Let's startup your business idea

12
1 Let’s start up! STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

description

Forget the surveys, industry reports and analysis. Empathize with your audience, find their biggest pains, build your business model and test! Test and iterate till your idea becomes a real business. An experienced workshop by Startup Astronauts http://startupastronauts.com

Transcript of Let's startup your business idea

Page 1: Let's startup your business idea

1Let’s start up!

STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

Page 2: Let's startup your business idea

FIND THE PROBLEMSTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

Page 3: Let's startup your business idea

STARTUP ASTRONAUTS*

SUMMER CAMPDate: 7-11 de Julio de 2014 Space Port: Universidad Camilo José Cela Madrid Time: 09:00:00 (-25 hrs, 00 min, 00 seg)

Page 4: Let's startup your business idea

SA*

Visualize your audienceSTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

Page 5: Let's startup your business idea

SA*

Who are your early adopters?STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

Page 6: Let's startup your business idea

SA*

List Top 3 Problems / Needs and how they’re solved todaySTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

Page 7: Let's startup your business idea

SA*

Why you are different and worth paying attentionSTARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

Page 8: Let's startup your business idea

94

8

28 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

LEAN CANVASUnfair Advantage Customer SegmentUnique Value

PropositionSolutionProblem

ChannelsKey Metrics

Cost Structure Revenue Streams

TARGET CUSTOMERS

+ early Adopters

1

TOP 3 PROBLEMS

+ Alterantives

2 3

SINGLE, CLEAR, COMPELLING

MESSAGE THAT STATES WHY

YOU ARE DIFFERENT &

WORTH PAYING ATTENTION

MARKETPRODUCT

5

7 6

TOP 3 Features

Key Activities you measure

Path to Customers

Can’t be easily copied

Customer Acquisition cost, Distribution, People, Hosting, etc.

Revenue Model, Live time value, Revenue, Gross Margin

Page 9: Let's startup your business idea

SA*

How do we plan to solve customer needs?STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

94

8

Unfair Advantage Customer SegmentUnique Value Proposition

SolutionProblem

ChannelsKey Metrics

Cost Structure Revenue Streams

12 3

5

7 6

Page 10: Let's startup your business idea

SA*

Pricing & Costs

STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

94

8

Unfair Advantage Customer SegmentUnique Value Proposition

SolutionProblem

ChannelsKey Metrics

Cost Structure Revenue Streams

12 3

5

7 6

Page 11: Let's startup your business idea

33 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts

Unfair Advantage Customer SegmentUnique Value Proposition

SolutionProblem

ChannelsKey Metrics

Cost Structure Revenue Streams

TARGET CUSTOMERSTOP 3

PROBLEMS +

Alterantives

SINGLE, CLEAR, COMPELLING

MESSAGE THAT STATES WHY

YOU ARE DIFFERENT &

WORTH PAYING ATTENTION

60K80K

TOP 3 Features

Key Activities you measure

Path to Customers

Can’t be easily copied

Customer Acquisition cost, Distribution, People, Hosting, etc.

Revenue Model, Live time value, Revenue, Gross Margin

120K90K70K70K250K20K

PERSONALALQUILERDISEÑOMARKETING

SERVICIOS CASA CLIENTEVENTAS EN TIENDAVENTA EN TIENDA ONLINEVENTA DE RAGALOS

240K

25KEmpresas

2600KClientes 55-75

25KClientes 25-45

Page 12: Let's startup your business idea

Forget the f***ing surveys !- by SA*

STARTUP ASTRONAUTS* © 2014

DOCUMENT RESULTS 5 min

WRAPPING UP The Ask [2 min]

EXPLORE CUSTOMERS WORLDWIDE Test Problem [15 min]

PROBLEM RANKING Test Problem [4 min]

TELL A STORY Set Problem Context [2 min]

COLLECT DEMOGRAPHICSTest Customer Segment [2 min]

WELCOME Set the stage [2 min]

1.The Setup 2.Identify early

adopters

Test the Problem

1.Hook 2.Permission to

follow up 3.Referrals

Document results