6 steps to effective marketing

Part 3 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate” Dan Cavalli To find out more about me and what I do go to: www.google.com and search “Dan Cavalli” and see my credentials as an expert author, small business expert, writer of hundreds of business articles, a builder of businesses and much more are there for your reading pleasure.

Luring „lost‟ customers back. Do you realize that what you‟re learning

here is not new. Successful businesses use this information all the time. Remember there

is nothing new under the sun. That‟s good because as the owner of a small retail business,

you should only be using marketing that‟s been tried, tested and proven!

TIP: Using reaction mail ensures new customers keep coming back.

Reaction mail can also be used for customers you haven‟t seen for a long time. One of the

biggest mistakes I‟ve made was ignoring this valuable source.

This is a WOW TIP: Your customer base is like your garden.

You plant the seeds, water, care for, nurture and fertilize. With the business, you nurture

through special offers, customer incentives, birthday and thank you cards and other

demonstrations of appreciation.

The fact is, businesses do lose customers. The terrible thing about that is most businesses

don‟t know why they left, worst still, some don‟t know they have in fact left!! Stop doing

that! It is not smart business.

Once you understand “the Lifetime Value of a Customer” [LVC] you will find that it may

be a good strategy to make a loss on the initial incentive for a new customer to your

business. To have a tool like this is very valuable and you can have access to mine [and

others] if you want.

Knowing how to use the LVC tool will help you increase business. Just go to my website:

http://www.howtogrowasmallbusiness.com scroll down about half way on the home page

on the left to “free earning calculators” and you‟ll have access to quite a number of

powerful tools to monitor and manage your retail business.

What doesn‟t make sense is to lose your customer after they have taken advantage of the

initial offer and you haven‟t had the skills to offer other services in order to keep them as

a regular customer. It‟s almost criminal to let those customers slip away.

TIP: If you want to spend less on gaining new customers, then you must lure some of

your former customers back to your business.

To entice them back is simple. You have to write to them with a compelling offer with a

follow up of three consecutive letters.

TIP: The first letter offer must be too good to refuse.

That‟s a problem for most business owners. After all, you may not be a salesperson let

alone someone who can put those selling skills into print. Even if you do have the skills,

you have other priorities in running your business. No one actually enjoys sitting down at

the keyboard and grinding out letters to customers.

YOU STILL NEED TO DO MORE:

1. You do need to advertise a little because you need new blood.

2. You also need to plug the leaks in your business where you are losing existing

customers.

TIP: Don’t forget to always record names and addresses of every customer who has

visited your business.

To Get my FREE CD that reveals

“How to Make any Business Bring in

More Dollars, More Leads and

Customers in any Economic Climate”

Guaranteed! Simply go to:

http://bit.ly/6secret

Full article of Dan Cavalli is available in 6 parts, to view the article visit

http://www.startingabusinessnow.com

# # #