Lessons Learned From a Half-Billion Dollars of Product

Launches

Jeff Walker - jeffwalker.com

Overnight Success...

Today’s Game Plan:

•The “Sideways Sales Letter” and the “Mental Triggers” that will power your launch like crazy

•Business Launch Formula and the “Circle of Awesome” •Seed Launches - starting with no list and no product• Joint Venture (JV) Launches... which basically means

pouring gasoline onto a fire•What’s working NOW in online product launches...

(because I don’t have seven days)

Hope Marketing

from Food Stamps to Six Figures...

(how to build a rocking business with your launches)

John GallagherLearningHerbs.com

• Before PLF: 12 games sold

• After PLF: 670 games sold

• The ONLY difference was a properly structured Product Launch

• Hint: Sideways Sales Letter and Mental Triggers

Looking much happier now...

“From Food Stamps to Rock Star...”

Two Important Questions...

“Do you have to be aguru to do a launch?”

NO!ANSWER:

QUESTION: Will it work for you

in your business?

YES!ANSWER:

ebooks and books… teleseminars… audio programs…webinars… continuity/memberships… online workshops… seminars… online courses… DVD programs… coaching and certifications… masterminds… webcasts... ecommerce... high-end B2B services... starting church youth groups :-)

What types of products dolaunches work for?

dating… love letters… test preparation… Photoshop tutorials… multimedia tutorials… loan officers… realtors… baseball coaches… SAP programmers… knitting… crochet… futures trading… online dating… investing… learning guitar… youth soccer instruction... selling property… learning piano... real estate investing… bookstore books… tax prep… self-help… business coaching (in Poland)… health food… raw food… massage therapy… personal trainers… medicinal herbs… board games… forex trading… copywriting… horse training… B2B MLM… dentistry… handwriting analysis… meditation and mindfulness... yacht rentals... apps... digital scrapbooking... cat and dog care… alkaline water... marching band accessories… dressage... dog agility training... tennis instruction... tapping... MMA... and lots more

What Markets Does It Work In?

The Sideways Sales Letter (and the Mental Triggers)

The Seed Launch (and Tara)

Tara MarinoTheElegantFemme.com

The Internal Launch (and Susan)

Susan GarrettClickerDogs.com

The JV Launch (and Eben’s sneaky infiltration technique)

The Circle of Awesome(Seed + Internal + JV = ubercool)

Jeff ’s “Business 2.0”• a little bitterness...• Seed Launch first• then the JV Launch• $20MM+ and 10,000+ students

PLF 4.0Reverse engineer my next sequence at:

ProductLaunchFormula.com

Please remind me to introduce Jon!

And next...