lesson 2

Strumenti del progetto/ lezione 2/ 10/03/2009

March edition of Domus magazine

Strumenti del progetto/ lezione 2/10/03/2009

Process is important. It gives us structure.

Every time we create, we follow a process.

We have an idea..we write it down..we elaborate on the idea..we visualize the idea..we flesh it out...we reflect...we decide the best way to produce the idea.

Collaboration is a key part of the creative process.

The design industry is built on relationships:

designer clientdesigner supplierdesigner designer


La Nostra Mantra..

1 idea2 treatment3 moodboard/storyboard4 production plan5 shoot6 edit7 post-production


The Man With The Golden Arm, 1955SAUL BASS


Catch Me If You Can / Prova a Prendermi, Dir. Spielberg, 2002


http://www.ljudbilden.com/

STOP- MOTION


http://www.nanikawa.com/

Strumenti del progetto/ lezione 2/ tipi di progetto3/11/2008

apictureisworth

athousandwords.

10/03/2009

Strumenti del progetto/ lezione 2/ tipi di progetto3/11/2008Strumenti del progetto/ lezione 2/ 10/03/2009

MOODBOARD/

A moodboard is a collection of elements up to create the look & feel of a project.

Photos and textures that suggest a theme or mood, color and color harmonies that relate to the theme.

Strumenti del progetto/ lezione 210/03/2009

MOODBOARD/

This can be followed by research on fabric and materials and finally a series of results that show the design development.

Sometimes, potential employers are more interested in looking at a moodboard than a finished presentation as it tells them how a candidate processes information.


MOODBOARD/

A collection of colors and shapes either digital or made of paper, card and fabric which evokes an emotional response.It can be used as a frame of reference during the design phase of a certain subject, for example:

INTERFACE DESIGNBRAND DESIGNENVIRONMENT DESIGNPRODUCT DESIGNGRAPHIC DESIGNFASHION DESIGNMOVIE DESIGNARCHITECTUREMARKETING...


MOODBOARD/

Mood boards are often used by the graphical industry to enable a person to visually illustrate the direction of style which they are following.

Mood Boards can also be used to visually explain a certain style of writing, or an imaginary setting for a storyline.

Mood boards are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall 'feel' (or 'flow') that a designer is trying to achieve.


MOODBOARD/

It is made of:

IMAGES/GRAPHICS/TEXTES/VIDEOS/SOUNDS/FABRICS & MATERIALS/


MOODBOARD/

IMAGES/

DESCRIPTIVEEVOCATIVEDETAILS & PARTICULARS


MOODBOARD/IMAGES/DESCRIPTIVE


MOODBOARD/IMAGES/EVOCATIVE


MOODBOARD/IMAGES/DETAILS & PARTICULARS


MOODBOARD/

GRAPHICS/

COLOR SWATCHESPATTERNSSHAPES

MOODBOARD/GRAPHICS/COLOR SWATCHES

MOODBOARD/GRAPHICS/ PATTERNS&SKINS

MOODBOARD/

FABRICS&MATERIALS/

TEXTILESMETALSWOODSCERAMICSPLASTICSWHATEVER PHYSICAL MATTER

MOODBOARD/FABRICS&MATERIALS/


STORYBOARD/

Initially Storyboards were a series of illustrations displayed in sequence for the purpose of pre-visualizing an animated or live-action film.

They still maintain their role of preparatory designs in the movie industry, and today they are also used by industry for planning ad campaigns, commercials, a project or other projects intended to convince or compel to action


STORYBOARD/One advantage of using storyboards is that it allows (in film and design) the user to toy with changes in the storyline or in theperception of a project to evoke stronger reaction or interest. Flashbacks, for instance, are often the result of sorting storyboards out of chronological order to help build suspense and interest.


STORYBOARD/Storyboards are used to brainstorm and capture all the ideas before taking action. The process of visual thinking and planning allows people to create an itinerary inside a project.

It gives instructions on how to use a space, how to look at one product, how to manage a fashion collection, how to perceive a message, how to


STORYBOARD/SAMPLES


http://www.hulger.com

analoguevs.

digital


http://vimeo.com/3365942


Prova in itinere n.1Lemozione. Emozionarsi leggendo un testo.

Io devo sentire quello che sto disegnando, e magari devo soffrirlo. Accade quindi che se sono allegro, se non ho motivi per non stare sereno, la cosa che mi viene pi facile emozionarmi sulle cose che mi fanno star male. (Andrea Pazienza)

Riferimenti testo M.Mazzantini, N. Ammanniti, A.Pazienza


Prova in itinere n.1Lemozione. Emozionarsi guardando una immagine.


Prova in itinere n.1

Ricostruire attingendo dai testi di Niccol Ammaniti, Margaret Mazzantini, Andrea Pazienza una narrativa audio visiva che ricomponga lemozione che la frase o il brano vi suscita.

Obiettivi: utilizzare il vocabolario audio e video come se fossero parole, lasciando libero il campo di immaginazione del fruitore e rendendo lo testo tessuto emotivo del brano che vi emozione (pu essere anche una frase)

Strumenti: audio (fornito dal corpo docente), video/ sono ammesse sequenze di foto prodotte da voi o disegni, video prodotti da voi o presi dallarchivio suggerito dal corpo docente, testo: non va usato come testo narrativo ma solo nel suo corpo grafico e il peso che occupa con il resto della composizione non deve suggerire in alcun modo la frase iniziale nella sua valenza testuale.

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7a picture is wortha thousandwords.Slide Number 9MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/MOODBOARD/STORYBOARD/STORYBOARD/STORYBOARD/STORYBOARD/SAMPLESSlide Number 50Slide Number 51Slide Number 52Slide Number 53Slide Number 54Slide Number 55Slide Number 56Slide Number 57Slide Number 58Slide Number 59Slide Number 60

lesson 2

Documents

Transcript of lesson 2