Lessons Learned in Using Video for Affiliates

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Lessons Learned in Using Video for Affiliates Jonathan Stefansky EVP Sales and Marketing

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A discussion of what we have learned in terms of using video to drive higher click through and conversion rates. Jonathan Stefansky, EVP Sales and Marketing, Qoof

Transcript of Lessons Learned in Using Video for Affiliates

Page 1: Lessons Learned in Using Video for Affiliates

Lessons Learned in Using Video for Affiliates

Jonathan StefanskyEVP Sales and Marketing

Page 2: Lessons Learned in Using Video for Affiliates

Agenda

• Content Creation

• Calls to Action

• Affiliate Distribution and Configuration

• What Actually Happens?

• Q&A

Page 3: Lessons Learned in Using Video for Affiliates

Content Creation – Video 1 Good or Bad?

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Content Creation – Video 2Good or Bad?

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Content Creation – Video 3Good or Bad?

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Content CreationThanks to YouTube – Good Lighting and

High Sound Quality gives you an advantage over most Internet Videos today

Some Video is Better than No VideoPractice, Practice, Practice

What works for 1 vertical/business doesn’t necessarily work for another

No different than other creatives, needs to be updated (less frequently though)

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Content Creation

User Generated vs. Professional ContentIn-House Production vs. OutsourcedHosting/Streaming In-House vs

Outsourced

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Content Creation Best Practices

Keep Videos to no more than 3 minsGood Sound and LightingCreate multiple versions of content to test

withCreate different genres of content

(informative, fun, product demo, etc)Include Call to Action

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Call 2 Action – Where’s the Call?

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Call 2 Action

The point of the Video is to Sell!What do you want them to do? Tell ThemSoft Sell vs. Hard SellThis is not your classic InfomercialAudio Learners vs. Visual Learners

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Affiliate Distribution & Configuration

Backend Integration (Flex Links/Advanced Links, etc) vs. Widget Configuration Page

Size and Speed – Can’t interfere with site performance

Auto Update!

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What Actually Happens? (1)

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What Actually Happens? (2)

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What Actually Happens? (3)

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Q&A


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