Let Me Tell You a Visual Story
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Transcript of Let Me Tell You a Visual Story
Let Me Tell You a Visual Story
David DealVice President of Marketing, iCrossing@davidjdeal
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Visual stories speak the language of our time
WHAT’S OUR STRATEGY?
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We live our connectedness brand through visual stories . . .
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We showcase our company culture . . .
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make it easy for employees to embrace social . . .
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support our clients . . . .
Jack Nicholson's red bow tie helped our client Skinnygirl® donate $45,000 to Dress for Success as part of a playful #oscars marketing effort.
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support our partners . . .
Crocodile Hermès Birkin Bag on Global 14
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and surprise and delight . . .
HOW DO WE DELIVER
OUR STRATEGY?
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Pinterest: the visual hub for our brand
iCrossing at Play
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iCrossing@15
Rachel Klein, iCrossing Chicago: "Pulp Fiction – all the rage when I was 15. Not sure we really
understood everything in the movie at the time, we certainly thought we were cool watching it."
Antonio Araya, iCrossing Santiago: “This pic reminds me that when I was 15. I never cut my
hair, was more skinny, a little bit crazy, and listened a lot of heavy metal. Google me to find
out what things changed and what did not."
iCrossing President and CEO Don Scales remembers digging "Let It Be" when he was 15 years old.
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iCrossing at SXSW 2013
Sixth StreetFood TruckSixth Street
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Movember 2012
Antonio Araya, iCrossing Santiago
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Instagram: rapid-fire reporting akin to Twitter
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Facebook & Google+ give us reach, engagement, visibility
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Our thought leadership provides a recurring platform
The social genius of “RuPaul’s Drag Race”
How to Be a Market Maker
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Flickr: not as curated but more democratic
Brighton Fashion Week Zeitgeist Show
TIPS
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Have a strategy
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Have a photo posse
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Have standards
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Have fun
Pinterest.com/davidjdeal
THANK YOU