Lettrs: Pitch to Brands
-
Upload
lettrstaketimetowrite -
Category
Business
-
view
77 -
download
4
Transcript of Lettrs: Pitch to Brands
facebook is for statuses & lists, twitter is viral outreach, linkedin is for business, instagram is for image sharing, lettrs is for meaningful communication.
(TODAY) QUANTITY RULES: !
Massive volume of fragmented disposable social messages • 1.4 Billion tweets per week • 3.5 Billion Facebook posts per week • 1.5 Billion non-spam emails per week !
As these volumes grow their impact declines
!5
!7
Core Navigation • Fridge
• Write a letter • Letters Center
• Explore • Universal Search
• Engagement Space
!8
Fridge • Customizable Profile
- Avatar - Bio - Interests - Connected Social Network
• Notable Activity Tracking • Digital P.O. Box Number
• PenPal list • A space for displaying your letters and indelible letters written to you
- Absolute quality control of letters written to or by users
!9
Write a letter • Select Medium
- Postal or Digital ~ Open or Private • Compose letter, Text and/or Voice
• Personalize - Themes and/or Postal Packages - Geolocation - Attachments - Tags
• Make Your Mark™ with signature or doodle • Deliver
!10
Letters Center • Ergonomic organization of letters:
- Received - Sent/Delivered - Drafts - Private/Shoebox
Web EngagementExplorer Banner • High visibility banner
- Reach the masses of all lettrs.com visitors and users
!
Testimonial/Events Space • High visibility engagement
- Promotional commentary - Events and Contests
!14!14
Web EngagementPremium Fridge • Moderated fan-generated content • Your public content via Open
Letters !
New Opportunity • Different way to build character • New content delivery • Digital Memorabilia • Fan/Audience engagement
!15!15
Mobile EngagementEngagement Space • High visibility banner
- Engagement opportunity every time navigation is activated
- Encourages engagement with: ‣ Fridges ‣ Pre-addressed letters ‣ Contests ‣ Etc.
!16!16
Meaningful Connection
Connect with your fans through
Digital Memorabilia
Geo-Locate your letter
Customized Theme (Background and
Font Style)
!21
The Opportunities• QUALITY: The biggest distinction of lettrs over any platform is absolute control of
quality content • ENGAGEMENT: Opportunity to delight a fan with a Digital Memorabilia, Fridge Feature
or possibly be included in collaborative print publication • LEADERSHIP: Be one of the first in entertainment that moves to quality
communication • CURRENCY: Chance for brands to develop new ad sponsorships, viewer-sourced
content ideas, and extend the Brands letters to other social media platforms such as Facebook, Twitter, Pinterest, and Tumblr.
!22!22
To celebrate the Spike Jonze’s brilliant creation “Her” lettrs
hosted #herweek @lettrs for the week of the Oscars.
lettrs growth during #herweekEngagement through letter writing to Theo, Twitter Conversation, and Facebook
Feb 23rd March 2nd
Organic User Generated Content • 11 “Her” limited
edition themes were released
• 75 fan-letters written to Theo
• 150 open letters discussing the future of communications
• 75 #herweek selfies through Facebook, instagram and twitter
Twitter Takeover • 60,000
impressions • 500 favorites • 150 retweets • 600 organic
conversions
Twitter Character Staging • 150 organic
followers • 275 favorites • 100 retweets