Let’s Eat Some Pig Feet

Bekap Frozen Food Ind.Co.Itd

Let’s Eat Some Pig Feet

Bekap Frozen Food Ind.Co.ItdDon BectonDon Becton

Perception of pig’s feet is bad

Perception of pig’s feet is bad

• People think that pig’s feet is unsafe to eat.

• People think that pig’s feet is unsanitary.

• The perception of pig’s feet by Anglo-American’s is not good

• Another perception is that all African-Americans eat pig feet.(NOT TRUE)

• People think that pig’s feet is unsafe to eat.

• People think that pig’s feet is unsanitary.

• The perception of pig’s feet by Anglo-American’s is not good

• Another perception is that all African-Americans eat pig feet.(NOT TRUE)

ObjectiveObjective

• The goal is to get more Americans to eat pig’s feet.

• To get the American consumer to try new things in life.

• The company wants to target the American audience.

• The goal is to get more Americans to eat pig’s feet.

• To get the American consumer to try new things in life.

• The company wants to target the American audience.

Background of CompanyBackground of Company

• Company: Bekap Frozen Food Ind.Co.Itd

• Products: Chicken Paw, Cow Stomach, Pig Feet

• Employees: 51-100• Main Market: Southeast Asia• Total Annual Sales: U.S. $1 million-

$2.5 million

• Company: Bekap Frozen Food Ind.Co.Itd

• Products: Chicken Paw, Cow Stomach, Pig Feet

• Employees: 51-100• Main Market: Southeast Asia• Total Annual Sales: U.S. $1 million-

$2.5 million

TacticsTactics

• Taste test in local grocery stores

• TV commercials on the benefits of eating pig’s feet

• Have food tents at local events.

• Taste test in local grocery stores

• TV commercials on the benefits of eating pig’s feet

• Have food tents at local events.

The latest anti-ageing foodThe latest anti-ageing food

• Rich in Collagen• Rich in Collagen

CalendarCalendar

• Commercials: For first Seven Months of Year

• Taste Test: For Last Five Months of Year

• Food Tents: When local Communities have gatherings.

• Commercials: For first Seven Months of Year

• Taste Test: For Last Five Months of Year

• Food Tents: When local Communities have gatherings.

BudgetBudget

• Commercials:

• Taste Test:

• Local Events:

• Commercials:

• Taste Test:

• Local Events:

$500,000

$900,000

$ 400,000

Total: $1.8 Million

EvaluationEvaluation

• For the goals to work for the company it comes down to dollars and cents

• The campaign will be seen as a success if the profit margin for the year totals $ 4 Million.

• For the goals to work for the company it comes down to dollars and cents

• The campaign will be seen as a success if the profit margin for the year totals $ 4 Million.

Reference PageReference Page

• www.embarrassingproblems.com

• www.Alibada.com

• Can reach Bekap foods by visiting the second website and email the company

• www.embarrassingproblems.com

• www.Alibada.com

• Can reach Bekap foods by visiting the second website and email the company