

Private StoreFront

Site

Shared

Database

Shared AD

Shared

Services

Private

StoreFront

Server Group

Private Delivery Group

AppOrchestration

Location Engine


Tenant Isolation: Private

XenDesktop

StoreFront

Controller

SQL

Worker

NetScaler

Lync

Exchange

SharePoint

Worker

Blue Tenant

AD

XenDesktop

StoreFront

Controller

Worker

Worker

SQL

Green Tenant

AD

Lync

Exchange

SharePoint

NetScaler

XenDesktop

StoreFront

Controller

Worker

Worker

SQL

Purple Tenant

AD

Lync

Exchange

SharePoint

Agent Agent Agent

Location Location Location

AppOrchestration


XenDesktop

StoreFront

Controller

SQL

Worker

NetScaler

WorkerWorker

WorkerWorker

Worker

XenDesktop

StoreFront

Controller

Worker

Worker

AD

StoreFront StoreFrontStoreFront

StoreFront

StoreFront

Shared

Lync

Exchange

SharePoint

XenDesktop

StoreFront

Controller

SQL

Worker

NetScaler

Lync

Exchange

SharePoint

Worker

Private

AD

XenDesktop

StoreFront

Controller

SQL

Worker

NetScaler

Worker

Hybrid

AD

Customer Datacenter

Flexible Delivery with Central Management

Services

Data

Engine

Agent

Agent

AppOrchestration

LocationLocation Location

Supporting ToolsReduce cost and increase productivity

Tools


Provisioning ServicesReduce storage costs and simplify provisioning

Reduce local hard disk

storage and simplify system

management using a shared

disk image.

Standard

Optimized

Base

Tools


Citrix Desktop DirectorHDX Insight Services

Reduce help desk support times with up-to-

date environment and user information

Oversee multi-tenant environments and

manage day-to-day operations

Troubleshoot and resolve technical issues

Tools


Citrix EdgeSightMonitoring and Reporting Services

Ensure high quality user experience using monitoring

metrics and statistics

Save money using analytics and historic usage to

accurately project and tune capacity

Optimize application delivery by identifying the most

commonly used apps and scenarios

Drive higher density deployments and reduce TCO

using data insights to drive planning

Tools


AppDNAReduce risk and cost of application migrations

Validation

Results

Issues

Identified

After

Resolution

Save time and reduce risk by planning

and validating customer app migrations

up front using AppDNA.

Tools


Bringing it all together

MarginPortfolio User

Experience


Center of Excellence: Technical and Implementation Guides & Software

www.citrix.com/csptoolkit

• Reference Architecture Overview

• XenApp on AWS Implementation Guide

• CSP on Azure Design Guide

• App Orchestration 2.5

• Cloud Portal Services Manager

http://www.citrix.com/csptoolkit

Leveraging Citrix Best Practice - rhipe · PDF fileLeveraging Citrix Best Practice ... On...

Documents

Transcript of Leveraging Citrix Best Practice - rhipe · PDF fileLeveraging Citrix Best Practice ... On...