Psychopathic Storytelling 1 Psychopathic Storytelling - eCommons
Let me tell you a tale: The magic in everyday storytelling
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Transcript of Let me tell you a tale: The magic in everyday storytelling
The universe is made of Stories, not atoms.
~ Muriel Rukeyser ~
Let me tell you a tale The magic in everyday storytelling
Once upon a time...
http://www.youtube.com/watch?v=nnsSUqgkDwU
http://www.youtube.com/watch?v=gK9joE36SBI
We are all storytellers.
We are all storytellers.
We are all storytellers.
We are all storytellers.
Yet something has happened.
Stories are no longer considered valid method of business communication.
Data alone does not motivate people to act.
Humans are motivated by stories.
Stories are no longer considered valid.
Prove why storytelling works.
Show how you can craft a story.
Explore practical storytelling examples.
A little bit about me.
Let me tell your love story
Let me bring your stories to life
So, how does storytelling work.
http://www.youtube.com/watch?v=wp8ebj_yRI4
We are 15-22 times more likely to remember a story
than a bulleted list.
Cortisol Focuses our attention
Oxytocin Enhances care, empathy
and connection
How do you craft a great story?
The retelling of a moment in time explaining how and why life changes
that inspires your audience to think.
Robert Mckee Screenwriting Legend
The Beginning
Once upon a time…
Set the Scene
The Middle
But one day…
Identify the roadblock , catalyst or point of
tension
The End
And they lived happily ever after...
Show what happened or changed
How can I tell great stories that solve my biggest business problems?
Tell stories through...
Twitter Instagram
Mentoring
Performance Coaching
In reports and meetings
Elevator pitches
Case Studies on your website
LinkedIn Profiles
Seminars
In conclusion.
The end.
www.thestorytellingtree.com.au