Let Common Core Power Your Publishing, presented by Ashley Andersen Zantop, Group Publisher and...
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Let Common Core Power Your Publishing Ashley C. Andersen Zantop Group Publisher & General Manager October 2014
description
The first of two presentations given during BISG's webcast "Product Development for Common Core Standards," co-hosted by Patricia Payton (Senior Manager of Publisher Relations and Content Development for Bowker), featuring Ashley Andersen Zantop (Group Publisher and General Manager at Capstone) and Emma Williams (Collection Development Manager at Booksource). The implementation of Common Core State Standards is changing how teachers and librarians select classroom material, with significant consequences for publishers' product development and marketing programs. The series of three webcasts will help you understand educator needs, provide guidance for developing and marketing content that teachers and librarians will look for, and optimize its discoverability by showing you how to include details of a title's conformance with common core state standards in its metadata. Ashley Andersen Zantop is Group Publisher and General Manager at Capstone, one of the largest independent publishers of children’s supplemental educational and trade titles and reading software. She brings more than 20 years experience in publishing and a background in education to this role, as leader of the strategic development and growth of the Capstone product line. Capstone's publishing imprints are Capstone Press, Compass Point Books, Picture Window Books, Stone Arch Books, Heinemann Raintree, Raintree, Capstone Young Readers, Curious Fox, Switch Press, Capstone Classroom, Capstone Professional and Maupin House. Andersen Zantop earned her MFA in creative writing from Fairfield University, degrees in English literature (AB) and elementary education (AB.ED) from the University of Michigan, Ann Arbor, Michigan, as well as teaching certificates (CERT K-5, CERT 6-8).
Transcript of Let Common Core Power Your Publishing, presented by Ashley Andersen Zantop, Group Publisher and...
Let Common Core Power Your Publishing Ashley C. Andersen Zantop Group Publisher & General Manager October 2014
“Take Me To Your Reader”
© Capstone All Rights Reserved.
Yes, all books support Common Core Standards But…
Not all books support Common Core Standards equally well.
© Capstone All Rights Reserved.
Common Core
Innovate
Informational
text
Alternate format
Science
standard
“Provides a gateway to otherwise daunting works
of literature”—School Library Journal
“Explain how specific aspects of a text’s illustra6ons contribute to what is conveyed by the words in a story”—Common Core State Standards “Students. . . acquire the habits of reading independently and closely, which are essen6al to their future success.” —Common Core State Standards
I S BN 978-1-4342-9127-1
9 7 8 1 4 3 4 2 9 1 2 7 1
9 0 0 0 0
Reinforced Library Binding 007-012 GRL: TBD
a capstone imprint www.capstonepub.com
Lewis Carroll’s
“These re-visioned classics will hook you and thrust you face-to-
face with some of history’s most famous stories...” - Michael dahl
A GRAPHIC NOVEL
BY POWELL & PEREZ
ALICEIN WONDERLAND
One day, a young girl named Alice suddenly spots a frantic White Rabbit, wearing a waistcoat
and carrying a pocket watch. She follows the hurried creature down a hole into the magical world
of Wonderland. While theret, Alice meets more crazy creatures, including the Mad Hatter, the
Caterpillar, and the Cheshire Cat, and plays a twisted game of croquet with the Queen of Hearts. But
when the Queen turns against her, this dream-like world quickly becomes a nightmare.
ALICE IN WONDERLANDCarroll powell perez
© Capstone All Rights Reserved.
Informational Text/Non!ction Perspectives
Primary Sources Cause and effect
Timelines Infographics
Common Core Questions Common Core Back Matter
Compare and Contrast Procedural Text Persuasive Text
Alternate Format Fiction Pair
Not all books support Common Core Standards
equally well.
© Capstone All Rights Reserved.
No Common Core logo-slapping.
Be clear and direct about how titles support Common Core State Standards.
© Capstone All Rights Reserved.
CCSS In#uence on Marketing
Collateral § Clear visuals for products and series
Metadata § Inventory backlist and frontlist § Cite text types and sub-types, e.g. procedural, persuasive, cause
and effect, primary source, etc. § More speci"c genre/sub-genre notations
Imprints § For the closest, strongest "t, featured titles meet the standards as
directly as possible
