Lessons from the community building an open development dna jeff spock

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LEARNING FROM THE COMMUNITY: Building an Open Development DNA

description

From day one of its existence, Amplitude Studios has included the community in its game development cycle as something more than a marketing target. We have now shipped three games -- including the 2013 Unity Award winner -- with the community involved in design, development priorities, and release plans. This talk will present the Amplitude style of Open Development, focusing on how and why we do it the way we do and what choices we made along the way. Positive and negative lessons will be included.

Transcript of Lessons from the community building an open development dna jeff spock

Page 1: Lessons from the community building an open development dna   jeff spock

LEARNING FROM THE COMMUNITY:Building an Open Development DNA

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Credentials

JEFF SPOCKNARRATIVE DIRECTOR

CO-FOUNDER

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FEEDBACK/REQUESTS?

Open Dev: a definition

DEV BY COMMUNITY?

PLAYER-MADE ASSETS?

DEFINITION

TESTING?Community and dev team exchange design and gameplay ideas v ia a d i rect feedback loop to des igners , producers, and programmers.

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HOW TO RECRUIT?

Open Dev is community dev

WHERE?

WHO?

COMMUNITY

WHEN?

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When does Open Dev start?

PRE-PRODUCTION?

PROJECT CONCEPTION?

FUNDING?

ANNOUNCEMENT?

CHOICES

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What role does the Community have?

DEV TEAM?

CUSTOMER?

QA?

INVESTOR?

IN THE ORG CHART?

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When does Open Dev start?

DEV TEAM?

INVESTOR?

WHO IS THE COMMUNITY?

CUSTOMER?

QA?

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Community as investors

PRE-SALES

ROCK STAR

PRE-PRE-ALPHA

ALL OR NOTHING

CROWDFUNDING

WHOSE COMMUNITY?

OPINIONS…

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Community as developers

THE MEANS

THE RISK

THE PROCESS

THE PACT

OPEN DEV

THE RESULTS

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THE REWARD

How it all begins…

THE PRICEYOUR « PRECIOUS »

IMPLICATION / INVOLVEMENT

THE PACT

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The Means

VIPS1ST DESIGNERSEXPERTSOPINION LEADERSAMBASSADORS

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The Means

THE PLATFORM

TWO-WAYMULTI-CHANNEL

DEDICATED FORUMS

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GAME DESIGN DOCS

COMMON VISIONREFERENCE DOCUMENTCONSTRUCTIVE FEEDBACK

PROOF OF TRANSPARENCY

The Means

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ROAD MAP

TEASING

PROOF OF TRANSPARENCYEDUCATIONAL

The Means

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VOTES

FASTGAME CHANGINGCOMMUNITY HIGHLIGHT

ACCESSIBLE

The Means

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IDEA BOX

FEEDS DEV BACKLOG

NEEDS PROOF & TIME

FOUNDATION

CONSTANT FEEDBACK

The Means

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COMMUNITY DRIVEN

COMPETITIONS

SIZE DOES NOT MATTER

COMMUNITY CATALYST

The Means

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EARLY ACCESS

QUALITY IS MUST HAVEFIRST PREVIEWS

FOUNDATIONCOMMUNITY BOOSTERNOT CROWDFUNDING

The Means

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GAMIFICATION

The Means

FUNFUNFUN

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Impact on Dev Process

PROCESSSCHEDULE GAPS

GAME VISION

PRIORITY LIST

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CONCERNS

The Risks

NEGATIVE FORUMS

UNREASONABLE IDEAS

UNREWARDING

IRRATIONAL GDD

IRREGULAR FEEDBACK

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Where did it work for us?

POSITIVE &

CREATIVE

LIVE DEV

SELF

MODERATIO

NVIPS

SUCCESS

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NEWCOMERSBANDW

ITH

EXPANSION PACK

COM CHANNELS

Where did it not?

LESSONS

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TL;DR

TAKE AWAY TRANSPARENCY RULES

ITERATION ALSO RULES

DEV SCHEDULE GAPS

RESPECT THE PACT

FIND YOUR COMMUNITY

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THANK YOU