Lessons From the Newsroom for Brands
15
HOW BRANDS ARE BECOMING MEDIA COMPANIES Marisa Wong, SlideShare Oct. 17, 2013
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With the rise of social media platforms and content marketing, brands are increasingly modeling the media when it comes to content production and publishing. I shared some lessons from the newsroom in my talk at the Spredfast Social Media Summit on Oct. 17, 2013: "The Newsroom: How Brands Are Becoming Media Companies."
Transcript of Lessons From the Newsroom for Brands
HOW BRANDS ARE BECOMING MEDIA
COMPANIES!Marisa Wong, SlideShare!
Oct. 17, 2013!
ME!(JOURNALISTS)!
THE DARK SIDE!(BRANDS)!
Q: What’s the difference between journalism and ‘the dark side’?
A: Not much these days.
WHY BECOME A ‘NEWSROOM’? !!
CONTROL over your own news and stories.!
CONVERSATION
But more importantly…
Touch Points
Conversation
Connection
TRUST!
HOW DO YOU BUILD TRUST? !!
1. STOP PUSHING PROMOTIONS 2. PROVIDE SOLID INFORMATION
3. HAVE A VOICE & BE HUMAN
Lessons from the newsroom….
OTHER NEWSROOM TACTICS…
HAVE A POWERFUL HEADLINE
BE TIMELY & RELEVANT
SEEK SOURCES
TAILOR TO YOUR AUDIENCE & PLATFORM
Share Knowledge!Be Highly Visual!
THANK YOU.
