Let’s Get Together LET’S GET Together Copy€¦ · Let’s Get Together Period 10 Starts...

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10: N

ovember 29, 20

15 - January 2, 2016

Let’s G

et Together

Period 10 Starts November 29Marketing & Product GuideNovember 29, 2015 - January 2, 2016

LET’S GETTogetherPEriod 10

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Period 10 Features

12 Days of Holiday Cheer 33From Friday december 11th – Tuesday december 22nd we will offer customers unique oNE dAY oNLY offers on a big brand wine or spirit. The offers will be promoted with newspaper advertising (Toronto & ottawa) and radio advertising in all major markets.

Shopping Guide 55The Period 10 Shopping Guide features the deal of the Month, End Aisle products, Let’s Get Together brochure teaser, local products, LTo and BAM offers and much more.

Giving Back in Our Community 85We have the opportunity to be leaders with our customers, our coworkers and in our communities. The message for this year’s campaign is GiViNG BACK, in support of ontario’s four regional children’s hospitals and MAdd Canada, which reinforces that the work we do goes to support the communities we live in.

95¢ Holiday Bagsif you run out of Holiday 95¢ Bags please use the Year round 95¢ Bags to keep displays full. Please always keep 95¢ bags well-stocked.

P10 PROMOTIONAL TURNS AND PRICINGPlease note that Period 10 is a 5 week turn. All stores should be ready with Period 10 displays and pricing signage as of Monday November 30, 2015.

Due to compressed timelines, in some instances, the printing of Period 10 signage occurred prior to the finalization of Period 10 prices. Should there be any incorrect signage, a follow up communication will be issued to identify what should be replaced.

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French Language Services Act (FLSA) .. 2Seasonal Signage Gallery....................................3Promotional Signage

Specific to Experiential Stores .................................13Specific to Transactional Stores ..............................17Specific to Non-Image Stores ................................... 21

On Shelf ............................................................................23Gifting ..................................................................................2712 Days Of Holiday Cheer ...............................33Let’s Get Together (LGT) Fixture ................39Sparkling Wines .........................................................47Special Promotions Fixture ............................49Deal of the Month ....................................................53Advertising ..................................................................... 55Mini Thematic –Aged Spirits ...........................61The Loonie Challenge .......................................... 65

Case Savings ............................................................................ 66Spirited Pick .............................................................................. 68Gift Bag Bonanza ..................................................................69

Front End Merchandiser ....................................71

Seasonal & New Product Fixture Program ...................................77Bonus AIR MILES® rewards miles .........79Social Responsibility In-store Signage ........................................................81Giving Back in Our Community ................... 85Exterior Springer Sign .........................................89Shopping Cart Sign ................................................91Wines for Dinner .......................................................93(Signature Collection) ..........................................93Wine Fridge ................................................................... 95Ontario Wine Programs ......................................97Beer Programs ........................................................111“Vintages Superstars” Program ...............117BAM & LTO Signage ......................................... 119FOOD & DRINK ..................................................... 123Nesting Table Merchandising Guidelines ............................125Participating Stores ........................................... 129Sold Space Program .........................................137

Marketing & Product GuidePeriod 10 Holiday Promotion OverviewThe holidays are a time that bring people together. it’s a time we want to spend with those who mean the most to us. This year’s holiday campaign, ‘Let’s Get Together’ encourages our customers to tap into what really matters about the season: family, friendship, togetherness, traditions, laughter, sharing and joy – the true spirit of the holidays.

The LCBo has hand selected gifts for everyone on our customers’ shopping lists. We know our customers turn to us for help when selecting the perfect holiday gift, so that is why we have made it easy to shop, easy to celebrate and easy to give this season.

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2 Promotional Turn 10 - Let’s Get Together

OverviewThe French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 26 designated areas.

Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.

To further this commitment, participating stores are to receive a French version of Exterior Banners, and Bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Let’s Get Together Fixture Show cards & Deal of the Month.

Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 500, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 619, 624, 626, 627, 631, 633, 636, 637, 638, 639, 640, 642, 643, 645, 646, 649, 650, 651, 652, 654, 655, 657, 677, 694, 697, 698, 699, 700, 703, 741

Merchandising InstructionsPlease alternate between English, IMAGE, and French versions of the Signage.

Window Show Card – English Version

Seasonal Backer Card – Bilingual VersionWindow Show Card – French Version

French Language Services Act (FLSA)

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MUSIC CD REORDER# DMS-MusicCD

All Seasonal Signage components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, please call helloLCBO @ 416.365.5932 or toll free @ 1.877.522.6411 and quote the re-order number provided in this guide.

Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

Seasonal Signage Gallery

We would like to hear your comments about this Period’s music. Please provide your feedback to helloLCBO.

Seasonal Signage will remain the same for Periods 9 & 10Take Down: January 2, 2016 NO ChANGeS fROM LAST PeRIOD

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Seasonal Signage Gallery – Exterior Banners

exterior BannersDimensions: 43½”w x 90”hInstall: Exterior on building.

Re-Order# P0916-EXB-106EnglishLet’s Get Together

Re-Order# P0916-EXB-107EnglishCouple setting table

Re-Order# P0916-EXB-108EnglishChampagne and oysters

Re-Order# P0916-EXB-130FrenchC’est bon d’etre ensemble

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Marketing & Product Guide 5

Seasonal Signage Gallery – Exterior Transparency Only for stores #452, #538, #568

exterior TransparencyDimensions: 28”w x 45”hInstall: Only for stores #452, #538, #568. These were installed by the vendor at the beginning of Period 9.

EnglishLet’s Get Together

EnglishCouple setting table

EnglishChampagne and oysters

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Seasonal Signage Gallery – Perimeter Banner

Perimeter BannerDimensions: 30”w x 33”hInstall: On the hangers around the periphery of the store. Alternate every other one.

Re-Order# P0916-PRB-098EnglishFRONT: Let’s Get Together BACK: Girl with drinks

Re-Order# P0916-PRB-099FrenchC’est bon d’etre ensemble

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Power Aisle BannersDimensions: 45”w x 33”hInstall: Over the Power Aisle, closest to the entrance. Alternate every other one.

Re-Order# P0916-PAB-100EnglishFRONT: Let’s Get Together BACK: Girl with drinks

Re-Order# P0916-PAB-101 FrenchC’est bon d’etre ensemble

Seasonal Signage Gallery – Power Aisle Banners

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Seasonal Signage Gallery – Horizontal Perimeter Transparency

Perimeter Transparency – horizontalDimensions: 45”w x 28”hInstall: All Transparency signs were vendor installed between November 8 - November 11, 2015.

English Let’s Get Together

EnglishGirl with drinks

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Seasonal Signage Gallery – Square Perimeter Transparency

Perimeter Transparency – SquareDimensions: 28 ½”w x 28 ½”hInstall: All Transparency signs were vendor installed between November 8 - November 11, 2015.


EnglishGirl with drinks

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Seasonal Signage Gallery – Vertical Perimeter Transparency

Perimeter Transparency – VerticalDimensions: 28”w x 54”hInstall: All Transparency signs were vendor installed between November 8 - November 11, 2015.


EnglishCouple setting table

EnglishChampagne and oysters

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Seasonal Signage Gallery – Window Show Cards

Window Show CardsDimensions: 28”w x 45”hInstall: In the windows on the hanger.

Re-Order# P0916-WSC-102EnglishLet’s Get Together/Couple setting table

Re-Order# P0916-WSC-103EnglishLet’s Get Together/Champagne and oysters

Re-Order# P0916-WSC-104EnglishC’est bon d’etre ensemble

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Seasonal Signage Gallery

Backlit Tasting Bar SignDimensions: 21 15/16”w x 32 9/16”hInstall: In the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

Re-Order# P0916-TBS-105EnglishLet’s Get Together

Seasonal Banner InsertDimensions: 20”w x 70”hInstall: In the Thematic Banner Stand (store entrance).

Re-Order# P0916-SBI-109EnglishLet’s Get Together

Beer fridge PosterDimensions: 22 ¾”w x 53 ¾”hNOTE: This sign is for Store 486 Beer Fridge ONLY.

Re-Order# DMS-P0916-BFP-123EnglishLet’s Get Together

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Experiential Stores

1, 3, 4, 5, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 486, 491, 494, 495, 497, 499, 500, 505, 511, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 645, 653, 657, 658, 694, 695, 698, 699, 702, 703, 776

Promotional Signage Specific to experiential Stores

FLS designated stores are required to display the bilingual side of the signage.

IMPORTANT: End Aisle 11-20 Backer Cards are to be displayed for the entire season (Period 9-Period 10). Products still change every Promotional Turn.

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engagement end Aisle Backer Cards

End Aisle 1 End Aisle 2 End Aisle 6 End Aisle 7

End Aisle 8 End Aisle 9 End Aisle 10

Destination end Aisle Backer Cards


Experiential End Aisle Backer Cards Engagement End Aisles: 1 to 10

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End Aisle Products Re-order Code

1 Stolichnaya Vodka P1016-BCE-001

2 Crown Royal P1016-BCE-002

3Henry of Pelham Cuv. Catharine Brut VQA, Wolf Blass Yellow Label Cabernet Sauvignon, Masi Bonacosta Valpolicella Classico DOC

P1016-BCE-003

4 Baileys Irish Cream P1016-BCE-004

5 Heineken Lager, Kronenbourg 1664, Stella Artois P1016-BCE-005

6 Smirnoff Vodka P1016-BCE-006

7 Bacardi Superior P1016-BCE-007

8 Absolut Vodka P1016-BCE-008

9 Captain Morgan Spiced Rum P1016-BCE-009

10 Grey Goose Vodka P1016-BCE-010

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Experiential End Aisle Backer Cards Engagement End Aisles: 11 to 20

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End Aisle Product

11 Johnnie Walker Black 12 Year Old, Johnnie Walker Red Label, Johnnie Walker Black Label

12 Apothic Red, Apothic Dark Red, Apothic White

13 Forty Creek Barrel Select Whisky

14 Appleton Estate V/X Signature Blend

15 Beronia Tempranillo Rioja, Jackson-Triggs Merlot, Jackson-Triggs Sauvignon Blanc

16 Jameson Irish Whiskey, Jameson Caskmates Irish Whiskey

17 Canadian Club Premium, Canadian Club Classic, Canadian Club 100% Rye

18 Glenfiddich Single Malt 12 YO, Clenfiddich Distillers Edition 15 YO, Glenfiddich Single Malt 15 YO

19Zonin Valpolicella Ripasso Superiore DOC, Mezzacorona Pinot Grigio Trentino, French Cross Pinot Grigio Bag in Box

20 Wayne Gretzky Cabernet Merlot VQA, Pelee Island Monarch Red VQA, Castillo De Almansa Reserva

English/Bilingual Re-order# P0916-BCG-021

Let’s Get Together/Bilingual

Image Only Re-order# P0916-BCG-022

Drinks Overhead

**Please rotate between “Let’s Get Together” and the lifestyle image .

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Destination End Aisle WrapsDestination Aisles: 3 to 5

Destination end Aisle WrapsStore Staff will be required to assemble End Aisle Wraps for the Destination End Aisles (End Aisles 3 – 5) for the duration of the Holiday season (Period 9 – Period 10).

Merchandising InstructionsDO NOT start building the product display before proceeding with the following steps:

1. Assemble the flat packed End Aisle Wraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

2. Place the End Aisle Wrap on the End Aisle base.

3. Proceed with building the product display on the end.

Re-order CodesLargeEnglish Reorder# P0916-DEW-126Bilingual Reorder# P0916-DEW-127

Small - Store 217 + 580 onlyEnglish Reorder# P0916-DEW-128Bilingual Reorder# P0916-DEW-129

IMPORTANTPlease assemble and install the End Aisle Wraps BEFORE building product display on the End Aisle.

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Transactional Stores

6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 454, 458, 459, 465, 467, 469, 470, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 655, 700, 706, 741, 771

Promotional SignageSpecific to Transactional Stores

FLS designated stores are required to display the bilingual side of the signage.

IMPORTANT: End Aisle 11-20 Backer Cards are to be displayed for the entire Holiday season (Period 9- Period 10). Products still change every Promotional Turn.

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Transactional End Aisle Backer CardsEngagement End Aisles: 1 to 10

End Aisle Products Re-order Code

1 Stolichnaya Vodka P1016-BCT-011

2 Crown Royal P1016-BCT-012

3Ruffino Chianti, Megalomaniac Homegrown Riesling VQA, Beringer Founders Estate Cabernet Sauvignon

P1016-BCT-013

4 Baileys Irish Cream P1016-BCT-014

5 Carlsberg Beer, Beck’s, Grolsch Premium Lager P1016-BCT-015

6 Smirnoff Vodka P1016-BCT-016

7 Bacardi Superior P1016-BCT-017

8 Absolut Vodka P1016-BCT-018

9 Captain Morgan Spiced Rum P1016-BCT-019

10 Grey Goose Vodka P1016-BCT-020

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engagement end Aisle Backer Cards

End Aisle 1 End Aisle 2 End Aisle 6 End Aisle 7


Destination end Aisle Backer Cards


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Transactional End Aisle Backer CardsEngagement End Aisles: 11 to 20

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End Aisle Product

11 Johnnie Walker Black 12 Year Old, Johnnie Walker Red Label, Johnnie Walker Black Label

12 Apothic Red, Apothic Dark Red, Apothic White

13 Forty Creek Barrel Select Whisky

14 Appleton Estate V/X Signature Blend

15 Beronia Tempranillo Rioja, Jackson-Triggs Merlot, Jackson-Triggs Sauvignon Blanc

16 Jameson Irish Whisky, Jameson Caskmates Irish Whiskey

17 Canadian Club Premium. Canadian Club Classic, Canadian Club 100% Rye

18 Glenfiddich Single Malt 12YO, Clenfiddich Distillers Edition 15 YO, Glenfiddich Single Malt 15 YO

19Zonin Valpolicella Ripasso Superiore DOC, Mezzacorona Pinot Grigio Trentino, French Cross Pinot Grigio Bag in Box

20 Wayne Gretzky Cabernet Merlot VQA, Pelee Island Monarch Red VQA, Castillo De Almansa Reserva




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Destination End Aisle WrapsDestination Aisles: 3 to 5

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Destination end Aisle WrapsStore Staff will be required to assemble End Aisle Wraps for the Destination End Aisles (End Aisles 3 – 5) for the duration of the Holiday season (Period 9 – Period 10).

Merchandising InstructionsDO NOT start building the product display before proceeding with the following steps:

1. Assemble the flat packed End Aisle Wraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

2. Place the End Aisle Wrap on the End Aisle base.

3. Proceed with building the product display on the end.

Re-order CodesLargeEnglish Reorder# P0916-DEW-126Bilingual Reorder# P0916-DEW-127

IMPORTANTPlease assemble and install the End Aisle Wraps BEFORE building product display on the End Aisle.

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Non-Image Stores

Promotional Signage Specific to Non-Image Stores

2, 7, 9, 16, 29, 39, 42, 46, 48, 52, 53, 66, 67, 71, 75, 76, 77, 83, 84, 87, 89, 92, 94, 96, 98, 104, 105, 107, 108, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 137, 138, 139, 141, 142, 146, 147, 151, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 203, 204, 205, 208, 213, 219, 220, 224, 230, 231, 235, 238, 239, 240, 241, 245, 251, 254, 256, 257, 258, 259, 261, 262, 264, 267, 271, 272, 273, 274, 275, 277, 280, 281, 282, 283, 284, 285, 289, 290, 291, 292, 293, 294, 296, 297, 299, 301, 303, 305, 306, 307, 308, 309, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 354, 358, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 395, 399, 403, 405, 409, 410, 413, 414, 418, 419, 421, 422, 423, 424, 429, 430, 433, 435, 439, 440, 441, 442, 446, 447, 448, 449, 450, 451, 455, 460, 461, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 483, 485, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 510, 512, 513, 514, 515, 516, 519, 520, 524, 527, 530, 531, 535, 537, 538, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 581, 582, 583, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 636, 637, 639, 650, 677, 697

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Non-Image End Aisle Backer Cards

Products Re-order Code

Stolichnaya Vodka P1016-BCT-011

Crown Royal P1016-BCT-012

Ruffino Chianti, Megalomaniac Homegrown Riesling VQA, Beringer Founders Estate Cabernet Sauvignon

P1016-BCT-013

Baileys Irish Cream P1016-BCT-014

Carlsberg Beer, Beck’s, Grolsch Premium Lager P1016-BCT-015

Smirnoff Vodka P1016-BCT-016

Bacardi Superior P1016-BCT-017

Absolut Vodka P1016-BCT-018

Captain Morgan Spiced Rum P1016-BCT-019

Grey Goose Vodka P1016-BCT-020




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On Shelf

Location MessageComponent Specifications Re-Order# Images

On Shelf“SAVE” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6.5” w x 1.75” h English/No PricePrice/No Price

DMS-P1016-ONS-060

On Shelf“SAVE/ ÉPARGNEZ” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6.5” w x 1.75” h Bilingual/No PricePrice/No Price

DMS-P1016-ONS-061

On ShelfBonus AIR MILES® Shelf Talker Pre-Printed (Bonus Air Miles Program)


DMS-P1016-ONS-062

On Shelf

BONUS AIR MILES® reward miles de récompense AIR MILES® in prime Shelf Talkers Pre-Printed (Bonus Air Miles Program)


DMS-P0916-ONS-063

On ShelfMore Miles! Shelf Talkers Pre-Printed (BAM Program)(3 versions)


DMS-P1016-ONS-059

On Shelf“NEW” Shelf Talkers Pre-Printed (New Product Program)


DMS-P1016-ONS-064

On Shelf“NEW/NOUVEAU” Shelf Talkers Pre-Printed (New Product Program)


DMS-P1016-ONS-065

On Shelf“In The Spotlight” Shelf Talkers Pre-Printed (IMAGE Program)


DMS-P1016-ONS-066

On Shelf“In The Spotlight/EN VEDETTE” Shelf Talkers Pre-Printed (IMAGE Program)

6.5” w x 1.75” h Bilingual/No Price DMS-P1016-ONS-132

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On Shelf


On ShelfPre-printed Experiential Branded Shelf Talkers EA 1A-20A (Set of 29)

Shelf Talkers6.5” w x 1.75” h

DMS-P1016-ONS-047

On ShelfPre-printed Transactional Branded Shelf Talkers EA 1B-20B (Set of 29)

Shelf Talkers6.5” w x 1.75” h

DMS-P1016-ONS-048

On ShelfPre-printed Branded Shelf Talkers EA 11-20 (Set of 30)

Shelf Talkers6.5” w x 1.75” h DMS-P1016-ONS-049

On ShelfPre-printed(Regular Program – 65 versions)

Extender strips 12” x 2.5” DMS-P1016-ONS-053

On ShelfPre-printed(Community Program–10 versions)


On ShelfPre-printed(Discovery Program – 9 versions)


On ShelfPre-printed Go Green Extender (1 version)


On Shelf Blank Extender Strips (15 per bundle)

Extender strips Blank – 12” x 2.5” DMS-P1016-ONS-057

On Shelf Blank Bin Tags for General Use (25 per bundle)

Bin Tags Blank – 6” x 1.75”

Central Supply Shopping Cart# 749358Tra

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26 Promotional Turn 9 - Holiday

On Shelf


Cut Cases

Pre-printed ExperientialBranded Pricer CardsEA 1A-20A (Set of 29)

Pricer Cards 8” x 7”

DMS-P1016-ONS-050

Cut Cases

Pre-printed TransactionalBranded Pricer CardsEA 1B-20B (Set of 29)

Pricer Cards 8” x 7” DMS-P1016-ONS-051

Cut Cases

Pre-printedBranded Shelf TalkersEA 11-20 (Set of 30) Pricer Cards

8” x 7” DMS-P1016-ONS-052

Cut Cases

Blank Pricer Cards (50 per bundle)

Pricer Cards Blank – 8” x 7” DMS-P1016-ONS-056Tra

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Gifting

Participating Stores

Merchandising ChecklistUse the following checklist as a guide on where to merchandise the Holiday Gifting items.

Display LocationLCBO

Gift CardsVintages

Gift CardsLCBO/Vintages95¢ Gift Bags

LCBO/VintagesGift Boxes

Metal Gift Packaging Merchandiser ü üWooden Gift Packaging Merchandiser ü ü ü üAcrylic Gift Card Merchandiser ü ü95¢ Metal Bag holder for Cash end ü ü95¢ Metal Bag holder for end Aisle ü

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Gifting

Overview The Period 10 Gifting program will focus on Holiday gifting options. Please continue to merchandiser the Featured Gift bags, boxes and signage from P9.

featured Gifts

Holiday Knit Bottle Gift BagCase packed 12 (6 per design)LCBO# 434811 • $5.95

Felt Double Bottle BagCase packed 12LCBO# 434795 • $6.95

Holiday Felt Bottle Gift BagCase packed 12LCBO# 434803 • $5.95

Holiday VesselCase packed 6LCBO# 435081 • $6.95

LCBO Holiday 95¢ BagCase packed 100 (50 per design)LCBO# 438325 • $0.95

95¢ holiday Bags If you run out of the Holiday 95¢ Bags (+438325) please use the Year-Round 95¢ Bags to keep displays full.

Year-Round 95¢ BagCase packed 100 (50 per design)LCBO# 381301 • $0.95

Holiday 95¢ Hot Button Case packed 5DMS-P0916-PFM-034

Year-Round 95¢ Hot ButtonCase packed 5DMS GFT 116

holiday 95¢ Bags Year-Round 95¢ Bags

LCBO Holiday Single Bottle Gift BoxCase packed in 24 (12 per design)LCBO# 435057 • $2.50

LCBO Holiday Double Bottle Gift BoxCase packed in 12 (6 per design)LCBO# 435065 • $3.50

Key DatesProgram Start Date: November 8, 2015Take Down Date: January 2 , 2015

Vintages Double Bottle Gift BoxCase Packed 12LCBO# 437160 • $3.50

VintagesSingle Bottle Gift BoxCase Packed 24LCBO# 437145 • $2.50

holiday Gift BoxesIf you run out of the Holiday Gift Boxes please use the Year-Round Gift Boxes to keep displays full. This is a good opportunity to pull out from storage & merchandise any residual holiday packaging from previous years.

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Gifting

Stores With Promotional fixture Gifting end Participating Stores1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 145, 148, 149, 150, 153, 154, 155, 156, 164, 165, 166, 168, 171, 177, 179, 182, 185, 187, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 592, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 640, 641, 643, 644, 645, 649, 652, 653, 654, 655, 658, 694, 697, 698, 699, 700, 702, 706, 741, 771, 776

Participating ProductsPlease select from the following list of Participating Products that are featured in the Period 10 Shopping Guide to merchandise on the Gifting Promotional Fixture End.

LCBO# Product Name424036 Joiy Sparkling 4-Pack

Products featured in the Period 10 Shopping Guide

187914 Bottega Rosé Gold Brut Sparkling 430744 Hpnotiq Sparkle

432799 Belvedere Vodka Metallic Silver with Light

Merchandising InstructionsLocation Instructions

Top Shelf Merchandise the Holiday Fabric Bags (+434811), Holiday Felt Bags (+434803) and a selection of products on the top shelf of the Promotional Fixture End. Remove 1-2 bags from their packaging and display them with the recommended products. The balance of the bags must be merchandised in the fabric bag self merchandiser and/or the acrylic fabric bag merchandiser.

Middle Shelf Merchandise the recommended products on this shelf.

Bottom Shelf Merchandise the Holiday Pail with seasonal products. When assembling the Holiday Pails (+435081) use the Holiday Wrap Kits (+441808) provided. We recommend making 6 gifts at a time as there is sufficient fill in each wrap kit to prepare 6 pails.

When assembling the pails please ensure that you include the following information on the label by using Kwik Price.

Product Name(s)Product LCBO #(s)Product Price(s)Pail LCBO # +435081Wrap Kit # +441808Wrap Kits Charge $3.50TOTAL PRICE

Affix the label to the gift tag with the ribbon provided in the Wrap Kits.

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Stores with Nesting Table #1Participating stores will receive the "Shine & Sparkle” Nesting Table Sign (Re-order# DMS-P1016-DTS-067) for the Nesting Table #1 in Period 10.

Participating Stores1, 4, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 200, 211, 212, 217, 226, 227, 248, 249, 250, 263, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 404, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 523, 542, 545, 554, 555, 556, 568, 573, 579, 580, 587, 590, 601, 602, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 741, 771

Participating Products for Nesting Table #1Please display the following products on the Nesting Table #1 only.

LCBO# Product Name Size424838 Trapiche Extravaganza Sparkling 750 mL

430744 Hpnotiq Sparkle* 750 mL

534966 Lily Sparkling Gift Set 750 mL

425199 Blue Nun Sparkling 22K Gold Edition Sparkling 750 mL

427021 Ménage à Trois Prosecco DOC 750 mL

432799 Belvedere Vodka Metallic Silver with Light* 750 mL

593533 Jazz Vodka 750 mL

348318 Bottega White Gold Brut Sparkling 750 mL

384651 Martini Prosecco Gift Box 750 mL

291203 Moët & Chandon Golden Sleeved Magnum 1500 mL

384669 Martini Rosé Sparkling Gift Box 750 mL

187914 Bottega Rosé Gold Brut Sparkling * 750 mL

424036 Joiy Sparkling 4-Pack* 4 x 250 mL

426015 Villa Jolanda Baby Asti DOCG Dolce 200 mL

424739 Woodbridge by Robert Mondavi Brut Sparkling 750 mL

898478 Freixenet Cordon Negro 750 mL

37069 Veuve Clicquot Brut Ice Jacket 750 mL

385641 Black Tower Pink Bubbly 750 mL

* Products featured in the Period 10 Shopping Guide.

Gifting

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Gifting

Gifting ComponentsNew signage for P10 will not be shipped to stores. All stores are to continue to merchandise the “Holiday Gifts” signage provided to them from Period 9. Below is a reminder of Gifting signs that are to be continued for P10.

Component Where to Merchandise Re-order# Image

Gifting Promotional Fixture Category Sign

•For the Gifting Promotional Fixture P0916-PFG-028

Gifting Shelf Talkers •Place the Shelf Talkers on the Promotional Fixture.

•Place the Perpendicular Shelf Talkers throughout the store with the Perpendicular Shelf Talker Clip (PSTC201404)

DMS-P0916-PFG-031

Gifting Gift Tags •Affix to pre-wrapped vessel DMS-P0916-PFG-030

LCBO Holiday Metal Gift Packaging Merchandiser Insert Signs

•Metal Gift Packaging Merchandiser.•Merchandised with LCBO folding

Gift Boxes

P0916-PFM-134

Vintages Holiday Metal Gift Packaging Merchandiser Insert Signs

•Metal Gift Packaging Merchandiser.•Merchandised with Vintages folding

Gift Boxes

P0916-PFM-135

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Gifting

Component Where to Merchandise Re-order# Image

Holiday Fabric Gift Bag Merchandiser (Small)

•Top shelf of the Promotional Fixture P0916-PFG-140

Holiday Fabric Gift Bag Merchandiser (Large)

•Top shelf of the Promotional Fixture P0916-PFG-141

Wooden Gift Packaging Merchandiser Insert Sign

•Merchandise on the Wooden Gift Packaging Merchandiser

P0916-PFM-136

95¢ Bag Hot Buttons - LCBO

Merchandise on:

•Cash Ends •End Aisle

use the Hot Button Clip (NIHK102)

DMS-P0916-PFM-034

95¢ Bag Hot Buttons - Vintages

DMS-P0916-GFT-035

Acrylic Gift Card Merchandiser - Large

•Cash Desk Merchandiser Only:GFT099

LCBO Inserts: DMS-P0916-PFM-036

Gift Card Merchandiser & Inserts - LCBO(2 pieces)

•Cash Desk Merchandiser only: GFT105

LCBO Inserts: DMS-P0916-PFM-037

Gift Card Merchandiser & Inserts - Vintages(2 pieces)

•Cash Desk Merchandiser only: GFT105

Vintages Inserts: DMS-P0916-PFM-038

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Participating Stores - ALL STORES

12 Days Of holiday Cheer (December 11-22)

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12 Days of Holiday Cheer (December 11-22)

OverviewFrom Friday December 11th – Tuesday December 22nd we will offer customers unique ONE DAY ONLY offers on a big brand wine or spirit. The offers will be promoted with newspaper advertising (Toronto & Ottawa) and radio advertising in all major markets.

Each one day only offer is valid at ALL STORES from the start of business to the end of business each day.

Stores are recommended to order additional stock of participating products. Stores that do not normally carry these products should consider bringing them in for this promotion. For LCBO wines, it is recommended that all “A” stores order 5 to 10 cases; “B/C/D” stores should consider between 3-5 cases.

Key DatesShip Date: December 7, 2015Start Date: December 11, 2015Take Down: December 22, 2015 (end of day)

Merchandising InstructionsStores are required to build a cut-case display in a prominent location near the front of the store. Stores will be required to dismantle and rebuild the displays each day.

Components and Re-order Codes• Cut-case Backer Card –

one version for ALL 12 offers with a generic message Re-order# P1016-BPP-140 * Do Not recycle the Cut-case Backer Card until the end of the promotion (end of day December 22, 2015). The Cut-case Backer Card is to be re-used with every daily promotion.

• Branded Pricer Cards – 12 versions; one for each participating product to be used on the display Re-order# P1016-BPP-141

• Riser wrap Re-order# P1016-BPP-142

AdvertisingEach daily offer will be promoted with newspaper ads in Toronto and Ottawa as well as radio advertising in major markets.

Signage artwork is NOT final. Image will change.

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Daily OffersEach one day only offer is valid at ALL STORES from the start of business to the end of business each day.

Black Bottle Blended Scotch WhiskyLCBO# 409425 • 750 mLREG: $32.95 SAVE: $6.00 NOW: $26.95

ÍH~9ÇÎ

SuNdAy deceMbeR 13, 2015

Bersano BarberaLCBO# 348680 • 750 mLREG: $12.95 SAVE: $3.00 NOW: $9.95

ÍBvpDÎ

MONdAy deceMbeR 14, 2015

Grand MarnierLCBO# 605600 • 1140 mLREG: $64.95 SAVE: $10.00 NOW $54.95

Í\XÂgÎ

FRIdAy deceMbeR 11, 2015

Bodacious Smooth Red Bag in BoxLCBO# 432732 • 4000 mLREG: $39.95 SAVE: $4.00 NOW: $35.95

ÍK;@|Î

SATuRdAy deceMbeR 12, 2015

Captain Morgan Spiced RumLCBO# 500512 • 750 mLREG: $28.95 SAVE: $3.50 NOW: $25.45

ÍR%,ÆÎ

TueSdAy deceMbeR 15, 2015

Captain Morgan Original Spiced RumLCBO# 318709 • 750 mLREG: $28.95 SAVE: $3.50 NOW: $25.45

Í?w)<Î

$10.00SAVe

$4.00SAVe

$6.00SAVe

$3.00SAVe

$3.50SAVe

$3.50SAVe

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Penfolds Koonunga Hill Shiraz CabernetLCBO# 285544 • 750 mLREG: $17.95 SAVE: $4.50 NOW: $13.45

Í<WLbÎ

WedNeSdAy deceMbeR 16, 2015

Grey Goose VodkaLCBO# 417196 • 1140 mLREG: $75.95 BAM: 75

ÍIgÄ]Î

ThuRSdAy deceMbeR 17, 2015

Les Jamelles MerlotLCBO# 245324 • 750 mLREG: $13.95 SAVE $3.00 NOW: $10.95

Í8U8ÉÎ

FRIdAy deceMbeR 18, 2015

Cîroc Original UnflavouredLCBO# 417295 • 750 mLREG: $49.95 SAVE: $5.00 NOW: $44.95

ÍIhÃ\Î

SATuRdAy deceMbeR 19, 2015

Sterling Vintner’s Cabernet SauvignonLCBO# 56366 • 750 mLREG: $15.95 SAVE: $4.00 NOW: $11.95

ÍXDÈ6#Î

SuNdAy deceMbeR 20, 2015

Baileys Salted CaramelLCBO# 400259 • 750 mLREG: $29.95 SAVE: $5.00 NOW: $24.95

ÍH”[1Î

MONdAy deceMbeR 21, 2015

$4.50SAVe

$3.00SAVe

75BAM

$5.00SAVe

$4.00SAVe

$5.00SAVe

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Chloe ChardonnayLCBO# 392597 • 750 mLREG: $17.95 SAVE: $4.00 NOW: $13.95

ÍG9ÅiÎ

TueSdAy deceMbeR 22, 2015

$4.00SAVe

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Let’s Get Together (LGT) fixture


1, 10, 15, 17, 21, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 412, 416, 427, 428, 437, 438, 443, 445, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 575, 579, 580, 584, 587, 602, 605, 609, 619, 623, 624, 627, 630, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 703, 706, 741, 776

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Signage Components

“Let’s Celebrate” Enhanced SignLarge Table Small Table

English: P1016-LGT-040Bilingual: P1016-LGT-041

English: P1016-LGT-042Bilingual: P1016-LGT-043

Shelf Talker (Set of 12)Re-Order# DMS-P1016-LGT-044

Let’s Get Together (LGT) Fixture

OverviewEach Period, a unique social occasion will be highlighted to help inspire customers to entertain with our products. This fixture will feature a selection of 12 products as well as a recipe book for customers to take home with them.

Key DatesInstall: November 29, 2015Take Down: January 2, 2016

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"Let’s Celebrate" Customer Takeaway Overview

Please merchandise the “Let’s Celebrate” Customer Takeaway in the designated brochure holders on the LGT fixture and replenish as needed.

Components• “Let’s Celebrate” Customer Takeaway

Re-Order# P1016-LGT-046

• “Pick Up Your Free Brochure” Header Card Re-Order# DMS-P1016-LGT-045

Merchandising Instructions:• The recipe books are to be merchandised on the

LGT Fixture in their designated holders.

• Replenishment is key and we need your support to ensure that this takeaway is available to customers at all times. Please re-stock the customer takeaway throughout the promotional Period.

“Let’s Celebrate” Customer Takeaway Re-order# P1016-LGT-046

“Pick Up Your Free Brochure” Header Card Re-order# DMS-P1016-LGT-045

Please continue to use header card from Period 9

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Group 1 – Large 7' Table + 2 Small end Tables

Participating ProductsLocation LCBO# Description Size

A 270926 Henry Of Pelham Baco Noir VQA 750 mL

B 293498 Brotte La Fiole Cote Du Rhone AOC 750 mL

C 390872 Wolf Blass Grey Label Shiraz 750 mL

D 370080 Codorniu Seleccion Raventos Rose 750 mL

E 394783 Dona Paula Estate Malbec 750 mL

F 219543 Inniskillin Late Autumn Riesling VQA 750 mL

G 437772 Belvedere Vodka 750 mL

H 403519 Crown Royal Apple 750 mL

I 255380 Pilsner Urquell + 500 mL

J 432898 Frank's Redhot Caesar ! Original Heat 4 x 355 mL

K 285254 Forty Creek Copper Pot Reserve 750 mL

L 492520 Bacardi 8 Year Old Rum 750 mL

Group 1 Participating Stores17, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 445, 470, 481, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 633, 634, 640, 643, 649, 652, 653, 655, 658, 694, 698, 699, 703, 706, 741

A CB

D E

BOX SIGN

BA CI

J

H

K

L

K

LJ ED F

F

I

G G H

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Group 2 Participating Stores1, 10, 15, 21, 38, 57, 115, 149, 185, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 619, 624, 632, 641

BOX SIGNGG

A B C

H

D E F

H

A B C

D E F

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Group 2 – Large 7' Table + 4 Side Tables


A 270926 Henry Of Pelham Baco Noir VQA 750 mL


C 390872 Wolf Blass Grey Label Shiraz 750 mL

D 370080 Codorniu Seleccion Raventos Rose 750 mL



G 255380 Pilsner Urquell + 500 mL

H 432898 Frank's Redhot Caesar ! Original Heat 4 x 355 mL

I 403519 Crown Royal Apple 750 mL

J 437772 Belvedere Vodka 750 mL

K 285254 Forty Creek Copper Pot Reserve 750 mL

L 492520 Bacardi 8 Year Old Rum 750 mL

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Let's Get Together (LGT) Fixture

Group 3 Participating Stores500, 776

C D

A B

BOX SIGN

A B

C D

I

K

E

G

J

L

F

H

Group 3 – Small 5' Table + 2 Small end Tables Participating Products

Location LCBO# Description Size

A 293498 Brotte La Fiole Cote Du Rhone AOC 750 mL

B 390872 Wolf Blass Grey Label Shiraz 750 mL

C 285254 Forty Creek Copper Pot Reserve 750 mL

D 437772 Belvedere Vodka 750 mL



G 403519 Crown Royal Apple 750 mL

H 492520 Bacardi 8 Year Old Rum 750 mL

I 270926 Henry Of Pelham Baco Noir VQA 750 mL

J 370080 Codorniu Seleccion Raventos Rose 750 mL

K 255380 Pilsner Urquell + 500 mL

L 432898 Frank's Redhot Caesar ! Original Heat 4 x 355 mL

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Let's Get Together (LGT) Fixture

Group 4 Participating Stores269, 428, 457, 580, 584, 700

L

J

K

I

BOX SIGN

A B

C D

EE

BA

DC

FF

GG

HH

Group 4 – Small 5' Table + 4 Side Tables


A 390872 Wolf Blass Grey Label Shiraz 750 mL


C 403519 Crown Royal Apple 750 mL

D 492520 Bacardi 8 Year Old Rum 750 mL

E 437772 Belvedere Vodka 750 mL

F 285254 Forty Creek Copper Pot Reserve 750 mL

G 432898 Frank's Redhot Caesar ! Original Heat 4 x 355 mL

H 255380 Pilsner Urquell + 500 mL

I 394783 Dona Paula Estate Malbec 750 mL

J 219543 Inniskillin Late Autumn Riesling VQA 750 mL

K 370080 Codorniu Seleccion Raventos Rose 750 mL

L 270926 Henry Of Pelham Baco Noir VQA 750 mL

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Participating Stores - All Stores

Sparkling Wines

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Sparkling Wines

OverviewChampagne and Sparkling Wine products are our customers' first choice for ushering in the New Year. Your Holiday Sparkling Wine Promotion display will become a focal point as customers shop for their favourite bubbly.

Key DatesShip Date: November 23, 2015Start Date: November 30, 2015End Date: January 3, 2016

Merchandising InstructionsStores should build the display in a high-traffic area.

1. Group the sparkling wine by style, within price groupings. (I.e. French Champagne together).2. Place the most expensive sparkling group together at the start of the traffic flow. Arrange the groups so they

decrease in price as you build toward the end of the traffic flow.

Components• Cut Case Backer Card (Re-order# DMS-P1016-BPH-160)

• Generic Blank Pricer Card (Re-order# DMS-P1016-ONS-056)

Participating ProductsChampagne and Sparkling Wine products for the display are to be selected at the Store Manager's discretion. Your display should include large volume sellers plus domestic and imported products at various price ranges and sugar codes.



Cut-case Backer CardRe-order# DMS-P1016-BPH-160

Pricer CardRe-order# DMS-P1016-ONS-056

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Special Promotions fixture

Key Dates: Install: November 29, 2015 Take Down: January 2, 2016


10, 15, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741

PRODUCTS ReMAIN The SAMe AS PeRIOD 9. OffeRS AND SIGNAGe TO ChANGe.

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Special Promotions Fixture #1 – Shari’s Pick – Wine

Shari’s Pick – Wine Participating ProductLCBO# Description Size Retail Offer Now

137810 Campo Viejo Rioja Reserva 750 mL $17.95 $2.00 LTO $15.95

Merchandising Instructions• Replace the Period 9 “Campo Viejo Rioja Reserva” poster with the Period 10 "Campo Viejo Rioja Reserva" poster.

• Continue to merchandise the Period 9 "Shari's Pick" drum sign.

• Ensure sufficient stock is ordered to maintain this program for the duration of Period 10.

Please note that the products for Period 10 are the same as Period 9, however the offer is different.

PRODUCT’S The SAMe AS PeRIOD 9. OffeRS AND SIGNAGe ChANGe.

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Special Promotions Fixture #2 – Shari’s Pick – Beer & Spirits

Shari’s Pick – Beer & Spirits Participating ProductsLCBO# Description Size Retail

346197 St. Bernardus Abt 12 750 mL $9.15

409425 Black Bottle Blended Scotch Whisky 750 mL $32.95

Merchandising Instructions• Replace the Period 9 “St. Bernardus Abt 12/ Black Bottle Blended Scotch Whisky” poster with the Period 10

“St. Bernardus Abt 12/ Black Bottle Blended Scotch Whisky" poster.

• Continue to merchandise the Period 9 "Shari's Pick" drum sign.

• Ensure sufficient stock is ordered to maintain this program for the duration of Period 10.

Please note that the products for Period 10 are the same as Period 9, however the offer is different.

PRODUCT’S The SAMe AS PeRIOD 9. OffeRS AND SIGNAGe ChANGe.

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Special Promotions Fixture – Signage

ComponentsShari’s Pick Drum Signs

English: P0916-SPD-096 Bilingual: P0916-SPD-097

Shari’s Pick Posters

Shari’s Pick Poster – WineEnglish/Bilingual: P1016-SPP-095

Shari’s Pick Poster – Beer & SpiritsEnglish/Bilingual: P1016-SPP-094Tra

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Deal of the Month


1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

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Deal of the Month

OverviewThe Deal of the Month display will be utilized to drive volume by highlighting a value offer on a popular product each promotional turn. Participating ProductLCBO# Product Description Size Retail Offer Now

893 Wiser’s Deluxe 750 mL $25.95 $2.10 LTO $23.85

216689 Wiser’s Deluxe 1140 mL $39.15 $1.00 LTO $38.15


Signage ComponentsDeal of the Month BannerEnglish – “Canadian Charmers” Re-Order# P1016-DOM-023

Bilingual – “Canadian Charmers | Un Canadien Grand Charmeur” Re-Order# P1016-DOM-024

Pricer Card Re-Order# DMS-P1016-DOM-025

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Shopping Guide

AIR MILES E-blasts

Advertising

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Advertising - Shopping Guide

Period 10 Shopping Guide - Time To Celebrate

This Shopping Guide features all the key programs taking place this promotional turn by way of product highlights. This includes features on the Deal of the Month product, End Aisle products, a Let’s Get Together brochure teaser, local products, LTO and BAM offers and much more.

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Participating ProductsLCBO# Description Size

Deal of the Month893 Wiser's Deluxe 750 mL216689 Wiser's Deluxe 1140 mL

Gifting - Sparkle & Shine!187914 Bottega Rosé Gold Brut Sparkling 750 mL424036 Joiy Sparkling 4-Pack 4 x 330 mL430744 Hpnotiq Sparkle 750 mL432799 Belvedere Vodka Metallic Silver with Light 750 mL

Aged Spirits60608 El Dorado 12 Year Old Rum 750 mL238097 Dalwhinnie 15 YO Malt 750 mL387316 The Belvenie 12 YO Doublewood 750 mL

Shari’s Picks137810 Campo Viejo Rioja Reserva 750 mL346197 St Bernardus Abt 12 750 mL409425 Black Bottle Blended Scotch Whisky 750 mL

Let’s Get Together219543 Inniskillin Late Autumn Riesling VQA 750 mL270926 Henry Of Pelham Baco Noir VQA 750 mL293498 Brotte La Fiole Cote Du Rhone AOC 750 mL394783 Dona Paula Estate Malbec 750 mL

Vintages35386 Kim Crawford Sauvignon Blanc 750 mL62364 Montes Purple Angel 750 mL439836 Murúa Reserva 750 mL

It’s Cocktail Time117 Bacardi Superior 750 mL31757 Smirnoff Vodka 750 mL95935 Grey Goose Vodka 1750 mL110056 Absolut Vodka 750 mL217950 Crown Royal 1140 mL225243 Stolichnaya Vodka 750 mL500512 Captain Morgan Spiced Rum 750 mL

Buyer’s Picks 18 Heineken Lager 6 x 330 mL1743 Ruffino Chianti 750 mL5959 Baileys Irish Cream 750 mL6106 Kronenbourg 1664 6 x 330 mL73809 Carlsberg Beer 500 mL183061 Megalomaniac Homegrown Riesling VQA 750 mL193490 Baileys Irish Cream 1750 mL217521 Henry Of Pelham Cuvee Catharine Brut VQA 750 mL

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Participating ProductsLCBO# Description Size251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 mL285585 Masi Bonacosta Valpolicella Classico DOC 750 mL322362 Beck's 500 mL367938 Stella Artois 6 x 500 mL534263 Beringer Founders Estate Cabernet Sauvignon 750 mL535294 Grolsch Premium Lager 500 mL605956 Baileys Irish Cream Liquor 1140 mL

Sparkle and Shine353359 Jack Daniels Winter Jack 750 mL432799 Belvedere Silver with Light 750 mL425157 Girls Night Out Chocolate Truffle Wine 750 mL389304 Kraken Minis 50 mL423632 Nonino Grappa 3 x 100 mL

Local Talent...Craig McDonald, Senior Winemaker, Trius Winery184309 Trius Brut Rose VQA 750 mL284539 Trius Brut VQA 750 mL

BAM Deals8219 Prince Igor Vodka (P.E.T) 750 mL89995 Quinta Da Aveleda Vinho Verde 750 mL122499 Beefeater 24 London Dry Gin 750 mL137125 Russian Standard Vodka 1750 mL146761 Fielding Riesling VQA 750 mL179721 Wiser's Legacy Canadian Whisky 750 mL218032 Domaine Chandon Brut 750 mL258673 >Pinot Noir G Marquis Slvr Ln Stone Rd 750 mL269985 Hungaria Grande Cuvee Brut 750 mL275933 Jameson Irish Whiskey 1750 mL307330 Samuel Adams Boston Lager 6 Pk-B 6 x 355 mL334078 Macallan Amber 750 mL386789 Casamigos Tequila Blanco 750 mL390260 Appleton Estate V/X Signature Blend 1750 mL394387 Villa Sandi Prosecco Il Fresco DOC, Treviso 750 mL394718 Erath Pinot Noir 750 mL397091 Forty Creek Copper Pot 1750 mL404335 Muskoka Detour 6 x 341 mL413427 Cruiser All Day Pale Ale 6 x 355 mL430025 French Cross Merlot Bag In Box 4000 mL604868 Grey Goose Vodka 1750 mL605857 Amarula Cream 1140 mL


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Participating ProductsLCBO# Description Size

LTO Deals1784 Grand Marnier 750 mL1925 Courvoisier VS 750 mL6106 Kronenbourg 1664 6 x 330 mL30072 Chateau Timberlay Bordeaux Superieur AOC 750 mL54866 Bulleit Bourbon Frontier Whiskey 750 mL75200 Bacardi Breezer Tropical Orange Smoothie 1000 mL75689 Wayne Gretzky Cabernet Merlot VQA 750 mL105742 Appleton Estate Extra 12 Year Old Rum 750 mL108357 Carolans Irish Cream 750 mL110056 Absolut Vodka 750 mL145920 Marchesi de' Frescobaldi Tenuta di Castiglioni 750 mL148007 Czechvar Premium Lager 500 mL186510 Corona Extra 6 x 330 mL187088 Panama Jack's Irish Cream 750 mL211219 Palm Bay Pineapple Mand Orange Spritz 6 Pk-C 6 x 355 mL212761 Stone Dwellers Cabernet Sauvignon 750 mL232371 Louis M. Martini Cabernet Sauvignon 750 mL245696 Whitehaven Pinot Noir 750 mL268771 Louis Roederer Brut Premier Champagne 750 mL270884 Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 mL296244 Guinness Draught 4 x 440 mL310409 Robert Mondavi Chardonnay Napa Valley 750 mL318683 The Kraken Black Spiced Rum 1140 mL330803 Bowmore 12 Year Old Islay Single Malt 750 mL377556 Valpantena Valpolicella DOC 750 mL388306 Inniskillin Vidal Icewine 375 mL402818 Flor De Cana Grand Reserva 7 YO 750 mL410043 The Glenlivet Founder's Reserve Scotch Whisky 750 mL414938 Innis & Gunn Toasted Oak 6 x 330 mL428292 J.P. Wiser's Double Still Rye Canadian Whisky 750 mL506519 Cesari Mara Valpolicella Ripass Superiore DOC 750 mL597559 Tito's Handmade Vodka 750 mL600163 Tanqueray No. Ten Gin 750 mL616409 Angostura 1919 Aged 8 Years Select Rum 750 mL906560 Coors Light 6 x 341 mLTra

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Advertising - AIR MILES E-blasts

Air Miles e-blast #1 In Period 10, we have chosen to highlight Grey Goose 1750 mL that has a BAM offer of 30 AIR MILES® Bonus Miles. We have highlighted this product alongside the ‘Holiday Sparkler’ an elegant cocktail that is served in a champagne flute and is perfect to serve to Holiday guests.

Key DateDeploys: December 3, 2015

featured Product:LCBO# Description Size Price Offer

95935 Grey Goose Vodka 1750 mL $109.95 30 BAM

Air Miles e-blast #2In Period 10, Naked Grape has substantial BAM offers on their product selection, and we would like to highlight these using an Air Miles e-Blast scheduled to deploy on December 10, 2015.

Key DateDeploys: December 10, 2015

featured Product: LCBO# Description Size Price Offer Wine Style

665216 Naked Grape Shiraz 750 mL 9.95 5 BAM Medium-bodied & Fruity

665232 Naked Grape Chardonnay 750 mL $9.95 5 BAM Light & Crisp

99184 Naked Grape Pinot Grigio 750 mL $9.95 5 BAM Light & Crisp

665224 Naked Grape Sauvignon Blanc 750 mL $9.95 5 BAM Light & Crisp

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Mini Thematic –Aged Spirits


1, 4, 5, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

PARTICIPATION IS MANDATORY

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Mini Thematic – Aged Spirits

This is a supplier paid program and stores must merchandise all SKU's on the Mini Thematic Promotional Fixture End

Products are force-allocated. The 1-in/1-out rule does not apply on the Promotional Fixture.

To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conductive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• All brands must be featured to ensure a healthy looking display that is ready-for business.

• Featured products are force-allocated.

• If a feature product is currently carried by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional Periods.

• If a store decides to list a featured product AFTER the promotional Period has concluded, the 1–in/1–out rule does apply.

Detailed Merchandising InstructionsThe Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

Special InstructionsMerchandise products by like size and colour to create an impactful display.

Location Fixture Components Signage Components SKU Count

• Refer to your store floor plan

• Category Sign Holder

• Brochure Holder

• Category Sign (long or short)

• Shelf Talkers

• Occasional Customer Takeaway

• 6 min, 12 max


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Mini Thematic – Aged SpiritsPARTICIPATION IS MANDATORY

OverviewThe Period 10 Mini-Thematic focuses on aged spirits. This curated selection is sure to be a customer favourite for those exploring premium options. These aged spirits are slightly more complex, meant to be sipped and enjoyed, or combined with the freshest ingredients to create deluxe cocktails.


Merchandising Instructions• Insert the provided “Aged Spirits / Aged Spirits

- Spiritueux Âgés” sign into the sign band on the Mini Thematic fixture.

• Install the pre-printed Shelf Talkers in front of the participating products on the promo fixture and install in section. Clips can be re-ordered at Central Supply #691451

Participating ProductsLCBO# Product Description Size

437483 Bacardi Gran Reserva Maestro De Ron 750 mL

60608 El Dorado 12 Year Old Rum 750 mL

105742 Appleton Estate Extra 12 Year Old Rum 750 mL

158014 Flor De Cana Centenario 12 Yo Rum 750 mL

330803 Bowmore 12 Year Old Islay Single Malt 750 mL

334078 Macallan Amber 750 mL

405076 Pike Creek Double Barreled Canadian Whisky 750 mL

273516 Ron Zacapa 23 Centenario Rum 750 mL

387316 The Balvenie 12 Yr. Doublewood 750 mL

428417 Gooderham & Worts Canadian Whisky 750 mL

ComponentsComponent Where to install Re-Order#

Promo Fixture Sign – Short “Aged Spirits / Aged Spirits - Spiritueux Âgés”

(English/Bilingual)

Dimensions: 28”w x 6 3/8”h

Promotional Fixture P1016-PFM-026

Promo Fixture Sign – Long “Aged Spirits / Aged Spirits - Spiritueux Âgés”

(English/Bilingual)


P1016-PFM-027

Promo Fixture Branded Shelf TalkerAged Spirits

10 Versions (Bilingual)


Merchandise on the Promotional Fixture with participating products.

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The Loonie Challenge

What do a loonie & a pizza have in common?

What does $219,000,000 mean?It equals the total incremental sales increase forecast for the 2015-2016 fiscal year.

How are we going to achieve this?A new game called the "The Loonie Challenge," which focuses on three core initiatives:

1. Big Case Saving2. Boost Basket Sales3. Gift Bag Bonanza

Who can play?The Retail Store network.

Is there a prize?Yes - Pizza lunch for the Store Staff paid for by SMi.

How do you win?It's a Regional competition and prizes are awarded for the following:

•Q3 (Periods 7, 8 & 9)- Boost Basket Sales• Q4 (Periods 10,11, 12 & 13)-Gift

Bag Bonanza

How do you enter?You're already entered. Now all you have to do is focus on the three ways to win. The store with the largest per period increase in the Quarterly category, as arranged by the Store Manager, will be lunching pizza on SMi's tab.

Official Rules and more details, please visit: http://home.lcbo.com/Retail/Store_Operations_Support/Customer_Service_Support_Training/LoonieChallenge/Pages/default.aspx

If you have any questions, please contact ACESS [email protected].

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Big Case Savings (for wine products only)Each Promotional Turn, a LTO wine product is selected to participate in the Big Case Savings Program. Branded signs will be provided. Stores are strongly encouraged to participate in the program using the signs.

Key DatesInstall Date: November 29, 2015 Take Down: January 2, 2016

Product:

LCBO# Product Name Size Sugar Code Style

534263 Beringer Founders Estate Cabernet Sauvignon 750 mL D - 10 g/L Medium-bodied & Fruity

Bottle Savings: Case Savings:

REG SAVE NOW REG SAVE NOW

$20.95 $3.00 $17.95 $251.40 $36.00 $215.40

Signage Components:•CutCaseBackerCard•PricerCard•BinTagExtension

Re-order Code:•BrandedPackageEnglish:P1016-CSB-140•BrandedPackageBilingual:P1016-CSB-141

Branded Cut Case Backer Card

Branded Pricer Card

Bin Tag Extension

Loonie Challenge- Big Case Savings

Please Note: Transactional stores (pg.17 for store list) will be receiving two (2) bin Tag extenders. One (1) is to be merchandised in-section and the one (1) is to be merchandised on end Aisle 3b.

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Loonie Challenge- Big Case Savings

Big Case Savings (wine products only, store Manager's Discretion) Store Managers are also encouraged to select wine products on LTO and highlight the case savings. A generic sign package was delivered to stores in Period 4, please use this package to support the initiative.

Merchandising InstructionsCut Case Display(For stores that have available floor space)•Pleasesetupacutcasedisplayusingtheprovided

generic signage. Please handwrite selected product information on the Generic Blank Pricer Card using a black Sharpie marker.

On Shelf Display•PleaseinsertcorrespondingGenericBinTagExtension

next to product’s Bin Tag for selected product.•Please retain all unused generic blank signage for

future use.

LTO Denominations Available:

Bottle LTO Case LTO

$1.00 $12.00

$1.50 $18.00

$2.00 $24.00

$3.00 $36.00

$4.00 $48.00

Signage Components:•CutCaseBackerCard(5Options)•GenericPricerCard:Storesarerequireduseablack

Sharpie marker to write information.•BinTagExtension(5Options)

Re-order Code:•GenericPackageEnglish:P0416-CSG-142•GenericPackageBilingual:P0416-CSG-143

Generic Cut Case Backer Card

Generic Pricer Card

Bin Tag Extension

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Loonie Challenge - Boost Basket Sales (Spirited Pick)

Spirited Picks - Basket MerchandisingBasket Fixtures are an extremely effective way of increasing sales of any product. To promote the Spirited Picks program, participating products are to be wrapped and merchandised in the woven baskets located near cash. Stores will receive two (2) cello wrap kits. Each wrap kit includes cello bags, ribbon and a tag that features a cocktail recipe using the selected product.

Key DatesShip Date: week of November 23Install: November 23, 2015Take Down: January 2, 2016.

Participating ProductsMerchandise the following products in a basket located next to the cash desk. Wrap participating products in the basket with the Cello Wrap Kit & Recipe Tag provided.LCBO# Description Retail Offer Now Recipe Size437475 Cîroc Original Unflavoured $25.95 15 BAM $25.95 Fizz & Sparkle 375 mL31864 Disaronno Originale Amaretto $17.95 $1.00 LTO $16.95 Disaronno & Orange 375 mL207621 Kahlua Coffee Flavoured Liqueur $16.95 $16.95 Reindeer Café 375 mL466854 Appleton Estate V/X Signature Blend $14.95 $14.95 Holiday Rum Nog 375 mL

Signage Re-order CodeSigns will be shipped to participating stores for this program and will be available for re-ording.

Basket Sign Re-order# DMS-P0916-BSH-169

Components Each kit contains:• 100 clear cello bags 20 x 8.25’’ h• 100 pre-cut 7/8’’w red ribbon pieces (34’’ length)• 100 cocktail recipe gift tags• Memo

Additional Cello Wap kits will not be available for reordering

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Loonie Challenge - Boost Basket Sales (Spirited Pick)

Merchandising InstructionsFor stores participating in the Spirited Picks program

• For a list of participating stores, please refer to the Front End Merchandiser section of this guide.

• Please use a White Marker (Central Supply# 749945) to fill in production information on signs. Please be sure to include on the sign the Name, Size, and Price of the participating product

• Please wrap products with cello, ribbon and recipe tag.

• Merchandise participating products in baskets at cash to encourage impulse purchases for key incremental sales during holiday.

• The recipe tag attached includes a simple recipe solution to help our customers create in a quick and simple cocktail during holiday gatherings.

For non-FEM stores • Stores are encouraged to merchandise these great offers if baskets and space are available. Please try to

re-purpose existing baskets. No additional baskets are available for ordering at this time.

• Please follow all Health and Safety regulations.

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“

Loonie Challenge - Gift Bag Bonanza

Gift Bag BonanzaPlease display gift bags in prominent areas and watch their sales grow! And at cash, ask your customers if their purchase is a gift, and suggest a gift bag!

Would you like a gift bag with that?

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Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012

1483

6-13

Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

front end MerchandiserThis is a Sold Program and participation is mandatory.


1, 4, 5, 6, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 624, 627, 629, 630, 631, 633, 632, 640, 641, 643, 649, 652, 653, 655, 658, 694, 699, 741

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feM Sold Space Program - Stocking StuffersThe Front End Merchandiser program (FEM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products.

This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period.


Merchandising InstructionsFor Period 10, the Sold Space Program will continue to feature a selection of “Perfect Stocking Stuffers”. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.• Continue to display the box sign “Perfect Stocking Stuffers” on the top shelf.

• Merchandise the participating products according to the planoguide (see page 73).

• Merchandising instructions for the Stocking Stuffers will be communicated via SMi eNewsletter.

Signage Components

Perfect Stocking Stuffers Box SignRe-Order# DMS-P0916-FEM-039

Stocking Stuffers Basket Signs Re-order# DMS-P0916-BSH-170

Front End Merchandiser (FEM)PARTICIPATION IS MANDATORY

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Front End Merchandiser (FEM)

Participating ProductsManager’s discretion for merchandising from the following products. Please Note: All products are carried over from Period 9.

LCBO# Description Size

Shelves 1 & 2

9043 Crown Royal 375 mL

74393 Baileys Irish Cream 375 mL

500504 Captain Morgan Spiced Rum 375 mL

604934 Grey Goose Vodka 375 mL

Shelf 312195 Grand Marnier 375 mL

265199 Absolut Vodka 375 mL

Shelves 4 & 5

240 Smirnoff Vodka 375 mL

31864 Disaronno Amaretto 375 mL

207621 Kahlua Coffee Flavoured Liqueur 375 mL

466854 Appleton Estate V/X Signature Blend 375 mL

Stocking Stuffers

386284 Chianti Fiasco Mignon Montelonti 100 mL

424812 Mini Black Vintage Edition by Freixenet Cava 200 mL

426015 Villa Jolanda Baby Asti DOCG Dolce 200 mL

424630 Villa Maria Private Bin Sauvignon Blanc 375 mL

426726 Red Racer Gingerhead Gingerbread Stout 650 mL

428474 Glenmorangie Taster 4-Pack 4 x 100 mL

427039 Grey Goose Mini Flavour 4-Pack 4 x 50 mL

341537 Kahlúa Gingerbread 375 mL

389304 The Kraken Black Spiced Rum 50 mL

624221 Mozart Trio Pack 3 x 50 mL


Shelf 1 Shelf 1

Shelf 2 Shelf 2

Shelf 3 Shelf 3

Shelf 4 Shelf 4

Shelf 5 Shelf 5

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ReMINdeR: Stores participating in the Front end Merchandiser Program must also set up the core 200 mL Spirits Program.

Core 200 mL Spirits PPG ProgramThe top 10 selling 200 mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide for the location of the display. The display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200 mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200 mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Think Shrink 750 mL MerchandiserThis is the New Think Shrink 750 mL Merchandiser that is replacing the oval (surfboard) Customer Service counters. The current direction for merchandising varies by region so the stores are to contact their District Managers for direction in each district. Participating stores should have received fixtures for the Think Shrink 750 mL Merchandiser.

Participating Stores4, 10, 13, 17, 22, 23, 41, 55, 63, 65, 95, 97, 102, 125, 132, 144, 145, 153, 156, 168, 191, 198, 201, 210, 211, 229, 233, 237, 244, 252, 253, 260, 270, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 417, 427, 437, 443, 452, 459, 469, 470, 486, 490, 491, 495, 497, 511, 523, 536, 544, 546, 549, 551, 555, 564, 569, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 703, 706, 776


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Beer and Chasers217968 Crown Royal 200 mL

228031 Grand Marnier 200 mL

245944 Alberta Premium 200 mL

271338 Bacardi Superior 200 mL

271965 Smirnoff Vodka (P.E.T) 200 mL


413716 Wiser’s Deluxe 200 mL

447961 Fireball Whisky Shooter 200 mL

586180 Iceberg Vodka 200 mL

587816 Forty Creek Barrel Select 200 mL

Cool Convenience217968 Crown Royal 200 mL

228031 Grand Marnier 200 mL








602128 Polar Ice Vodka 200 mL

Premium Destination215624 Jack Daniel’s Tennessee Whiskey 200 mL


251371 Canadian Club Premium 200 mL



298729 St Remy Brandy 200 mL



476382 Grant’s Family Reserve 200 mL


Mainstream Spirits217968 Crown Royal 200 mL

251397 Walker’s Special Old 200 mL










Big Brands217968 Crown Royal 200 mL


251397 Walker’s Special Old 200 mL








Global Roots215624 Jack Daniel’s Tennessee Whiskey 200 mL







476382 Grant’s Family Reserve 200 mL



Up-spend Mainstream217968 Crown Royal 200 mL









front end Merchandiser Core List – 2014/15

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Seasonal & New Product fixture Program

Participating stores are grouped based on the Seasonal & New Product Fixture size.

NOTE: Not all stores on the Seasonal & New Product Fixture Program will receive the new listings as the force list does not necessarily go to those stores.

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 82, 83, 93, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 211, 212, 217, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 569, 571, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 641, 642, 644, 645, 646, 649, 652, 653, 654, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776


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ComponentsStores will receive one (1) kit which contains:

•One(1)“HolidayGifts”CategorySign(English/Bilingual)•TwoblankallredCategorySigns•Three(3)OnShelfBoxSign“HolidayGifts”

Seasonal & New Product Fixture Program

OverviewDuring Period 9 and Period 10 the New and Seasonal Product Fixture will transition into the Holiday Gifts fixture.

Key DatesInstall Date: November 8, 2015Take Down Date: January 3, 2016

Merchandising Instructions•Removethe“RecentArrivals”CategorySigninsertsandOnShelfBoxSignsfromPeriod8,and

replace with the Period 9 “Holiday Gifts” Category Sign inserts.

•Pleaseremoveallnewlyreleasedproductsandplaceinappropriatelocationswithinyourstore.Usethe fixtre to merchandise supplier gift packs from the Spirits, Wines and Beer holiday gift program.

•Pleasedisplaytheholidaygiftsbyproductcategoryforeasycustomershopping.Thefixturewilltransition back to New and Seasonal Products in Period 11.

•UsetheOnShelfBoxSignstocreateavisualbreakonshelfbetweenproductcategories.

•EachkitcontainsthreeCategorysigns,twoblankredandone“HolidayGifts”.Placethetwoblankcolour inserts into the sign slot and center the Holiday Gifts sign over the top of the blank inserts.

•StoresmayusetheShelfTalkersprovidedfortheBlockPileprogramtosignappropriateproductsmerchandised on the fixture.

Re-order CodesAdditional signage kits are available for re-order. The kit comes with 3 of the same signs.

Category Signs Re-order# P0916-SPF-124Box Sign Re-order# P0916-SPF-125

“Holiday Gifts” Category Sign

Blank Category Sign “Holiday Gifts” Box Sign


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Bonus AIR MILeS® rewards miles

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Bonus AIR MILES® reward miles

OverviewStarting in Period 8, all stores received the following signage components to increase the awareness of the Bonus AIR MILES® reward miles program.

Components & Re-order#’sComponent Installation Image

Parking Lot SignRe-order# P0816-PLS-090

1 Version • English/Bilingual

Window DecalEnglish Re-order# P0816-BWD-177 Bilingual Re-order# P0816-BWD-178


Generic Backer CardRe-order# P0816-BCG-041


Perpendicular Shelf TalkerRe-order# DMS-P0816-ONS-176

1 Version • English/Bilingual20/per bundle

At Store Managers discretion, merchandise the AIR MILES® Perpendicular Shelf Talkers throughout the store using Perpendicular Shelf Talker Clips (PSTC201404).

Key DatesInstall: ImmediatelyTake Down: This is permanent signage.

Please keep installed until further notice.

PeRMANeNT SIGNAGe

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Participating Stores – ALL STORES

Social Responsibility In-store Signage

Check 25 (25 or Younger) Program• Rear Cash Register Sign

• Window Showcard

• Metal Floor Stand Sign

• Tent Card

• Perpendicular Shelf Talker (3” x 3”)

Second-Party Purchase Program• Perpendicular Shelf Talker (3” x 6”)

Both Programs• Front End Merchandiser Sign

• Poster

• POS Screen

• PA Announcement

2015 Provincial Donation Box ProgramThrough our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live.

For Period 10 (December 1, 2015 - January 2, 2016)

Our featured charities on the Donation Box program are: MADD Canada and Regional Children’s HospitalsTra

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CheCK 25 (25 or YOUNGeR) PROGRAMThe Check 25 (25 or Younger) Program requests that customers who are 25 or younger, or appear to be, to have their valid I.D. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their I.D.’s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.

SeCOND-PARTY PURChASe Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know…19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

CheCK 25 (25 OR YOUNGeR) PROGRAM1. Rear Cash Register Sign (Bilingual)

• Affix the four Velcro dots in each corner on the back of the sign, as well as on the back of each cash monitor.

• Please ensure the creative is facing the customers.

The following stores and all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644).

Re-order# SR 15007

2. Window Show Card (Bilingual)

This sign was shipped to stores with three or more Window Show Card fixtures.

• Install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.

Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.

Re-order# SR 15001

Signage Components and Merchandising InstructionsPlease ensure that all signage components are replaced when they start peeling, begin to fade or look worn out. All stores should have received the updated signage components and are displaying them. There was a change made to the LCBO logo which now includes Always Taking Care. Please ensure the correct signage version is on display.

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CheCK 25 (25 OR YOUNGeR) PROGRAM3. Metal Floor Stand Sign (English/French)

• Place metal stand with the 25 or Younger sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the Deal of the Month display.

• The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

Re-order# SR 15002

4. Tent Card (Bilingual)

• Display the Tent Card on the Tasting Bar and/or in the special events kitchen for all in-store tastings and events.

Re-order# SR 15008

5. Perpendicular Shelf Talker 3" x 3" (English/French)

• At Store Manager’s discretion, display the Perpendicular Shelf Talker in sections where customers 25 years of age and younger most frequently shop.

• Each kit contains 20 pieces.• Clips can be ordered through Central Supply #691451

Re-order# SR 15012

SeCOND-PARTY PURChASe PROGRAM1. Perpendicular Shelf Talker 3" x 6" (English/French)

• Store Manager’s discretion, display the Perpendicular Shelf Talker in-section.

• Each kit contains 10 pieces.• Clips can be ordered through Central Supply #691451

Re-order# SR 15011

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Social Responsibility In-store SignageDO NOT ReMOVe UNTIL fURTheR NOTICe

SIGNS fOR BOTh PROGRAMS1. Front End Merchandiser Sign (Bilingual) • This sign is to be alternated between

both the 25 or Younger and Second-party Purchase program on all Front-End Merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture.

Check 25 Program Re-order# SR 15005

Second-party Purchase Program Re-order# SR 15006

2. Poster (English/French) • At Store Manager’s discretion, display

both 25 or Younger and Second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

Re-order CodesCheck 25 or Younger: Re-order# SR 150032nd-party Purchase: Re-order# SR 15004

Check 25 or Younger Second-party Purchase

3. POS Screen (Bilingual)• POS screens displaying the Check 25 Program, as well as the Second-party Purchase Program

message, are included as part of the existing rotation.

Check 25 or Younger Second-party Purchase

4. PA Announcements (Bilingual) • The in-store music includes Check 25, Second-Party Purchase and Giving Back program

announcements.• The announcements rotate every 15 minutes, in English and French, between music.

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GIVI

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Giving Back in Our Community

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OverviewWe have the opportunity to be leaders with our customers, our coworkers and in our communities. The message for this year’s campaign is GIVING BACK, in support of Ontario’s four regional children’s hospitals and MADD Canada, which reinforces that the work we do goes to support the communities we live in.

Retail employees will again be encouraged to invite customers to add a donation of $2, $5, or $10 to their purchase from November 27, 2015 - January 2, 2016.


Merchandising InstructionsComponent Image

Cash Register WobblerEnglish over French (1 per cash register)

• Install the cash register wobbler so that it extends out from the side of the cash register.

Re-order# DMS-P1016-UWP-153

CSPC Barcode CardBilingual

• Keep one Barcode Card at each cash register.

• Donations can be accepted with any method of payment and are processed by scanning the supplied Barcode Card or by manualy entering the following LCBO#

$2.00 Donation = LCBO# 159038 $5.00 Donation = LCBO# 265330 $10.00 Donation = LCBO# 265355

Re-order# DMS-P1016-UWP-154Trade

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Parking Lot SignEnglish over French

• Remove and recycle the existing “Deflate the Elephant” Parking Lot Sign.

• Install the new “Giving Back in Our Community” Parking Lot Sign.

• Stores with an LCBO owned parking lot will receive two signs. One sign is for the entrance of the parking lot or store manager’s discretion; the other is to be placed near the store entrance.

• All remaining stores will recieve one sign to be placed near the entrance.

Re-order# DMS-P1016-UWP-150

Food Donation BoxBilingual

• This foos donation box is to be used to collect non-perishable food items to donate to a local food bank.

• For stores that want to participate in collecting food donations, food donations, please order a new Food Donation Box from helloLCBO, as artwork has been updated since last year. These will not be sent directly to stores.

• Display the Food Donation Box at the front of the store in a space that does not pose a potential health and safety risk.

Re-order# P1016-UWP-152

Shopping Cart Sign

• The Giving Back in Our Community sign is to be placed in the frames on the outside of the shopping carts.

• Remove the Period 9 “Deflate the Elephant” signage and replace with the Period 10 “Giving Back in Our Community” signage.

Re-order# DMS-P1016-UWP-151Trade

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Giving Back POS Screen• POS screens displaying the Check 25 Program, as well as the

Second-party Purchase Program message, are included as part of the existing rotation.

• The Giving Back in Our Community POS Screen will stay up until Period 10 ends.

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Participating Stores – ALL STORES

exterior Springer Sign

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Exterior Springer Sign

Key DatesGiving Back in Our CommunityInstall: November 27 , 2015Take down: January 2, 2016

Bonus AIR MILES Install: October 11, 2015Take down: keep until further notice.

Components & Re-orderingGiving Back in Our Community Exterior Springer Sign (English/French)Re-order#: DMS-P1016-UWP-150

Bonus AIR MILES Exterior Springer Sign (English/French)Re-order#: P0816-PLS-090

Merchandising Instructions• If you have one Exterior Springer Sign fixture, please display the

"Giving Back in Our Community" sign.

• If you have more than one Exterior Springer Sign fixture, please display both the "Giving Back in Our Community” and the

"Bonus AIR MILES" signs.

• Please ensure the sign placement does not pose a potential health and safety risk.

• Please do not display the signs outside when there are strong winds. The display may tip over and cause injury.

Giving Back in Our Community Bonus AIR MILES

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Shopping Cart Sign

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign are English and Bilingual depending on your store. Signs are to be installed by the start of the promotion.

Participation is mandatory for the following designated stores.


1, 4, 5, 6, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 412, 416, 417, 420, 428, 432, 437, 438, 443, 444, 445, 446, 449, 453, 454, 456, 459, 465, 467, 474, 477, 481, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 534, 536, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 566, 569, 571, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 640, 641, 643, 644, 645, 651, 652, 653, 654, 655, 657, 658, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776

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Shopping Cart Sign

Thematic Sign (Sold to the Trade)


Re-order# DMS-P1016-SCS-069

Participating ProductsLCBO# Description Size Retail Save Now

390583 Canadian Club 100% Rye Whisky 750 mL $27.95 $2.10 $25.35

Social Responsibility Sign Key DatesInstall: November 27, 2015 Take down: January 2, 2016.

Giving Back In Our Community Shopping Cart SignsRe-order# DMS-P1016-UWP-151

Merchandising Instructions• Remove the Period 9 "Moosegead Lager" sign and replace with the Period 10 "Canadian Club 100% Rye

Whisky" sign on the inside of the frames of the shopping cart.

• Remove the Period 9 “Deflate the Elephant” sign and replace with the Period 10 “Giving Back in our Community” sign in the frames on the outside of the shopping carts.

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The Signature Collection program is a permanent program; please continue to merchandise the pre-printed Shelf Talkers in-section at all times.


1, 2, 5, 10, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

Wines for Dinner(Signature Collection)

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Wines For Dinner - Signature Collection

OverviewOur Signature Collection is comprised of benchmark LCBO wines that have been hand-selected by our expert buyers. They are iconic representations of the most famous regions in the world.

These premium wines are perfect for a holiday feast. This season, we have paired each wine in the collection with a common holiday main course to help customers choose a quality product they can confidently serve with holiday dinner.

Merchandising Instructions• Signature Collection products are to be

merchandised on the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section.

• Merchandise the new Period 10 shelf talkers in front of participating products in section.

• Merchandise the Perpendicular Shelf Talkers with designated participating product pairings in section.

Participating ProductsLCBO# Description Size Food Pairing213934 Georges Duboeuf Beaujolais Brouilly 750 mL Ham245696 Whitehaven Pinot Noir 750 mL Ham178541 Batasiolo Barolo 750 mL Leg of Lamb212761 Stone Dwellers Cabernet Sauvignon 750 mL Leg of Lamb404012 Graham's 10 Year Old Tawny Port 750 mL Leg of Lamb420000 Chateau Canteloup, Medoc AOC 750 mL Leg of Lamb399543 Wolf Blass Gold Label Chardonnay 750 mL Lobster160143 Castello Di Neive Barbaresco 750 mL Pork Roast317057 Masi Costasera Amarone Classico 750 mL Pork Roast375097 Lustau Los Arcos Amontillado Dry Sherry 750 mL Pork Roast390872 Wolf Blass Grey Label Shiraz 750 mL Prime Rib350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750 mL Roast Beef394783 Dona Paula Estate Malbec 750 mL Roast Beef421073 Chateauneuf-du-Pape Chapoutier Les Grands Merisiers 750 mL Roast Beef428060 Rioja Bordon, Rioja Gran Reserva 750 mL Roast Beef278689 Brancott Letter Series B Sauvignon Blanc 750 mL Salmon289124 Laroche Chablis Saint Martin 750 mL Salmon55533 Latour Chardonnay Bourgogne 750 mL Turkey56580 Bouchard Père & Fils Pouilly-Fuissé 750 mL Turkey310409 Robert Mondavi Chardonnay Napa Valley 750 mL Turkey325142 Bouchard Beaune de Château Premier Cru 750 mL Turkey45195 Ruffino Chianti Classico Riserva Ducale 750 mL Vegetarian Lasagna319657 Guy Saget Sancerre blanc 750 mL Vegetarian Lasagna350462 Kenwood Zinfandel Sonoma County 750 mL Vegetarian Lasagna392720 Santa Rita Medalla Real Gran Reserva Carmenere 750 mL Vegetarian Lasagna

Signage Components

Shelf Talkers (English/Bilingual)Re-order# DMS-P1016-SCH-162

Perpendicular Shelf Talkers (English/French) Re-order# DMS-P1016-SCH-161

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Wine fridge

For product and Planoguide questions please call:

Astrid BrummerProduct ManagerOntario Wines416.864.6743

Bobby PanchuProduct ManagerEuropean Wines416.864.6801

Courtney DawsonProduct ManagerNew World Wines416.864.6868

This is a Sold Program and participation is mandatory.

For complete details pertaining to the Wine Fridge Sold Space Program, please refer to the Wine Fridge Sold Space Program Guide and/or on the LCBO Portal under Sales & Marketing home page.

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Wine Fridge Turn 2 (PT7-PT11)

This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Participating StoresGroup A Stores1, 5, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 234, 242, 243, 269, 279, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 391, 393, 394, 398, 412, 428, 431, 432, 434, 437, 438, 443, 445, 452, 453, 457, 470, 486, 494, 497, 499, 500, 505, 511, 528, 534, 536, 542, 545, 555, 556, 566, 568, 569, 572, 573, 587, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 658, 697, 698, 702, 741, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 33, 34, 35, 41, 43, 44, 45, 50, 51, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 74, 77, 79, 80, 81, 82, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 154, 155, 168, 175, 177, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 237, 244, 248, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 392, 395, 397, 399, 400, 401, 402, 406, 407, 415, 416, 417, 427, 456, 458, 459, 465, 490, 491, 495, 501, 502, 518, 521, 522, 526, 532, 533, 539, 540, 544, 546, 549, 550, 553, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 633, 634, 635, 637, 638, 642, 643, 644, 649, 653, 660, 694, 695, 699, 700

Group C Stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 85, 94, 96, 99, 103, 105, 109, 112, 119, 122, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 227, 230, 231, 238, 239, 251, 253, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 404, 418, 419, 423, 430, 435, 436, 454, 461, 473, 481, 496, 504, 509, 517, 537, 552, 562, 578, 581, 596, 598, 609, 640, 645, 651, 656, 677, 703, 706

Group D Stores6, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 71, 78, 88, 90, 91, 98, 107, 113, 116, 123, 128, 136, 139, 158, 165, 166, 169, 174, 178, 196, 208, 220, 232, 246, 247, 250, 258, 260, 265, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 420, 425, 426, 429, 446, 449, 450, 455, 462, 467, 468, 469, 471, 477, 482, 483, 484, 492, 510, 516, 519, 523, 527, 529, 530, 538, 547, 551, 561, 571, 589, 594, 612, 639, 646, 650, 652, 654, 655, 657

Re-ordering hot ButtonsFor additional signage, please call helloLCBO @ 416-365-5932 to place an order.

“Available Chilled” Re-order# DMS-OP16-HBW-350 (for General List products) Re-order# DMS-OP16-HBW-351 (for Vintages products)

"Available Chilled" Hot Buttons (Vintages Products)Re-order# DMS-OP16-HBW-351

"Available Chilled" Hot Button(General List Products)Re-order# DMS-OP16-HBW-350

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Ontario Wine Programs

Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country FSI

VQA Staff Tasting Program

VQA Staff Picks Backer Card

Ontario Customer Favourite Shelf Talker (no changes)2015 Ontario Wine Awards (no changes)2015 Ontario Wine Accolades

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GROUP 1: Cut Case Displays

Participating Stores1, 3, 5, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 287, 288, 289, 295, 298, 300, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 438, 444, 445, 446, 450, 452, 456, 457, 458, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

Merchandising Instructions• Use selected product to build a cut case display next to VQA Cube Fixture.

• Install the pre-printed Cut Case Backer Cards onto the Cut Case display.

• Install pre-printed Pricer Cards into the front of the Cut Case display.

• Install pre-printed Shelf Talkers in-section in front of the participating products.

Cut Case Display

Ontario Wines SuperstarsThe Ontario Wine Superstars program was updated to have a brand new look. The program remains the same, however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional Period. Each turn, two high volume Ontario VQA products are featured. Stores must order products required (minimum of three cases per SKU).


Participating ProductsLCBO# Product Size433714 Pelee Island Cabernet Franc VQA 750 mL

134965 Open Riesling-Gewürztraminer VQA 750 mL

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GROUP 2: Shelf Talkers Only

Participating Stores2, 7, 9, 32, 48, 49, 53, 71, 84, 139, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 436, 512, 515, 526, 535, 583, 598, 697

Merchandising Instructions• Install pre-printed Shelf Talkers in-section in front

of the participating products.

Re-ordering• Ontario Superstars:

Pre-printed Shelf Talkers Re-Order# P1016-OWS-03

Shelf Talker

Group 1: Signage and Re-orderingOntario Wines Superstars Cut Case Display Kit:• Cut Case Backer Cards x 2

• Pricer Cards x 2

• Shelf Talkers x 2

Re-Order# P1016-OWS-01

Cut Case Backer #1 Cut Case Backer #2

Pricer Cards

Shelf Talker

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VQA Gondola Fixture

Double Bottle Backer CardSingle Bottle Backer CardSingle Bottle Backer Card

GROUP 3: VQA Gondola fixture

Participating Stores4, 6, 17, 33, 41, 49, 55, 65, 74, 82, 93, 130, 144, 156, 164, 177, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 276, 278, 279, 286, 341, 351, 384, 391, 404, 417, 420, 437, 443, 444, 449, 453, 474, 477, 481, 483, 486, 500, 509, 516, 526, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 657, 677, 694, 695, 699, 706, 741

Merchandising Instructions1. Stores that have ONE VQA Gondola Fixture, install the

double bottle Backer Card on a single End Aisle display.

2. Stores that have TWO VQA Gondola Fixtures, install each wine Backer Cards on 2 separate End Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the corresponding pre-printed Shelf Talkers provided.

Group 3 Signage Components and Re-orderingOntario Superstars (x2):

• Our Wine Country Ontario Superstars/Double Bottle Backer Card (double-sided)

• Pre-printed Shelf Talkers

Re-Order# P1016-OWS-04


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Popular Pick

Shelf TalkersCut Case Backer Card

OverviewThis is a sold space program and participation is mandatory. Each turn, one International Canadian Blend product is featured, supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key DatesInstall: November 30, 2015 Take Down: January 4, 2016

Participating ProductLCBO# Product Size

22327 Jackson-Triggs Pinot Grigio 1500 mL

Participating Stores16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 310, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700

Merchandising Instructions• Install the Cut Case Backer Card and merchandise display near the

front of store, next to VQA Cube Fixture.

• Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed Shelf Talkers provided.

Popular Pick Components and Re-orderingPopular Pick: Cut Case Backer CardOntario Wine Superstars: pre-printed Shelf Talkers x 2Re-Order# P1016-OWP-02

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Our Wine Country Cube fixtureThis is a sold space program, participation is mandatory.

•Features four Ontario VQA products.

• Stores must order the products required (minimum of one case per SKU)

Participating Stores1, 2, 3, 5, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 77, 83, 86, 90, 95, 97, 102, 106, 110, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 175, 179, 182, 183, 185, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 412, 416, 425, 427, 428, 431, 432, 434, 438, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776


Our Wine Country – Group 1: VQA Cube Fixture

Cube Fixture


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Our Wine Country – Group 1: VQA Cube Fixture

Participating ProductsLCBO# Product Size

284539 Trius Brut VQA 750 mL

215632 Girls' Night Out Sparkling VQA 750 mL

250209 Vintage Ink Mark of Passion Merlot-Cabernet VQA 750 mL

177485 Sandbanks Estate Cabernet Franc VQA 750 mL

Merchandising Instructions• Continue to merchandise the four participating products and pre-printed Shelf Talkers on the top shelf of

the VQA Cube Fixture.

• Keep the Our Wine Country Cube Sign installed until further notice.

• Ensure the new VQA 100% Ontario Side Signs (which were provided in Period 7) have been replaced.

• Keep the VQA 100% Ontario Category Signs installed on either side of the Cube Sign until further notice.

Signage Components• Our Wine Country Cube Sign (Permanent Signage)

• VQA 100% Ontario Cube Side Sign x 2 (Permanent Signage) (Re-order# NIVQA060)

• Our Wine Country pre-printed Shelf Talkers x 2 (Re-order# P0916-OWF-05)

Only stores belonging to this group can order these signs.

VQA 100% Ontario Cube Side Sign

Our Wine Country Cube Sign

Shelf Talker (Re-order# P0916-OWF-05)


ThIS IS PeRMANeNT SIGNAGe

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Our Wine Country – Group 2: VQA Gondola Fixture

Participating Stores4, 6, 17, 33, 40, 41, 65, 74, 82, 93, 115, 130, 144, 156, 164, 187, 207, 211, 221, 227, 228, 229, 233, 234, 250, 252, 263, 278, 279, 286, 351, 392, 401, 404, 417, 420, 437, 443, 444, 453, 481, 483, 486, 490, 497, 500, 509, 522, 532, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 624, 627, 633, 640, 644, 646, 649, 651, 653, 654, 655, 658, 677, 694, 695, 699, 706, 741

Participating ProductsLCBO# Product Size

284539 Trius Brut VQA 750 mL

215632 Girls' Night Out Sparkling VQA 750 mL

250209 Vintage Ink Mark of Passion Merlot-Cabernet VQA 750 mL

177485 Sandbanks Estate Cabernet Franc VQA 750 mL

Merchandising Instructions• Keep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture.

• Merchandise the four participating products on the top shelf of the VQA Gondola along with the pre-printed Shelf Talkers.

Signage Components• Our Wine Country pre-printed Shelf Talkers x 2 (Re-order# P0916-OWF-05)

• Our Wine Country Backer Card (Permanent Signage)

Only stores belonging to this group can order these signs.

Our Wine Country FSI VQA Gondola Fixture

Our Wine Country FSI Backer Card

Shelf Talker (Re-order# P0916-OWF-05)


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VQA Staff Pick Backer Card

Key DatesInstall Date: Upon ReceiptTake Down Date: Until further notice

Merchandising Instructions:• Please replace the old “VQA STAFF PICKS”

Backer Card with the new “Our Wine Country STAFF PICKS” Backer Card immediately.

• Bilingual designated stores must display the bilingual side of the sign facing customer.

• Be sure to let us know if your store requires an English or Bilingual version

Participating Stores33, 41, 49, 51, 55, 65, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 384, 391, 404, 420, 437, 443, 453, 477, 500, 509, 526, 550, 551, 554, 556, 571, 580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 694, 695, 699, 706, 741

Components• VQA Staff Picks Backer Card

Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002

Staff Picks Backer Card English Staff Picks Backer Card Bilingual



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VQA Staff Tasting Program Great Gifts

Participating StoresAll Stores

Key DatesInstall Date: Upon tasting selections madeTake Down Date: January 3, 2016

Participating ProductsThis months theme is: Great Gifts

LCBO# Product Size Retail

284539 Trius Brut VQA 750 mL $27.95

284547 Peller Estates Ice Cuvée VQA 750 mL $31.95

245712 Vintage Ink Rite Of Passage Chardonnay VQA 750 mL $16.95

573147 Malivoire Chardonnay VQA* 750 mL $19.95

208702 Norman Hardie Niagara Unfiltered Pinot Noir VQA* 750 mL $39.00

164087 Sandbanks Mouton Noir VQA 750 mL $19.95

260364 Megalomaniac Homegrown Red VQA 750 mL $16.95149237 The Foreign Affair The Conspiracy VQA* 750 mL $19.95

587154 Magnotta Vidal Icewine VQA* 375 mL $29.95

522672 Lakeview Cellars Vidal Icewine VQA* 200 mL $21.95

*Vintages Essentials

NOTE: Select only two (2) products from the list for tasting

Merchandising Instructions:• Install your TWO handwritten, My Ontario Pick shelf talker in front of the endorsed product, on shelf

during Period 10 only. This is a monthly program, so shelf talkers must be taken down and replaced each Period.

Components• My Ontario Pick Shelf Talkers (English & French)

English Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011

• Perpendicular Shelf Talker Clip Re-order# PSTC201404 (10 clips/pkg)

OverviewThis initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine Industry. For specific VQA TASTING SETUP instructions please see the following page.

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VQA Staff Tasting Program

OverviewEvery month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. This enhances the program to give staff the confidence to endorse our great Ontario Wines.

how it Works1. At the beginning of the Promo Period a list of products will be loaded into the stores Location Map under

a new ‘Node’ VT (VQA Tasting). Note: The minimum for all SKU's is initially set at 0 units for the promotion.

2. The WOW Leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA Tasting node and arrange for a staff tasting.

3. Once the two selections have been made for endorsement staff are required to follow two steps. I. Delete all SKU's not being used for the promotion from the Location Map. II. IST the product at POS on the cash register .

4. To Delete the remaining SKU's from the node, open the VT level name on the Location Map, highlight the SKU and click <DELETE>. Select <Yes> when the confirmation pop-up appears. Repeat this step for all SKU's not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKU's as result of the promotion.

5. To reconcile the product being used for the VQA Tasting, create an IST using the <Tasting Update> key on the register (new Option #7).

6. The Cash Register steps are documented in POS-0101-07. Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKU's for any uplift in sales that may occur.

In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.

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Ontario Customer Favourite Shelf Talker

OverviewResearch has identified that customers are influenced by recommendations, specifically from others who drink wine. The “Ontario Customer Favourite” Shelf Talker has been introduced to help them make a confident purchase in VQA Ontario wines.

This is a PERMANENT in-store Shelf Talker that MUST be merchandised until further notice.

Participating Products

LCBO# Product Size

110049 Sandbanks Baco Noir VQA 750 mL

134965 Open Riesling-Gewürztraminer VQA 750 mL

135939 Pelee Island Pinot Noir VQA 750 mL

183061 Megalomaniac Homegrown Riesling VQA 750 mL

219543 Inniskillin Late Autumn Riesling VQA 750 mL

234583 Cave Spring Riesling VQA 750 mL

276170 Pelee Island Blanc de Blanc VQA 750 mL

326413 Pelee Island Pinot Grigio VQA 750 mL

433714 Pelee Island Cabernet Franc VQA 750 mL

485128 Pelee Island Baco Noir VQA 750 mL

582825 Peller Estates Family Series Chardonnay VQA 750 mL

Merchandising InstructionsPlease install the perpendicular Ontario Customer Favourite Shelf Talker in front of the featured products using the appropriate plastic clip.

ComponentA fresh set of Shelf Talkers were sent to stores in Period 1.

• 3” x 3” Perpendicular Shelf Talker (English or Bilingual based on store) English Re-order# – DMS-FAVST1 Bilingual Re-order# – DMS-FAVST2

• Perpendicular Shelf Clips Re-order# PSTC201404 (10 clips/pkg)


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2015 Ontario Wine AwardsThe following Ontario wines have recently been recognized by the 2015 Ontario Wine Awards. The Shelf Talkers are to support the 2015 Ontario Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with shelf talkers.

Key DatesInstall: On receiptTake Down: January 31, 2016

LCBO# Product Size418657 Lily Sparkling Wine VQA 750 mL

219279 Konzelmann Pinot Blanc VQA 750 mL

613471 Henry Of Pelham Rosé VQA 750 mL

200535 Konzelmann Chardonnay VQA 750 mL

57349 Château Des Charmes Gamay Noir VQA 750 mL

414508 Pelee Island Baco Noir Reserve VQA 750 mL

24133 Thirty Bench Riesling* 750 mL

*Vintages product

2015 Ontario Wine Awards

Merchandising InstructionsPlease install the 2015 Ontario Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

Components•3”x3”PerpendicularLCBOProductShelfTalkers

(English or Bilingual based on store) (set of 6)

•3”x3”PerpendicularVintagesProductsShelfTalkers (English or Bilingual based on store) (1 version)

•PerpendicularShelfTalkerClips Re-order# PSTC201404 (10 clips/pkg)

Participating StoresALL STORES


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2015 Ontario Wine Accolades

2015 Ontario Wine AccoladeThe following Ontario wines have recently been recognized by Wine Enthusiast, a recognized wine publication. The Shelf Talkers are to support these products for both LCBO and Vintages. Please highlight these wines in stores with the provided perpendicular shelf talkers.

Key DatesInstall: Upon receiptTake Down: January 31, 2016

Merchandising InstructionsPlease install the 2015 Ontario Wine Accolades Shelf Talkers in front of corresponding products using the appropriate plastic clip.

Components•3”x3”PerpendicularLCBOProductShelfTalker

(English or Bilingual based on store) )

•3”x3”PerpendicularVintagesProductsShelfTalker (English or Bilingual based on store)

•PerpendicularShelfTalkerClips Re-order# PSTC201404 (10 clips/pkg)

Participating StoresALL STORES

Cave Spring Riesling VQA 2013LCBO#234583•750mL

Cave Spring Estate Riesling 2013LCBO#286377•750mL(Vintages Essantial)

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Ontario Craft Beer End Aisle

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

2016 Craft Beer Calendar

Beer Programs

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Ontario Craft Beer End Aisle

OCB End Aisle Backer CardRe-order# OCBEA01

OCB Shelf Talker

Participating ProductsBrewer LCBO# Brand Size Distributor Code

Muskoka 404343 Hoptorial 341 mL LCBO Distribution

Mill St 426742 Mill Street Seasonal Sampler 6 x 362 mL 1950

Mill St 169334 Lugtread 4 x 600mL 9654

NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.


Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

Components Pre-Printed Shelf Talkers (English) Re-Order# DMS-P1016-OCB-092

Pre-Printed Shelf Talkers (French) Re-Order# DMS-P1016-OCB-093

End Aisle Backer Card Re-order# OCBEA01

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Craft Beer Program

Key DatesInstall: November 29, 2015Take Down: February 27, 2016

Participating Stores1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 404, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

ComponentsPre-Printed Shelf Talkers (English)—DMS-CRBEER-ST-ENGPre-Printed Shelf Talkers (Bilingual)—DMS–CRBEER-ST-BIL

Participating ProductsItem# Product Name Size

460478 Tree Brewing Hophead Black IPA 650 mL

475717 Rodenbach Vintage 750 mL

475751 New Holland Dragon's Milk 650 mL

475780 Thornbridge Beadecas Well Smoked Porter 500 mL

476388 Samuel Smith Imperial Stout 550 mL

476393 Ayinger Celebrator 330 mL

476397 Samichlaus 330 mL

460478 Tree Brewing Hophead Black IPA 650 mL

475717 Rodenbach Vintage 750 mL

475751 New Holland Dragon's Milk 650 mL

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

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Ontario Craft Beer (Quarterly Program)

Key DatesInstall: November 29, 2015Take Down: February 27, 2016

Participating StoresMandatory Participation5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776

ComponentsPre-Printed Shelf Talkers (English)—DMS–OCB-ST-ENGPre-Printed Shelf Talkers (Bilingual)—DMS–OCB-ST-BIL

Participating ProductsBrewery Item# Description Size Distributor Code

StoneHammer 187328 StoneHammer Dark Ale 473 mL DD 3437

Neustadt 64642 Neustadt Brown Ale 473 mL DD 2191

Railway City 413781 Railway City Black Coal Stout 473 mL DD 8447

Smithworks 415364 Smithworks Kellerbier 500 mL DD 4866

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

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2016 Craft Beer Calendar

The LCBO’s first ever Craft Beer Calendar for 2016!This is the first ever LCBO Craft Beer Calendar! It features 12 popular craft beers from Ontario and abroad. All participating products are paired with a classic food recipe. In addition to the recipes, educational tidbits on beer style, glassware, pairing/cooking tips, and Ontario beer festivals are highlighted in this information-packed calendar.

Key DatesShip Date: December 7, 2015Start Date: December 11, 2015End Date: December 13, 2015 (or until inventory is depleted)

Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 33, 35, 36, 38, 40, 41, 44, 45, 51, 55, 57, 58, 60, 62, 64, 65, 73, 74, 82, 83, 95, 99, 101, 106, 115, 130, 132, 140, 143, 145, 148, 149, 154, 156, 163, 164, 167, 168, 171, 179, 182, 185, 187, 188, 192, 195, 198, 200, 201, 207, 209, 211, 212, 214, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 249, 250, 252, 253, 263, 265, 278, 279, 287, 288, 295, 298, 300, 310, 311, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 358, 359, 360, 361, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 398, 401, 404, 407, 412, 415, 417, 420, 426, 427, 431, 432, 434, 437, 438, 443, 445, 452, 453, 456, 457, 459, 465, 470, 481, 483, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 509, 511, 512, 515, 522, 523, 526, 528, 532, 534, 536, 538, 540, 542, 544, 545, 547, 549, 551, 553, 554, 556, 559, 566, 568, 569, 571, 572, 573, 575, 579, 580, 587, 589, 590, 593, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 633, 634, 635, 636, 638, 639, 640, 641, 642, 643, 644, 645, 649, 650, 652, 653, 658, 677, 694, 695, 697, 698, 699, 700, 702, 706, 741, 771, 776

Merchandising Instructions• Install the pre-printed Shelf Talkers in front of the participating products in-section using Perpendicular Shelf

Talker Clips (Central Supply #691451).

• Staff are to handout calendars at checkout to customers purchasing any craft beer during the weekend of December 11-13, 2015. (1 per customer)

AdvertisingTargeted Social Media advertising will be posted as “available at select LCBO locations, while supplies last”.

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Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 253, 255, 263, 279, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)252, 401, 490

“Vintages Superstars” Program

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“Vintages Superstars” Program

OverviewThe Vintages Superstars program promotes great local products, while pairing them with delicious recipes. Each Period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating store’s location maps each Period. The program is set with a suggested minimum of one case to support the program, i.e. one case will be forced to each participating store. Stores should replenish as required.

Participating ProductLCBO# Product Description Size Retail

302083 Bachelder Niagara Chardonnay VQA 750 mL $29.95

Key DatesStart: November 29, 2015Take Down: January 3, 2016

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating

product in a basket next to/near the LCBO Ontario VQA wines section.

• Insert the basket sign insert into the Large Metal Sign Holder. Central Supply #691089

• Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.

Pre-printed Shelf Talker• Install the pre-printed

Shelf Talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick Central Supply #692012

Available Chilled Hot Button• Signs should be used on shelf

to indicate that the Superstar product is also available in the fridge. Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there. Re-Order# DMS-OP16-HBW-351Tra

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1, 2, 3, 4, 5, 6, 9, 10, 12, 14, 15, 16, 18, 19, 20, 21, 22, 25, 26, 29, 31, 35, 36, 37, 38, 40, 44, 55, 57, 58, 58, 60, 61, 62, 64, 68, 70, 72, 79, 80, 82, 83, 85, 93, 95, 97, 102, 106115, 124, 130, 132, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 168, 171, 179, 182, 185, 187, 197, 198, 200, 202, 207, 209, 210, 212, 214, 216, 217, 218, 226, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295 298, 300, 311, 321, 324, 325, 326, 329, 333, 334, 340, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 383, 384, 385, 386, 387, 389, 390, 393, 398, 403, 404, 407, 411, 412, 415, 416, 417, 420, 425, 426, 427, 430, 431, 432, 437 438, 441, 443, 444, 445, 452, 457, 459, 461, 465, 481, 482, 490, 494, 495, 499, 501, 505, 512, 515, 521, 521, 522, 523, 525, 526, 528, 532, 533, 536, 538, 540, 542, 544, 545, 546, 547, 549, 553, 555, 555, 556, 566, 568, 572, 573, 575 579, 586, 589, 590, 593, 601, 602, 612, 616, 617, 623, 624, 629, 629, 630, 631, 632, 693, 697, 700, 702, 705, 742, 771, 776, 619, 636, 486

BAM & LTO Signage

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BAM & LTO Signage

OverviewThe Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional Period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the Period.

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Key DatesBAMInstall: November 29, 2015Take Down: January 2, 2016

LTOInstall: November 30, 2015Take Down: January 3, 2016

LTO Shelf TalkersBAM Shelf Talkers

Components

Shelf Talker Image to Change

Shelf Talker Image to Change

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BAM + LTO Signage

Participating ProductsLCBO# Description Was Now Offer

594341 Toasted Head Chard (Rh Phillip) $18.95 BAM 530957 Carmenere Winemaker's Lot 148 (Concha Y Toro) $17.95 BAM 10258673 Pinot Noir G Marquis Slvr Ln Stone Rd $19.95 BAM 10637371 Extra Zytnia Vodka $25.35 BAM 10710426 Cabernet Sauvignon Cakebread (Kobrand) $99.95 BAM 40

29306 Merlot Reserve Don Mendoza Kpm (Finca La Celia) $11.50 $10.50 $1.00 LTO39982 12 Zig Zag Zin (Mendocino Wine Group) $21.95 $20.95 $1.00 LTO982157 13 Semillon Columbia Valley (L'Ecole No 41) $24.95 $23.95 $1.00 LTO35840 Zubrowka Bison Vodka $27.10 $25.60 $1.50 LTO985002 Cab Sauv Catena Mendoza (Bodegas Esmeralda) $19.95 $18.45 $1.50 LTO1545 Pinot Noir Ontario (Flat Rock Cellars) $19.95 $17.95 $2.00 LTO24133 Riesling Thirty Bench (Andrew Peller) $18.95 $16.95 $2.00 LTO26757 12 Cabernet Merlot (Coyote's Run) $19.95 $17.95 $2.00 LTO36483 Torres Gran Coronas (Miguel Torres) $19.95 $17.95 $2.00 LTO142935 The Formula Robert's Shiraz (Small Gully) $19.95 $17.95 $2.00 LTO183186 Merlot Irony Napa (Delicato Family Vineyards) $19.95 $17.95 $2.00 LTO258681 13 Chard G Marquis Silver Line (Magnotta) $17.95 $15.95 $2.00 LTO303925 11 Zisola Nero D'Avola (Marchesi Mazzei) $21.95 $19.95 $2.00 LTO326728 Chardonnay Marlborough (Oyster Bay) $18.95 $16.95 $2.00 LTO389767 13 Enchanted (Foreign Affair) $17.95 $15.95 $2.00 LTO419234 11 Xinomavro Merlot Ktima (Kir Yianni Estate) $18.95 $16.95 $2.00 LTO425488 Cannonau Riserva Sardinia (Sella& Mosca $17.95 $15.95 $2.00 LTO522672 Vidal Icewine VQA Nia(Lakeview Cellars) $21.95 $19.95 $2.00 LTO687582 **Prosecco Di Valdobbiadene Brut (S. Margherit $18.95 $16.95 $2.00 LTO18564 Private Reserve Icewine Ontario (Peller E $26.95 $23.95 $3.00 LTO35386 Marlborough Sauvignon Blanc (Kim Crawford $19.95 $16.95 $3.00 LTO84996 Cab Sauv Wynns Coonawarra Estate (Treasury) $27.95 $24.95 $3.00 LTO142018 Shiraz-Cab Majella Musician Coonawarra (Inland) $19.95 $16.95 $3.00 LTO145920 Tenuta Frescobaldi Di Castiglioni Toscana (Fre $21.95 $18.95 $3.00 LTO337238 Cab Sauvignon Marques (Concha Y Toro) $21.90 $18.90 $3.00 LTO413179 Amarone Cl Valpolicella (Zenato) $47.25 $44.25 $3.00 LTO587154 Vidal Icewine VQA Ltd Edition(Magnotta $29.95 $26.95 $3.00 LTO606541 Peppoli Chianti Classico DOCG (Antinori) $19.95 $16.95 $3.00 LTO608653 Chardonnay Rus River Ranches(Sonoma Cutrer $26.95 $23.95 $3.00 LTO954834 Pinot Noir Russian River (Rodney Strong $24.95 $21.95 $3.00 LTO232371 Cab Loius M. Martini Napa Vly (E. & J. Gallo) $29.95 $25.95 $4.00 LTO

255513 Cabernet Sauvignon Napa (R Mondavi) $34.95 $29.95 $5.00 LTO

268771 **Brut Premier (Louis Roederer) $69.95 $64.95 $5.00 LTO

430561 Riesling Icewine VQA (Henry Of Pelham) $49.95 $44.95 $5.00 LTO

563247 Vidal Icewine VQA Niag (Kittling Ridge) $39.95 $34.95 $5.00 LTO388306 Vidal Icewine VQA (Inniskillin) $49.95 $42.95 $7.00 LTO

*Products participating in the Wine Fridge program

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Features

• Alternative Mains: Not a turkey fan? You have delicious options.

• First Impressions: Welcoming drinks to start the party.

• The Big Finish: Dessert recipes for a grand finale.

• Christmas Party 101: Essential tips from food to music and décor

The Holiday issue of FOOD & DRINK were distributed in stores Wednesday, November 4, 2015.

NeW! Digital editionBeginning with the Holiday 2015 issue, readers will be able to enjoy a digital Food & Drink experience. Please direct customers to www.foodanddrink.ca for more information.

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FOOD & DRINK

OverviewThis issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected].

Your email should include the following information:

Store # and contact name # Of additional copies and why English or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Winter 2016 issue of FOOD & DRINK, which will be in stores on Wednesday, January 13, 2016.

Component Where to install sign Re-order Code Images

FOOD & DRINK Header CardEnglish/Bilingual

FOOD & DRINKMetal Fixture

P0916-FDH-070

FOOD & DRINK “A” Frame Sign

FOOD & DRINK“A” Frame Fixture

English/English: P0916-FDA-071

English/French: P0916-FDA-072

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List of stores


This section now details the product and merchandising information for the Nesting Table program only.

Please contact helloLCBO @416.365.5932 or toll free @1.877.522.6411 if you have any questions.

Nesting Table Merchandising Guidelines

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Merchandising Display Tables

Display Table Themes• The Nesting Table Map is used for all of the Nesting Table Layouts.

• The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• Please merchandise the tables according to the themes provided. These themes have been selected to highlight the gift giving opportunities in our customers lives.

Example of colour, size, type

Example of “like with like”

Nesting Table Baskets• All nesting tables must have a basket on each corner of the table.

• Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

• Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL/1500 mL product.

Product Placement• Too many facings of the same product will make the display seem cluttered, dulling

the impact of the products being promoted.

• By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

• Remember to consider the colour, size, and type when building your display.

• Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Signage Re-order Numbers for Period 10

Component Re-Order#

Nesting Table sign for Gifting and Occasions DMS-P1016-DTS-067

Nesting Table #2 DMS-NT-OWC

Example of basket with sign

Product Orders• For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

• The Store Manager may modify product selections, based on customer buying patterns and demographics however, alternative products should match the theme.

Nesting Table Sign

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Participating ProductsLocation LCBO# Description SizeA 424838 Trapiche Extravaganza Sparkling 750 mLB 430744 Hpnotiq Sparkle 750 mLC 534966 Lily Sparkling Gift Set 750 mLD 425199 Blue Nun Sparkling 22K Gold Edition Sparkling 750 mLE 427021 Ménage à Trois Prosecco DOC 750 mLF 432799 Belvedere Vodka Metallic Silver with Light 750 mLG 593533 Jazz Vodka 750 mLH 348318 Bottega White Gold Brut Sparkling 750 mLI 384651 Martini Prosecco Gift Box 750 mLJ 291203 Moët & Chandon Golden Sleeved Magnum 1500 mLK 384669 Martini Rosé Sparkling Gift Box 750 mLL 187914 Bottega Rosé Gold Brut Sparkling 750 mLM 424036 Joiy Sparkling 4-Pack 4 x 250 mLN 426015 Villa Jolanda Baby Asti DOCG Dolce 200 mLO 424739 Woodbridge by Robert Mondavi Brut Sparkling 750 mLP 898478 Freixenet Cordon Negro 750 mLQ 37069 Veuve Clicquot Brut Ice Jacket 750 mLR 385641 Black Tower Pink Bubbly 750 mL

Nesting Table Theme: N1Holiday Gifts

Participating Stores1, 4, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 198, 200, 211, 212, 217, 226, 227, 248, 249, 250, 263, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 404, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 523, 542, 545, 554, 555, 556, 568, 571, 573, 579, 580, 587, 590, 601, 602, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 741, 771

SIGNAGE SOFT DRESSING

H3 Facings

I3 Facings

J3 Facings

L3 Facings

A3 Facings

B3 Facings

C3 Facings

D3 Facings

E3 Facings

GN

K3 Facings

FRONT OF STORE

FM

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Basket

1 Case

P

Basket

1 CaseO

Basket

1 Case

R

H3 Facings

I3 Facings

J3 Facings

L3 Facings

K3 Facings

A3 Facings

B3 Facings

C3 Facings

D3 Facings

E3 Facings

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Participating ProductsLocation LCBO# Description SizeA

Manager’s Discretion of Red And White Ontario Wines.

BCDEFGHIJKLMNOPQR

Alternate Products

N2N2

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

Signage Re-Order# DMS-NT-OWC

Participating Stores10, 38, 248, 334, 346, 355, 417, 554, 590, 631

Nesting Table Theme: N2Our Wine Country 100% Ontario

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Column Heading KeyStore #

Banner Inserts H= Deal of the Month (formerly Hero display) T= Thematic Banner Insert

LGT (Pod) Program Y if store participates in program

Sold End Aisles Number of sold End Aisles and (P)remium or (S)tandard Flight

End Aisle Backer Cards # Of signs shipped

Regular ExtendersNumber of Regular and Community Extenders in Store (see Sold Space Program Extender Section for a number of participating extender location.)

Discovery Extenders Spirits # Of Extenders

Discovery Extenders Wine # Of Extenders

Discovery Extenders BSM # Of Extenders

Green Extender # Of Extenders

Exterior Banner # Of Number of signs shipped

Show Cards # Of Number of signs shipped

Power Aisle Banners # Of Number of signs shipped

Perimeter Banners # Of Number of signs shipped

FLSFF = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores SEE back/inside

cover for definitions

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1 H 20S 45 Y 65 3 3 5 3 8 F

2 10 6 F

3 8P 15 40 2 F

4 10P 15 40 8 1 F

5 H 5 P 20 55 9 5 4 F

6 8S 12 40 6 5 F

7 20 5 2 16 FF

8 T 10S 10 40 5 2 6 F

9 T 10 5 3 4 6 F

10 H 20P 40 Y 55 3 3 7 8 FF

11 H 8S 15 40 2 6 12 F

12 T 8P 15 40 1 4 F

13 5 20 10 1 4 F

14 8S 15 40 3 2 F

15 H 15P 25 Y 40 10 7 4 F

16 0 F

17 H 10S 30 Y 40 6 3 6 F

18 H 5 20 40 3 F

19 H 15S 25 65 3 6 5 4 FF

20 H 8S 15 40 3 3 4 F

21 H 20P 40 Y 55 3 3 4 7 6

22 H 20S 40 65 3 3 6 1 4

23 H 15S 30 Y 50 7 4 4 FF

24 8S 20 40 3 1 4 FF

25 8P 20 45 3 5 3 6

26 H 10P 25 40 3 3 6 F

27 H 15S 25 45 1 F

28 T 5 10 10 2 6 12

29 10 10 1 10

30 T 5 15 10 2 6 8

31 H 15P 30 Y 55 3 6 6

32 5 10 5 4 4 F

33 H 10S 20 40 4 6 6

34 H 15S 25 40 4 5 6 F

35 H 10P 20 40 3 7 7 4

36 H 15S 20 50 3 3 4 8 4 FF

38 H 20P 30 Y 55 12 1 FF

39 15 5 3

40 H 20P 25 40 3 3 4 19 6 FF

41 H 10S 20 Y 45 6 3 4 FF

42 T 10 5 3 4 4

43 H 10S 15 40 2 6

44 H 10S 25 Y 40 3 3 5 4

45 5 15 5 2 3 6

46 10 10 1

47 10S 10 40 2 2 4

48 10 4 6

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49 5 10 20 2 2 FF

50 H 10S 15 40 6 3 6 FF

51 H 10S 20 40 14 6

52 FF

53 5 5 3 1

54 5 10 5 3 F

55 H 10S 20 Y 40 6 4 4 FF

56 T 5 10 10 3 4

57 H 15S 25 Y 60 3 3 6 6

58 8S 20 40 4 1 FF

59 5 10 40 3

60 5 15 45 3 3

61 5 10 10 3

62 H 15S 20 40 4 4 4

63 H 10S 20 50 8 4 F

64 H 10S 30 45 3 3 4 6

65 H 10S 25 Y 45 6 4 4

66 T 10 5 2 4 6 FF

67 5 5 3 4 4 FF

68 H 15S 25 40 3 1 6 12

69 5 10 5 6 8

70 8S 20 40 4 2 6

71 T 5 10 2 1 6 12

72 10S 15 55 3 6

73 H 8S 15 40 3

74 H 10S 20 Y 45 4 5 4

75 T 5 5 2 4 6 FF

76 3 5 2 4 FF

77 T 15 10 2 6 8 FF

78 5 10 5 1 4 6 FF

79 H 8S 10 50 1 10

80 H 10S 15 45 1

81 T 5 15 5 3 2 4 6 FF

82 H 10S 20 Y 50 6 5 3

83 20 10 2 2 4 FF

84 T 5 10 2 4 6

85 H 10S 20 40 3 4

86 H 8S 20 40

87 T 10 5 6 12

88 T 5 20 5 1 6 8

89 5 5 1 4 FF

90 H 10S 15 40 1

91 T 5 15 5 3 6 8 FF

92 T 10 5 3 4 4 F

93 10S 20 30 4 6 4

94 T 10 10 2 6 8

95 H 10S 30 55 3 3 3 3 4

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96 T 5 5 2 4 6

97 10S 25 40 6 2 4

98 T 5 10 3 6 12 FF

99 5 10 10 5 4 FF

101 H 10S 25 40 3 4

102 H 10S 25 45 4 2 4

103 T 5 10 5 3 FF

104 T 10 5 2 4 F

105 5 10 1 4

106 H 15S 30 55 3 4 6

107 T 5 1 4 6

108 T 15 5 3 4 FF

109 T 5 10 10 1 4 6

110 5 15 10 3 4 6

111 T 5 10 3 4 4

112 10 5 4 4 6 FF

113 T 5 5 2 6 8

114 5 5 4

115 H 20P 40 Y 55 3 3 5 8 6

116 T 5 2 4 4

117 T 10 5 3 4 6 FF

118 T 5 5 2 4 6 FF

119 5 5 1 4

120 1 4

121 5 1 FF

122 T 5 5 2 4 4 FF

123 T 10 10 3 6 8 FF

124 3

125 H 10S 25 40 4 4 4 FF

126 10 5 1 FF

127 10 10 1 4 F

128 T 10 5 2 4 6 F

129 5 5 1 4 4 FF

130 H 15S 25 Y 50 6 4

131 5 5 1 4

132 H 10S 25 40 7 1 4

133 10 5 1 4

134 3 5 2 4 FF

135 T 15 10 2 6 8

136 T 5 10 10 2 4

137 10 5 4

138 5 1 4

139 T 10 10 2 4 6

140 H 10P 20 55 4 3 4 FF

141 5 10 1 4

142 10 10 1 4

143 8P 25 40 4 4 F

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144 10S 20 40 6 4 4

145 15S 30 40 6 2 4

146 5 5 1

147 5 5 1 4

148 H 15P 45 Y 55 3 3 4

149 H 20P 30 Y 55 10 6 F

151 5 5 1 4 4 FF

152 H 10S 20 40 2 6 12

153 8S 20 40 6 4 6

154 H 15S 40 40 6 4 6 F

155 8S 15 40 3 4 3

156 H 20P 30 55 3 3 4 5 4

157 T 15 5 3 4

158 T 10 5 3 4

159 T 5 5 1 4

160 5 5 1 4

161 T 5 5 4 4

162 T 10 5 2 4 4 FF

163 H 8S 15 40 3 2 5 6 F

164 H 15P 30 65 3 3 3 7 5 6 FF

165 H 5S 20 45 1 4 4 F

166 T 10 10 3 6 12

167 H 10S 20 45 3 3 4 6 F

168 H 10P 20 40 3 5 4

169 T 10 10 3 6 8

170 T 10 5 4 6

171 H 20S 25 Y 60 3 3 2 8 6 F

172 5 5 1 4 6

173 5 5 1 FF

174 T 10 10 3 6 8

175 10S 15 45 3 3 4 4

176 5 10 1 4

178 T 10 10 1 6 12

179 H 15P 25 55 4 3 4

180 5 5 1 4 FF

181 5 10 1 6 8

182 H 15P 25 40 2 3 6 12 F

183 5 15 10 3 4 4 F

184 T 10 5 3 4 4 FF

185 H 15P 25 Y 55 3 4 2 6 F

186 T 8S 10 40 1 4 F

187 H 20S 40 Y 65 3 3 4 8 8

188 H 10S 20 40 3

189 5 5 1 4 4 FF

190 H 10S 15 40 2 1 10 F

191 H 15S 30 Y 40 3 3 5 4 4

192 8S 10 40 2 6 12 F

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193 10 10 1 4 6 FF

194 T 10 10 2 6 8

195 H 20S 40 Y 60 4 3 4 F

196 H 3S 15 40 3 6 12

197 T 5 15 10 2 4 6

198 H 15S 25 Y 55 6 3 4 F

199 5 10 10 4

200 H 20S 25 65 3 3 5 7 4 F

201 H 15S 25 55 2 6

202 5 10 5 3 6 12

203

204 5 5 2 4 FF

205 T 10 10 3 6

207 H 8S 20 40 7 F

208 T 10 10 1 6 12

209 H 15S 20 60 6 6 4

210 10S 30 40 5 2 4

211 H 10S 20 Y 40 6 5 4 FF

212 H 15P 30 40 7 8 4 F

213 T 15 5 3 6 8

214 10S 25 40 2 6 FF

216 H 8S 15 40 2 5 4

217 H 20P 30 Y 55 3 3 6 7 FF

218 H 10S 25 55 3 5 F

219 T 10 5 2 4 6

220 T 10 5 3 4 FF

221 H 10S 20 Y 40 6 5 4

222 T 5 10 10 3

223 T 5 15 10 2 6

224 T 10 10 0 4 4

225 T 5 10 5 2 2 4 FF

226 H 20S 30 Y 55 3 3 3 8 9 6

227 H 10S 20 Y 40 4 5

228 H 15S 25 Y 55 8 5 4 F

229 10S 20 40 4 5 4

230 15 5 1 6 12

231 T 10 10 2 4

232 T 5 10 5 3 6 8

233 H 15S 30 Y 55 6 4 4 F

234 10S 20 40 8 4 4 F

235 5 5 1 4

236 T 5 10 5 1 4 6 FF

237 10S 25 40 7 3 4

238 10 10 1 6 8

239 T 10 10 2 4 6

240 5 5 1 4 4

241 5 5 1 4 4 FF

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242 H 15S 25 45 4 7 4 F

243 H 20P 30 55 3 3 8 8 FF

244 H 15S 25 40 5 3 4

245 5 5 1 4 FF

246 T 5 10 5 3 6 12

247 T 5 15 10 3 6 8

248 H 15P 25 40 3 2 6 6

249 H 10S 20 Y 40 3 4 F

250 H 15S 25 Y 45 10 5

251 5 5 1

252 H 20S 30 Y 40 7 2 3

253 H 20P 30 Y 55 3 6 2 4 FF

254 T 10 10 3 6 8

255 H 10S 20 55 6 2 6 F

256 5 5 1 4 F

257 5 5 1 4 4

258 T 10 5 1

259 10 5

260 5 25 10 4 2 6

261 T 10 10 1 4

262 10 5 1 4 F

263 H 20S 40 Y 60 4 7 6

264 T 10 5 3 6 8

265 H 15S 20 40 3 3 6 6 4

266 T 5 15 10 3

267 T 10 5 3

268 5 15 5 3

269 H 20S 25 Y 40 8 18 4 F

270 5 25 10 4 4 6

271 5 5 1 10

272 5 5 1 FF

273 T 5 4 6

274 5 1 4 4

275 T 10 10 3 4

276 3 10 20 4 4 6

277 T 15 10 3 6 12

278 H 8S 20 40 7 3 4 FF

279 H 15S 25 Y 50 5 10 4 F

280 5 5 2 4 F

281 T 10 5 3 4 6

282 T 10 5 3 6 12

283 5 5 1

284 T 10 2 6 12

285 3 5 3 4

286 3 10 20 6 4 4

287 H 15S 20 55 3 3 6 FF

288 H 20P 30 Y 65 3 6 5 4

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289 T 15 10 2 3 4

290 3 5 1 4

291 T 10 5 2 6 8 FF

292 5 5 4 4

293 T 5 5 1 4 4

294 T 10 5 3 6 12

295 10P 20 40 3 5 F

296 T 10 3 4 6

297 T 15 10 4 3 4

298 H 20P 30 Y 40 3 6 6 4

299 T 15 5 2 4 4

300 H 15S 30 Y 55 6 5 4

301 10 5 1 4 6

302 5 5 10

303 T 10 10 3 4 6 F

304 T 5 15 10 3 4 6

305 10 10 1

306 T 10 10 2 4 4

307 5 5 1

308 10 5 1 4 FF

309 5 5 1 4 F

310 5 10 10 2 4 F

311 H 10P 20 55 5 3

312 8S 20 40 2 4 F

313 10 10 2

314 T 10 5 3 4

315 10 5 1

316 T 10 10 3 4 6

317 T 5 5 1 4

318 10

319 5 1 4

320 10 10 1 6 8 F

321 H 8S 20 45 3 4 F

322 5 5 1 4 FF

323 T 10 5 3 6

324 H 8P 15 40 3 6 8 F

325 H 15S 30 50 3 5 3 4

326 H 15S 30 Y 50 1 4

327 T 5 10 5 3 4 FF

328 T 5 5 2 4 4

329 H 20P 45 Y 55 3 8 F

330 T 3 5 5

331 5 10 1

332 5 1 4 FF

333 F

334 H 20S 30 65 3 3 3 6 8 F

335 T 5 5 3 6 8

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B

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336 5 5 1

337 5 1

338 5 1 4 FF

339 10 5 1 4 4

340 H 10S 20 40 6 5 4

341 3 10 10 6 F

343 15S 20 45 4 3 4

344 H 15S 30 Y 50 6 3 4

345 5 15 5 2

346 H 20P 45 Y 65 3 3 6 6 6

347 5 5 1 4

348 5 10 4

349 5 1 4 FF

350 10 5 1 4 4

351 H 15S 30 Y 45 6 4 4

352 T 10 5 2 4 4

353 H 8P 15 60 5 4

354 3 5 4 4

355 H 20P 30 Y 65 3 3 3 11 10 F

358 3 3 4

359 H 20S 40 Y 65 6 6 4 FF

360 H 10P 25 55 3 3 3 5 4 F

361 H 15S 25 Y 45 6 4

362 H 20S 20 60 3 3 6 12 F

363 5 10 10 1 4 6 F

364 T 10 5 3 6 8

365

366 H 10S 20 40 5 F

367 H 20P 40 Y 65 3 3 3 10 6 4 FF

368 10 10 2 3 4 F

369 T 10 4

370 10 5 2 3 FF

371 H 10S 25 60 3 3 7 4 F

372 T 15 5 2 4

373 H 15S 20 Y 60 5 4 4

374 T 15 5 2 6 12

375 5 5 1 4 FF

376

377 5 10 1 4 4

378 H 20S 45 Y 65 3 3 7 8

379 T 3 5 3 6 8

380 T 10 10 4 6

381 H 15S 30 Y 40 6 3 4

382 H 15S 20 45 3 1 6

383 H 15S 25 Y 40 5 2 4

384 8S 15 30 3 6 FF

385 H 20S 30 65 3 3 3 7 4 FF

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ore

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386 H 15S 30 Y 40 3 3 6 3 8

387 H 15S 20 55 7 3 4 FF

388 H 10P 15 40 3 8 4 4 F

389 H 15S 25 40 4 3 4 F

390 H 15P 25 Y 65 3 5 5 4

391 H 15S 25 Y 45 6 4 4

392 H 10S 25 Y 45 8 4

393 H 20P 25 65 3 3 3 6 6 FF

394 H 20P 40 Y 55 6 5 4 FF

395 10 5 2 10 FF

397 H 15S 30 Y 40 4 4

398 H 15S 40 Y 55 6 3 4 F

399 20 5 1

400 15S 20 40 2 4 FF

401 H 20S 30 Y 45 6 6 4

402 H 10S 15 45 3 6 12

403 10 10 4 4

404 H 10S 20 40 3 4 5 4

405 5 5 1 4 FF

406 5 15 10 5 3 4 FF

407 H 20P 30 Y 45 3 7 5 4 F

408 H 10S 20 50 3 3 6 4 F

409 5 5 1 4

410 10 10 2 4 4

412 H 15P 25 Y 55 10 10 4 F

413 3 5 2

414 T 10 10 1 4 4

415 H 10P 20 40 2 6 F

416 H 20S 25 Y 55 3 3 3 11 7 6 F

417 H 15P 40 55 3 3 10 5 6

418 T 5 10 2 4 4

419 T 3 5 3 4 6

420 8S 20 30 3 F

421 5 5 1 F

422 5 5 1 4 FF

423 10 5 2 4

424 3 1 4 FF

425 H 10S 20 40 3 6 4 4 F

426 H 8S 15 40 5 1 6 12 F

427 H 15S 30 Y 40 7 6 6

428 H 20S 40 Y 65 3 3 3 10 3 6 F

429 5 2 4 6

430 5 5 1 4 4

431 H 15S 20 55 3 3 3 6 5 4 FF

432 H 20S 25 55 3 3 6 4 4

433 5 1 4

434 H 15S 20 45 3 1 6

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Dis

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435 5 5 1 4 FF

436 5 25 10 3 6 12 F

437 H 10S 25 Y 40 6 4

438 H 20S 30 Y 55 3 3 9 4 6 F

439 1

440 T 10 5 4 4 4

441 10 5 3 4 6 FF

442 5 2 4

443 H 15P 30 Y 45 6 5 4 FF

444 H 15S 25 40 3 3 3 6 8 F

445 H 15S 30 60 3 3 9 8

446 T 10 5 1 6 8

447 5 5 1 6 2

448 T 5 5 1 4 4

449 5 10 6 3

450 T 5 5 4 4

451 5 5 1 4 4

452 H 15P 20 65 7 1 FF

453 10P 15 40 10

454 5 25 10 2 4

455 T 10 10 6 8

456 10S 30 40 7 5 4

457 H 10P 20 Y 55 3 7 4 6 F

458 H 8S 20 45 2 2 4 6 F

459 H 20S 30 Y 60 5 7 4

460 3 1 4

461 T 10 10 3 6 8

462 T 10 5 2 4 6

463 3 5 1 4 FF

464 5 5 1

465 H 15S 30 55 3 3 5 6

466 1 4 FF

467 H 10S 15 40 3

468 T 15 10 3 4

469 5 20 5 4 4 6

470 H 15S 30 Y 55 6 6 4 FF

471 10 10 3 10

472 10 5 1 4

473 5 5 1 4

474 5 10 4 4

475 10 10 1

476 1 4

478 T 10 5 3 6

477 7S 10 20 4 5 4

479 3 1

480 5 5 1 4

481 H 15P 20 Y 45 2 2

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Ex

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Dis

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Sp

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Dis

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482 5 5 1

483 10 10 6 F

484 5 15 5 3 4 4 F

485 3 F

486 10P 20 40 3

487 5 5 1 4 F

488 3 5 1 4 4 FF

489 10 10 3 10

490 H 10S 20 Y 55 6 4 4 F

491 H 15S 30 Y 50 4 7 4

492 T 5 5 1 4 4 F

493 3 5 1 4

494 H 15P 25 55 2 4 F

495 H 15S 25 55 3 3 6 9 4

496 T 3 2 6 8

497 H 15S 30 Y 50 4 6

498

499 H 20P 40 60 3 3 7 3 4 F

500 H 15S 25 Y 40 2 4 F

501 H 15S 25 45 4 4

502 10 2 4

503 3 1

504 T 10 10 2 4 6

505 H 20P 30 55 3 7 3 6 F

506 5 5 1 4 FF

507 T 5 15 10 2 6 12 FF

509 T 8S 20 4 5 3

510 5 5 1 4 6

511 H 15S 25 Y 45 4 5 F

512 3 10 1 F

513 5 5 1

514 5 5 1

515 10 8 FF

516 15 5 5 5

517 T 5 15 10 3

518 H 10S 25 40 3 1 4 F

519 5 5 1 F

520 T 5 3 4 4

521 H 10P 20 45 3 1 4 FF

522 10P 25 Y 55 5 4 4

523 H 20P 45 Y 40 3 6 3 4

524 T 5 2 6 12 FF

526 5 20 20 2 FF

527 T 10 10 3 6 12

528 H 15P 30 Y 40 6 F

529 T 5 15 5 3 6 12

530 T 10 3 6 8

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End

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Dis

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Dis

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531 T 3 5 4 F

532 8P 20 20 3 FF

533 10S 20 40 3 1 6 F

534 H 10S 25 Y 40 6 4 4 F

535 5 5 1

536 H 15P 25 Y 40 10 7 4

537 10 5 2 4

538 FF

539 T 3 10 20 4 6 F

540 H 15S 20 55 3 5 4 FF

541 5 5 1 4 4

542 H 20P 30 Y 55 3 4 6 F

543 T 10 5 1 4 4

544 H 10S 20 60 3 3 6 7 4

545 H 15S 40 Y 55 5 6 4

546 H 15S 30 40 5 7 4 F

547 F

548 5 5 4

549 H 20S 30 60 5 9 4

550 10 10 4 4

551 H 10S 20 Y 40 6 8 4

552 8S 15 40 3 3 FF

553 H 15P 25 55 3 6 8 F

554 H 20S 30 Y 65 6 5 6

555 H 8S 30 40 6 4 F

556 H 15P 25 45 6 4 F

557 5 5 1 4

558 10 5 1 6 8

559 H 10S 20 40 6 3 4

560 T 5 5 1

561 T 5 10

562 T 5 5 1 4

563 H 10S 20 40 2

564 H 10S 20 45 3 F

565 5 5 1 4 FF

566 H 20P 30 Y 55 8 6 4

567 10 5 1 4 4

568 H 8P 20 60 10 FF

569 H 15S 30 Y 40 6 6 4 F

570 5 5 1

571 5 10 20 2 F

572 H 8S 15 40 2 4 F

573 H 10P 25 55 4 4 4

574 5 1 FF

575 H 15S 25 Y 40 3 7 4 F

576 T 10 5 4 FF

577 5 5 1 4 FF


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578 T 5 10 5 3 4 6 FF

579 H 10S 25 45 6 4 4

580 H 15S 30 Y 40 4 4

581 T 5 5 3 4 4

582 T 5 5 3 6 8

583 5 1 4 4

584 H 15S 15 Y 40 3 3 3 4 F

586 15S 20 40 3 5 3 6

587 H 10S 25 Y 40 4 5 3

588 5 5 1 FF

589 20 10 1 6 FF

590 H 20P 30 60 3 3 5 8

591 3 1 4

593 H 10S 20 45 2 5 4 F

594 T 15 5 3 4 4

595 T 5 5 1

596 T 10 5 2 4 6

597 1 F

598 FF

599 T 15 10 2 4 6

601 H 15S 30 55 3 7 4 F

602 H 20S 25 65 6 7

603 10 5 1 6 8

604 3 5 1 FF

605 H 15S 30 Y 40 6 7 4

606 3 5 1

607 5 5 1

608

609 H 15S 25 Y 50 6 4 4

610 3 1 4

611

612 T 15 10 3 6 12

613 5 5 1

614 10 5 3 3 3 3 F

615 1

616 H 10S 15 40 3 4 7 4

617 H 15S 25 55 5 6 4

618 H 10S 25 40 3 4

619 H 20S 40 Y 65 3 1 4 F

621 10 1

622 5 1

623 H 20P 25 Y 55 3 3 6 4 4

624 H 20P 45 Y 55 3 4 6 FF

626 3 5 1 FF

627 H 15S 30 Y 45 5 4 F

629 H 15S 25 45 3 3 3 9 4

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630 H 20P 45 Y 55 3 3 3 8 6 4

631 H 20S 40 50 4 6 F

632 H 20S 50 Y 65 3 3 6 4 4

633 H 10S 20 Y 45 4 5 4 F

634 H 15S 30 Y 45 7 4 4

635 10S 30 40 10 4 4

636 10 3 4 F

637 15 10 2 3 4 F

638 10S 20 40 6 2 4 FF

639 10 5 1 F

640 H 10S 25 Y 40 4 4 FF

641 H 20S 40 Y 55 6 6

642 5 15 5 4 7 6 F

643 H 10S 20 Y 40 6 7 3 F

644 8S 15 20 4 4 4

645 3 15 30 6 F

646 3S 15 20 6 F

649 H 15S 25 Y 45 6 4 4

650 10 10 2 F

651 10 F

652 H 10S 15 Y 40 12 5 FF

653 H 10S 20 Y 40 6 6

654 10S 15 40 4 3 FF

655 H 10S 20 Y 50 5 4 F

657 5 10 20 4 F

658 H 15S 20 Y 45 6 7

677 10 5 4 F

694 H 10S 25 Y 40 6 5 4 FF

695 10S 20 45 4 3 6

697 5 5 4 F

698 H 15S 30 Y 40 2 4 F

699 H 10S 20 Y 40 6 5 4 F

700 H 20S 30 Y 50 3 3 3 4 F

702 H 15P 25 40 3 4 4

703 H 20S 40 Y 55 3 3 3 8 3 4 F

706 H 8S 15 Y 30 6 8 4

741 H 15S 25 Y 45 5 5 4 F

771 H 15P 30 55 5

776 H 20S 40 Y 65 3 3 6 7 4


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An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)

• Agent Names

The products participating in the Deal of the Month Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

Display Programs - Support Programs

Sold Space Programs

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Display Programs – Participating Products

Location LCBO# Description Size (mL) Support Programs

Deal of the Month

893 Wiser's Deluxe 750 LTO


1

225243 Stolichnaya Vodka 750 LTO

225250 Stolichnaya Vodka 1140


2

1487 Crown Royal 750 Value Add

114694 Crown Royal 1750 LTO


3

217521 Henry Of Pelham Cuv. Catharine Brut VQA 750 BAM

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 LTO, FSI

285585 Masi Bonacosta Valpolicella Classico Doc 750 LTO

4

5959 Baileys Irish Cream 750 Value Add


605956 Baileys Irish Cream Liquor 1140 Value Add

5

18 Heineken Lager 6 x 330 LTO

6106 Kronenbourg 1664 6 x 330 LTO

367938 Stella Artois 6 x 500 LTO

6

31757 Smirnoff Vodka (P.E.T) 750 LTO

38505 Smirnoff Vodka 1750 LTO

216929 Smirnoff Vodka 1140 Value Add

7

117 Bacardi Superior 750 LTO

45898 Bacardi Superior 1750

216838 Bacardi Superior 1140 Value Add

8

110056 Absolut Vodka 750 LTO


216655 Absolut Vodka 1750 Value Add

9

217653 Captain Morgan Spiced Rum 1140 Value Add

500512 Captain Morgan Spiced Rum 750 LTO


10

95935 Grey Goose Vodka 750 Value Add

417196 Grey Goose Vodka 1140

604868 Grey Goose Vodka 1750 BAM

Experiential Stores1, 3, 4, 5, 7, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 516, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 643, 644, 645, 653, 657, 658, 677, 694, 695, 697, 698, 699, 702, 703, 776

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Display Programs – Participating ProductsContinued


11

7880 Johnnie Walker Black 12 YR 750 LTO

217794 Johnnie Walker Red Label 1140 LTO

217802 Johnnie Walker Black Label 1140 Value Add

12

234369 Apothic Red 750 LTO

392654 Apothic Dark Red 750 LTO

419978 Apothic White 750 LTO

13

8805 Forty Creek Barrel Select Whisky 1750 LTO


550715 Forty Creek Barrel Select 750 LTO

14

177808 Appleton Estate V/X Signature Blend 750 Value Add

223529 Appleton Estate V/X Signature Blend 1140 LTO

390260 Appleton Estate V/X Signature Blend 1750 BAM

15

243055 Beronia Tempranillo Rioja 750 LTO

377820 Jackson-Triggs Merlot 1500 LTO

399428 Jackson-Triggs Sauvignon Blanc 1500 LTO

16

10157 Jameson Irish Whiskey 750 LTO

207613 Jameson Irish Whiskey 1140

429258 Jameson Caskmates Irish Whiskey 750 BAM

17

42 Canadian Club Premium 750 LTO

311928 Canadian Club Classic 750 LTO

390583 Canadian Club 100% Rye 750 LTO

18

12385 Glenfiddich Single Malt 12 Year Old 750 Value Add

291773 Glenfiddich Distillers Edition 15 YO 750 LTO


19

170142 Zonin Valpolicella Ripasso Superiore Doc 750 LTO

302380 Mezzacorona Pinot Grigio Trentino 750 LTO

669465 French Cross Pinot Grigio Bag In Box 4000 LTO

20

75689 Wayne Gretzky Cabernet Merlot VQA 750 LTO, FSI

107763 Pelee Island Monarch Red VQA 750 LTO

270363 Castillo De Almansa Reserva, Almansa 750 LTO

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart Program

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Deal of the Month



1


225250 Stolichnaya Vodka 1140


2

1487 Crown Royal 750 Value Add



3

1743 Ruffino Chianti 750 LTO

183061 Megalomaniac Homegrown Riesling VQA 750 LTO, FSI

534263 Beringer Founders Estate Cabernet Sauvignon 750 LTO

4



605956 Baileys Irish Cream Liquor 1140 Value Add

5

73809 Carlsberg Beer 500 LTO

322362 Beck's 500 LTO

535294 Grolsch Premium Lager 500 LTO

6

31757 Smirnoff Vodka (P.E.T) 750 LTO

38505 Smirnoff Vodka 1750 LTO

216929 Smirnoff Vodka 1140 Value Add

7

117 Bacardi Superior 750 LTO

45898 Bacardi Superior 1750

216838 Bacardi Superior 1140 Value Add

8



216655 Absolut Vodka 1750 Value Add

9


500512 Captain Morgan Spiced Rum 750 LTO



Transactional Stores:6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 177, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 368, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 449, 454, 458, 459, 465, 467, 469, 470, 474, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 700, 706, 741, 771

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10

95935 Grey Goose Vodka 750 Value Add

417196 Grey Goose Vodka 1140

604868 Grey Goose Vodka 1750 BAM

11

7880 Johnnie Walker Black 12 YR 750 LTO

217794 Johnnie Walker Red Label 1140 LTO

217802 Johnnie Walker Black Label 1140 Value Add

12

234369 Apothic Red 750 LTO

392654 Apothic Dark Red 750 LTO

419978 Apothic White 750 LTO

13



550715 Forty Creek Barrel Select 750 LTO

14

177808 Appleton Estate V/X Signature Blend 750 Value Add

223529 Appleton Estate V/X Signature Blend 1140 LTO

390260 Appleton Estate V/X Signature Blend 1750 BAM

15

243055 Beronia Tempranillo Rioja 750 LTO

377820 Jackson-Triggs Merlot 1500 LTO

399428 Jackson-Triggs Sauvignon Blanc 1500 LTO

16

10157 Jameson Irish Whiskey 750 LTO

207613 Jameson Irish Whiskey 1140

429258 Jameson Caskmates Irish Whiskey 750 BAM

17

42 Canadian Club Premium 750 LTO

311928 Canadian Club Classic 750 LTO

390583 Canadian Club 100% Rye 750 LTO

18


291773 Glenfiddich Distillers Edition 15 YO 750 LTO


19

170142 Zonin Valpolicella Ripasso Superiore Doc 750 LTO

302380 Mezzacorona Pinot Grigio Trentino 750 LTO

669465 French Cross Pinot Grigio Bag In Box 4000 LTO

20

75689 Wayne Gretzky Cabernet Merlot VQA 750 LTO, FSI

107763 Pelee Island Monarch Red VQA 750 LTO

270363 Castillo De Almansa Reserva, Almansa 750 LTO

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart Program

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Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 20 30# of Extenders40 45 50 55 60 65

R1 Vodka A 382002 Smirnoff Raspberry Flavoured Vodka 750 LTO Y Y

R2 Vodka B 137117 Russian Standard Vodka 750 LTO Y Y Y Y Y

R3 Vodka C 456095 Ketel One Vodka 750 Value Add Y Y Y Y Y Y

R4 Vodka D 216721 Tanqueray London Dry Gin 1140 LTO Y Y Y Y Y Y Y Y Y

R5 Vodka E 20362 Finlandia Vodka 750 Value Add Y Y Y Y Y Y Y Y Y

R6 Rum A 112433 Bacardi Black 750 LTO Y

R7 Rum B 364570 Bacardi Oakheart Spiced Rum 750 LTO Y Y Y Y Y

R8 Rum C 402818 Flor De Cana Grand Reserva 7 YO 750 LTO Y Y Y Y Y Y

R9 Rum D 318709 Captain Morgan Original Spiced Rum (P.E.T) 750 LTO Y Y Y Y Y Y Y

R10 Rum E 283929 Captain Morgan Black Spiced Rum 750 LTO Y Y Y Y Y Y Y Y Y

R11 Canadian Whisky A 194878 White Owl Whisky 750 Y Y

R12 Canadian Whisky B 244186 Collingwood 750 LTO Y Y Y Y Y

R13 Canadian Whisky C 215871 Gibson's Finest Rare 12 Years Old Whisky 1140 LTO Y Y Y Y Y Y Y

R14 Canadian Whisky D 428292 J.P. Wiser's Double Still Rye Canadian Whisky 750 LTO Y Y Y Y Y Y Y Y

R15 Canadian Whisky E 33928 Wiser's Deluxe 1750 Value Add Y Y Y Y Y Y Y Y Y

R16 Scotch A 397109 Forty Creek Spike Honey Spiced 750 LTO Y Y Y Y Y Y

R17 Scotch B 1867 Drambuie 750 LTO Y Y Y Y Y Y Y Y Y

R18 Gin A 316844 Bombay Sapphire London Dry 750 LTO Y Y Y Y Y Y Y

R19 Liqueurs A 250134 Sortilege 750 LTO Y Y Y Y

R20 Liqueurs B 1784 Grand Marnier 750 LTO Y Y Y Y Y Y

R21 Liqueurs C 577957 Kahlua Coffee Liqueur 750 LTO Y Y Y Y Y Y Y Y

R22 Liqueurs D 108357 Carolans Irish Cream 750 LTO Y Y Y Y Y Y Y Y Y

R23 Brandy A 379321 E&J Gallo XO Brandy 750 LTO Y

R24 Brandy B 1925 Courvoisier VS 750 LTO Y Y Y Y Y Y Y

R25 Tequila A 447953 Fireball Whisky Shooter 750 BAM Y Y Y Y

R26 Ontario Blend A 289835 French Cross Dry White 1500 LTO, Wine Fridge Y Y Y Y Y Y

R27 Ontario Blend B 135970 Pelee Island Gewurztraminer 750 LTO, Wine Fridge Y Y Y Y Y Y Y

R28 Ontario Blend C 669473 French Cross Pinot Grigio 1500 LTO Y Y Y Y Y Y Y Y Y

R29 Ontario Non-VQA A 582825 Peller Estates Family Series Chardonnay VQA 750 LTO Y Y Y Y Y

R30 Ontario Non-VQA B 435321 Singing Moon Cabernet Sauvignon/Merlot VQA 750 LTO Y Y Y Y Y Y

R31 Ontario Non-VQA C 145417 Pelee Island Lighthouse Riesling VQA 750 LTO Y Y Y Y Y Y Y Y Y

R32 Ontario Non-VQA D 609875 Eastdell Black Cab VQA 750 LTO Y Y Y Y Y Y Y Y Y

R33 Ontario VQA A 336495 Pondview Harmony Red VQA 750 LTO Y Y Y

R34 Ontario VQA B 197152 Union Red VQA 750 LTO Y Y Y Y

R35 Australia/ New Zealand A 369777 19 Crimes Shiraz Durif 750 LTO Y Y Y

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 20 30# of Extenders40 45 50 55 60 65

R36Australia/ New Zealand B

232371V Cab Louis M. Martini Napa Vly (E&J Gallo)

750 LTO Y Y Y Y

R37Australia/ New Zealand C

106377 Jacob's Creek Shiraz/Cabernet 750 LTO Y Y Y Y Y Y Y

R38Australia/ New Zealand D

293043 Stoneleigh Marlborough Sauvignon Blanc 750 LTO Y Y Y Y Y Y Y Y Y

R39 USA A 392647 Carnivor Cabernet Sauvignon 750 LTO Y Y Y Y Y Y Y Y

R40 USA B 40501Robert Mondavi Woodbridge Sauvignon Blanc

750LTO, Wine

FridgeY Y Y Y Y Y Y Y Y

R41 Chile A 164756 Graffigna Centenario Pinot Grigio Reserve 750LTO, Wine

FridgeY Y Y Y

R42 Chile B 127456 Fuzion Organic Malbec Cabernet 750 LTO Y Y Y Y Y Y Y Y Y

R43 France Blend A 33605 Chateau Puyfromage Cotes De Bordeaux Aoc 750 LTO Y

R44 France Blend B 9431 Bouchard Aine & Fils Beaujolais Superieur 750 LTO Y Y Y Y Y Y Y Y Y

R45 France South A 421073 Chateauneuf-Du-Pape, Aoc Chapoutier Lgm 750 LTO Y Y

R46 France South B 610857 Fat Bastard Merlot Vdp 750 LTO Y Y Y Y Y Y Y

R47 France Bordeaux/Burgundy A 137810 Campo Viejo Rioja Reserva 750 LTO Y Y Y

R48 Italy Central A 378109 Sartori Valpolicella Classico 750 LTO Y Y

R49 Italy Central B 73148 Montalto Pinot Grigio Igt Sicily 750 BAM Y Y Y Y Y Y Y Y Y

R50 Italy North A 46946 Taylor Fladgate Late Bottled Vintage Port 750 LTO Y Y Y Y Y

R51 Italy North B 78006 Gabbiano Chianti Docg 750 LTO Y Y Y Y Y Y Y Y

R52 Southern Europe A 191239 Grahams Late Bottled Vintage Port 750 LTO Y

R53 Southern Europe B 145920 V Tenuta Frescobaldi Di Castiglioni Toscana (Fre) 750 LTO Y Y Y

R54 Germany A 33340 Collavini Pinot Grigio 750 LTO Y Y Y Y Y Y Y

R55 Sparkling A 229039 Yellow Tail Bubbles 750 LTO, Wine Fridge Y Y Y

R56 Sparkling B 187088 Panama Jack's Irish Cream 750 LTO, Wine Fridge, FSI Y Y Y Y Y Y

R57 Ontario Beer A 143891 Peroni Nastro Azzurro 500 BAM Y Y

R58 Ontario Beer B 363085 Coors Banquet 473 LTO Y Y Y Y Y Y Y Y Y

R59 Beer 1 368589 The Chocolate Manifesto 750 BAM Y

R60 Beer 2 613497 Moosehead Lager 473 LTO Y Y Y Y Y Y

R61 Beer 3 296244 Guinness Draught 4 x 440 LTO Y Y Y Y Y Y

R62 Beer 4 71126 Heineken Lager 6 x 330 BAM Y Y Y Y Y Y Y

R63 Party Zone 1 75200 Breezer Tropical Orange Smoothie 1000 LTO Y Y Y Y Y Y Y

R64 Party Zone 2 430702 Mike's Hard Black Cherry Lemonade 1000 LTO Y Y Y Y Y Y

R65 Party Zone 3 211185 Rockstar Original 473 LTO Y Y Y Y Y Y Y Y

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Community Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize

(mL)Support Program Agent

C1: Community Extender 1 8219 Prince Igor Vodka (P.E.T) 750 BAM Forty Creek Distillery Ltd

C2: Community Extender 2 281378 Forty Creek Cream Liquor 750 LTO Forty Creek Distillery Ltd

C3: Community Extender 3 470823 Pelee Island Merlot 750 LTO Pelee Island Winery

C4: Community Extender 4 669226 Voga Pinot Grigio 750 LTO Wine Lovers Agency Inc.

C5: Community Extender 5 668947 Lindemans Bin 85 Pinot Grigio 750 LTO Treasury Wine Estates

C6: Community Extender 6 570 Beefeater Dry 750 LTO Corby Spirit And Wine

Limited

C7: Community Extender 7 8888 St Remy Brandy 750 Glazer's Of Canada

C8: Community Extender 8 10322 Cointreau 375 LTO Glazer's Of Canada

C9: Community Extender 9 6395 20 Bees Cabernet Merlot VQA 750 LTO Kirkwood Diamond Canada

Partnership

C10: Community Extender 10 253872 Santa Rita Reserva Cabernet

Sauvignon 750 LTO Mark Anthony Brands

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Discovery & Green Extenders

Discovery Shelf Extenders



D1: Discovery Wines 1 110031 Sandbanks Estate Dunes VQA 750 LTO Sandbanks Estate Winery

D2: Discovery Wines 2 166959 Albert Bichot Bourgogne Pinot Noir 750 LTO Dionysus Wines &

Spirits Ltd.

D3: Discovery Wines 3 619395 Red Knot Shiraz 750 LTO Lifford Wine & Spirits

D4: Discovery BSM 1 91157 Steam Whistle Premium Pilsner 500IMAGE

Shelf Talker

Steam Whistle Brewing

D5: Discovery BSM 2 398552 Bacardi Simon 750 Bacardi Canada Inc.

D6: Discovery BSM 3 TBC

D7: Discovery Spirits 1 469114 Gibson's Finest Venerable 18 Year Old 750 LTO PMA Canada Ltd.

D8: Discovery Spirits 2 255281 Aberfeldy 12 Year Old 750 BAM Bacardi Canada Inc.

D9: Discovery Spirits 3 600163 Tanqueray No. Ten Gin 750 LTO Diageo Canada Inc.

Green Shelf Extender



G1: Green Extender 254888 Giorgio & Gianni Angel Nero D'Avola Terre 750 LTO Wine Lovers Agency

Inc.

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LCBO# Description Size (mL) Support Program Agent12641 Remy Pannier Rose D'Anjou 750 Eurovintage International Inc

13821 Remy Pannier Muscadet Sevre Et Maine 750 Eurovintage International Inc

57091 Glenrothes Select Reserve Single Malt 750 Charton Hobbs Inc

68676 Remy Pannier Sauvignon Blanc Touraine Aoc 750 Eurovintage International Inc

69591 Mort Subite Kriek Lambic 375 McClelland Premium Imports

86199 Oggi Botter Pinot Grigio 750 The Case For Wine

91157 Steam Whistle Premium Pilsner 500 Discovery Extender Steam Whistle Brewing

190025 Champagne Victoire Brut Prestige 750 The Case For Wine

201715 Erdinger Weissbier 500 McClelland Premium Imports

201723 Erdinger Dunkel 500 McClelland Premium Imports

214072 L'Epayrie Blanc 1000 Philippe Dandurand Wines Ltd.

214080 L'Epayrie Special Reserve Rouge 1000 Philippe Dandurand Wines Ltd.

231779 Bartenura Moscato- Kpm Igt 750 81750 Canada Ltd.

234583 Cave Spring Riesling VQA 750 Cave Spring Cellars

237644 Frisky Zebras Seductive Shiraz 750 Colio Estate Wines

237685 Frisky Zebras Sensuous Sauvignon Blanc 750 Colio Estate Wines

242156 Plowman's Ale 500 Grand River Brewing

247627 Mill Street Original Organic Lager 473 Trillium Beverage Inc.

255844 Era Montepulciano D'Abruzzo Doc Organic 750 The Case For Wine

255869 Era Merlot Igt Organic 750 The Case For Wine

268011 Tennent's Export Lager 500 The Premium Beer Company Inc.

296848 Chateau Des Charmes Aligote VQA St. Davids B 750 Chateau Des Charmes

324236 Hop City Big Mouth Pale Ale 473 The Premium Beer Company Inc.

333914 Woodchuck Hard Amber Cider 6 x 355 The Premium Beer Company Inc.

363465 Rhyme & Reason Pale Ale 6 x 355 Beam Global Canada

365601 Samuel Adams Boston Lager 473 The Premium Beer Company Inc.

366492 La Fin Du Monde 4 x 341 Sleeman Brewing & Malting Co.

379305 Affligem Blonde Abbey Ale 300 McClelland Premium Imports

380923 Fruli Strawberry Beer 4 x 330 McClelland Premium Imports

383059 Sleeman Original Draught 6 x 473 Sleeman Brewing & Malting Co.

383786 Mill Street 100th Meridian Organic 6 x 341 Trillium Beverage Inc.

391177 Sipsmith London Dry Gin 750 Dionysus Wines & Spirits Ltd.

394015 Brickworks Batch:1904 Cider 473 Brickworks Ciderhouse

398263 Lone Pine IPA 473 Sawdust City Brewing

399162 Tankhouse Ale 473 Trillium Beverage Inc.

404343 Hoptorial 6 x 341 Lakes Of Muskoka Cottage Brewery

413062 Two Oceans Cabernet Sauvignon/Merlot 1500 PMA Canada Ltd.

413070 Two Oceans Sauvignon Blanc 1500 PMA Canada Ltd.

413765 Mill St 100th Meridian Single Can 473 Trillium Beverage Inc.

537605 Nicolas Feuillatte Brut Champagne 750 Wine Fridge Lifford Wine & Spirits

556720 Warsteiner Premium Pilsener 500 Colio Estate Wines

699389 Magners Original Irish Cider 500 The Premium Beer Company Inc.

892315 Cortel Napoleon VSOP Brandy 375 Eurovintage International Inc

IMAGE Shelf Talkers

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Limited Time Offers

LCBO# Description Size (mL) LTO Display Program

18 Heineken Lager 6 x 330 $1.00 End Aisle42 Canadian Club Premium 750 $1.00 End Aisle67 Smirnoff Vodka 750 $1.00 117 Bacardi Superior 750 $1.00 End Aisle570 Beefeater Dry 750 $1.90 Comm. Extender893 Wiser's Deluxe 750 $2.10 Hero943 Mouton Cadet Bordeaux Red Aoc 750 $1.50 1743 Ruffino Chianti 750 $2.00 End Aisle1784 Grand Marnier 750 $5.00 Shelf Extender1867 Drambuie 750 $3.00 Shelf Extender1925 Courvoisier VS 750 $3.00 Shelf Extender6106 Kronenbourg 1664 6 x 330 $1.00 End Aisle6395 20 Bees Cabernet Merlot VQA 750 $2.00 Comm. Extender7617 Chivas Regal 12 Year Old 750 $3.00 7880 Johnnie Walker Black 12 YR 750 $3.00 End Aisle8805 Forty Creek Barrel Select Whisky 1750 $2.00 End Aisle9431 Bouchard Aine & Fils Beaujolais Superieur 750 $1.50 Shelf Extender10157 Jameson Irish Whiskey 750 $1.50 End Aisle10322 Cointreau 375 $3.00 Comm. Extender14910 Bushmills Irish Whiskey 750 $2.00 22327 Jackson-Triggs Pinot Grigio 1500 $2.00 Wine Fridge, Popular Pick24422 Fazi Battaglia Verdic Dei Castelli Di Jesi 750 $1.00 30072 Chateau Timberlay Bordeaux Superieur Aoc 750 $2.00 31757 Smirnoff Vodka (P.E.T) 750 $1.00 End Aisle31864 Disaronno Amaretto 375 $1.00 33340 Collavini Pinot Grigio 750 $2.00 Shelf Extender33605 Chateau Puyfromage Cotes De Bordeaux Aoc 750 $1.00 Shelf Extender34579 Prince Igor Extreme Vodka 1140 $1.00 34603 Patron Anejo Tequila 750 $7.00 34637 Canadian Club Premium 1750 $1.00 38505 Smirnoff Vodka 1750 $1.00 End Aisle40501 Robert Mondavi Woodbridge Sauvignon Blanc 750 $2.00 Shelf Extender, Wine Fridge46946 Taylor Fladgate Late Bottled Vintage Port 750 $2.00 Shelf Extender48611 Robert Mondavi Woodbridge Cabernet Sauvignon 750 $2.00 54866 Bulleit Bourbon Frontier Whiskey 750 $3.00 56366 Sterling Vintner's Cabernet Sauvignon 750 $2.00 60608 El Dorado 12 Year Old Rum 750 $3.00 68544 Sawmill Creek Dry Red Bag In Box 4000 $3.00 68577 Sawmill Creek Dry White Bag In Box 4000 $3.00 73809 Carlsberg Beer 500 $0.25 End Aisle75200 Breezer Tropical Orange Smoothie 1000 $1.00 Shelf Extender75689 Wayne Gretzky Cabernet Merlot VQA 750 $2.00 End Aisle, FI78006 Gabbiano Chianti Docg 750 $2.00 Shelf Extender85316 Blu Giovello Prosecco 750 $1.50 103341 Canadian Club Premium (P.E.T) 750 $1.00 105742 Appleton Estate Extra 12 Year Old Rum 750 $3.00 106377 Jacob's Creek Shiraz/Cabernet 750 $2.00 Shelf Extender107763 Pelee Island Monarch Red VQA 750 $1.00 End Aisle108357 Carolans Irish Cream 750 $3.00 Shelf Extender

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Limited Time Offers


110031 Sandbanks Estate Dunes VQA 750 $1.00 Discovery Extender110056 Absolut Vodka 750 $1.60 End Aisle112433 Bacardi Black 750 $1.00 Shelf Extender112979 Bacardi Superior Rum (P.E.T) 750 $1.00 114694 Crown Royal 1750 $3.00 End Aisle114967 Finlandia Vodka 1750 $1.00 127456 Fuzion Organic Malbec Cabernet 750 $1.00 Shelf Extender135970 Pelee Island Gewurztraminer 750 $1.50 Shelf Extender, Wine Fridge137117 Russian Standard Vodka 750 $1.50 Shelf Extender137810 Campo Viejo Rioja Reserva 750 $2.00 Shelf Extender145417 Pelee Island Lighthouse Riesling VQA 750 $1.00 Shelf Extender145920 V Tenuta Frescobaldi Di Castiglioni Toscana (Fre) 750 $3.00 Shelf Extender148007 Czechvar Premium Lager 500 $0.35 149567 Tag No. 5 Vodka 750 $1.00158014 Flor De Cana Centernario 12 YO Rum 750 $5.00160952 Domaine Jean Bousquet Malbec Organic 750 $1.00 164756 Graffigna Centenario Pinot Grigio Reserve 750 $1.50 Shelf Extender, Wine Fridge166959 Albert Bichot Bourgogne Pinot Noir 750 $2.00 Discovery Extender169441 Frangelico 750 $2.00 170142 Zonin Valpolicella Ripasso Superiore Doc 750 $3.00 End Aisle175141 Velletri Terrae Di Volsci Riserva Dop 750 $1.50 183061 Megalomaniac Homegrown Riesling VQA 750 $1.00 End Aisle, FSI186510 Corona Extra 6 x 330 $1.25 187088 Panama Jack's Irish Cream 750 $2.00 Shelf Extender, FSI, Wine Fridge191239 Grahams Late Bottled Vintage Port 750 $1.50 Shelf Extender191296 Sapporo Premium Beer 4 x 500 $0.55 197152 Union Red VQA 750 $1.00 Shelf Extender209221 Absolut Vodka 1140 $1.60 End Aisle211185 Rockstar Original 473 $0.50 Shelf Extender211219 Palm Bay Pineapple Mand Orange Spritz 6 x 355 $1.00 212761 Stone Dwellers Cabernet Sauvignon 750 $3.00 214049 Girls' Night Out Strawberry Samba 1500 $1.00 215871 Gibson's Finest Rare 12 Years Old Whisky 1140 $2.50 Shelf Extender216689 Wiser's Deluxe 1140 $1.00 Hero, LTO216721 Tanqueray London Dry Gin 1140 $1.10 Shelf Extender216820 Finlandia Vodka 1140 $1.00 216937 Skyy Vodka 1140 $1.00 216945 Freixenet Cordon Negro Brut Cava 750 $1.00 216952 Barefoot Bubbly Pinot Grigio 750 $2.00 217133 Sauza Gold Tequila 1140 $5.00 217687 Canadian Club Premium. 1140 $1.00 217794 Johnnie Walker Red Label 1140 $2.00 End Aisle217950 Crown Royal 1140 $2.00 End Aisle219030 Red House Wine Co. Cabernet Shiraz VQA 750 $1.00 219543 Inniskillin Late Autumn Riesling VQA 750 $2.00 FSI223529 Appleton Estate V/X Signature Blend 1140 $2.00 End Aisle225243 Stolichnaya Vodka 750 $1.00 End Aisle227413 Iceberg Vodka 1140 $1.00 229039 Yellow Tail Bubbles 750 $1.00 Shelf Extender, Wine Fridge

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Limited Time Offers


230821 Cupcake Chardonnay 750 $2.00 232371 V Cab Louis M. Martini Napa Vly (E&J Gallo) 750 $4.00 Shelf Extender234369 Apothic Red 750 $1.50 End Aisle240101 Lamb's Palm Breeze Rum 1140 $1.00 243055 Beronia Tempranillo Rioja 750 $2.00 End Aisle244186 Collingwood 750 $3.00 Shelf Extender245696 Whitehaven Pinot Noir 750 $4.00 250134 Sortilege. 750 $2.00 Shelf Extender251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $3.00 End Aisle253872 Santa Rita Reserva Cabernet Sauvignon 750 $2.00 Comm. Extender254888 Giorgio & Gianni Angel Nero D'Avola Terre 750 $1.00 255380 Pilsner Urquell 500 $0.25 260323 Jack Daniel's Honey 750 $1.00 263574 Errazuriz Estate Sauvignon Blanc 750 $2.00 Wine Fridge265157 Jacob's Creek Moscato 750 $1.00 Wine Fridge267187 Jose Cuervo Especial Gold 750 $3.00 267773 Hop City Barking Squirrel Lager 473 $0.15 267781 Voga Moscato Frizzante 750 $2.00 269985 Illuminati Riparosso Mont D'Abruzzo Doc 750 $1.50 270363 Castillo De Almansa Reserva, Almansa 750 $1.00 End Aisle270884 Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 $3.00 FSI270926 Henry Of Pelham Baco Noir VQA 750 $1.00 FSI272716 Stolichnaya Vodka 1750 $1.80 End Aisle276170 Pelee Island Blanc De Blanc VQA 750 $1.50 278119 Santa Carolina Cabernet Sauvignon Reserva 1500 $3.00 281378 Forty Creek Cream Liquor 750 $1.00 Comm. Extender283929 Captain Morgan Black Spiced Rum 750 $2.00 Shelf Extender285254 Forty Creek Copper Pot Reserve 750 $2.00 285585 Masi Bonacosta Valpolicella Classico Doc 750 $2.05 End Aisle289835 French Cross Dry White 1500 $2.00 Shelf Extender, Wine Fridge291773 Glenfiddich Distillers Edition 15 YO 750 $3.75 End Aisle293043 Stoneleigh Marlborough Sauvignon Blanc 750 $2.00 Shelf Extender293498 Brotte La Fiole Cote Du Rhone Aoc 750 $2.00 296244 Guinness Draught 4 x 440 $1.00 Shelf Extender302380 Mezzacorona Pinot Grigio Trentino 750 $1.00 End Aisle306001 Colio Dry White Bag In Box 4000 $2.00 308007 Menage A Trois Red 750 $2.00 310409 Robert Mondavi Chardonnay Napa Valley 750 $4.00 311910 Canadian Club Classic 375 $1.10 311928 Canadian Club Classic 750 $2.60 End Aisle316844 Bombay Sapphire London Dry 750 $1.00 Shelf Extender318394 Sandbanks Love Cassis Aperitivo 375 $2.00318683 The Kraken Black Spiced Rum 1140 $2.00 318709 Captain Morgan Original Spiced Rum (P.E.T) 750 $1.00 Shelf Extender322362 Beck's 500 $0.20 End Aisle323725 Banfi Centine Rosso Toscana Igt 750 $3.00 326413 Pelee Island Pinot Grigio VQA 750 $1.00 329243 Spumante Bambino Peach 750 $1.00

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Limited Time OffersContinued


330803 Bowmore 12 Year Old Islay Single Malt 750 $5.00 336495 Pondview Harmony Red VQA 750 $2.00 Shelf Extender338855 Bodacious Smooth Red 750 $1.00 339770 Molson Canadian Cider 473 $0.20 340380 Two Oceans Sauvignon Blanc 750 $1.00 340398 Two Oceans Cabernet Sauvignon/Merlot 750 $1.00 342246 Amarula Cream 750 $3.00 350207 Forty Creek Copper Pot Reserve Whisky 1140 $2.00 350462 Kenwood Zinfandel Ava Sonoma 750 $3.00 350561 Forty Creek Cream Liquor 1140 $1.50 350629 Forty Creek Barrel Select Whisky 1140 $1.40 End Aisle355933 Black Cellar Shiraz Cabernet 750 $1.00 356147 Criollo Chocolate Sea Salted Caramel Liquor 375 $1.00 357145 Open Smooth Red VQA 750 $1.00 358184 Tanqueray Rangpur Gin 750 $1.00363085 Coors Banquet 473 $0.20 Shelf Extender363838 Charles & Charles Red Blend 750 $2.00 363770 Ketel One Vodka 1140 $2.00364174 Drambuie 375 $1.50 364570 Bacardi Oakheart Spiced Rum 750 $2.00 Shelf Extender367938 Stella Artois 6 x 500 $0.75 End Aisle369769 Saltram 1859 Barossa Shiraz Lic 750 $2.00 369777 19 Crimes Shiraz Durif 750 $2.00 Shelf Extender369967 Inception Deep Layered Red 750 $2.00 370080 Codorniu Seleccion Raventos Rose 750 $3.00 370866 Cavas Hill 1887 Brut 750 $2.00 370924 Trapiche Pure Malbec 750 $2.00 374546 Growers Honeycrisp Apple 473 $0.30 375071 Calmel & Joseph Villa Blanche Chardonnay Pays 750 $1.00 376145 Radio Boka Tempranillo, Valencia 750 $1.00 377556 Valpantena Valpolicella Doc 750 $2.50 377820 Jackson-Triggs Merlot 1500 $2.00 End Aisle378109 Sartori Valpolicella Classico 750 $2.00 Shelf Extender379321 E&J Gallo XO Brandy 750 $2.00 Shelf Extender380329 Lake Of Bays Spark House 473 $0.30 382002 Smirnoff Raspberry Flavoured Vodka 750 $1.00 Shelf Extender282028 Smirnoff Vanilla Flavoured Vodka 750 $1.00385906 David Rocco Dolce Vita Prosecco Extra Dry Doc 750 $2.00 390583 Canadian Club 100% Rye 750 $2.60 End Aisle392647 Carnivor Cabernet Sauvignon 750 $2.00 Shelf Extender392654 Apothic Dark Red 750 $1.00 End Aisle397109 Forty Creek Spike Honey Spiced 750 $1.00 Shelf Extender399428 Jackson-Triggs Sauvignon Blanc 1500 $2.00 End Aisle399543 Wolf Blass Gold Label Chardonnay 750 $3.00 402818 Flor De Cana Grand Reserva 7 YO 750 $3.00 Shelf Extender403519 Crown Royal Apple 750 $2.00 409508 J.P. Wiser's Hopped Canadian Whisky 750 $2.00 409581 Tyskie Beer 500 $0.20 410043 The Glenlivet Founder's Reserve Scotch Whisky 750 $3.00

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Limited Time OffersContinued


414938 Innis & Gunn Toasted Oak 6 x 330 $1.00 419978 Apothic White 750 $2.00 End Aisle421073 Chateauneuf-Du-Pape, Aoc Chapoutier Lgm 750 $5.00 Shelf Extender426601 Villa Maria Private Bin Sauvignon Blanc 750 $2.00 Wine Fridge428292 J.P. Wiser's Double Still Rye Canadian Whisky 750 $2.00 Shelf Extender429290 Smirnoff Sorbet Light White Peach Vodka 750 $1.00430702 Mike's Hard Black Cherry Lemonade 1000 $1.00 Shelf Extender430983 Tag No. 5 Doulbe Espresso 750 $1.00433508 Brygg Mastarens Gold 500 $0.25 435321 Singing Moon Cabernet Sauvignon/Merlot VQA 750 $1.00 Shelf Extender437483 Bacardi Gran Reserva Maestro De Ron 750 $1.00 443903 Havana Club Anejo Reserva 750 $1.50 469114 Gibson's Finest Venerable 18 Year Old 750 $7.00 Discovery Extender470823 Pelee Island Merlot 750 $1.00 Comm. Extender492520 Bacardi 8 Year Old Rum 750 $2.00 500512 Captain Morgan Spiced Rum 750 $1.00 End Aisle506519 Cesari Mara Valpolicella Ripass Superiore Doc 750 $2.00 526228 Jackson-Triggs Black Series Meritage VQA 750 $1.00 534263 Beringer Founders Estate Cabernet Sauvignon 750 $3.00 End Aisle535294 Grolsch Premium Lager 500 $0.30 End Aisle550715 Forty Creek Barrel Select 750 $1.00 End Aisle569418 Mott's Clamato Caesar Original 4 x 355 $1.00 577957 Kahlua Coffee Liqueur 750 $2.00 Shelf Extender582825 Peller Estates Family Series Chardonnay VQA 750 $1.00 Shelf Extender589036 French Cross Cab Merlot Bag In Box 4000 $3.00 589069 French Cross Red Bag In Box 4000 $2.00 597559 Tito's Handmade Vodka 750 $2.00 600163 Tanqueray No. Ten Gin 750 $5.00 Discovery Extender602763 Absolut Raspberri Vodka 750 $1.00 603050 The Glenlivet French Oak Reserve 15 Year Old 750 $5.00 605881 Disaronno Originale Amaretto 1140 $2.50 609875 Eastdell Black Cab VQA 750 $2.00 Shelf Extender610857 Fat Bastard Merlot Vdp 750 $1.50 Shelf Extender612259 Sleeman Original Draught 6 x 341 $1.00 613497 Moosehead Lager 473 $0.25 Shelf Extender616409 Angostura 1919 Aged 8 Years Select Rum 750 $5.00 619395 Red Knot Shiraz 750 $3.00 Discovery Extender621888 Relax Riesling 750 $1.00 624544 Yellow Tail Shiraz 750 $1.00 627802 Yellow Tail Chardonnay 750 $1.00 Wine Fridge668947 Lindemans Bin 85 Pinot Grigio 750 $1.00 Comm. Extender669226 Voga Pinot Grigio 750 $1.00 Comm. Extender669465 French Cross Pinot Grigio Bag In Box 4000 $3.00 End Aisle669473 French Cross Pinot Grigio 1500 $2.00 Shelf Extender697409 Woody's Pink Grapefruit 4 x 330 $1.00 894014 El Dorado 5YO Rum 750 $2.00905976 Budweiser 473 $0.15 906560 Coors Light 6 x 341 $1.25 907147 Alexander Keith's India Pale Ale 473 $0.20

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Value Added Program

Value Add Program – Warehouse Applied

LCBO# Description Size (mL) VA ApprovedVA Mother Carton#

3558 Gibson's Finest Rare 12 Years Old 750 Branded Holiday Gift Boxes 3384188284 Hennessey VS Cognac 750 Gift Box 62235712476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL 89331341384 Jack Daniel's Tennessee Whiskey 750 Gift Tin 89216688799 Alberta Pure Vodka (P.E.T) 750 Pinnacle 50 mL 341065177808 Appleton Estate V/X Signature

Blend750 Appleton Reserve 50 mL 524082

189217 Gibson's Finest Sterling Edition 750 Branded Glassware in Premium Box 300160216226 Alberta Premium 1140 Dark Horse 50 mL 364620216903 Banff Ice Vodka 1140 Pinnacle 50 mL 270868

287409 Cortel Napoleon VSOP Brandy 750 Cortel Gift Box 897769417261 Hendrick's Gin 375 Branded Box 433573604926 Prince Igor Extreme Vodka 750 Forty Creek Barrel Select 50 mL 622332

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Value Added Program

Value Add Program – Sales AppliedLCBO# Description Size (mL) VA Approved307 Seagrams V.O. 750 Captain Morgan Spiced

414 Pama Pomegranate Liquor 750 Evan Williams Bourbon 50 mL

1099 Johnnie Walker Red Label 750 Crown Royal Black 50 mL

1123 Baby Duck 1500 Holiday Poppers Christmas Crackers

1206 Bacardi Gold Rum 750 Bacardi Oakheart 50 mL

1487 Crown Royal 750 Team Canada Toque

2360 J & B Rare 750 Baileys Original Irish Cream 50 mL

2485 Sauza Silver 750 Hornitos Reposado 50 mL

2691 Tanqueray Dry Gin 750 Zester

4101 Remy Martin VSOP 750 Ice Bucket

4606 Vodka Mudshake French Vanilla 4 x 270 Chic Choc Spiced Rum 50 mL

5280 Vodka Mudshake Chocolate 4 x 270 Chic Choc Spiced Rum 50 mL

5959 Baileys Irish Cream 750 Baileys Chocolate Cherry 50 mL

9902 Courvoisier VSOP 750 Leather Passport Holder

12286 Anselme La Fiole Du Pape Cdp Aoc 750 Gift Box

12385 Glenfiddich Single Malt 12 Year Old 750 Glenfiddich 15YO 50 mL

12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL

14944 Marquis De Villard Brandy 750 Goslings Rum 50 mL

20214 Fontanafredda Barolo Docg 750 Gift box

20362 Finlandia Vodka 750 Chambord 50 mL

23366 Sandeman Ruby Port 750 Gift Box

27235 Sauza Gold Tequila 750 Hornitos Reposado 50 mL

31112 Grant's Family Reserve 750 Holiday Gift Box

31930 Seagrams V.O. 1750 Crown Royal Black 2 x 50 mL

33928 Wiser's Deluxe 1750 JP Wiser's Hopped 100 mL

52050 The Famous Grouse 750 Black Grouse 50 mL

53140 Havana Club Dry 7 Years Old 750 The Glenlivet Founders Reserve 50 mL

53546 Russian Prince (P.E.T) 1140 Eristoff 40 mL

56796 Heineken 5L Draught Keg 5000 Heineken Keg Cooler Wrap

61374 Bushmills Black Bush 750 Kraken 50 mL

65284 Black Velvet (P.E.T) 1750 Black Velvet Toasted Caramel 2 x 50 mL

79301 Mezzomondo Pinot Grigio Chardonnay Igt 750 Wine Glass

79327 Mezzomondo Sangiovese Merlot Puglia Igt 750 Wine Glass

85456 Colio Dry White 1500 Bow

85464 Colio Dry Red 1500 Bows

87015 Lamb's White Rum (P.E.T) 1750 JP Wiser's Deluxe 2 x 50 mL

88799 Alberta Pure Vodka (P.E.T) 750 Pinnacle 50 mL

95935 Grey Goose Vodka 750 FOC Gift Box

107235 Panama Jack’s Salted Caramel Cream 750 Chocolate Spoon

107359 Auchentoschan 12 Year Old Single Malt Scotch 750 Metal Flask

109959 Jackson-Triggs Black Series Merlot VQA 750 Holiday Bows

111021 Gordons Gin (P.E.T.) 1750 Crown Royal Black 2 x 50 mL

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Value Added Program

LCBO# Description Size (mL) VA Approved111930 Mezzomondo Negroamaro Puglia Igt 1500 Wine Glass

112672 Wiser's Special Blend (P.E.T) 1750 JP Wiser's Deluxe 2 x 50 mL

114934 Golden Wedding (P.E.T) 1750 Black Velvet Toasted Caramel 2 x 50 mL

122689 Henkell Trocken 750 Chocolate

133439 Captain Morgan White Rum (P.E.T) 1750 Crown Royal Black 2 x 50 mL

157917 Domaine De Canton Ginger Liqueur, 750 Evans William Bourbon 50 mL

160994 Trivento Fair Trade Malbec 750 Holiday Gift Box

165308 Colio Extra Dry White 1500 Bows

170134 Banrock Station Pink Moscato Rose 750 Polar Bear Key Chain

173351 Proof Whisky 500 Proof Vodka 50 mL

173526 Copper Moon Merlot 750 Slate Coasters

177808 Appleton Estate V/X Signature Blend 750 Appleton Reserve 50 mL

191866 PKNT Cabernet Sauvignon 750 Wine Aerator

192922 Seagram's 83 1140 Crown Royal Black 50 mL

193490 Baileys Irish Cream 1750 Crown Royal Apple 2 x 50 mL

195834 Whyte & Mackay Special Blend 1140 Gift Box

209205 Walker's Special Old (P.E.T) 1750 JP Wiser's Deluxe 2 x 50 mL

212282 Luksusowa Vodka 1140 Gibson's 12YO 50 mL

216655 Absolut Vodka 1750 Jameson 2 x 50 mL

216671 Wisers Special Blend 1140 JP Wiser's Deluxe 50 mL

216838 Bacardi Superior 1140 USB Charger

216903 Banff Ice Vodka 1140 Pinnacle 50 mL

216929 Smirnoff Vodka 1140 Baileys Chocolate Cherry 50 mL

216960 Segura Viudas Brut Reserva Cava Sparkling 750 Cooking Salts

217554 Captain Morgan Dark Rum. 1140 Crown Royal Black 50 mL

217653 Captain Morgan Spiced Rum 1140 Smirnoff 50 mL

217679 Jackson-Triggs Methode Cuve Close Sparklg VQA 750 Champagne Bottle Stopper

217802 Johnnie Walker Black Label 1140 Striding Man Socks

224295 Copper Moon Riesling 750 Slate Coasters

225698 The Kraken Black Spiced Rum 750 Measuring Glass

226316 Hiram Walker Special Old Rye Whisky (P.E.T) 1140 JP Wiser's Deluxe 50 mL

227140 Heering Cherry Liqueur 750 Citadelle Gin 50 mL

234039 Captain Morgan Gold 1750 Captain Morgan Spiced 2 x 50 mL

237792 Icebox Long Island Iced Tea 1140 Dr. McGillicuddy's Peach 50 mL

240150 Polar Ice Vodka 1140 Kahlua 50 mL

258509 Robert Mondavi Woodbridge Cabernet Sauvignon 1500 Xmas Bow

258665 Robert Mondavi Woodbridge Sauvignon Blanc 1500 Xmas Bow

259432 Belvedere Pure Vodka 1750 Hennessy VS Cognac 2 x 50 mL

263780 Licor 43 750 Mini Mug

272161 Devil’s Cut 750 Knob Creek 50 mL

276816 Fonseca White Port 750 Fonseca Bin 27 50 mL

277731 Peter Yealands Sauvignon Blanc Marlborough 750 Wine Charm

Value Add Program – Sales Applied

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Value Added Program

Value Add Program – Sales AppliedLCBO# Description Size (mL) VA Approved278416 Casillero Del Diablo Rsv Cab Sauv 750 Bottle Stopper

286898 Jacob's Creek Chardonnay 750 Crackle Barrel Cheese Coupon

292110 La Mascota Cabernet Sauvignon 750 Spicebox Whiskey 50 mL

296228 Calvados Boulard Pays D'Auge 750 Calvados XO 50 mL

297101 French Cross Chardonnay 1500 Holiday Bow

297119 French Cross Chardonnay Bag in Box 4000 Tea Towel

308221 Chateau St. Jean Pinot Noir 750 Holiday Ornament

308270 Giesen Sauvignon Blanc Marlborough 750 Organza Wine Bag

308387 Jose Cuervo Tradicional Silver 750 Cholula

309773 St Remy VSOP (P.E.T) 1750 St Remy XO 2 x 50 mL

311993 Canadian Club Reserve 1140 Holiday Sock

315986 Tag No 5 Vodka 1140 Chantilly French Cream 50 mL

317057 Masi Costasera Amarone Classico Doc 750 Gift Box

319863 Stock 84 VSOP Brandy 1140 Box w/Glass

319871 Stock 84 VSOP Brandy 750 Vermouth 100 mL

323915 Lemon Hart Demerara Rum 750 Chopin Vodka 50 mL

334151 Bacardi Superior Rum (P.E.T) 1140 USB Charger

337667 Havana Club Anejo 3 Anos 750 JP Wiser's Deluxe 50 mL

338012 Hardys Stamp Series Shiraz/Cabernet 750 Stemless Wine Glass

338053 Alize Red Passion Liquor 750 Chopin Vodka 50 mL

340570 Val D'Oca Prosecco Docg 750 Plastic Bottle Stopper

356717 California Square Chardonnay Russian River 750 Pour Spout

358192 Bruichladdich The Botanist Islay Dry Gin 750 Black Barrel 50 mL

363200 Ciroc Amaretto Spirit Drink 750 Ciroc Ultra Premium 50 mL

364265 The Dreaming Tree Chardonnay 750 Earbuds

365353 Two Oceans Sparkling Sauvignon Blanc 750 Branded Bows

366468 Panama Jack’s Chocolate Cream 750 Chocolate Spoon

369009 Pinnacle Vodka 750 Hornitos Reposado 50 mL

369793 Mount Gay Eclipse Rum 750 Black Barrel 50 mL

371567 Colio Bricklayer's Predicament Chard P. Grigio VQA

750 Bows

371575 Colio Bricklayer's Predicament Cab Merlot VQA 750 Wine Charms

379180 Robert Mondavi Private Selection Chardonnay 750 Bottle Xmas Sweater

380881 Zonin Velluto Veneto Igt 750 Wine Pour

382747 Tequila Rose Strawberry Cream Liqueur 750 Bottle Coozie

383711 Jackson-Triggs Merlot 750 Holiday Bows

384685 Sammy's Beach Bar Rum 750 Lemon Hart Rum 50 mL

389167 Black Cellar Merlot 750 Wine Glass

390229 Georgia Moon Apple Pie Corn Spirit 750 Pour Spout

390872 Wolf Blass Grey Label Shiraz 750 Gift Box

392308 Baileys Vanilla Cinnamon 750 Glass Jigger

394809 Clos Du Bois Rouge Red Blend 750 Macarons Coupon

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Value Added Program

Value Add Program – Sales AppliedLCBO# Description Size (mL) VA Approved396234 E&J VSOP Brandy 750 XO Brandy 50 mL

399410 Jackson-Triggs Sauvignon Blanc 750 Holiday Bows

399477 Wolf Blass Gold Label Syrah 750 Riedel 15% Discount Offer

400242 Baileys Chocolate Cherry 750 Glass Jigger

400259 Baileys Salted Caramel 750 Glass Jigger

400754 Iceberg Vodka 750 Mott's Clamato can with recipe

401307 Maestro Dobel Tequila 750 Bonus Gift Box

401810 Proof Vodka 750 Proof Whistky 50 mL

401828 Polar Ice 90 North Vodka 750 JP Wiser's Hopped 50 mL

401851 Grays Peak Small Batch Vodka 750 Evan Williams Black Label Bourbon 50 mL

402800 Plantation Guatemala Anejo 750 Plantation XO 50 mL

402867 Chic Choc Spiced Rum 750 Chich Choc Tin Cup

405845 Evan Williams Black Label Bourbon Whiskey 750 Hpnotiq 50 mL

407379 Laura Secord Chocolate Cream Liqueur 750 Coupon

407882 House of Mandela Sauvignon Blanc 750 Metal Key Chain

410415 Skyy Vodka 750 SKYY Sweater

412999 Pinnacle Tropical Punch 750 Hornitos Reposado 50 mL

414342 Dooley’s Original White Chocolate Cream Liqueur 700 Dooley’s Original 50 mL

417261 Hendrick's Gin 375 Branded Box

419903 Gilbey's London Dry Gin 1140 Crown Royal Black 50 mL

419986 Jacob's Creek Double Barrel Shiraz 750 The Glenlivet Founders Reserve 50 mL

420083 Jim Beam Red Stag Black Cherry 750 Jim Beam Honey 50 mL

425678 Jim Beam Honey 750 Jim Beam Black 50 mL

426718 Cesari Amarone Classico 750 Gift Box

426882 French Cross Sauvignon Blanc 1500 Holiday Bow

427310 Long Weekend Chardonnay Pinot Grigio VQA 750 Glass Markers

427328 Long Weekend Cabernet VQA 750 Glass Markers

429688 Veuve Ambal Cremant de Bourgogne 750 Gift Box

429811 Black Cellar Shiraz Cabernet 1500 Wine Glass

448548 Hardys Stamp Series Riesling/Gewurztraminer 750 Stemless Wine Glass

456095 Ketel One Vodka 750 Copper Jigger

462432 Piper Heidsieck Brut Champagne 750 Red isothermic sleeve

486951 Youngs Double Chocolate Stout 500 Chocolate/Holiday Theme

500546 Captain Morgan Spiced Rum 1750 Smirnoff 2 x 50 mL

523431 Robert Mondavi Woodbridge Pinot Grigio 750 Xmas Bow

524769 Robert Mondavi Private Selection Merlot 750 Bottle Xmas Sweater

525188 Peroni Nastro Azzurro 6 x 330 Glassware

554469 Guinness Draught 8 x 440 Toque

563338 Veuve Clicquot Brut Champagne 750 Gift Box

573337 McClelland Speyside Single Malt 750 Metal Flask

582395 Hardys Stamp Series Cabernet/Merlot 750 Stemless Wine Glass

588962 Mezzomondo Negroamaro Puglia Igt 750 Wine Glass

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LCBO# Description Size (mL) VA Approved589051 French Cross Dry White Bag in Box 4000 Tea Towel

600981 Hpnotiq Liquor 750 Evan Williams Bourbon 50 mL

602755 Olmeca Tequila Gold 750 JP Wiser's Deluxe 50 mL

604926 Prince Igor Extreme Vodka 750 Forty Creek Barrel Select 50 mL

605600 Grand Marnier 1140 Grand Marnier Gift Box

605790 Kahlua Coffee Liqueur 1140 Ferrero Rocher

605956 Baileys Irish Cream Liquor 1140 Baileys Holiday Mug

605972 Glenfiddich Single Malt 15 Year Old 750 Branded Stag Head Stopper

607903 French Cross Cabernet Merlot 1500 Holiday Bow

621110 Jackson-Triggs Pinot Grigio 750 Holiday Bows

621151 Barone Montalto Nero D'Avola-Cab Ter Sicilane 750 Organza Wine Bag

622837 Sterling Vintner's Merlot 750 Bailey's Original 50 mL

623322 French Cross Sauvignon Blanc Bag in Box 4000 Tea Towel

668954 Banrock Station Unwooded Chardonnay Carton 1000 Polar Bear Key Chain

669010 Lulu B Pinot Noir Pays D'Oc 750 Spicebox 50 mL

669457 French Cross Shiraz Bag in Box 4000 Tea Towel

676429 Bavaria Holland Beer 6 x 500 Bavaria VA Glass

693093 Miller Genuine Draft 6 x 355 Premium NYE Accessory

906628 Coors Light 6 x 355 6 Can Cooler Bag

Value Added Program

Value Add Program – Sales Applied

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Bonus AIR MILES® Reward Miles

LCBO# Description Size (mL) Display Program BAM729 Blue Nun Deutscher Tafelwein 750 5984 Alberta Premium 750 10

992 Royal Reserve 1140 101610 Ballantine's 750 82063 Lamb's Navy Rum 750 82527 Mouton Cadet Bordeaux White Aoc 750 56452 20 Bees Baco Noir VQA 750 47187 Kwv Roodeberg 750 88219 Prince Igor Vodka (P.E.T) 750 Comm. Extender 108979 Rodet Cotes Du Rhone Aoc 750 911130 Dewar's White Label 750 1011494 Small Cask Brandy 1140 1015628 Bols Apricot Brandy 750 1016022 Duff Gordon Brandy 750 817483 Citra Pinot Grigio Terre Di Chieti 750 422251 Durbanville Hills Sauvignon Blanc 750 627128 Flat Roof Manor Pinot Grigio 750 628951 Paarl Cape Ruby 750 629728 Torres Coronas Tempranillo, Catalunya 750 831211 Mommessin Export St Pierre Rouge 1500 638927 Jura Superstition Single Malt 750 2042242 Mommessin Chateauneuf-Du-Pape Aoc 750 1544784 Negrar Amarone Classico Docg 750 2047290 Forty Creek Barrel Select 375 553827 Dan Aykroyd Cabernet Merlot VQA 750 654213 Alberta Premium (P.E.T) 1750 1655517 Smoking Loon Cabernet Sauvignon 750 857075 Russian Prince (P.E.T) 750 1057349 Chateau Des Charmes Gamay Noir VQA 750 561663 Casillero Del Diablo Rsv Cab/Sav 1500 1065623 Martell Medallion VSOP 750 3066266 Inniskillin Unoaked Chardonnay VQA 750 571126 Heineken Lager 6 x 330 Shelf Extender 471647 Polar Ice Vodka (P.E.T) 750 873148 Montalto Pinot Grigio Igt Sicily 750 Shelf Extender 479129 Gato Negro Sauvignon Blanc 1500 681653 Chateau Des Charmes Barrel Fermentd Chard VQA 750 582537 Macieira Royal Old Brandy 750 1086421 Oggi Botter Primitivo Puglia Igt 750 486439 Waterloo Dark 473 189995 Quinta Da Aveleda Vinho Verde 750 593401 Wyndham Estate Bin 222 Chardonnay 750 894094 Domaine Pinnacle Ice Cider 375 1099184 Naked Grape Pinot Grigio 750 5105429 Frescobaldi Remole Toscana Igt 750 8108100 Martell VS Fine Cognac (In Box) 750 25

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LCBO# Description Size (mL) Display Program BAM111799 Reif Riesling VQA 750 Wine Fridge 8122499 Beefeater 24 London Dry Gin 750 20125278 Konzelmann Canada White VQA 750 Wine Fridge 8131870 Bushmills Malt 10 Year Old 750 15132506 XOXO Pinot Grigio/Chardonnay 1500 5135475 Fuzion Alta Reserve Malbec 750 5135566 Polar Ice Vodka 750 8137125 Russian Standard Vodka 1750 25140129 Open Merlot VQA 750 5140822 The Black Grouse 750 15143891 Peroni Nastro Azzurro 500 Shelf Extender 1145490 Cusumano Syrah 750 5146761 Fielding Riesling VQA 750 FSI 10155341 Perrier Jouet Grand Brut Champagne 750 30158303 Copper Moon Pinot Grigio 750 4158741 Alianca Bairrada Reserva 750 4160945 Tilia Malbec 750 6161711 Henkell Trocken 1500 8162602 Chateau Des Charmes Cab Franc Est Bottled VQA 750 5164764 Argento Cabernet Sauvignon Reserva 750 5170019 35 South Cabernet Sauvignon Reserva 750 8178624 Montgras Carmenere Reserva 750 5178632 Big House Red 750 6179721 Wiser's Legacy Canadian Whisky 750 30181636 Sobieski Vodka 750 15187104 Pocketwatch Chardonnay 750 8190363 Prince Igor Vodka (P.E.T) 1750 15191858 Pknt Carmenere 750 6200089 Okocim Pilsner 500 1201251 Glayva 750 10205401 Teacher's Highland Cream 1140 15207357 Fuzion Alta Reserva Cabernet Sauvignon 750 5207688 D'Eaubonne VSOP Napoleon Brandy 1140 12209213 Beefeater London Dry Gin 1140 12211334 The Famous Grouse 1140 15213496 Pasqua Pinot Grigio Delle Venezie Igt 750 5213900 Alpenbitter No 7 750 6215020 El Dorado 5 Year Old Rum 1140 12215558 Cattos Rare Blended Scotch 1140 10215962 Lanson Black Label Brut Champagne 750 15215988 Luxardo Amaretto Di Saschira 750 10216812 Bacardi Gold Rum 1140 10217042 Bell's Original Scotch Whisky 1140 10217281 Bombay Sapphire London Dry 1140 10217521 Henry Of Pelham Cuv. Catharine Brut VQA 750 End Aisle, FSI 10217786 Jim Beam White Label Bourbon 1140 15

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LCBO# Description Size (mL) Display Program BAM218032 Domaine Chandon Brut 750 15218891 Dois Amigos Tinto Red 3000 10219022 House Wine Co. Riesling Pinot Grigio VQA 750 5219139 Hardys Butcher's Gold Shiraz Sangiovese 750 9222570 Thelema Mountain Red 750 8223610 Fielding Pinot Gris VQA 750 4223768 Baltika 7 500 1224352 Crown Royal Black 750 12225615 Brugal Anejo 750 15227009 Angels Gate Archangel Chardonnay Brut VQA 750 6227678 1800 Silver Tequila 750 10230474 Graffigna Centenario Reserve Malbec 750 8231571 Seagrams 83 (P.E.T) 1750 15234815 Gerard Bertrand Art De Vivre Cb Sav Pays D'Oc 750 6242370 Santa Julia Reserva Cabernet Sauvignon 750 5248997 Laphroaig 10 Year Old 750 25250381 Francois Lurton Sauvignon Blanc Bordeaux Aoc 750 5250498 Castello Del Poggio Moscato Frizzante 750 7253948 Martini & Rossi Asti 750 4254631 Stolichnaya Elite Vodka 750 BBAM 30254912 Codorniu Brut Clasico Sparkling 3 x 200 5255190 Doppio Passo Botter Primitivo Salento Igt 750 4255281 Aberfeldy 12 Year Old 750 Discovery Extender 15259192 Santa Carolina Chardonnay 750 5260851 Cupcake Red Velvet 750 10261768 Canada Gold Whisky (P.E.T) 1750 15265991 Le Parisien Pinot Noir Pays D'Oc 750 6269753 Raymond Classic Chardonnay 750 10269860 La Posta Tinto Red Blend 750 8273342 Errazuriz Max Reserva Sauvignon Blanc 750 10275933 Jameson Irish Whiskey 1750 30276501 G. Marquis The Red Line Pinot Grigio VQA 750 7277194 Batasiolo Bosc Dla Rei Moscato D'Asti 750 8278689 Brancott Letter Series B Sauvignon Blanc 750 10279307 Somersby Apple Cider 500 1283804 Skinnygrape Pinot Grigio 750 5286187 Concha Y Toro Frontera Cabernet Sauvignon 1500 6287482 Whyte & Mackay Special Reserve 750 12291211 Henry Of Pelham Chardonnay VQA 750 6291971 Villa Wolf Pinot Noir Pfalz 750 8292177 Phillips Butter Ripple Schnapps 750 10292243 Wiser's Spiced Vanilla Canadian Whisky 750 10292532 The Wolftrap Vignier Chenin Blanc Grenache Blanc 750 5293134 Paul Mas Estate Cb Sv Mr Nicole Vny Pays D'Oc 750 9295022 Two Oceans Pinot Grigio 750 6300673 Bodegas Castano Hecula, Yecla 750 6302604 Jacob's Creek Chardonnay 375 4302612 Wyhdham Estate Bin 555 Shiraz 375 4

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LCBO# Description Size (mL) Display Program BAM306076 Bols Blue Curacao 750 11307330 Samuel Adams Boston Lager 6 x 355 4307744 O’Leary Cabernet Merlot VQA 750 4307751 O’Leary Chardonnay Unoaked VQA 750 4308056 Mumm Cordon Rouge Brut Champagne 750 Wine Fridge 30311936 Canadian Club Classic 1140 15312801 Crown Royal Maple Finished 750 12312843 Sir Isaac's Premium Pear Cider 473 1320796 Red Diamond Merlot 750 10321943 Penfolds Koonunga Hill Chardonnay 750 8323816 Chateau Du Cleray Muscadet Sevre Et Maine 750 7325167 Champagne Tarlant Brut Reserve 750 15329342 Prince Igor Vodka 375 5330928 La Croix D'Azur Sav Blanc Reserve Igp 750 5331348 Somersby Blackberry Cider 500 1332973 Les Volets Malbec, Aude 750 7333872 Macallan Ruby 750 100333948 Hardys Bankside Shiraz 750 6334029 Highland Park 10 Year Old 750 15334078 Macallan Amber 750 45335638 Hardys Stamp Series Chardonnay/Semillon 750 6336503 Black Tower Rivaner 750 5336735 Baden Gewurztraminer Qba 750 4336743 Yvon Mau Merlot Vdp 750 5337295 Spearhead Moroccan Brown Ale 6 x 355 9337337 Cameron's Rye Pale Ale (RPA) 650 3339168 Bodacious Smooth White 750 5339606 Stock Vermouth Extra Dry 1000 6339895 Waterloo IPA 473 1341107 Ascheri Barolo Docg 750 20348680 Bersano Costalunga Barbera D'Asti Docg 750 6349126 Pillitteri Gewurztraminer/Riesling VQA 750 4350447 Pillar Box Red 750 4350553 Bodega Volcanes Summit Reserva Cabernet Syrah 750 6351403 De Los Dorados Tequila 750 8352054 Montes Twins Malbec Cab Sauv 750 6352104 Aberlour 12YO Single Malt Scotch Whisky 750 15352252 Pirramimma Stock's Hill Grenache Shiraz Mataro 750 5353912 Sawmill Creek Cabernet Sauvignon 1500 6356006 Black Cellar Pinot Grigio Chardonnay 750 4356725 California Square Red Blend Paso Robles 750 10356857 Hine Rare VSOP 750 25357137 Jackson-Triggs Cabernet Shiraz Black Ser. VQA 750 5358556 Dillon's Gin 22 Unfiltered 750 15358564 The London Gin No. 1 750 15358754 Flagstone Poetry Cabernet Sauvignon 750 7358903 Alma Mora Cabernet Sauvignon 750 7358929 Leyda Reserva Pinot Noir 750 8

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LCBO# Description Size (mL) Display Program BAM359075 Trapiche Astica Merlot/Malbec 750 5359471 Absolut Elyx Vodka 750 30360552 Chateau De Courteillac Bordeaux Aoc 750 5361022 Caparzo Sangiovese Toscana Igp 750 4361501 Carpineto Dogajolo Rosso Toscano Igt 750 6362087 Pfaff Pinot Gris 750 8363192 Argento Malbec Reserva 750 6363507 Prince Igor Extreme Vodka 1750 18363721 Spud Potato Vodka 750 15363978 Miguel Torres Chile Pisco El Gobernador 700 10364034 Dr. McGillicuddy Apple Pie 750 6365189 Dada De Finca Las Moras Artwine 2 Merlot 750 7365221 Santa Julia + Chardonnay 750 7365312 Taittinger Brut Reserve Champagne 750 Wine Fridge 30367748 Veramonte Sauvignon Blanc 750 8368589 The Chocolate Manifesto 750 Shelf Extender 4370411 Pessoa Da Vinha Reserva Douro 750 4371849 Candy Apple Red 750 5377465 Torres Vina Esmeralda Semi Dry White, Catalun 750 8378133 Vignamaggio Monna Lisa Chianti Classico 750 10381541 Decopas Sauvignon Blanc 750 7382861 Lot No. 40 Singl Copper Pot Still Canadian Whsky 750 12383356 Sawmill Creek Autumn Blush 1500 5386292 2 Gingers Irish Whiskey 750 15386789 Casamigos Tequila Blanco 750 20387076 Scarlet Red Cabernet Franc VQA 750 5387183 Spumante Bambino Mixed Berry 750 5388603 Pierre Sparr Cremant D'Alsace Brut Reserve 750 10388710 Tenuta S. Anna Prosecco Extra-Dry 750 5390260 Appleton Estate V/X Signature Blend 1750 End Aisle 20392589 Chloe Red No.249 750 8392597 Chloe Chardonnay 750 8394031 G.A. Schmitt Pinot Noir Qualitatswein 750 8394361 Rethink Dry Riesling Mosel 750 8394387 Villa Sandi Prosecco Il Fresco Doc, Treviso 750 9394718 Erath Pinot Noir 750 12394775 B3 Three Bear Ranch Merlot VQA 750 6394783 Dona Paula Estate Malbec 750 8395616 Pillitteri Canadian Gothic Cabernet Merlot VQA 750 4395624 Pillitteri Canadian Gothic Chardonnay VQA 750 4397091 Forty Creek Copper Pot Reserve 1750 20397547 Bols Damrak Gin 750 15398016 Dr McGillicuddy Intense Peach 750 6398024 Dr McGillicuddy Intense Peach 1140 10398032 Dr.McGillicuddy Intense Butterscotch 750 6398057 Rocca Alata Leggermente Appassito Rosso Veneto 750 8398479 1800 Reposado 750 10399121 Wild Oats Pinot Grigio 750 10

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LCBO# Description Size (mL) Display Program BAM399170 Four In Hand Shiraz Barossa 750 10399535 Scrubby Rise Sauvignon Blanc Semiillon Viognier 750 10400234 Dillon's Rose Gin 375 10400291 Bundeena Bay Vineyard Series Sauvignon Blanc 750 8400564 Bodega Norton Barrel Select Sauvignon Blanc 750 6401612 B & G Passeport Bordeaux White 750 7404160 Mcclelland Single Malt Islay Scotch 750 15404335 Muskoka Detour 6 x 341 4404368 Muskoka Detour 473 1404475 Decugnano Villa Barbi Bianco Orvieto 750 5405076 Pike Creek Double Barreled Canadian Whisky 750 12406934 Opi Chardonnay 750 6407106 Blossom Hill Soft & Fruity Red 750 5407619 Bols Pomegranate 750 10413427 Cruiser All Day Pale Ale 6 x 355 4415117 Hogs Back Pale Ale 473 1415745 Nobilo Regional Collection Sauvignon Blanc 750 Wine Fridge 5416156 Miller Lite Single Can 473 1416222 Ara Pathway Sauvignon Blanc 750 Wine Fridge 7420000 Chateau Canteloup, Medoc Aoc 750 10420463 Two Oceans Moscato 750 6422550 Coors Banquet 6 x 355 4425074 Domaine De La Presidente, Cairanne Cdr Village Aoc 750 8426908 French Cross Cabernet Sauvignon 1500 5426981 Beronia, Rioja, Tempranillo Elaboracion Especial 750 8427088 Casillero Del Diablo Rsv Merlot 750 9428060 Rioja Bordon, Rioja Gran Reserva 750 4428425 Criollo Bourbon Dark Chocolate Liquor 375 10428805 Woodwork Chardonnay 750 8428839 Woodwork Pinot Noir 750 8429258 Jameson Caskmates Irish Whiskey 750 End Aisle 12429969 Villa Maria Lightly Sparkling Sauvignon Blanc 750 10430025 French Cross Merlot Bag In Box 4000 10437475 Ciroc 375 15438960 Canadian Club 100% Rye 1140 15439562 Camerons Brewmaster Selection Pack V6 2015 4 x 341 4446633 Citra Montepulciano D'Abruzzo Doc 750 4447953 Fireball Whisky Shooter 750 Shelf Extender 6454355 Sutter Home White Zinfandel 750 6454462 Banff Ice Vodka 1750 20459917 French Cross Blush 1500 6465849 Concha Y Toro Frontera Chardonnay 1500 Wine Fridge 6467662 Strewn Two Vines Riesling Gewurztraminer VQA 750 6477885 Polar Ice Vodka (P.E.T) 1750 15501544 Whyte & Mackay Special Reserve 1750 20501551 Trapiche Malbec 750 6518670 Sour Puss Raspberry Liquor 750 10521963 Chopin Potato Vodka 750 20

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LCBO# Description Size (mL) Display Program BAM522649 Patriarche Pinot Noir Pays D'Oc 750 6525261 Grand Marnier Louis-Alexandre 750 45526251 Jackson-Triggs Black Series Chardonnay VQA 750 5527465 Obikwa Sauvignon Blanc 750 6527499 Obikwa Shiraz 750 5544155 Iceberg Vodka 1750 16556746 Bodega Francois Lurton Pinot Grigio 750 8565713 Reif Estate Cabernet/Merlot VQA 750 9566174 Warre's Otima 10 Year Old Port 500 10572156 Fresh Gewurztraminer/Riesling VQA 750 6573311 Godiva White Chocolate Cream Liquor 750 10578641 Casillero Del Diablo Reserva Sauvignon Blanc 750 6580118 Black Tower Dornfelder Pinot Noir 750 5582205 Chivas Regal 18 Year Old 750 30582411 Gato Negro Merlot 1500 6589101 Ruffino Lumina Pinot Grigio Igt 750 Wine Fridge 5593905 Kittling Ridge White Zinfandel/Vidal 1500 8604868 Grey Goose Vodka 1750 End Aisle 30604934 Grey Goose Vodka 375 10605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 8605709 Ramazzotti Sambuca 1140 10605758 Bolivar Coffee Liqueur 1140 8605857 Amarula Cream 1140 15605964 O'Darby's Irish Cream Liquor 1140 10619288 Hungaria Grande Cuvee Brut 750 8619791 Jackson-Triggs Rose 750 5620054 Babich Sauvignon Blanc 750 10620773 Masi Masianco Pinot Grigio & Verduzzo 750 Wine Fridge 6621664 French Rabbit Merlot Carton 1000 5621680 French Rabbit Cab Sauv Carton Pays D'Oc 1000 5621706 French Rabbit Chardonnay Carton Pays D'Oc 1000 5625756 Sheridan's Original Double Liquor 750 10627166 Inniskillin Cabernet Merlot VQA 750 5627265 Yvon Mau Colomb Chard Vdp 750 5631473 Lindemans Bin 40 Merlot 1500 8665216 Naked Grape Shiraz 750 5665224 Naked Grape Sauvignon Blanc 750 5665232 Naked Grape Chardonnay 750 5665299 Stormy Bay Cabernet Sauvignon 750 5695080 Hardys Stamp Series Shiraz/Cabernet 1500 5699249 Two Oceans Shiraz 750 6718940 Goats Do Roam Red 750 5


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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL) BAM BBAM Amount

Total BAM

295935 Grey Goose Vodka 750 25

254631 Stolichnaya Elit Vodka 750 30 40 100

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

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Necktags

LCBO# Description Size (mL) NT Approved5363 Wyborowa Vodka 750 Recipe

113001 Beringer California Collection Cabernet 750 Beringer Gives More Cheer ( Gives Gloves)

142117 Lindemans Bin 65 Chardonnay 750 HGTV/Lindeman’s Royal Caribbean Cruise Contest

157586 Ferreira Dona Antonia Tawny Reserve Port 750 Accolade Necktag

179432 Tini Sangiovese Romagna Doc 750 90 Pt Gordon Stimmell Review

260364 Megalomaniac Homegrown Red VQA 750 New Lower Price

277657 Aquinas Pinot Noir 750 Accolade

292730 Lamb's Black Sheep Spiced Rum 750 Recipe

367292 Amaral Sauvignon Blanc 750 Product Info

380865 Rumchata 750 RumChata Holiday Recipes

385898 David Rocco Dolce Vita Chianti Docg 750 David Rocco Recipes with Food Pairings

387241 David Rocco Dolce Vita Pinot Grigio Igt 750 David Rocco Recipes with Wine Pairings

395160 Handsome Brut VQA 750 Handsome Brut

399634 Death's Door Gin 750 Cocktail Ideas

429951 Yellow Tail Red Moscato Bubble 750 Berry Merry Moscato Recipe

619205 Montgras Cabernet Sauvignon Reserva 750 Product Info

630913 Tia Maria 750 Recipe

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This guide is printed on 100% recycled paper by the LCBO’s Print Digital Copy Centre

Questions?Call helloLCBO @ 416-365-5932

Toll Free @ 1-877-522-6411

Often, during our regular visits, we can’t help but to notice how great many stores look. So, in recognition of your effort and dedication, a store will be featured in these pages every period.

-SMi Communication Team

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PT

10: N

ovember 29, 20

15 - January 2, 2016

Let’s G

et Together

2317

4-16

As 2015 winds down, we’d like to say “Thank you!” for supporting our programs throughout the year. We’re looking forward to working with you to make this our best and most

successful holiday program ever.

Thank you for all your effort and happy holidays from Sales, Marketing & Insights!

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Let’s Get Together LET’S GET Together Copy€¦ · Let’s Get Together Period 10 Starts...

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Transcript of Let’s Get Together LET’S GET Together Copy€¦ · Let’s Get Together Period 10 Starts...