Lessons Learned While Managing the SiteGround Brand for 10 Years

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Historical overview of the development of the SiteGround brand and business.

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  • 1. Lilyana Yakimova Marketing Director www.SiteGround.com Lilyana Yakimova Marketing Director www.SiteGround.com

2. Lesson number ONE: Enthusiasm and ability to learn - that is what you have to look for when hiring new people! Lesson number ONE: Enthusiasm and ability to learn - that is what you have to look for when hiring new people! 3. Lesson number TWO: The support is your greatest marketing tool! Lesson number TWO: The support is your greatest marketing tool! 4. Lesson number THREE: Know your customers and learn from their needs. Lesson number THREE: Know your customers and learn from their needs. 5. Lesson number FOUR: Be bold enough to write a love letter to Brad Pitt. Lesson number FOUR: Be bold enough to write a love letter to Brad Pitt. 6. Lesson number FIVE: Google standing is NOT what makes a brand strong! Lesson number FIVE: Google standing is NOT what makes a brand strong! 7. Lesson number SIX: 1. Do good things! 2. Tell the world you are doing good things! Lesson number SIX: 1. Do good things! 2. Tell the world you are doing good things! 8. Lesson number SEVEN: Successful long-term relationships require commitment and involvement. Lesson number SEVEN: Successful long-term relationships require commitment and involvement. 9. THANK YOU! Questions?!?! Anyone?? THANK YOU! Questions?!?! Anyone?? @LilyanaYakimova@LilyanaYakimova


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