Lessons Learned Creating the Most Downloaded ... - Magento · Magento Development Theme Design,...
Transcript of Lessons Learned Creating the Most Downloaded ... - Magento · Magento Development Theme Design,...
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Lessons Learned Creating the Most Downloaded Extension on Connect
Alex Podopryhora co-founder / MD
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Agenda
1. From ESS to M2E
2. 4 Key Lessons learned
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From ESS to M2E
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From ESS to M2E
Web Development
Zend, Codeigniter,
JQuery, Ext JS
(Sencha)
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.NET Platform
Development
ASP.NET v3.5 and
ASP.NET MVC,
Windows Forms
From ESS to M2E
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Java/J2EE
Development
JSP, Servlets,
JDBC, Spring
Framework, Struts,
Hibernate
From ESS to M2E
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iPhone and
Android Platform
Development
From ESS to M2E
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Completed projects include:
Online stores
Various web portals
Planning tools
Customized CMS’s
Customized ERP’s
Social Networks
Meta Trader API
SAP B1 API
Forex Trading Platform
Multi-tier Betting/Trading System
MS Outlook add-on & eBay connector
Warehouse Management System
From ESS to M2E
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PRO’s:
Bigger and broader market
Following trends
Constant learning
CON’s:
Ongoing projects support
Varied skill set
Large teams
Being a generalist:
From ESS to M2E
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Magento
Development
Theme Design,
Custom
Implementation,
Custom Extension
Development
We tried, it worked..
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• Streamlined processes
• Reduced headcount
• Become real experts
Becoming a specialist
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Today, in numbers.
60,000 + downloads
22,000 + active eBay accounts
7,000,000 + live listings
$500,000,000 + annual
transaction volume
+
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4 Key Lessons
Select a platform
Talk to customers
Solve a problem
Improve the solution
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Lesson 1: select a platform
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Lesson 1 : select a platform
Technology
Community
Growth Potential
Scalability
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Lesson 2: talk to customers
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Lesson 2 : talk to customers
• Eager to talk Problems Challenges Competition
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Lesson 2 : talk to customers
• Easy to find
Online forums
Magento events
e-Commerce
events
Retail conferences
High street
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Lesson 3: solve a problem
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Lesson 3 : solve a problem
• Does a solution exist?
• Is it a popular solution?
• What do customers say?
• Is it robust enough ?
• Can it scale?
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• Great research
tool for existing
solutions
• Identify market
opportunities for
new solutions
Lesson 3 : solve a problem
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Lesson 3 : solve a problem
Outside Investment
• a specific project
• request for change
• may be funded
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Lesson 4: improve the solution
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Lesson 4: improve the solution
• Keep Talking to your
Customers
• Feedback on Connect
• High-Touch Customers
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Lesson 4: improve the solution
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Lesson 4: improve the solution
• 6 years of continuous work
• 3 different versions
• version 6.x revamped GUI
• 50+ major releases
• 1500+ emails a month
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The opportunities are out there!!!
• Innovate
• Experiment
• Improve
• Compete
>> Being small is good!!!!
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“Hello World”…
while( ! repeat (”Experiment “,” Innovate “,” Customer Focus ” ) )
{
bool workHard = true;
bool doNotGiveUp = true;
bool haveFun = true;
}; platform user
product