LetsdoiterPoliventures.com

Survey reportMay, 2012

Who are our Customers?• Active users of Facebook or other social network s (SN) all over the world.

Those for whom the opinion of peers matters, those who are bored to get something alone, those who strive thoughts and wishes of their friends. Those who have active stance and life and who like to reach their goals.

• See the needs of our potential customers in detail at the slide below.

Survey characteristics• Sample size: 81 respondents• Sample characteristics: Facebook users from different regions (U.S. and

Canada, Europe, Asia, Other) ages 18+.• Method: on-line questionnaire (using Google Forms) with closed questions and

subsequent face-to-face interview.• To increase the representativeness of the sample we applied adjustment

factors: geographic, age and sex, based on statistics available in the Internet on the distribution of Facebook users.

Hypotheses about Customer Needs1. Our potential customers often find themselves in a situation when they would

like to organize or do something, but realize that doing it alone is too boring. It would be a completely different matter having attention and support from someone or even do it in a team.

2. They set goals constantly3. It is important for them to reach their goals4. They would like to have a mentor or adviser in their life, who could help them

to shape up their goals and guide towards achieving those5. They are willing to share their plans (apart from really personal stuff) with

their friends6. It is important for them to get an approval of their plans from their friends7. They believe their friends can help them to achieve their goals8. They feel more motivated to achieve their goals, if they had the support of

their friends9. They often experience the need to find somebody with whom to realize their

plans (e.g. go to a concert, movies, skating or bowling, go on holiday somewhere)

10. They are interested in their friends' plans11. They would like to help their friends to achieve goals

1. How often do you find yourself in a situation when you would like to do something, but find doing it alone too boring, having someone to do it with would be a completely different matter?

62% of SN users have such a need.

62%

2. Do you set goals?3. How important is it for you to reach them?

58% of SN users set their goals often or always and for 79% of them it’s important to reach their goals (74% for all SN).

58%79%

+40%

4. Do you have a mentor or adviser in your life, who can help you to shape your goals and guide you towards achieving these goals on your own?

79% of SN users want to have mentors or advisers, but 64% don’t have them.

5. Are you willing to share your plans (apart from really personal stuff) with your friends?6. How important is your friends’ approval of your plans?

99% of SN users willing to share their plans with their friends, but only for 14% of them it’s really important to get their friends’ approval of their plans.

14%

7. Do you think your friends, having the knowledge about your plans, are likely to help you achieve them?8. Would you feel more motivated to achieve your goals, if you had the support of your friends?

Only 20% of SN users expecting to get help from their friends in goal achievement. But 69% of SN users would be more motivated to achieve their goals if they had support of their friends.

69%

20%

9. How often do you get the need to find somebody with whom to realize your plans?10. How much are you interested in your friends' plans (5 to 10 of your closest friends)?

50% of SN users feel the need to find somebody with whom to realize their plans.75% of SN users are interested in their friends’ plans.

75%50%

10. Imagine you are aware of your friends' plans (5-10 closest friends). Would you try to help them in achieving those plans, even if they didn’t ask for help directly?

76% of SN users would like to help their friends in achieving their plans, even if friends didn’t ask for help directly.

76%

Hypotheses confirmation# Hypothesis Confirmation

5They are willing to share their plans (apart from really personal stuff) with

their friends99%

4They would like to have a mentor or adviser in their life, who could help

them to shape up their goals and guide towards achieving those79%

11 They would like to help their friends to achieve goals 76%

10 They are interested in their friends' plans 75%

3 It is important for them to reach their goals 74%

8They feel more motivated to achieve their goals, if they had the support of

their friends69%

1

Our potential customers often find themselves in a situation when they

would like to organize or do something, but realize that doing it alone is

too boring. It would be a completely different matter having attention and

support from someone or even do it in a team.

62%

2 They set goals constantly 58%

9

They often experience the need to find somebody with whom to realize

their plans (e.g. go to a concert, movies, skating or bowling, go on holiday

somewhere)

50%

7 They believe their friends can help them to achieve their goals 20%

6 It is important for them to get an approval of their plans from their friends 14%

Summary of testing: hypotheses about customer needs

We’ve got confirmation of some potential customer needs. Themajority of respondents are willing to share their plans with theirfriends (99% as writers, 75% as readers), help others to achieve theirgoals (76%). Not all of them set goals constantly (58%) but 98% havegoals and it is important for them to reach those (74%).

Customers are not willing to discuss their own plans (14%), yet theyexpect for support (69%). They strongly want to have a mentor oradviser they can trust, who could help them to shape up their goalsand guide towards achieving those (79%), but they don’t see theirfriends in this role (20%).

More then a half of our potential customers find it more interesting(62%) and useful (50%) to realize their intentions together.

Hypotheses about value proposition

We’ve decided to develop a web service tailored for mobile access that gives our customers possibility to realize their ideas using the power of social connections. With our service, users will find peers to make their ideas and intentions happen, and people who will inspire and motivate them to move towards their goals

In this survey we analyzed potential customer interest on some features of our mobile application (see next slides).

Hypotheses confirmation(all potential customers)

* Potential users evaluated the features by five-point scale.

# Feature Avg. Value * Potential users, % Nonusers, %

1Ability to set an intention or a plan and my social network friends will

immediately see them.2,06 25% 67%

2Ability to see how many approvals of my intentions I’ve received from my

friends.2,10 28% 67%

3

Ability to set a suggestion you would like to do together with somebody

(e.g. go somewhere) and your friends will immediately see it in their social

network account and will have the ability to respond to the suggestion.

3,63 69% 13%

4Ability to see the goals, plans and intentions of your friends, support them

and/or join them in realizing it.3,61 72% 22%

5Having been notified of your friend’s goal, the ability to express your

willingness to help them achieve it.3,39 65% 14%

6 Ability to find a person who has a particular type of goal or plan. 3,86 75% 14%

7 Ability to see goals and intentions of others on a geographical map. 3,58 68% 24%

8Ability to see offers from other people or organizations willing to help me

achieve my goals or realize my intentions.3,66 72% 23%

9Ability to set your privacy settings in a way that would only display certain

goals to a limited set of people.4,21 84% 9%

10 Ability to see your achievement statistics and compare it with others. 2,83 48% 34%

11 Ability to receive goal suggestions based on my interested and past goals. 3,38 63% 30%

Hypotheses confirmation(potential customers with all TOP-5 needs)**

* Potential users evaluated the features by five-point scale.** 36% of all potential customers (our future best customers).

# Feature Avg. Value * Potential users, % Nonusers, %

1Ability to set an intention or a plan and my social network friends will

immediately see them.1,36 8% 89%

2Ability to see how many approvals of my intentions I’ve received from my

friends.1,36 8% 90%

3

Ability to set a suggestion you would like to do together with somebody

(e.g. go somewhere) and your friends will immediately see it in their social

network account and will have the ability to respond to the suggestion.

3,19 55% 0%

4Ability to see the goals, plans and intentions of your friends, support them

and/or join them in realizing it.3,99 96% 0%

5Having been notified of your friend’s goal, the ability to express your

willingness to help them achieve it.3,23 60% 0%

6 Ability to find a person who has a particular type of goal or plan. 4,51 88% 0%

7 Ability to see goals and intentions of others on a geographical map. 4,10 77% 23%

8Ability to see offers from other people or organizations willing to help me

achieve my goals or realize my intentions.4,52 91% 9%

9Ability to set your privacy settings in a way that would only display certain

goals to a limited set of people.4,75 100% 0%

10 Ability to see your achievement statistics and compare it with others. 2,79 39% 25%

11 Ability to receive goal suggestions based on my interested and past goals. 4,15 74% 26%

Summary of testing: Hypotheses about value proposition

The most important features of our product will be:• Ability to see the goals, plans and intentions of your friends, support them

and/or join them in realizing it.Ability to find a person who has a particular type of goal or plan.

• Ability to see goals and intentions of others on a geographical map.• Ability to see offers from other people or organizations willing to help me

achieve my goals or realize my intentions.• Ability to set your privacy settings in a way that would only display certain

goals to a limited set of people.• Ability to receive goal suggestions based on my interested and past goals.

Surely we need to provide “Ability to set a suggestion you would like to do together with somebody” feature as a basis of service.However we need to find the most convenient and simple way to fill our service with intentions, goals and plans, take into consideration that customers don’t like to set their intentions for no particular reason.