Lesson Plan HR Batch Business Communication Dr Madhavi
2
Units Marketing Batch 5th Business Communication Content Methods Days TEST Unit 1 Introduction to Business Communication for Managers 1-4classes Present Indian Business Scenario and business Communication Lecture and Discussion, Guest Lecture TEST 1 5 MARKS Business Communication Foundation Chapter 1 Use of Visuals in Communication 2 ,3 Multicultural Global Communication Chapter 2 ( Madhavi + Pankaj ) Test 2 Unit 2 Effective Communication Development. Action Groups on Different selected Communication skills 4-8Class Principles of Business Communication Chapter 4 Visuals, Verbal’s, NVerbal’s, Listening skills (6 MEM IN GROUP) 8-9 5Activities Print and Electro nic Messages Chapter 5 Unit 3 Cor res pondence and Writ ten Re por t Appl icat ion 10-16 Class Correspondence Application Chapter 6, 7, 8 9. Case study Method Case on writing Well Message Formats, Use of Positive and Neutral messages. Case study Method WEB CASE Negative Messages and Persuasive Messages. Business letters and Memo Develop Letter and Memo 1.FILE Business Research and Report Writing Referring SIP Reports Library ( M + Pan) 2.FILE Business Proposals What proposal Looks like?? Google 3.FILE Visual Support for Presentation Unit 4 Oral an d Nonve rbal co mmunica tion . Guest Lecture 17 - 22 Class Interpers onal Communicatio n and Te am Wor k Chap ter13 Case St udy Metho d Case on Communication Failure Listening and Nonverbal Messages. Chapter 14 Oral and Visual Communicati on Essentials. Chapter 15 Unit 5 Par t V: Emp loyment Communication . Develop Resume 22-24 Class Emp Case 4.FILE Job Search and Resume Job Search on Net FORMAT 5.FILE Emplo ymen t Co mmunic at io n and In ter vie wing . In ter vi ew Se ssio ns (BUS LT) 6.FILE 7. Eassy
Transcript of Lesson Plan HR Batch Business Communication Dr Madhavi
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Units
Marketing Batch 5th Business Communication
Content
Methods Days TEST
Unit 1
Introduction to Business Communication for
Managers 1-4classes
Present Indian Business Scenario and businessCommunication
Lecture and Discussion, Guest LectureTEST 1
5MARKS
Business Communication Foundation Chapter 1 Use of Visuals in Communication 2 ,3Multicultural Global Communication Chapter 2 ( Madhavi + Pankaj ) Test 2
Unit 2 Effective Communication Development. Action Groups on Different selectedCommunication skills
4-8Class
Principles of Business Communication Chapter 4Visuals, Verbal’s, NVerbal’s, Listening
skills (6 MEM IN GROUP)8-9 5Activities
Print and Electronic Messages Chapter 5
Unit 3 Correspondence and Written Report Application 10-16 Class
Correspondence Application Chapter 6, 7, 8 9. Case study MethodCase on writingWell
Message Formats, Use of Positive and Neutral messages. Case study Method WEB CASE
Negative Messages and Persuasive Messages.
Business letters and Memo Develop Letter and Memo 1.FILE
Business Research and Report Writing Referring SIP Reports Library ( M + Pan) 2.FILE
Business Proposals What proposal Looks like?? Google 3.FILE
Visual Support for Presentation
Unit 4 Oral and Nonverbal communication. Guest Lecture 17 - 22 Class
Interpersonal Communication and Team Work Chapter13 Case Study MethodCase on
Communication Failure
Listening and Nonverbal Messages. Chapter 14
Oral and Visual Communication Essentials. Chapter 15
Unit 5 Part V: Employment Communication. Develop Resume 22-24 Class Emp Case 4.FILE
Job Search and Resume Job Search on Net FORMAT 5.FILEEmployment Communication and Interviewing. Interview Sessions
(BUS LT)6.FILE
7.
Eassy
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Evaluation Format for Business Communication Marketing 5th Batch
A) Individual Assignments – 5 Marks
1. Use of visuals in presentations(Develop a PPT, 15-20 Slides) (any topic )
B) Contemporary Knowledge Quizzes- 10 Marks
1. Chapter 1(Business Communication Foundation – Dr. Madhavi Pandya)
2. Chapter 2 (Multicultural & Global Communication-Pankaj)
C) Internal Viva - 15 Marks (Dr. Madhavi + Pankaj)3. Chapter 4 6 78 (Mohit and Pankaj ) 10 Marks
4. Chapter 13,14 & 155.
D) Minor Assignment to be filed - 10 Marks- (Dr. Madhavi + Pankaj )
1. Resume Formats (Hard Copy Only) (Chapter 16 & 17) 2
2. Business letters (Hand written) (Chapter 16 & 17) 2
3. Memo (Hand written) (Chapter 16 & 17) 2
4. Mind map of Principles of Business Communication 25. Mind map of Business Research 2
E) Class Discussion/ Class Participation/ Case Discussion – 10 MarksF) Analysis of three cases to be filed (Hand written) ½ page different cases
1. Case Lets Developed -1 (Communication Failure)2. Case Lets Developed -2 (Contract Acceptance by Company)
3. Case Lets Developed -3 (Employment Interview of RP Sinha)
Kindly maintain Individual Files
