Let’s Play! How Blizzard Entertainment Harnesses Gamification by Jason Anderson of Insights Meta -...
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Transcript of Let’s Play! How Blizzard Entertainment Harnesses Gamification by Jason Anderson of Insights Meta -...
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Total Player Scores, by Segment
Segment 1
Segment 2
Most Least
A
B
C
D
E
F
5
6
7
8
9
10
11
12
13
–
–
–
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35% 35% 33%
22% 19% 19%
18-24 25-34 35-44 45-54 55-64 65+
Have you played a PC or video game in the past 30 days?
16Source: Insights Meta poll, US Internet population, n=7,977.
35% 35% 33%
22% 19% 19%
not born 0-2 2-11 12-21 22-31 32+
Have you played a PC or video game in the past 30 days?
17Source: Insights Meta poll, US Internet population, n=7,977.
35% 35% 33%
22% 19% 19%
not born 0-5 6-15 16-25 26-35 36+
Have you played a PC or video game in the past 30 days?
18Source: Insights Meta poll, US Internet population, n=7,977.
35% 35% 33%
22% 19% 19%
0-2 3-12 13-22 23-32 33-42 43+
Have you played a PC or video game in the past 30 days?
19Source: Insights Meta poll, US Internet population, n=7,977.
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