Let's get Phygital
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David Horton Chief Transformation Officer Mashreq Bank
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Transcript of Let's get Phygital
David HortonChief Transformation Officer
Mashreq Bank
Building the Digital BankThe End of Omni-Channel and the Birth of Phygital’
• Digital Transformation and the convergence of
Physical & Digital banking.
• What exactly is Everyday Banking?
• The evolving needs of the digital native customer, and
using mobility to foster loyalty.
• How is digital banking repairing the trust and
reputation of the brand?
• The Mashreq Store: The Downloadable Bank and
Mobile Onboarding.
• The Virtual Branch
ae.linkedin.com/pub/david-horton/3/733/b9/
@davidmashreq
David HortonChief Transformation Officer - Mashreq