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MEDIA KITNovember 2016

A Bi-Annual Fashion and Art Magazine

GARAGE Magazine is a biannual contemporary art and fashion publication founded by Dasha ZHUKOVA in 2011 taking its name from Moscowrsquos Garage Museum of Contemporary Art which Zhukova founded in 2008 The magazine instigates collaborations between leading forces in the worlds of contemporary art and fashion also embracing digital media through a groundbreaking smart-phone application

THE MEDIUMGARAGE Magazine International

and GARAGE Russia

Readers can download the GARAGE Mag App for iOS or Android for free Scan pages of the print issue to activate exclusive digital content including videos in page animation 3D Augmented Reality amp behind the scenes footage

Jeff Koonsrsquo first digital sculpture exclusively for GARAGE No 7

Each of the Marvel covers of GARAGE No 10 can be activated by the app to see a super-heroic animation

Animated collaboration with Marvel for

GARAGE No 10 Magazine

Thessaly LA FORCE Editor in Chief

Charlotte STOCKDALE and Katie LYALL (Chaos Fashion)Creative Directors at Large

ArtworkAdam McEWEN

Giorgio PACE Publisher at Large

Team GARAGE Magazine

Phoebe ARNOLDFashion Director

Dasha ZHUKOVAEditorial Director

Fabio MONTOBBIOItaly Agent

Michael POLSINELLIEditorial Director

25 to 45633

male

female

GENDERCORE

AGE RANGE

GARAGE readers are culturally savvy passionate individuals From game changing influential students and young professionals

367

Audience

to high net-worth collectors frequently travelling to the worlds fashion and art centres They are avid collectors of both art and fashion They are social

influencers and consume media through all platforms ndash from their smartphones tablets

computers bookshelves and contacts

Photography Hedi SLIMANE for GARAGE Magazine No 1(Cover detail)

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

MEDIA KITNovember 2016

A Bi-Annual Fashion and Art Magazine

GARAGE Magazine is a biannual contemporary art and fashion publication founded by Dasha ZHUKOVA in 2011 taking its name from Moscowrsquos Garage Museum of Contemporary Art which Zhukova founded in 2008 The magazine instigates collaborations between leading forces in the worlds of contemporary art and fashion also embracing digital media through a groundbreaking smart-phone application

THE MEDIUMGARAGE Magazine International

and GARAGE Russia

Readers can download the GARAGE Mag App for iOS or Android for free Scan pages of the print issue to activate exclusive digital content including videos in page animation 3D Augmented Reality amp behind the scenes footage

Jeff Koonsrsquo first digital sculpture exclusively for GARAGE No 7

Each of the Marvel covers of GARAGE No 10 can be activated by the app to see a super-heroic animation

Animated collaboration with Marvel for

GARAGE No 10 Magazine

Thessaly LA FORCE Editor in Chief

Charlotte STOCKDALE and Katie LYALL (Chaos Fashion)Creative Directors at Large

ArtworkAdam McEWEN

Giorgio PACE Publisher at Large

Team GARAGE Magazine

Phoebe ARNOLDFashion Director

Dasha ZHUKOVAEditorial Director

Fabio MONTOBBIOItaly Agent

Michael POLSINELLIEditorial Director

25 to 45633

male

female

GENDERCORE

AGE RANGE

GARAGE readers are culturally savvy passionate individuals From game changing influential students and young professionals

367

Audience

to high net-worth collectors frequently travelling to the worlds fashion and art centres They are avid collectors of both art and fashion They are social

influencers and consume media through all platforms ndash from their smartphones tablets

computers bookshelves and contacts

Photography Hedi SLIMANE for GARAGE Magazine No 1(Cover detail)

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

GARAGE Magazine is a biannual contemporary art and fashion publication founded by Dasha ZHUKOVA in 2011 taking its name from Moscowrsquos Garage Museum of Contemporary Art which Zhukova founded in 2008 The magazine instigates collaborations between leading forces in the worlds of contemporary art and fashion also embracing digital media through a groundbreaking smart-phone application

THE MEDIUMGARAGE Magazine International

and GARAGE Russia

Readers can download the GARAGE Mag App for iOS or Android for free Scan pages of the print issue to activate exclusive digital content including videos in page animation 3D Augmented Reality amp behind the scenes footage

Jeff Koonsrsquo first digital sculpture exclusively for GARAGE No 7

Each of the Marvel covers of GARAGE No 10 can be activated by the app to see a super-heroic animation

Animated collaboration with Marvel for

GARAGE No 10 Magazine

Thessaly LA FORCE Editor in Chief

Charlotte STOCKDALE and Katie LYALL (Chaos Fashion)Creative Directors at Large

ArtworkAdam McEWEN

Giorgio PACE Publisher at Large

Team GARAGE Magazine

Phoebe ARNOLDFashion Director

Dasha ZHUKOVAEditorial Director

Fabio MONTOBBIOItaly Agent

Michael POLSINELLIEditorial Director

25 to 45633

male

female

GENDERCORE

AGE RANGE

GARAGE readers are culturally savvy passionate individuals From game changing influential students and young professionals

367

Audience

to high net-worth collectors frequently travelling to the worlds fashion and art centres They are avid collectors of both art and fashion They are social

influencers and consume media through all platforms ndash from their smartphones tablets

computers bookshelves and contacts

Photography Hedi SLIMANE for GARAGE Magazine No 1(Cover detail)

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

THE MEDIUMGARAGE Magazine International

and GARAGE Russia

Readers can download the GARAGE Mag App for iOS or Android for free Scan pages of the print issue to activate exclusive digital content including videos in page animation 3D Augmented Reality amp behind the scenes footage

Jeff Koonsrsquo first digital sculpture exclusively for GARAGE No 7

Each of the Marvel covers of GARAGE No 10 can be activated by the app to see a super-heroic animation

Animated collaboration with Marvel for

GARAGE No 10 Magazine

Thessaly LA FORCE Editor in Chief

Charlotte STOCKDALE and Katie LYALL (Chaos Fashion)Creative Directors at Large

ArtworkAdam McEWEN

Giorgio PACE Publisher at Large

Team GARAGE Magazine

Phoebe ARNOLDFashion Director

Dasha ZHUKOVAEditorial Director

Fabio MONTOBBIOItaly Agent

Michael POLSINELLIEditorial Director

25 to 45633

male

female

GENDERCORE

AGE RANGE

GARAGE readers are culturally savvy passionate individuals From game changing influential students and young professionals

367

Audience

to high net-worth collectors frequently travelling to the worlds fashion and art centres They are avid collectors of both art and fashion They are social

influencers and consume media through all platforms ndash from their smartphones tablets

computers bookshelves and contacts

Photography Hedi SLIMANE for GARAGE Magazine No 1(Cover detail)

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Readers can download the GARAGE Mag App for iOS or Android for free Scan pages of the print issue to activate exclusive digital content including videos in page animation 3D Augmented Reality amp behind the scenes footage

Jeff Koonsrsquo first digital sculpture exclusively for GARAGE No 7

Each of the Marvel covers of GARAGE No 10 can be activated by the app to see a super-heroic animation

Animated collaboration with Marvel for

GARAGE No 10 Magazine

Thessaly LA FORCE Editor in Chief

Charlotte STOCKDALE and Katie LYALL (Chaos Fashion)Creative Directors at Large

ArtworkAdam McEWEN

Giorgio PACE Publisher at Large

Team GARAGE Magazine

Phoebe ARNOLDFashion Director

Dasha ZHUKOVAEditorial Director

Fabio MONTOBBIOItaly Agent

Michael POLSINELLIEditorial Director

25 to 45633

male

female

GENDERCORE

AGE RANGE

GARAGE readers are culturally savvy passionate individuals From game changing influential students and young professionals

367

Audience

to high net-worth collectors frequently travelling to the worlds fashion and art centres They are avid collectors of both art and fashion They are social

influencers and consume media through all platforms ndash from their smartphones tablets

computers bookshelves and contacts

Photography Hedi SLIMANE for GARAGE Magazine No 1(Cover detail)

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Thessaly LA FORCE Editor in Chief

Charlotte STOCKDALE and Katie LYALL (Chaos Fashion)Creative Directors at Large

ArtworkAdam McEWEN

Giorgio PACE Publisher at Large

Team GARAGE Magazine

Phoebe ARNOLDFashion Director

Dasha ZHUKOVAEditorial Director

Fabio MONTOBBIOItaly Agent

Michael POLSINELLIEditorial Director

25 to 45633

male

female

GENDERCORE

AGE RANGE

GARAGE readers are culturally savvy passionate individuals From game changing influential students and young professionals

367

Audience

to high net-worth collectors frequently travelling to the worlds fashion and art centres They are avid collectors of both art and fashion They are social

influencers and consume media through all platforms ndash from their smartphones tablets

computers bookshelves and contacts

Photography Hedi SLIMANE for GARAGE Magazine No 1(Cover detail)

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

25 to 45633

male

female

GENDERCORE

AGE RANGE

GARAGE readers are culturally savvy passionate individuals From game changing influential students and young professionals

367

Audience

to high net-worth collectors frequently travelling to the worlds fashion and art centres They are avid collectors of both art and fashion They are social

influencers and consume media through all platforms ndash from their smartphones tablets

computers bookshelves and contacts

Photography Hedi SLIMANE for GARAGE Magazine No 1(Cover detail)

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

GARAGE Magazine is distributed worldwide majoring in the international fashion and art cities Stockists include newsstands WHSmith Barnes amp Noble TASCHEN art galleries museums and kunsthalles as well as first class lounges private airports and some of the worldrsquos most exclusive boutiques

Reach

Figures captured November 2016

Print distribution

TOTAL

140 k

GARAGE Magazine

95000

Downloads GARAGE Mag App

ACROSS IOS AND ANDROID

GARAGE Magazine

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Social Media GARAGE No 10 Magazine

379k likes752k likes 296M FOllOWeRS569M FOllOWeRS

893k likes139k likes645M FOllOWeRS

FACEBOOk

706M FOllOWeRS

inStagrAM

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Social Media GARAGE No1 Magazine

775M FOllOWeRSrETWeETED TO 201M FOllOWeRS

719M FOllOWeRS 62M FOllOWeRS

395k VIeWS

52k likes

Social Media Accounts

INSTAGRAM

146k followers

GARAGE Magazine

FACEBOOK

23k followersTWITTER

213k followers Figures captured November 2016

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Promotions amp Window Displays GARAGE Magazine

Colette Store Paris featuring Issue 2

WHSmith Rue de Rivoli Paris featuring Issue 6

Artwords Bookshop London

featuring Issue 5

Browns London featuring Issue 6

Champs-Eacutelyseacutees Paris

featuring Issue 5

Agora Parisfeaturing Issue 4

Garage Museum of Contemporary Art Moscow featuring Issue 8

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN making GARAGE the first magazine to be stocked in their stores worldwide

GARAGE Nos 9 to 11 were released in TASCHEN Stores and featured in tailor-made window displays during Fashion Week at its Milan Paris London and New York store locations

Taschen Store Paris

Retail Partnerships GARAGE Magazine

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Times Square Billboard

GARAGE Magazine x Marvel

KEY OUTCOMESbull Half a billion social media and traditional

impressions amassed (press social media posts Times Square billboard etc)

bull 48 million social media impressionsbull 213 million people reached from cover

starsrsquo combined follower-count

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

wwwgaragemcaorgen

Garage Museum of Contemporary Art is a place for people art and ideas to create history Through an extensive program of exhibitions events and education research and publishing the institution reflects on current developments in Russian and international culture creating opportunities for public dialogue as well as the production of new work and ideas in Moscow At the center of all of these activities is the Museumrsquos collection which is the first archive in the country related to the development of Russian contemporary art from the 1950rsquos through the present

Founded in 2008 by Dasha Zhukova Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture Open seven days a week it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow designed by the Constructivist architect Konstantin Melnikov In 2012 Garage relocated to a temporary pavilion in Gorky Park specifically commissioned from an award winning architect Shigeru Ban A year later a purpose built Education Center was opened next to the pavilion In June 2015 Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem-porary museum

Garage is a non-profit project of The IRIS Foundation

Moscow

garagemca

garage_mca

Francesco VEZZOLI created a virtual

sculpture of Karen ELSON for

GARAGE Nordm8

VIRTUAL SCULPTURE

3D ANIMATION

PErFecTly rEnDErED

Jeff KOONSrsquo first ever virtual sculpture for GARAGE 7

password garagemagapp

Rem KOOLHAASrsquo Garage Museumof Contemporary Art springs up from a page in GARAGE 8

3D MOdelling

Cara DELEVINGNE Kendall JENNER

COnTEnT rISIng FROM the PAgE anD COMing TO liFe

Joan SMALLS Lara STONE amp Binx WALTON animate in 3D when their GARAGE 8 covers are scanned

APP GARAGE Magazine

Granville France Birthplace of Monsieur Christian Dior

ww

wd

ior

com

- 0

20 7

172

0172

UK_GARAGE 240x326_SP2LEFT_6SEPTindd 1 17082015 1712

printed in

Germ

any

ndash UK pound

10

thinspGARAGE No 9 MagazinethinspthinspFALLWINTERthinsp2015

Anna

Arianna

EWERS

HUFFINGTON

by Phl

LAGERFELD

PLATON POYNTER

REM KOOLHAAS

David

Shane SMITH

Adjaye

MarcNEWSON

CHimuarrpOm

molly BAir

SUKi WAterHoUSe

Karl

thinspthinspGA

RA

GE N

o 9

PO

LL

INA

TIO

N

Garage Cover 240x326 v26 great_mcindd Alle Seiten 210815 1136US_GAR_UK_02_15indd 3 210815 1147

Anna EWERS by Phil POYNTERGARAGE 9 Cover

Awaken a kaleidoscope of 3D butterflies with music by Michel GAUBERT Realised by Chaos FASHION

Tory Burch Woodgrain Clutch in

3D from GARAGE Nordm9

Readers can download the GARAGE Mag App and scan pages of the print issue to activate exclusive

CGI animations modelling and videos

Scan pages the

VIDEOTRanSpORTs the rEadeR

Daniel SANNWALDrsquos photographs of Georgia May JAGGER move within the pages of GARAGE 7

GARAGE-edited fashion show films spring from selected pages that are scanned with the app

Nick KNIGHTrsquos appable fashion story

in GARAGE 8 leads readers to videos

and links to online content

FROM the PAgE tO a VIDEO

WATch One OF OuR FilMS rarr HEREthinsplarr

See an excerpt rarr HERE larr

See the feature rarr HEREthinsplarr

password garagemagapp

password garagemagapp

IN-PAGE ANIMATIONThe COnTEnT OF the PRinTED

PAgE MOves beFORe yOuR EyES

219

C o a t a n d b o o t s b y L O U I S V U I T T O N

S u s p e n d e r b r i e f s b y L A P E R L A S t o c k i n g s b y W O L F OR D

Les Beiges Healthy Glow Sheer Color in No 30 and Inimitable Mascara

in Noir by CHANEL

S_214-229_Yvan Fabing_mcindd 219 160815 1743

216

D r e s s a n d h a t

G l ov e s b y C AU S S E

Scanpage each

b y M A I S ON M A R G I E L A

Le Volume de Chanel Ultra Noir Mascara and

Legravevres Scintillantes in Constellation

by CHANEL

S_214-229_Yvan Fabing_mcindd 216 160815 1743

ST Y LI NG

215

OBSCURACAMERA

Every picture hides a story Scan each page with

the GARAGE Mag app to pull back

the veil

K ATIE LYALL

Y VAN FA BING

D r e s s c l u t c h s h o e s b y VA L E N T I N O

T i g h t s a n d

Scan page each

b y BE B A RO Q U E

PHOTOGR A PH Y A N D DIGI TA L DI R EC T ION

Hydra Beauty Cregraveme and Rouge Allure Velvet in

La Fascinante by CHANEL

Yvan Fabing v17 p215indd 215 170815 1601

GARAGE 9Camera Obscura

Break the fourth wall with Yvan FABINGrsquos Camera Obscura as each image

reveals itself Starring Molly BAIR and Suki

WATERHOUSE

AVAILABLE FOR ANDROID AND IOS

DOWnlOAD FOr FReE

APP GARAGE Magazine

239

Scan page this

S_232-241_Cruise Collection_mcindd 239 160815 1514

photographed by Emma SUMMERTON DIOR 241

Scan page this

S_232-241_Cruise Collection_mcindd 241 160815 1514

photographed by Juergen TELLERLOUIS VUITTON

233

Images in anImatIon Courtesy of LouIs Vuitton

modeL mIsha hart

modeLs In anImatIon LIne Brems maLaika FIrth

shanna JaCkWay aLexandra eLIzabeth LJadoV Fernanda hIn LIn LY

and LIneisy monteRo

Scan page this

S_232-241_Cruise Collection_mcindd 233 160815 1513

Flights of fancy leave from every page

stopping off at Louis Vuitton

CRuISE COllecTIOnS

Gucci Chanel Philipp Plein and Dior with music by Michel GAUBERT and animations by Jonny LU

FASHION EDITOR

Phoebe ARNOLD

PHOTOGRAPHY and DIGITAL DIRECTION

Yvan FABINGThey thought it was just another fashion shoothellip Scan each page with the GARAGE Mag app to see how it ended

this pageDress by STELLA McCARTNEY Necklace by MIU MIU appRing by REPOSSI

opposite pageDress by RALPH LAUREN COLLECTION Hat by PRADA Bow tie by DSQUAREDsup2 Socks by LISSKISS Shoes by CAMPER

Overlook Hotelthe

Scanpage EACH

198

APP GARAGE Magazine

Watch Lexi Boling Candice Swanepoel Karlie Kloss Adriana Lima and Cuba Tornado-Scott transform into

Marvel superheros in GARAGE No 10

FULL CIRCLEIf yoursquore wearing Chanel

might the world revolve around you

152 153

FASHION TEAM

DirectorFashion Direction Stylist

Words by

Norbert SCHOERNER

CHAOS FASHION Tati COTLIAR

Harriet QUICK

ldquoI wanted to burst the frame of the traditional 2D fashion image where the world is a mere backdroprdquo says maverick image maker Norbert SCHOERNER ldquoI placed Emily Rose FIANDER in a 360- degree sphere that she could engage with spatially The aim was to create a textural environmental piece with which we can interact on a visceral basis rather than merely record her beautyrdquo

Schoernerrsquos piece is perhaps the first 360-degree editorial ever made Yoursquove seen the technology on Google Street View but the fashion sphere gives it new momentum ldquo360-degree is more than a mere gimmick Wersquore in the middle of a new language being bornrdquo says Schoerner Yet any new visual language comes with its

As the chimes echo across the eerily depopulated park a new space of exploration emerges ndash and as Schoerner says a new chapter in the age-old art of storytelling You are the audience ndash but you also inhabit the heart of the storyrsquos world Beware those pigeons might actually be watching you

own set of challenges For a start there is no ldquobehind-the-cam-erardquo Schoerner hid his crew behind those silhouetted leafless trees ldquoThere is no close-up very little we can do ndash yet ndash with depth of field and no pulling focusrdquo adds Daniel Cheetham the filmrsquos executive producer ldquoOur 360-degree cameras capture everything thatrsquos happening in the round ndash which is clearly not possible for a human eye to do or for the brain to fully process The viewer is effectively editing his or her own viewpoint on what we have choreo-graphed This is the real power of 360-degree experiences As a viewer you feel as if you are physically at the center of the contentrdquo

Hair Ken OrsquoROURKE at StreetersMakeup Rhea LE RICHEModel Emily Rose FIANDERPhotographerrsquos assistants Mika EBBESEN Hideki SHIMAMURA and Klaus BLUMENRATH

360deg production and postproduction Happy FinishExecutive producer Daniel CHEETHAM360deg DOP editor VR creative James BROWN360deg producer Samantha ADAM360ordm grading Ned AL-ASTRABADI

Audio artist Tim ATKINSStills grading Rainer USSELMANN

Fashion assistants Adonis KENTROS and Terri WATERS Production Jack YOUERN at We Folk Location scout Klaus BLUMENRATHPhoto runners Josie OLNEY and Imogen LOVEFashion intern Susannah WALSTONSpecial thanks to James MOSSAHEBI Ferdinand GRAETZ and Juanita BOXILL

Page 153Coat by DIOR Hat by DILARA FINDIKOGLU Necklaces (on elbows) by CHANEL Belt by GIORGIO ARMANI Gloves stylistrsquos own Tights by FALKE Shoes by NATACHA MARRO

Page 154Top shirt skirt hat bracelet and sandals by CHANEL

Page 155Dress hair accessory necklace and sneakers by CHANEL

enter Schoernerrsquos worldTo see it all turn to page 155 and use your GARAGE Mag app to

Turn uP your

Scan page this

154 155volume PuT on your headphones

and scan this page To roam the 360deg world

GARAGE No 10 ndash Inhabit the eerie world of Norbert

Schoernerrsquos imagination with 360-degree

immersion

LEVE

L_ELEVEN

GA

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GE N

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Unlock Kendallrsquos Snapchat Lens

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PRINTED IN

GERM

ANY

mdash UK pound 10

Scan cover this

GARAGE No 11 Magazine FALLWINTER 2016

Karl Lagerfeld Robert Longo Kendall Jenner George Lucas BCBN

dior

com

- 0

20 7

172

0172

UK_GARAGE 240x326_SP1_FW16indd 1 22072016 1134Garage Cover 11 v323 final indd 10-12 150816 0931

thinspGARAGE No 11 MagazinethinspthinspFALLWINTERthinsp2016

PRINTED IN

GERM

ANY

mdash UK pound 10

Scan cover this Unlock

Willowrsquos Snapchat Lens

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UK_GARAGE 240x326_SP1_FW16indd 1 22072016 1134Garage Cover 11 v323 final indd 7-9 150816 0929

GARAGE No 11rsquos own Snapchat

Lenses starring Kendall Jenner and

Willow Smith

this page Dress by BOSS Shirt by ASHLEY WILLIAMS Eye patch by ALI OrsquoBRIEN DESIGNS Rings by REPOSSI appDress by STELLA McCARTNEYNecklace by MIU MIU

opposite page Dress by FENDI Turtleneck by GUCCI Ribbon (worn in hair) by MIU MIUappSuit by DIOR Hat by PRADA Apron by ECTOMORPH Socks by TOPSHOPShoes by GIUSEPPE ZANOTTI

Scanpage EACH202

this pageJacket and skirt by DIOR Hat by PRADAApron by ECTOMORPH Socks by TOPSHOP Shoes by GIUSEPPEZANOTTI

opposite pageSweater by RAF SIMONSDress by CECILIE BAHNSEN Ribbon (worn in hair) by MIU MIU Socks from UK TIGHTS

HairMartin CULLEN at Streeters using

Bumble and bumbleMakeup

Jenny COOMBS at Streeters using

Chanel AW16 and Ndeg5 Body Cream

ModelsMolly BAIR at The Society and Jing WEN at Supreme

ManicuristKate CUTLER using YSL

Set designerThomas PETHERICK

Photographerrsquos assistants Oliver BIRTA

Maya SKELTON Richard KOVACS

and Kai Cem NARINFashion assistantsAndrew GLOVER

Rebecca PERLMUTAR Rosie FOOTITT and

Rosa BEARDHair assistant

James BICKMOREMakeup assistants

Elaine LYNSKEY and Porsche POON

Set designerrsquos assistantsJosh THOMPSON

Sylvie MACMILLAN Henry BROWN

and Lisa WARDLERetouchingStudio RM

Film editingStudio RM Matter

Productions and Yvan FABING

Camera operatorGareth WARD

Focus pullerChris RANDAKDigital operatorRosie TAYLOR

Sound design Sound Disposition

ProductionRomain CHOAY and

Valentine VAN MARCKE at Matter Productions

Production assistant Philippe VAXELAIRE

RunnerJolien LINDEKENSCamera equipment

CameraworksLighting

ProLightingShot at

Alva West Studios

Scanpage EACH

207

this page Padded jacket by STELLAMcCARTNEYWool jacket and corset by PRADA Shirt by PAUL amp JOE Bow tie by DSQUAREDsup2Socks byLISSKISS Shoes by JOSEPH

opposite page Molly wears turtleneck by HILFIGER COLLECTION Glasses by LINDA FARROW Knickers from THE BURLESQUE BOUTIQUE Ring by GIVENCHY by RICCARDO TISCIbackgroundBeige coat by MSGM Red shoes by GIUSEPPE ZANOTTIapp Shirt by GUCCISkirt by ACNE STUDIOS Apron by EXPECTATIONS Socks by THIS IS THE UNIFORM

Scanpage EACH

205

Yvan Fabingrsquos tale of horror The

Overlook Hotel in GARAGE No 11

All c

loth

es b

y BUR

BER

RY

BURBER

RY

Masque

In an exclusive collaboration with BURBERRY Rosie HUNTINGTON-WHITELEY comes alive in looks from the brandrsquos September collectionYour pages will illuminate from 8pm BST September 19 to celebrate BURBERRYrsquoS first straight-to-consumer runway show during London Fashion Week

Fashion Direction

Fashion Editor

CHAOS FASHION

Phoebe ARNOLD

Phil POYNTER Photography and Digital Direction

Scanpage EACH

Unveil Rosie Huntington-Whiteley

in Burberryrsquos new collection

in GARAGE No 11

Scanpage EACH

Hair Eamonn HUGHES at Premier Hair amp Make-upMakeup Andrew GALLIMORE at CLM ModelRosie HUNTINGTON-WHITELEYManicurist Michelle CLASS at Jed Root using BURBERRY BeautyPhotographerrsquos assistantRob WILEYFashion assistantsAndrew GLOVER and Susannah WALSTONHair assistantVal BENEVIDESMakeup assistantAnna FRYDirector of photographyBenedict SPENCESteadicam operatorJames DAVISFocus pullerCraig PORTERSecond assistant directorLouise HARRISPostBLANKDigital operatorChris BELCHERGafferJames KNIGHTChoreographerElla ROBSON GUILFOYLEProductionMichelle PIAZZA at Serlin AssociatesShot at Omega Place Big Sky StudiosBandWhite Reaper LabelPolyvinyl Record CoAlbumWhite Reaper Does it Again EP222

Scanpage EACH

this page Jing wears pants by DSQUAREDsup2 Socks by TOPSHOP Boots by MIU MIU Molly wears dress by CHANEL Ring by REPOSSI

opposite page Dress by KENZO Bow (worn in hair) by MIU MIU Ribbon from VV ROULEAUX Shoes by SIMONE ROCHA

Scanpage EACH

200

Experience the brand new

TATE Modern in GARAGE No 10

BIanCA brAnDOlini DrsquoadDA diAne VOn FuRStenBErg AnD FRanCA sOzzani

GARAGE Beats Party at Castel Paris 8th March 2015

GARAGE Magazine Events

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GARAGE No 10 Marvel Cover Launch Event

at Mercer Parking Garage NYC 11th February 2016

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GARAGE MagazinePress Highlights

GARAGE MagazinePress Highlights

GARAGE Magazine No 12 Rate Card

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is available translated in to Russian

GARAGE Magazinethinsp

COVERS

PAGES

Advertising must be confirmed no later than5 Decemberthinsp2016

DEADLINESArtwork must be

received no later than16 December 2016

GARAGE MagazineDistribution

GARAGE MagazineSprIng suMMeRaUTUMn WinTEr

TASCHEN BOUTIQUES | WOrlDWide

WHITNEY MUSEUM | nyc

GAGOSIAN | nyc

MUSEUM OF MODERN ART | nyc

BARNES amp NOBLE | nyc

BARNEYS | nyc

LACMA | laMUSEUM OF CONTEMPORARY ART| la

TATE MODERN | lOnDOn

SERPENTINE GALLERY | lOnDOn

DOVER STREET MARKET | londonWH SMITH | lOnDOn

SELFRIDGES | lOnDOn

COLETTE | PArIS

FLAMMARION BOOKSHOP THE POMPIDOU CENTRE | PArIS 10 CORSO COMO | Milan

TRIENNALE DI MILANO | Milan

FONDAZIONE PRADA | Milan

GARAGE is also placed in first class lounges and boutique hotels across the globe

1. Button 5
2. Button 3
3. Button 4
4. Button 2
5. Button 1

GARAGE MagazineDistribution

GARAGE MagazineSprIng suMMeRaUTUMn WinTEr

TASCHEN BOUTIQUES | WOrlDWide

WHITNEY MUSEUM | nyc

GAGOSIAN | nyc

MUSEUM OF MODERN ART | nyc

BARNES amp NOBLE | nyc

BARNEYS | nyc

LACMA | laMUSEUM OF CONTEMPORARY ART| la

TATE MODERN | lOnDOn

SERPENTINE GALLERY | lOnDOn

DOVER STREET MARKET | londonWH SMITH | lOnDOn

SELFRIDGES | lOnDOn

COLETTE | PArIS

FLAMMARION BOOKSHOP THE POMPIDOU CENTRE | PArIS 10 CORSO COMO | Milan

TRIENNALE DI MILANO | Milan

FONDAZIONE PRADA | Milan

GARAGE is also placed in first class lounges and boutique hotels across the globe

1. Button 5
2. Button 3
3. Button 4
4. Button 2
5. Button 1