Let's Get Engaged!
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Transcript of Let's Get Engaged!
LET’S GET ENGAGED!
What do we want?
ENGAGEMENT
How do we get it?
• Plan but be flexible•Focus on engagement
not sales•Pay regular attention• Be nimble: adapt to trends and audience
needs
Overall Challenge
sWho is our audience?
THEATREGOERVS.
HISTORY BUFF
Measuring Outcomes:What successes are we looking
for?• Virality
– Word of mouth– Likelihood of message being shared
• Shares/Retweets – Converting new followers – Attracting new audiences– Is our message engaging?
WHAT TOOLS DO WE USE TO MEASURE SUCCESS?
1. GOOGLE ANALYTICS: HOW MANY PEOPLE CAME TO OUR WEBSITE THROUGH A
SOCIAL MEDIA PLATFORM?
2. SURVEYS: AUDIENCE FEEDBACK: HOW MANY PEOPLE HEARD ABOUT
A SHOW/EVENT BECAUSE OF SOCIAL MEDIA?
3. FACEBOOK INSIGHTS:HOW IS OUR PAGE DOING? WHAT ARE THE MOST VIRAL
POSTS AND HOW DO WE REPLICATE
4. TWITANONOMYHOW MANY RETWEETS, REPLIES AND MENTIONS ARE WE
GETTING? WHAT HASHTAGS ARE MOST POPULAR?
5. PROMO CODESTRACKING CONTESTS/TICKET DEALS THROUGH CODES
POSTED ON SOCIAL MEDIA SITES