Let’s Create Awesome Social

Experiences for Brands…

With the Best of the Open Web

Approach to Building Social Experiences

I. BUILD – Create your Core App / Site Experience

II. SOCIALIZE – Add Social Design & Social Features

III. DISTRIBUTE – Leverage News Feed, Timeline, App Center & All 5 Platforms (Pages, Canvas, Mobile Web, Android & iOS)

IV. PROMOTE – Stamp Ads, Sponsored Stories, Mobile App Install Ads

V. ANALYZE – In-App Data, App Insights, Page Insights & Ad Data

VI. MAINTAIN, INTEGRATE & REBUILD – Maintain Apps, Integrate with Owned Media & Reuse Apps

BUILD

What Drives A Great Social Branded

Experience?

A WOW Visual Experience

AND / OR

A Unique Story

AND / OR

A Platform for Users to Create Meaningful Stories

A Framework that Drives Engagement & Sharing

Emphasize on the Story

Use Visually Rich Designs &

Animation

Add Social Design

Add Social Features

A WOW Visual Experience -Mercedes A-to-S: http://goo.gl/z7XpL

A Unique Story or Concept -The Tunnel of Dark Fantasy (Pro-Active Idea)

A Platform For Users To Create Meaningful Stories –Pediasure Vegetable Art Project

Pediasure Vegetable Art Project

SOCIALIZE

A Framework That Drives Engagement & Sharing

Google+ Interactive Post (Coming Soon)

DISTRIBUTE

Pack for Prizes- Survey + ContestA Case Study

Concept This interactive Survey was conducted

for Thomas cook who wanted to

know their user’s holiday preferences.

We powered a visually rich quiz

contest with dedicated Facebook +

Desktop versions.

Key HighlightsAttractive User Interface, Open graph

action sharing, advanced level

database with in depth survey

analysis & Opt-in email subscription

options.

See a video demo

See it in action

Mobile Optimized version

Visualizing the Open Graph Referrals

FURTHER READING & SAMPLES

Facebook Policy Explanations -https://developers.facebook.com/docs/guides/policy/examples_and_explanations/

Facebook Permissions & Accessible Data -http://developers.facebook.com/docs/reference/login/#permissions

Open Graph - https://developers.facebook.com/docs/opengraph/

Social Plugins - https://developers.facebook.com/docs/plugins/

App Center - https://developers.facebook.com/docs/appcenter/

FREE SAMPLES - https://developers.facebook.com/samples/

PROMOTE

Stamp Ads

Sponsored Stories

Mobile App Install Ads

Page Posts with Canvas Link (apps.facebook.com/xyz)

ANALYZE

MAINTAIN, INTEGRATE & REBUILD

Maintain Apps

Integrate with Owned Media

Reuse Apps

Build Engines of Successful Apps

Key Metrics

Contest Participation:

Total Visitors: 33,776

Total Participants: 32, 509 (96.2% Conversion)

Mobile Participants: 45%

Reach, Referral & Sharing:

Total Invites: 54,778 (1.68 Invites / User)

Total Shares: 10,294 (1 in 3 Users Shared a Post)

Total Reach (Impressions): 477,740 (15 Friends per Post)

Open Graph Referral Rate: 30%

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THANK YOU

KARAN SINGH BIR