8/9/2019 Lesson Plan Martketing Batch 5th Business Communication Dr Madhavi

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Units

Marketing Batch 5th Business Communication

Content

Methods Days TEST

Unit 1

Introduction to Business Communication for

Managers 1-4classes

Present Indian Business Scenario and businessCommunication

Lecture and Discussion, Guest LectureTEST 1

5MARKS

Business Communication Foundation Chapter 1 Use of Visuals in Communication 2 ,3Business Proposals What proposal Looks like?? Google Test 2

Unit 2 Effective Communication Development. Action Groups on Different selectedCommunication skills

4-8Class

Principles of Business Communication Chapter 4Visuals, Verbals, NVerbals, Listening

skills ( 4 MEM IN GROUP)8-9 5Activities

Print and Electronic Messages Chapter 5

Unit 3 Correspondence and Written Report Application 10-16 Class

Correspondence Application Chapter 6, 7, 8 9. Case study MethodCase on writingWell

Message Formats, Use of Positive and Neutral messages. Case study Method WEB CASE

Negative Messages and Persuasive Messages.

Business letters and Memo Develop Letter and Memo 1.FILE

Business Research and Report Writing Referring SIP Reports Library ( M + Pan) 2.FILE

3.FILE

Visual Support for Presentation

Unit 4 Oral and Nonverbal communication. 17 - 22 Class

Interpersonal Communication and Team Work Chapter13 Case Study MethodCase on

Communication Failure

Listening and Nonverbal Messages. Chapter 14

Oral and Visual Communication Essentials. Chapter 15

Unit 5 Part V: Employment Communication. Develop Resume 22-24 Class Emp Case 4.FILE

Job Search and Resume Job Search on Net FORMAT 5.FILEEmployment Communication and Interviewing. Interview Sessions

(BUS LT)6.FILE

7.

Eassy

8/9/2019 Lesson Plan Martketing Batch 5th Business Communication Dr Madhavi

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Evaluation Format for Business Communication Marketing 5th Batch

A) Individual Assignments 5 Marks

1. Use of visuals in presentations(Develop a PPT, 15-20 Slides) (any topic )

B) Contemporary Knowledge Quizzes- 10 Marks

1. Chapter 1(Business Communication Foundation Dr. Madhavi Pandya)

2. Chapter 2 (Multicultural & Global Communication-Pankaj)

C) Internal Viva - 15 Marks (Dr. Madhavi + Pankaj)3. Chapter 4 6 78 (Mohit and Pankaj ) 10 Marks

4. Chapter 13,14 & 155.

D) Minor Assignment to be filed - 10 Marks- (Dr. Madhavi + Pankaj )

1. Resume Formats (Hard Copy Only) (Chapter 16 & 17) 2

2. Business letters (Hand written) (Chapter 16 & 17) 2

3. Memo (Hand written) (Chapter 16 & 17) 2

4. Mind map of Principles of Business Communication 25. Mind map of Business Research 2

E) Class Discussion/ Class Participation/ Case Discussion 10 MarksF) Analysis of three cases to be filed (Hand written) page different cases

1. Case Lets Developed -1 (Communication Failure)2. Case Lets Developed -2 (Contract Acceptance by Company)

3. Case Lets Developed -3 (Employment Interview of RP Sinha)

Kindly maintain Individual Files