Let's Google My Audience - Privacy is for Losers!

“Privacy is for losers” - Let’s Google My Audience!#IS13 - InfoSecurity.be 2013

“Always make the audience suffer as much as possible.” ― Alfred Hitchcock

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn

Who Am I?My Social Media Experiments?Who are you guys?Why is it failing?Product Placement!The new currency!The Other Agency!

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynLet me google that for you!

Who Am I?

@ransbottyn on twitter?

The Social Guy!

Friday 22 March 13


Friday 22 March 13


Who Am I?

facebook.com/ransbottynfacebook.com/CainRansbottyn

Friday 22 March 13


Friday 22 March 13


Who Am I?

LinkedIn.com/in/ransbottyn

The Network Guy!

Friday 22 March 13


Friday 22 March 13


Who Am I?

ransbottyn.com

The Product Placer!

Friday 22 March 13


Friday 22 March 13


Who Am I?

I drove too fast in 2012?

The Marketing Guy!

Friday 22 March 13


Who Am I?

My “ZatteVrienden M5” in 2007?

The Cowboy!

Friday 22 March 13


Who Am I?

Running number one infotainment website in Belgium!

Founded Zattevrienden.be in 2005!

Friday 22 March 13


Who Am I?

Let’s blend a brand new iPhone 3G!

How did we get our attention?

Friday 22 March 13


Who Am I?

Clint.be was born!

Sold Zattevrienden.be to the ThinkMedia Group in 2009!

Friday 22 March 13


Who Am I?

Babes in a datacenter?

The Nerd!

Friday 22 March 13


Who Am I?

Pan-europe internet network company providingco-location services to high-traffic ranked websites!

RealROOT back in 1998!

Friday 22 March 13


Who Am I?

Body Hacker? Cain.be?

The Role Model!

Friday 22 March 13


Friday 22 March 13


Who Am I?

SlideShare.net/ransbottyn

The Evangelist!

Friday 22 March 13


Friday 22 March 13


Who Am I?

Customer loyalty?

The Pimp!

Friday 22 March 13


Who Am I?

My first steps in “the online adult entertainment”!

Thisislive.com founded in 2003!

Friday 22 March 13


Who Am I?

Friday 22 March 13



Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn“zwarte piet”

My Social Media Experiments?

Publish a racist Tweet!

How to lose 1661 followers in an hour?

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynLet’s fake Emmanuel Rottey!


Pretend to be a popular news anchor!

How to gain 400 followers in less then an hour?

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn#GoForZero Guerilla-marketing!


Guerilla Marketing!

From speeding to a marketing campaign?

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynLet’s buy some followers... or bribe them!


Send them flowers!

How to get new followers?

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn#Lidl Experiment

Which Experiments?

Abuse your twitter power... and boost it from 500 to 10000 packages!

If a brand promises you food in return for a hashtag?

Friday 22 March 13



Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynThe Facebook Experiment!

Who are you guys?

The Experiment of Today!

We were here yesterday...Our female partner-in-crime asked you to log in to our

facebook app and give us full access to your account!

Friday 22 March 13


Apps... Harmless? Yeah Right!

The Facebook Experiment!

Who are you guys?

Friday 22 March 13


Facts & Figures!

83 men were asked to log in to “our facebook app”19 men had no facebook account21 men refused or had no interest to cooperate43 men gave us full access to their profile

we found at least one man cheating on his wife!

The Facebook Experiment!

Who are you guys?

Friday 22 March 13


Friday 22 March 13


Get connected to strangers!

Step 1: We check in on foursquareStep 2: We add all 92 people

45 “friends” approved within one hour32 others approved before midnight

Privacy is for losers!

The Foursquare Experiment!

Who are you guys?

Friday 22 March 13


“Always make the audience suffer as much as possible.”

The Audience Experiment!

Who are you guys?

Friday 22 March 13


No worries, I will respect your privacy!


Who are you guys?


Friday 22 March 13


in a relationship?


Who are you guys?


Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynThe Audience Experiment!

Who are you guys?


Friday 22 March 13


We know were you live Nicolas...Let’s have a house warming?


Who are you guys?


Friday 22 March 13


... will turn anonymous profiles into public “bigdata”!

Name and birthday match...


Who are you guys?


Friday 22 March 13


anonymous profile...... but sharing your sex life with the whole world... no longer anonymous!


Who are you guys?


Friday 22 March 13



Friday 22 March 13


Only physical privacy remains... or let’s hope so!

There is no digital privacy?

There is no such thing as privacy!

Why is it failing?

Friday 22 March 13


You put your life online?

Once you leave high school, your privacy ends!


Why is it failing?

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynThere is no such thing as privacy!

Why is it failing?

LinkedIN privacy Fail?

Belgian State Security Service Employeepublic searchable on LinkedIN?

Friday 22 March 13


Why is it failing?

Crime Fail?

Identities of “gang members” in Eindhovenrevealed in couple of hours!

Friday 22 March 13


Why is it failing?

NMBS Fail!

1.500.000 personal records went public!

Friday 22 March 13


Why is it failing?

Medical Fail?

Are hospitals sharing data?Who owns YOUR medical data?

Friday 22 March 13


Why is it failing?

.fgov.be Fail?

What is the government and the FCCU doing with our data?

Friday 22 March 13


Telecom data Fail!

All huge telecom operators are selling your data to marketeers as a service!


Why is it failing?

Friday 22 March 13


Cops Want Wireless Providers...

... to Record and Store Your Text Messages?


Why is it failing?

Friday 22 March 13


Exif data Fail?

Most of public pictures still contain geolocation data!


Why is it failing?

Friday 22 March 13


Facebook Tagging Fail?

If you like it or not, but you will be tagged by your friends eventually!


Why is it failing?

Friday 22 March 13


People share everything?

Even when they had sex!


Why is it failing?

Friday 22 March 13


Why is it failing?

It’s no longer a matter of privacy...

It’s all about personal data business!Data should be free but ownership counts!

Friday 22 March 13


Why is it failing?

Social Local Mobile can work...

... if we allow our data to be publicYou will get a personalized offer!

Friday 22 March 13


My life is public?

I share everything on my Social Media Timeline!


Why is it failing?

Friday 22 March 13


Food Photography as weight loss program!

I share all my food...

Sharing is caring?


Why is it failing?

Friday 22 March 13


Public Accountability!

I share my weight...


Why is it failing?

Friday 22 March 13


The Old Me?


Why is it failing?

Friday 22 March 13


The New Me!


Why is it failing?

Friday 22 March 13


I share all my crashes...

Insurance companies will use this (big) data (against me!)


Why is it failing?

Friday 22 March 13


I share all my parties...

Everybody knows where I am! What I do! What I Use!


Why is it failing?

Friday 22 March 13


Most important thing: manage your public profile...I divide my social timeline into 8 categories!


Why is it failing?

Friday 22 March 13


Why is it failing?

Friday 22 March 13



Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynHow it works now!

What about Product Placement?

Everyone knows Product Placement on TV?

Nobody realizes product placementis possible on Social Media!

Friday 22 March 13



Social Media Product Placement has been done before?

by Kim Kardashian and Paris Hilton!

Friday 22 March 13



Social Media Marketing in 2013 will be?

About contributors!

Friday 22 March 13




About influencers!

Friday 22 March 13




About ambassadors!

Friday 22 March 13



Brands will spend less money in "classic" ads?

Advertorials by opinion & thought leaders...Story Placement is the new thing!

Friday 22 March 13



Right column are the ads?

Left column is authenticity!

Friday 22 March 13



What are the pros of #SoMePP?

- Authenticity- Same message, different package- Tone of Voice- Peers trustworthy- Relevance- Subtlety (non commercial power)

Friday 22 March 13



What are the cons of #SoMePP?

- Credibility risk for the brand & wrong association- Liability- Authenticity fail (if you don't believe it, don't post it!)

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynHow @ransbottyn is using it!


Friday 22 March 13



Friday 22 March 13


We pay with our privacy!

Monetize your privacy...

The new currency!

They know more about you than your mother does!

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynMonetize your privacy...

The new currency!

Find My Friends is a “free” service!

... but Apple knows where I sleep or in which traffic jam!

Friday 22 March 13


The new currency!

... but they can sell your pictures!

Instagram is a “free” service!

Friday 22 March 13


The new currency!

Privacy “pays” ...

It’s not about protecting your privacy... it’s about getting your benefits from it!

Friday 22 March 13



Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynStory Telling + Product Placement = Story Placement

The Other Agency!

Advertising formats as we know them are blind spots...People no longer click on it!

Banner Ads on websites are dead?

Friday 22 March 13


Media Agencies need an extra revenue stream!

CPM Ad prices are dropping - Where's the money?

Story Telling + Product Placement = Story Placement

The Other Agency!

Friday 22 March 13


No longer viable business and too low margin (<15%) !

Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets?


The Other Agency!

Friday 22 March 13


Product Placement on The Social Timeline!

Agencies need to come up with something new?


The Other Agency!

Friday 22 March 13


Agencies will become Social Media Content BrokersThe new website: Social Media Profiles and Fan Pages!

Agencies also have to find new publishers?


The Other Agency!

Friday 22 March 13


Drip Marketing...

Story Placement is the new viral!


The Other Agency!

Friday 22 March 13

“Privacy is for losers”Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynShoot!

Q&A?

@ransbottynfb.com/ransbottynfb.com/CainRansbottyninstagram.com/ransbottynlinkedin.com/in/ransbottyn

blog.ransbottyn.comabout.me/ransbottyn

storify.com/ransbottynslideshare.net/ransbottyn

foursquare.com/ransbottyn

[email protected]

I need the followers, so contact me!

Friday 22 March 13

mailto:[email protected]

mailto:[email protected]

Let's Google My Audience - Privacy is for Losers!

Technology

Transcript of Let's Google My Audience - Privacy is for Losers!