Statistically, the About page is the second-most visited page on a website, behind only the Home page. That fact brings with it great responsibility, but great opportunity as well.

While your blog and brand is about your reader, your About page allows you to share a bit about you, the author. Even though it’s “about you,” the About page should still be reader-focused, meaning it should be interesting and offer benefits to those who visit this page of your site.

This page is a great place to put your mission/value proposition statement, your

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bio, a good headshot of yourself, and even a story about your writing journey. Readers enjoy learning about their favorite authors.

You can also include your credentials (especially if you teach classes or offer services). Let readers know what they can expect by visiting your site, such as your blog schedule, topics you typically blog about, and how they can connect with you.

Other ideas for your About page: a welcome video, a “day in the life” video, a list of your popular posts, and an invitation to subscribe to your newsletter list/email community.

must-have #2:about you - the author

L E S S O N T W O

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about page essentials

2 - U N I Q U E I N F O

Readers love glimpsing into the lives of their favorite authors. Give them some interesting stuff here.

Tip: Include little-known-facts

1 - I N F O A B O U T Y O U

Include general information, a bio, headshot, contact information, etc., but make it interesting.

Tip: Tell a story

4 - A D D T H E U N U S U A L

Put some pizzazz in your About page. Let readers peek at a “day in your life” or share personal photos.

Tip: Use image galleries or a video

5 - U S E F U L L I N K S

Help readers find resources and offers to popular content, such as some of your most useful posts.

Tip: Include links to useful content

3 - B E N E F I T S

Share what readers can expect when they visit your site and how your content can benefit them.

Tip: List benefits of visiting your site

6 - C A L L T O A C T I O N

Invite readers to join your newsletter list and offer a free incentive to entice them to join.

Tip: Build your email list

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notes

E V E R R E A D S O M E O N E ’ S S T O R Y A N D

T H I N K , ‘ T H I S I S E X A C T LY W H A T I N E E D E D T O H E A R

T O D AY ’ ?Y O U R S T O R Y W I L L

D O T H A T F O R S O M E O N E E L S E .

– Author Unknown