Let's startup your business idea
-
date post
22-Oct-2014 -
Category
Small Business & Entrepreneurship
-
view
123 -
download
0
description
Transcript of Let's startup your business idea
1Let’s start up!
STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
FIND THE PROBLEMSTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
STARTUP ASTRONAUTS*
SUMMER CAMPDate: 7-11 de Julio de 2014 Space Port: Universidad Camilo José Cela Madrid Time: 09:00:00 (-25 hrs, 00 min, 00 seg)
SA*
Visualize your audienceSTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
SA*
Who are your early adopters?STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
SA*
List Top 3 Problems / Needs and how they’re solved todaySTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
SA*
Why you are different and worth paying attentionSTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
94
8
28 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
LEAN CANVASUnfair Advantage Customer SegmentUnique Value
PropositionSolutionProblem
ChannelsKey Metrics
Cost Structure Revenue Streams
TARGET CUSTOMERS
+ early Adopters
1
TOP 3 PROBLEMS
+ Alterantives
2 3
SINGLE, CLEAR, COMPELLING
MESSAGE THAT STATES WHY
YOU ARE DIFFERENT &
WORTH PAYING ATTENTION
MARKETPRODUCT
5
7 6
TOP 3 Features
Key Activities you measure
Path to Customers
Can’t be easily copied
Customer Acquisition cost, Distribution, People, Hosting, etc.
Revenue Model, Live time value, Revenue, Gross Margin
SA*
How do we plan to solve customer needs?STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
94
8
Unfair Advantage Customer SegmentUnique Value Proposition
SolutionProblem
ChannelsKey Metrics
Cost Structure Revenue Streams
12 3
5
7 6
SA*
Pricing & Costs
STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
94
8
Unfair Advantage Customer SegmentUnique Value Proposition
SolutionProblem
ChannelsKey Metrics
Cost Structure Revenue Streams
12 3
5
7 6
33 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts
Unfair Advantage Customer SegmentUnique Value Proposition
SolutionProblem
ChannelsKey Metrics
Cost Structure Revenue Streams
TARGET CUSTOMERSTOP 3
PROBLEMS +
Alterantives
SINGLE, CLEAR, COMPELLING
MESSAGE THAT STATES WHY
YOU ARE DIFFERENT &
WORTH PAYING ATTENTION
60K80K
TOP 3 Features
Key Activities you measure
Path to Customers
Can’t be easily copied
Customer Acquisition cost, Distribution, People, Hosting, etc.
Revenue Model, Live time value, Revenue, Gross Margin
120K90K70K70K250K20K
PERSONALALQUILERDISEÑOMARKETING
SERVICIOS CASA CLIENTEVENTAS EN TIENDAVENTA EN TIENDA ONLINEVENTA DE RAGALOS
240K
25KEmpresas
2600KClientes 55-75
25KClientes 25-45
Forget the f***ing surveys !- by SA*
STARTUP ASTRONAUTS* © 2014
DOCUMENT RESULTS 5 min
WRAPPING UP The Ask [2 min]
EXPLORE CUSTOMERS WORLDWIDE Test Problem [15 min]
PROBLEM RANKING Test Problem [4 min]
TELL A STORY Set Problem Context [2 min]
COLLECT DEMOGRAPHICSTest Customer Segment [2 min]
WELCOME Set the stage [2 min]
1.The Setup 2.Identify early
adopters
Test the Problem
1.Hook 2.Permission to
follow up 3.Referrals
Document results