Lets Grow Our Clubs

“Social media” refers to the “activities, practices and behavior among communities of people who gather online to share information, knowledge and opinions using conversational media.

Social Media Allows you to: ◦ Discover New Ideas and Trends ◦ Connect with existing and new audiences ◦ Bring attention and traffic to your Club ◦ Build, Craft and Enhance your Club

Facebook – primarily used to connect with friends and share pictures

Twitter – broadcasting short messages to the world and hope they are useful or interesting

Instagram – networking app made for sharing pictures and videos on a smartphone

Youtube – Video – sharing website

Form a Social Media Committee Understand the current social media channels

Choose which ones will best benefit your club

Develop a strategy for promoting your club on social media.

• Social Scrapbook • Games • Social Contests • Groups • Social Causes • Politics and

Endorsements • News and Commentary

Non-profits have pages, not profiles. A profile creates a page and then manages it as an administrator.

Pages can have more than one Administrator.

When a club member “likes” a club page, it creates a relationship between the “profile” and the “page”

When a profile “likes”, “comments” or “shares” a page, it goes on the profile’s timeline

Pros • It’s easy! • Easily share thoughts and ideas • Connect with family and friends

- and make new ones! • Access news and information

easily

Cons • Privacy • Takes time • Always share the good – but

not the bad

Why Facebook is good for Altrusa: • Great way to connect with current and prospective members • Easily share and show what Altrusa is involved in, and inspire

others to join and get involved

Goals: ◦ Encouraging interactivity with potential members ◦ Attract new members and customers to come to

your fundraiser. How to Achieve Goals: ◦ Create engaging content ◦ Recruit “Supporters” ◦ Measure Your Success

Get some great content on your page Use images, videos and infographics to

engage the audience Keep posts short (most people are on their

phones) Think of who the audience will be What will interest them about your club? Posts should tell stories not be marketing

messages

Invite your club members to ‘like’ the Page and share it with their friends

Use your website, newsletter, blog and e-mail updates to promote your page

Engaging updates will entice supporters to recruit for you.

Use Facebook Insights to measure how well your are doing and what can improve on.

Insights give you information on your audience

How they interact with your page Performance of your posts

Research other nonprofits on Facebook, what they are posting, liking, commenting on and sharing?

Which groups are using Facebook to connect with potential members

Set Up Facebook Page

Twitter is a microblogging platform

Discuss any topic in 280 words or less

Twitter is most open of all social media

No friending or connecting like Facebook

Twitter is similar to other Social Media platforms ◦ Tweets can be “liked” ◦ Tweets can be discovered

through #hashtags ◦ Tweets can be retweeted ◦ Others can Respond to your

Tweets

#Hashtags designate conversations on Twitter A hashtag (#) in a tweet indicates a keyword or

theme and is clickable. A hashtag is a theme – like people talking sports Hashtag.org – type in a hashtag and see how

often it appears #Altrusa

#DistrictElevenConf2018 #SoaringInService

#Volunteer

Why Twitter is NOT Recommended for Altrusa: ◦ Facebook more versatile than Twitter ◦ If choosing Twitter, focus on creating tweets that directly

address topics potential new members would be interested in

Pros • Most Open Social Network • Easily Find Relevant Content and

Information via Hashtags • Blizzard of Information • Easily Share News and

Information

Cons • Blizzard of Information • Fast-paced • Limiting • Cyberbullying

Goals: ◦ Encouraging conversation with potential members ◦ Advertise upcoming Altrusa events

How to Achieve Goals: ◦ Follow people who share similar values to Altrusa ◦ Build relationships with potential new members by

liking, commenting and re-tweeting posts

Account set-up – “follow” people or brands on Twitter by finding their Twitter accounts and clicking on the “follow” link

Same structure as Facebook, when they follow you, they see your Tweets

You can ‘share’ Tweets of others You can also Tweet photos or videos making

Twitter very much like Instagram/Facebook

Identify similar nonprofits and reverse engineer what they do

Create a Twitter account Link website to Twitter page Check out https://twitter.com/greenpeace

how they tweet about wildlife and nature and links blogs to political and environmental issues

It’s highly visual! You Can “follow” profiles

and “like” posts Videos and pictures posted

appear on the timeline of your followers

Can search for posts and people via hashtags

Profile Picture Timeline –

Catalogs all your posts

At the top – you can see if you are “following” an account as well as the number of posts of followers.

Bio ◦ Link up your

website in bio

Pros • Highly Visual – eye candy! • Easily find videos and images

via hashtags • Easy to get started • Mobile-only: will attract younger

audience to your club

Cons • Cannot include links to

websites • Posts MUST include visual

element – no text-only posts • Cannot share other user’s

posts like Facebook and Twitter

Why Instagram is Good for Altrusa: • Highly visual – Snapshot into club activities • Easy to share and find people who share similar interests with

Altrusa

Goals: ◦ Showcase benefits/events of Altrusa ◦ Advertise upcoming Altrusa events ◦ Inspire people to join Altrusa

How to Achieve Goals: ◦ Create interesting visual content (cool pictures,

interesting short videos) ◦ Engage with other users that have similar interests

with Altrusa ◦ Find potential new members by searching relevant

hashtags

Use multiple images and short videos to engage audience

Videos should ideally be under 1 minute Think of your target audience ◦ What will interest them about your club?

Posts should tell stories not be marketing messages

Search relevant hashtags (ex: #volunteer) to find people who post about similar things

Like and comment on other’s posts – this opens the door for further conversation and relationship building

Create an Instagram profile Research other nonprofits and what they do

on their Instagram profile Create your own unique hashtag (ex:

#AltrusaAnaheim)

Video-only platform Ability to share videos from YouTube to other

social channels Video as a share/viral promotion tactic:

people love engaging videos!

Pros • Videos are highly engaging • World is moving to video-first

content • Attracts your attention easily

Cons • Harder to produce • Takes a lot of work to

produce quality videos • A lot of time and effort • Equipment • Limiting

Why YouTube is NOT Recommended for Altrusa: • Can easily share videos on Facebook • YouTube is limiting – only can share videos, will be harder to

market upcoming Altrusa events

Are your potential members or customers on YouTube?

Are nonprofits similar to your club on YouTube? If so watch what kinds of videos they are producing?

Identify other nonprofits or businesses on YouTube

Member Recruitment and Engagement have become top priorities for all organizations.

Engagement defines how an individual participates online (how many websites visited, pages viewed and mentioning in social media

Social Media has become and very important part of the membership equation.

Club use Social Media to make announcements creating a monologue

Social Media should be used for a “two-way” dialogue.

To engage online requires followers to utilize content and get the conversation going.

Clubs are followed by members but your followers need to expand to their friends and other interested parties.

Circular Model for SoMe Share Optimize Manage Engage

Social media through social networks help people connect with others who share similar interests, passions and beliefs

Organizations using specific network strategies that all potential members to participate in conversations are able to socialize online together with their target population

A degree of trust is formed between users within each of these networking sites

90% of online users trust recommendations from other people

Listen to what is being said and learn from the conversations

Richer if club members participate Meaningful exchanges filled with substance

lead to mutual fulfillment

Conversations on Social Media happen quickly

Consumers expect quick responses Liking, commenting, Sharing (Facebook,

Twitter only) is the best way to manage building relationships

Engaging in conversations with your followers is the most critical component of social strategy

Club must be where potential members are Researching what your club members do on

social media is a starting point

Make announcements at your general meetings and all events about your social media outlets

Have your webmaster add social profile gadgets to your website

Add social media links to newsletters, emails and invitations

Add social media account information to brochures, marketing materials, recruitment materials and new member information.

Understand your target audience for potential members and supporters.

Where do these potential members “hang out” on social media and what are their habits.

Start out with your own club – do a quick survey to find out their habits. ◦ What social media channels are used ◦ The content in which they are interested ◦ Time Table they are on social media

Create content not necessarily about your club but about its projects

Share what target audience will find interesting

Social Marketing allows the opportunity to “genuinely connect with people in ways and in places where their attention is focused and impressionable, using human voice.”

Search for the Erma Bombeck Project on Facebook – Awareness about Kidney disease and

Check out the About Page Check out their Posts They alternate between Quotes from Erma “DID you Know” facts about the disease Information about becoming a donor Information about kidney transplants Information about their organization Medical help – like knowing your family history

Choose one or two projects with upcoming events – say feeding the hungry

Post facts about homelessness Post facts about children going hungry Quotes about feeding the hungry Advertise your project – collecting and

handing out food at the food distribution center in Fullerton

Post where food is being collected Post what kinds of foods are in demand Post pictures of collected food Post pictures of distributing food to

customers Post about how others can help (donations)

Try it with a book drive or other literacy

project. Collect emails or contact information from

any participants

Post statistics regarding the number of homeless and hungry in your community

Our club is handing out food to the hungry in two weeks – this day, place and time

Post about the kind of food that is needed Create food drop off points where people can

donate food to the cause Collect participants emails Ask for volunteers to help sort food Collect emails Ask for volunteers to help distribute food Collect emails

Don’t be intimidated Do Some Research Make a Plan Get Started!!!!

Research and Brainstorming is the key

Never Stop Learning about Social Media

Media – inclusive of publicity, as well as traditonal and social press

Community – inclusive of internal, external, online, employee (members), consumer, personal interactions and other nonprofits

Business (Clubs) – inclusive of investor relations, executives (Board of Directors) and social care (customer service)

Government – inclusive of political, lobbying, public affairs and issues management (local city counsel, county commissioners, etc.

Public Relations professionals work closely with the media to distribute their message to the public

The media is news sources, including online, television, print, radio and electronic media

Public relations professionals must build strong, mutual respectful relationships with journalists.

American Bar Association launched operation enduring lamp

Lawyers to aid those called up for military service

Lots of news coverage let too: Large number of pro bono lawyers signed up

to help with the effort News relates to the services offered to active

military personnel

Built on coordinated use of varied communications techniques

Pitching the right story means knowing ability to spot and capitalize on newsworthy trends

Work with media to place editorials in newspapers, videos, audio, radio, TV, print and social media

Interviews promote websites for their organization

Educate the public

Community Relations holds a pivotal role in the success of public relations

Corporate (Club) Social Responsibility is an integral component of community relations

Companies and Organizations are giving back to the community

Community represents physical and online communities

Campaigns require effort from club public relations to support the online activities

Studies reveal social media monitoring accounts for 70% of core public relations in a company

Social media accounts for 66% of an organization’s public relations

“Community Liaison” helps develop crucial relationships within the community. Promote community initiates and programs Create strategic alliances with the

representatives of the consumer (community members) and public interest groups

Participate in activities sponsored by these partnerships

Meeting with community leaders (school boards, city council, library boards, etc.

Sitting on planning boards Speaking at community board and similar

meetings Attending networking events Perform other needed tasks

Annual corporate wide celebration of volunteers

Worked more than 400 volunteer projects Focus on donating and distributing food to

the hungry and needy Teach nutrition – teach young people healthy

life style eating Planted community gardens Donated to food banks Interact on Facebook about healthy eating

Establish some level of relationship with immediate community

Strive to interact and connect with the public in a positive manner

Perception of the public has huge impact on the club’s reputation and image

Clubs and businesses should be good citizens

Should be included in a club’s strategic plan

Government relations have been the foundation of the public relations industry since ancient Roman and Greek civilizations

Persuasion in public speaking, holding public events and meeting with public officials

Have a public affairs chairperson in club Maintain positive relationships with local

officials

Understand that on the other side of the web, behind that personal computer, there are real people and they can gain insights into the thoughts, views and opinions of these people in real time simply by listening intently, engaging authentically and having fun.

You Will Need ◦ A personal Facebook Account ◦ A Facebook Account for your club Email Address Address Telephone Cover Photo wider than shorter Profile Picture – Club Logo Internet Access

Login to your account or the Club’s Account and go to Pages create your new page

You will be given a few options, including ‘Company’, Organization or Institution’ and ‘Cause or community.’

Select ‘Company, Organization or Institution’ and choose ‘Charity’ from the scroll down menu. Add a name to your page (the naome of your club) and click to ceritfy that you are the official representative of the organisation. Make sure you enter the name correctly as you cannot always change it later.

Once the basics are set up, add a cover photo (851x315 pixels) which should be a branded image that demonstrates what your club does. Engaging cover photos can be effective in encouraging people to ‘like’ your page. Add information about your club in the information section.

The basic skeleton of your Page is now live and Facebook will ask you to ‘Like’ your page. If you do all activity will appear in the News Feeds – save this step for when you are ready for people to view it.

Facebook will ask you to add a Page description, a link to your website and a unique url for your Facebook page. i.e. facebook.com/yourclub

It will then ask you to add a profile picture (recommended size is 180x180 pixels), which should be your club logo.

Finally, you can define a specific audience or you can skip this step

An opportunity from Facebook

Allows creators of nonprofit fundraisers on Facebook to pledge to match donations to their fundraisers

Creators have ability to pledge to match any amount that fits their budget

There are no fees when using Facebook’s Charitable Tools

Tell your supporters how it works

Go to: https://www.facebook.com/donate/signup

You will have to log into Facebook Your Page must be submitted and approved

for verification Your page must follow the community

standards: go to: https://www.facebook.com/communitystandards/

On your page to the left hand side select > About

Fill in “Find Us’ information Category “Community Organization” Website information (if you have one) Type information in “About” category Categories add> Community Organization

and Nonprofit Organization

Clubs’ official name, address, contact info, tax ID and nonprofit category

President’s name, date of birth and business address

A legible bank statement or the official bank letter dated within the last 3 months – no voided checks.

Choose your profile name – on Twitter you will be @profilename

Name should reflect your club – shorter is better -@altrusaanaheim

Profile picture is essentially like on FB. Recommended image size is 400x400 pixels

Bio – 160 characters to explain what your club does. Include a link to your club’s website or page

Header Image – like FB Cover page 1500x500 pixels Pin a tweet to the top of your account – it shows first

when users access your tweet – such as a tweet promoting your email newsletter

Download Instragram app from the app store Once installed – open it Tap sign up with Email or Phone Number.

You will receive a confirmation code then tap Next

Create a username and password, fill out profile information and tap “Done”

If you are on Facebook, you will be prompted to log in to your Facebook account

iPhone or Windows Phone Go to your profile and tap in the top right. Scroll down and tap Linked Accounts, then

select Facebook. If you haven't already, enter your Facebook login

information. By default, your Instagram account will link to your

personal Facebook Timeline. To link to a Page instead, tap Facebook again, then tap Share to and choose a Page that you manage.

If you've already linked Facebook on your phone or tablet and need to switch accounts, you can unlink your Facebook account from Instagram.

Go to www.youtube.com to get started Click on the “sign in” button in the upper

right corner of the home page Click on the “Create and account” button

under the login form on the login page Fill out the required information In creating a youtube account, you are

creating a gmail account. It will appear YouTube altrusaanaheim@gmail.com

Log into your account Click on their link to YouTube Once on their channel, click the red

“subscribe” button Search Youtube by Keywords to find relevant

Videos and Channels

Login to your google account Go to Youtube by typing

http://www.youtube.com in the browser Go to your Channel List at

http://jmlinks.com/31w Click “create a new channel” On the top right of the screen, click on your

profile picture and then Creator studio

Video Title – Keyword heavy catchy video title Description – Write a keyword-heavy but catchy

video description and include a link to your website

Tags – pick no more than five relevant keyword tags for your video

Public – set view to public (anyone can see), unlisted (only people with the link can view) or private (restricted access)

Custom Thumbnail – Upload a custom video thumbnail which appears in the YouTube search

American Express uses videos and pictures to show what you can do with an American Express card not to sign up for one

Procter & Gamble’s site – beinggirl.com: delivers targeted content to its preteen and teen female audience using colorful and engaging microsite. They learn what it is like to be a girl and are provided with a platform for asking questions of experts on any number of topics including premenstrual syndrome to beauty and their changing bodies