Lesson 7
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Transcript of Lesson 7
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Lesson 7
E-INNOVATION
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What is a Small Business Entrepreneur?
Entrepreneur n. a right brained business man or woman of positive disposition who
attempts to make profit from opportunities
by risk, initiative and guidance from 2-small-business.com
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SESSION OBJECTIVES
INNOVATION PRIORITIES STRATEGIC FOCUS NPD MANAGEMENT MANAGING COMPLEX INNOVATION BUYER ADOPTION BEHAVIOUR
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FIGURE 7:1 AN INNOVATION E-COMMERCE OPTIONS MATRIX
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FIGURE 7:2 EXAMPLES OF E-COMMERCE INNOVATION OPTIONS
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FIGURE 7:3 AN E-COMMERCE PRODUCT/MARKET INNOVATION MATRIX
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MAJOR AREA OF INNOVATION IS INTERNET DELIVERY OTHER THAN BY PC
CONVERGENT TECHNOLOGIES IN I.T. AND TELECOMS
NEXT GENERATION MOBILE TELEPHONES
MANUFACTURERS (NOKIA) AND TELECOMS PROVIDERS (BT CELLNET) RACING TO SUCCEED
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FIGURE 7:5 ALTERNATIVE E-COMMERCE STRATEGIC POSITIONING OPTIONS
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KEY SUCCESS FACTORS:– PRODUCT SUPERIORITY
– ECONOMIC VALUE
– TECHNOLOGICAL CAPABILITY
– FAMILIARITY TO FIRMS
– MARKET OPPORTUNITY
– COMPETITIVE SITUATION
– WELL DEFINED OPPORTUNITY
– WELL DEFINED PROJECT
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FIGURE 7:6 LINEAR INNOVATION MANAGEMENT MODELS
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COMPLEX INNOVATION
PROBLEM OF LINKING TOGETHER DATABASES AND ACHIEVING REAL TIME DATA INTERCHANGE
DIVERSITY OF TECHNOLOGY INVOLVED BOWONDER AND MIYAKE JAPANESE MODEL OF:
– CLEAR PURPOSE OF TECHNOLOGIES– INTERFIRM COLLABORATION– MULTIPLE TECHNOLOGIES TO AVOID SINGLE
TECHNOLOGY RELIANCE– CONCURRENT ENGINEERING– ORGANISATION LEARNING– CONTINUOS TECHNOLOGICAL INNOVATION
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ADOPTION
ROGERS MODEL OF DIFFERENT BEHAVIOURS:– INNOVATORS– EARLY ADOPTERS– EARLY MAJORITY– LATE MAJORITY– LAGGARDS
MOORE PROPOSES A “CHASM” BETWEEN GROUPS FOR HIGH-TEC PRODUCTS
NEED DIFFERENT STRATEGIES TO GENERATE SALES IN DIFFERENT GROUPS
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FIGURE 7:7 A HIGH-TECH CUSTOMER ADOPTION MODEL
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FIRST BUYERS ARE USUALLY “TECHIES” WHO WANT LATEST TECHNOLOGY
NEXT GROUP WILLING TO TAKE REAL RISK IF MAJOR NEW BENEFIT AVAILABLE (E.G. LOTUS NOTES)
EARLY MAJORITY WANT PROVEN BENEFITS (E.G. ORACLE DATABASES)
LATE MAJORITY WORRY ABOUT PROVEN BENEFITS AND PRICE
LAGGARDS USUALLY MOTIVATED BY PRICE
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