LETTERS FROM HOME - ShawCTS · inspiration and HGTV HOME by Sherwin Williams color collections,...
Transcript of LETTERS FROM HOME - ShawCTS · inspiration and HGTV HOME by Sherwin Williams color collections,...
hgtvhome.com, New and Improved
A variety of exclusive features: Signature Style File pages and behind-the- scenesvideosshowcasingtheinspirationbehindourcuratedrooms, gorgeousgalleriesofproductphotography,KNOWHOW!tipsandtrends frompopularbloggersandHGTVexpertsandseamlessintegrationwith socialmedia.
Newpathstoconnectconsumersdirectlywith HGTVHOMEproducts:“hotspots”thatredirect consumersfromourgallerytoourpartnerwebsites anda“FindIt”featurethatpointsconsumerstoall HGTVHOMEproductretailersintheirarea.
CuratedroomscenesthatfeatureALLofour partners,toshowhowbeautifully–andeasily-- ourproductsworktogether.
Like Us on FacebookHGTVHOMEisnowonFacebook!Login,“like”usandtellyourfriendsaboutusaswell.We’lltellyoumoreaboutwhatyoucanexpectfromourFacebookpageinthenextissueofLettersfromHome.
Spring Cross Partner EventHGTVHOMEisgearinguptolaunchahugefive-weekcross-partnermarketingcampaignthisspring.We’lltellyoumoreaboutitinthenextnewsletter,butherearesomeofthethingsyoucanlookforwardto:
Partner-wide in-store sales events
MakeItMine!Sweepstakes
ExtensivepromotionsofallHGTVHOMEpartnersacrossFacebook andotherdigitalplatforms,HGTVMagazine,andon-air,includinga one-hourspecialfeaturingbehindthesceneswithHGTVHOMEandan HGTVHOMEmakeover.
HGTV HOME Product HouseAswesayonthenetwork,life’sbiggestmomentsstartathome.NowoneofHGTVHOME’sbiggestmomentshasstartedathome,too!Earlierthismonth,consumersfromHGTVHOME’shometowngottoexperiencethefullcollectionofHGTVHOMEproductsforthefirsttimeever,attheKnoxvilleParadeofHomes.TheHGTVHOMEProductHouse,acraftsmanvillalocatedinanexclusivenewdevelopment,wasfullyoutfittedwithHGTVHOMEproducts,insideandout.“Consumerresponsetothehousehasbeenterrific.Wehadover1200visitorstotheProductHouseduringthethreeweekends,”saidCharlesGraves,Director,NewBusiness-HomeCategory,ScrippsNetworksInteractive,“SomelocalretailersarealreadyseeingconsumerscomingtotheirstoreswithcouponsandmaterialsthatwedistributedattheHGTVHOMEProductHouse.Onevisitorisevenworkingwiththebuilder(EthicsConstructionCompany)tobuildabrandnewhomecompletelywithinthismold,usingthesameflooring,paintand,possibly,eventhefurnishings!”CongratulationstothewholeHGTVHOMEProductHouseteamonsuchadazzlingdebut!
New HGTV Series: Home, Strange HomeThere’sunconventionalandthenthere’sUNCONVENTIONAL.That’sthepremiseof“Home,StrangeHome,”HGTV’snewestlookintouniquedesignandtheinterestingpeoplewholiveit!HGTVhostChuckNicegivesyouVIPaccesstosomeofthewildest,wackiest,mostwonderfulhomes–andhomeowners–inthecountry:acollector’sparadiseinLasVegas,acoastalhomeinspiredbytheocean’stoughestcreature,azanyrocker’surbanrenewallive/work“compound”…andmore!GetstrangewithuseveryFriday,startingOctober19at9pmET,onlyonHGTV.
Mall of AmericaHGTVisgoingbigthisholidayshoppingseason–We’removingintotheMallofAmerica!We’reconnectingwiththemall’s8millionseasonalshoppersintwoprimelocations,therotundaandourveryownpop-upshowroom.
Intherotundawe’llhave:
Demos,meet-and-greets,autographsandmorewithHGTVtalent
Alife-sizeGingerbreadHouse,40ft.ChristmastreeandgiantTVscreenrunningHGTVprogramming
Giftwrappingstations,children’sactivitiesandHouseHuntersbingo
Nearby,we’retransforming2000sq.ft.ofretailspaceintoanHGTVHOMEpop-upshowroomfeaturingvignettesliketheones you’veseenonhgtvhome.com.Plus:a“pop-up”HGTVHOMEDesignStudio,akid-friendlyhands-onworkbenchandvideos,keyproductsfromeachofourpartnersandmore!Ifyou’renearBloomingtonbetweenNovember23andJanuary1,stopbyand enjoytheexperience!Andwhileyou’rethereenterintheHGTVHOMEsweepstakestowinaroomfullydesignedwithHGTVHOMEproducts.
HGTV HAPPENINGS
ThankstostrongperformancesfromprogramssuchasHouse Hunters, House Hunters International, Love It or List It, and Buying and Selling,HGTV’sPrime(8pto12a)P25-54ratinggrew9%inSeptember2012versusSeptember2011.**Nielsen
HGTVviewersLOVEourmagazine!K.AndrewsfromBatonRouge,Louisianatellsus:“Itusuallytakesme15to30minutestogothroughmostmagazines.ButI’llspendmorethan2hoursreadingyours.BecauseIwatchHGTV,Ifeelaconnectiontothepeopleyoufeature.It’slikereadingaboutmyneighbors.”TheAugust/September2012wasahugehit,withatotalcirculationof625,000.Getinontheactionnow-SubscribeintimetogettheDecemberissue!
FACTS AND FIGURES
AreyoucomfortableusingindividualcollectionsofHGTVHOMEproducts,butneedalittlepushtomix-and-matchacrossthem?There’sneverabettertimethanautumn,whenourthoughtsturntocrafting,makinggifts,andupdatingourdécor.LetMotherNature’sshiftfromthetonalgreensofsummertofall’svibranthuesbeyourinspirationandHGTVHOMEbySherwinWilliamscolorcollections,yourpalette.Forexample:
StartbycombiningcolorslikeEarthenJug(SW7703,UrbanOrganicCollection),Antiquity(SW6402,RusticRefinedCollection)andGalliantGold(SW6391,GlobalSpiceCollection).
BringinCardboard(SW6124,GlobalSpiceCollection)asaneutral.ThenaddFramboise(SW6566,GlobalSpiceCollection)foranseasonalcolorpop.
Next,infuseyourautumnalpalettewithholidayspiritusingEdamame(SW7729,GlobalSpiceCollection)andAntiqueRed(SW7587,TraditionalTwistCollection).AddatouchoffestivesurprisewithPlumBrown(SW6272,GlobalSpiceCollection).
TREND WATCHAn Inside Peek into the Latest Trends from HGTV HOME Design Director Nancy Fire
Nancy Fire, creative director and founder of Design Works International, serves as our HGTV HOME Design Director to help us cultivate the overall design direction for the HGTV HOME brand as well as that of our individual licensees. Each newsletter will feature her thoughts on some aspect of design and style.
TKTK/TKTK 2012 $3.99
Vern Yip
Shop like a
designer10 helpful
tips
ways to renewyour rooms
DECORATE FOR LESS50 finds under $50
Cozy!Colorful!
Fun with paint8 mini makeovers
page 107
Great-looking kitchensfull of clever ideas
Fast tricksthat save the day
A CLEAN HOUSE!
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hgtvhome.com is newly redesigned and relaunched! What can you expect to see when you visit?
EarthernJug Antiquity GalliantGold Cardboard Framboise Edamame AntiqueRed PlumBrown