Let me tell you a Story

By Ivan petkovic (@ipetko)

Why me?

beginning

crafting

polishing

Part 1

Part 2

Part 3

beginning Part 1

Can you walk the talk?

What’s the core?

If there could be

Only one?

1. simple

Movie Time

before

after

2. unexpected

„I believe that this nation should

commit itself to achieving the goal, before this decade is out, of landing a

man on the moon and returning him

safely to the earth.”

„I believe that this nation should put a strong

emphasis oN the goal, in feasible time, of achieving great success in

space related projects.”

3. concrete

4. credible

Which animal kills more people then this puppy?

5. emotional

1. Simple

2. Unexpected

3. Concrete

4. Credible

5. Emotional

To wrap up

Part 2 Crafting

1. What’s the problem?

2. What’s the cause?

3. What’s the solution?

4. but, this can’t be!

4.2 Don’t fear

5. Conclusion

(dark) Knight is

the solution for trapped princesses

• Jetpack for tower • Tank for dragon • water gun for witch

Get your knight

now and rescue the princess

Surely, this Doesn’t

only work with children’s stories?

1. the problem

Need to advance

2. the cause

3. the solution

Study?

4. But, this can’t be

But the

process?

4. But, this can’t be

Self-review

4. But, this can’t be

Assessment Exam

4. But, this can’t be

Team leading

4. But, this can’t be

International projects 4. But, this can’t be

The test 4. But, this can’t be

The panel

4. but, this can’t be

i can’t! i’m not reaDy yet! i Don’t knoW hoW!

4. But, this can’t be

4. but, this can’t be

i Don’t Have

The Time!

4. But, this can’t be

2.

5. conclusion

ok It does work

First only analogue

Then digital

1. Problem

2. Cause

3. Solution

4. can’t be

5. Conclusion

To wrap up

polishing Part 3

Clarity

brevity simplicity

Connect the slides

To wrap up

1. What’s the core (message)? 2. Go analogue before digital 3. Refine your story

Ivan.petkovic@cromtg.com

@ipetko

Crave for more?

One more thing…

„perfection is

finally attained not when there is no longer

anything to add,

but when there is no longer anything

to take away”

-- Antoine de Saint Exupéry