Let's talk Instagram

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Let’s Talk Instagram Toyota & Saatchi LA Learning Lunch Series May 1, 2013 1

description

A talk to help agency and clients better understand how to evaluate Instagram concepts and how to behave and create content for the platform. This is not a comprehensive overview of Instagram, however, it covers some of the things that has me thinking about when using the platform. Note: embedded links in the slides to provide add'l context to the examples provided.

Transcript of Let's talk Instagram

Page 1: Let's talk Instagram

Let’s Talk InstagramToyota & Saatchi LA Learning Lunch SeriesMay 1, 2013

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But wasn’t there photo-sharing before Instagram?

So, why it so popular?

So What is Instagram?

simplicity, sharing, location, community

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#hashtags Contests 3rd Party

innovative analog uses of the platform.

Behaviors and Trends

hgtv.com/lovehome goinstacube.comstatigr.am/contest-ongoing.php

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Instagram’s #WHP Instameets Influencers

opportunities to work within the community.

Behaviors and Trends

blog.instagram.com @nikerunning #projectflysfmobilzedsw.com

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behave like a user.

have a voice.

plays nice with others.

Thoughts to Consider