AssumptionsAssumptions

Albarran, Alan B. “Ethics of Management.” Management of

Electronic Media. CA: Wadsworth, 2006.

LEVELS OF LEVELS OF ETHICAL DUTIES ETHICAL DUTIES

1. Duty to self

2. Duty to audience

3. Duty to employer or organization

4. Duty to colleagues

5. Duty to society

COMPLICATING FACTORSCOMPLICATING FACTORS

1. Ethical decisions have extended consequences.

2. Ethical decisions have many alternatives.

3. Ethical decisions have often mixed outcomes.

4. Ethical decisions have uncertain consequences.

5. Ethical decisions have personal implications.

NORMS IN DECISIONMAKINGNORMS IN DECISIONMAKING

1. Golden Mean

2. Judeo-Christian

3. Categorical Imperative – universal

4. Utilitarianism – greatest good

5. Egalitarianism – veil of ignorance

6. Relativism

7. Social responsibility

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