Leveraging Big Data Analytics to Drive Customer ... · • Utilities under pressure to become more...
Transcript of Leveraging Big Data Analytics to Drive Customer ... · • Utilities under pressure to become more...
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Leveraging Big Data Analytics to
Drive Customer Intelligence for
Utilities
Eoin McLoughlin
Presentation at Dublin Energy Lab Seminar
June 6th 2014
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Agenda
Energy and Big Data
Market Opportunity
MCL Analytics
Final Thoughts
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Energy and Big Data
# of smart meters 15 minute
interval
1 minute interval 1 second interval
10,000 32.61 GB 489.0 GB 114.6 TB
100,000 326.10 GB 4.8 TB 1.1 PB
1,000,000 3.18 TB 47.7 TB 11.2 PB
Increasing Granularity of Data Unprecedented Levels of Data
Size of Data Wave is Unprecedented
Source: AutoGrid
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Energy and Big Data
Existing and forecast smart meter deployments by region, 2012-2022.
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Energy and Big Data
Existing and forecast smart electricity meter
deployments by country, 2012-2020.
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Energy and Big Data
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Market Opportunity
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Market Opportunity
Opportunity Areas Drivers
Revenue protection Detecting unauthorised use and recovering lost revenue
Voltage optimisation Using asset condition models to refine operational settings of
assets to save on power costs
Demand-response effectiveness Increasing participation in DR programmes and load savings
Load forecasting and planning Improving investment planning based on bottom-up demand
Outage detection and response Reducing outage costs from enhanced response to outages
Outage prevention Reducing equipment outages by focusing on assets with
highest risk of failure
Investment planning Revising priorities of asset investments based on analysis of
asset risk and consumer impact
Maintenance strategies Revising strategies based on condition and risk analytics
Energy efficiency Identifying and helping consumers improve their energy
efficiency
Energy services Targeting consumers for products and services most suited
Source: Accenture
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Market Opportunity
Source: GTM Research
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What we do….
MCL Analytics helps Utilities understand and
engage their customers more effectively by
providing actionable insights into consumer
behaviour drawn from big data.
MCL Analytics
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How we do it….
MCL Analytics
Stage 1
Stage 2
Stage 3
Clustering
Segment customers
based on ‘Time of Use’
Load Profile Characterisation
Determine Load Profiles for
each customer segment
Customer Profile
Classification
Relate Customer Characteristics
to a particular segment
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Targeted Marketing – Solar Example
• Problem: How to target the
right products and services at
the right customers?
• Solution: Using data
analytics to determine the
‘best fit’ based on ToU
consumption patterns and
consumer profile
characteristics.
• Benefits: Generate more
profit per customer and
greater revenue returns.
4:00 6:000:00 12:00 16:00 20:00
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Customer Service – Energy Efficiency Example
• Problem: How to improve customer service and add real value?
• Solution: Using data analytics to provide accurate insights into consumer consumption behaviour which can be used to improve customer service levels.
• Benefits: Improvecustomer retention and develop brand recognition in the marketplace.
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Operational Efficiencies – Portfolio Mix
Example
• Problem: How to increase
operational efficiencies?
• Solution: Using data
analytics to determine the
most optimal customer
portfolio mixes based on
different risk and return
profiles.
• Benefits: Reduced
exposure to wholesale
energy costs and
optimisation of asset base.
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Final Thoughts
• Utilities under pressure to become more innovative due to a number of factors:– Growth of renewables
– Emergence of distributed generation
– Creation of the Smart Grid
– Focus on energy efficiency
– Increased competition
• Harnessing ‘Big Data’ provides the capabilities to address many of these challenges and in a number of cases turn them into valuable opportunities.
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Acknowledgements