Less is More: Life, Content, Home Pages
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Transcript of Less is More: Life, Content, Home Pages
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LessisMoreLife, work and content#pcn14less @ContentRocks
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Feel overwhelmed?
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Pick 2 or 3. Period.
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DePalma before
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Top of homepage
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DePalma now
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FoxyCart before
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FoxyCart After
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Results – Broad Overview
Original v. ReVamp
• Higher sign-ups (free)• WAY higher signups (paid)• WAY higher video views (with less
prominence)• WAY higher motivation to sign up and use the
system (with identical views of pricing page)
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More posts, less work.
• 1 post = 1 main idea• Break a great story into 2 parts• Does post try to do too much?
Break off secondary idea into its own post.
• Whip up related post – quotes, stats, lists.
• Switch with friends/colleagues• Curate: Post blog with short
summaries of best 3 things you read that week with links and photo
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Classic ‘List’ Blog
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Tweet each item separately with link
• #Content #Strategy and gardening: Both need solid foundation: (64 characters w/o link)
• Planning wins over random in #content #creation and growing vegetables: (72 characters w/o link)
• Without weeding, water and compost, a garden won’t flourish. Same for content. (81 characters w/o link)
• How are content marketing and gardening alike? Some seeds and plants take off. Others don’t. Experiment. (106)
• A good garden receives dedicated, daily attention. So should #strategy. (70 characters w/o link)
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Turn a few into an Infographic - buffer
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Repurpose into quote images
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Twitter trim-down
Don’t Use:• are, is, this, there, that• ing verbs• I, we, they• currently
Use:• active verbs• numerals• abbreviations
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Infographic Programs
• Canva https://www.canva.com • Visualize http://vizualize.me• Easel.ly http://www.easel.ly• Piktochart http://piktochart.com• Infogr.am http://infogr.am• Visual.ly http://visual.ly• Venngage https://venngage.com
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Free stock photo sources
• Little Visuals• Superfamous• Gratisography• Compfight• SplitShire• IM Free• Photo Pin
• New Old Stock• Unsplash• Picjumbo• Refe Free Photos• Pixabay• Death to the Stock Photo• Function Free Photos
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What can you do without?
Pamela Coyle
@ContentRocks
content-connects.com
615 Main Street, Suite 104B, Nashville 37067