Lessons LearnedLessons Learned from LEED…and possible applications to

Sustainable Seafood Certification

Dr Malcolm LewisDr. Malcolm LewisCTG Energetics, Inc.g ,

OutlineOutline

Overview of LEED Technical Components of LEED Technical Components of LEED LEED Development Process LEED Governance Structure Market Responses to LEEDp Possible Applications to Sustainable Seafood

Definition of SustainableDefinition of Sustainable

"Sustainable development” is development that:that:• meets the needs of the present p• without compromising the ability of future

generations to meet their own needsgenerations to meet their own needs. • Brundtland Commission, Our Common Future, 1987.

Green BuildingsGreen Buildings

Green Buildings now becoming the normCurrently >27 000 LEED registered buildings• Currently >27,000 LEED-registered buildings

• 33% of these are outside USA!

M k t diff ti t b i t ti• Market differentiator becoming expectation Increased Customer focus on environment:

• Indoor Air Quality, Daylight, Thermal Comfort

Cost Differential of Green is nominal or nil Cost Differential of Green is nominal or nil

A voluntary, consensus-based national standard for developing high-performance sustainable buildings and communitieshigh performance, sustainable buildings and communities.

LEED for New Construction

LEED-EB

LEED for New Construction

existingbuildingsLEED for Commercial Interiors

ly o

fm

s

LEED EB buildingsLEED for Commercial Interiors

LEED f Core and Shell

Fam

iys

tem LEED for Core and Shell

LEED E i ti B ildi

EED

ng

Sy LEED for Existing Buildings

LEED

The

LER

ati LEED for:

• Schools • Retail

LEED for Homes

Neighborhood T

M k t S t A li ti

Retail• Healthcare• Laboratories

LEED for Neighborhood Developments

Market Sector Applications • Multi-building Campuses

• Lodging

s Certified 21-26 pointsCI

evel

sSilver 27-31 pointsGold 32-41 points

LEE

D-C

n Le Platinum 42-57 points L

atio

n Certified 32-39 pointsSilver 40-47 points

D-E

B

ifica Gold 48-63 points

Platinum 64-85 points LEE

D

Cert

Certified 25-32 points

NC

ED C Silver 33-38 points

Gold 39-51 points

LEE

D-N

LEE Platinum 52-69 points L

LEED Rating SystemLEED Rating SystemLEED Rating SystemLEED Rating System

LEED DESIGN CATEGORIES•Sustainable Site Planning•Water Conservation•Water Conservation•Energy•Materials

•Indoor Environmental Quality

LEED Rating SystemLEED Rating System

Indoor Environmental

Quality15 pts

Sustainable Sit

pSites14 pts

Materials & Resources

13 pts

Water Efficiency

13 ptsEnergy &

Atmosphere17 pts

y5 pts

17 pts

Technical Components of LEED

Pre-requisites vs CreditsC di bi “I ” & “R i ” Credits combine “Intent” & “Requirements”

“Performance” vs “Prescriptive”Performance vs Prescriptive Reference third-party technical standards Provide alternate compliance paths

LEED Development ProcessLEED Development Process

Raise the bar over timeA k t ti i• As market perception increases

• As industry develops capability• As technology evolves to support it

2012

2015…..

2030“Regenerative”

2009

2012

LEED CertificationLEED Certification

Requires third-party certificationR i b i d d t i• Review by independent reviewers

• Avoids “greenwash” temptation of self-certification

• Promotes market confidence

LEED Governance StructureLEED Governance Structure

Multi-stakeholder “big tent” isbig tent is critical

Consensus approval processapproval process

Separate T h i l fTechnical from Market

Market Responses to LEEDMarket Responses to LEED

Challenge is to balance increased stringency with market uptakestringency with market uptake

Market Uptake

Increasing StringencyStringency

Keeping program simple is important

Market Selling PointsMarket Selling Points

Emphasizing benefits of the programthe program• “Triple Bottom Line”

Building upon lgenerational

motivations & passion

Using “Market Pull” to Advance Acceptance

Market competition has been keyG tti tit i k t t t• Getting competitors in market to compete to be “greenest”

• Building brand equity

Why do the Certification Tiers work? Why do the Certification Tiers work?• Provide lower level point of entry

E th hi h l l f hi t• Encourage the higher levels of achievement

Applications to Sustainable SeafoodApplications to Sustainable Seafood

Could “Sustainable Seafood” become part of a larger “Sustainable Food”part of a larger Sustainable Food movement?

Standards Labeling program Labeling program Consumer education

Seafood Industry ImplicationsSeafood Industry Implications

TechnicalMarketingOperationsOperations FinancialFinancialHuman Resources

Contact InformationContact Information

CTG Energetics Inc.I ine CAIrvine CAOakland CAD CODenver COWashington DC

Malcolm LewisMalcolm LewisML@CTGenergetics.com

949-790-0010