LEVEL UP YOUR MARKETING€¦ · For Ninja - Who’s the audience? 1. Moms who don’t care if their...
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LEVEL UP YOUR MARKETING REAL STRATEGIES FOR YOUR BUSINESS
Transcript of LEVEL UP YOUR MARKETING€¦ · For Ninja - Who’s the audience? 1. Moms who don’t care if their...
LEVEL UP YOUR MARKETINGREAL STRATEGIES FOR YOUR BUSINESS
Problem: You aren’t bringing in new customers like you
used to
Real Problem: Your marketing has gone stale or
is nonexistent
“Level Up” Strategy #1KNOW YOUR AUDIENCE
Identify your Audience ★ Who are they?
★ Where are they?
★ How can you tell?
For Ninja - Who’s the audience?1. Moms who don’t care if their child gets an athletic scholarship to college
but are concerned about them being active and healthy and happy.
For Ninja - Who’s the audience?1. Moms who don’t care if their child gets an athletic scholarship to college
but are concerned about them being active and healthy and happy.
2. Moms of kids who have lots of energy and need a way to channel it.
For Ninja - Who’s the audience?1. Moms who don’t care if their child gets an athletic scholarship to college
but are concerned about them being active and healthy and happy.
2. Moms of kids who have lots of energy and need a way to channel it.
3. Moms of gymnasts, who have brothers.
Look closer...★ Look at who is SHOWING up. Who are you BEST
customers? THEY are your target audience
Look closer...★ Look at who is SHOWING up. Who are you BEST
customers? THEY are your target audience★ Next...gather them up!
○ Create a community - Facebook groups, parent events, focus groups, “like minded” classes to collect them
Look closer...★ Look at who is SHOWING up. Who are you BEST
customers? THEY are your target audience★ Next...gather them up!
○ Create a community - Facebook groups, parent events, focus groups, “like minded” classes to collect them
★ Ask them what they want…then give it to them.
Ask them what they want
what they really, really want.
Ask them what they want
what they really, really want.
“Level Up” Strategy #3KNOW WHAT PLAGUES THEM
Know what plagues them★ What are the things that are unique to these audiences?
Know what plagues them★ What are the things that are unique to these audiences?
★ Busy/over extended, worried, and stressed (so, basically all parents)
Know what plagues them★ What are the things that are unique to these audiences?
★ Busy/over extended, worried, and stressed (so, basically all parents)
★ Then speak to those pains.
“Level Up” Strategy #4KNOW THE COMPETITION
It can be painful...Do you know what your competition is offering? Best way to upstage them is to know firsthand what they’re selling.
It can be painful...Do you know what your competition is offering? Best way to upstage them is to know firsthand what they’re selling.
“Level Up” Strategy #5BECOME REMARKABLE
It’s not as hard as it sounds★ We love safety but do something traditionally business
“unsafe” or something small that’s outside the box for your industry.
It’s not as hard as it sounds★ We love safety but do something traditionally business
“unsafe” or something small that’s outside the box for your industry.
★ Dentists and birthdays
It’s not as hard as it sounds★ We love safety but do something traditionally business
“unsafe” or something small that’s outside the box for your industry.
★ Dentists and birthdays ★ Chick Fil A and new moms
It’s not as hard as it sounds★ We love safety but do something traditionally business
“unsafe” or something small that’s outside the box for your industry.
★ Dentists and birthdays ★ Chick Fil A and new moms★ Ask, “Why Not?
“Level Up” Strategy #6KNOW WHEN TO REFINE THE PROCESSES
Know when to start over★ Do you have the right stuff on your website?
Know when to start over★ Do you have the right stuff on your website?★ How are you utilizing social media?
Know when to start over★ Do you have the right stuff on your website?★ How are you utilizing social media?★ Do you offer a trial? How’s the application process? What’s
the follow up process? Remember your audience - they may need more that one touch
“Level Up” Strategy #7KEEP EXPERIMENTING
