Lessons learned on Communication from the Grand Masters of Optimisation: Nature and Evolution - Mark...
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Mark Barnes March 27, 2014 Norsk Kommunikasjons- dagen 14 Live Communication 2.0: Lessons from Nature and Evolution Page: 1
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Foredrag på Kommunikasjonsdagen 2014.
Transcript of Lessons learned on Communication from the Grand Masters of Optimisation: Nature and Evolution - Mark...
Mark Barnes
March 27, 2014Norsk
Kommunikasjons-dagen 14
Live Communication 2.0:Lessons from Nature and Evolution
Page: 1
Thinking about Time
Seite: 9
Most people live in the present,
Learn from the past,
And plan for the future.
Seite: 10
Volatility
Uncertainty
Complexity
Ambiguity
Seite: 12
Human Evolution
Seite: 13
Media Evolution
Seite: 16
> 1´200´000´000 active users
Today, almost 20% of the world‘s population are
active facebook users. Never before has humanity
been connected to such a degree. This is a platform
for all kinds of global communication.
Swarms in action
Seite: 18
Swarm Intelligence is an example for the way complex systems(swarm behaviour) and patterns arise out of a multiplicity ofrelatively simple interactions.
If you want to steer a large organization successfully through complexity you need1. few rules that most abide2. as much free scope to act flexibly otherwise
Translated into the world of corporations and leadership, this means, we need few and clear values (from which to derive behavioral guidelines) and otherwise lots of trust.
Stigmergy: A built in construction plan
S
Termite mounds with natural airconditioning system
Stigmergy is a form of self-organizaion It produces complex, seemingly intelligent structures, without need for any planning, control, or even direct communication between the agents.
As such it supports efficient collaboration between extremely simple agents, who lack any memory, intelligence or even individual awareness of each other.
Raft-building fire ants
Seite: 26
Shared Space
Seite: 27
Less rules can createbetter results!
A planning idea developed by Durch Hans Mondermann in the 1990: Remove all traffic signs and regulations and letting the traffic free-float.
How nature does it
• No selfish behaviors – individuals always act in the interest ofthe collective and profit from the swarm
• Have some form of „always on“ communication
• Use combination of random behaviours and few rules thatmost stick so that emergence can kick in
• Use trial & error to solve problems
• Keep and build on what works
• Stop doing what doesn‘t work
Seite: 28
Lessons learned for business
• Keep your organisation in „the loop“ of what is going on
• Don‘t fall for the temptation to fight complexity with more rules. Use a balanced approach of „few rules that stick“ and plenty of freedomto act within their boundaries instead
• Involve your stakeholders in finding a solution early on instead ofdeveloping a solution on your own and then trying to sell it to thestakeholders
• Don‘t assume crowds always require detailed instructions. Under the right circumstances, crowds can be smarter than individuals
• Don‘t waste time trying to find the 100% solution. Start with a seed idea and then use trial & error to build on it
Seite: 29
Swarm intelligence in live communication
Seite: 31
Contact
Seite: 32
SwarmWorks Ltd.
Langbaurghstraße 17
53842 Troisdorf
Germany
Telefon: +49 2241 12352-24
Telefax: +49 2241 12352-30
www.swarmworks.com
