B R A N D B I O G R A P H Y

VISIT OUR WEBSITE:www.lespetitsjoueurs.com

BIOGRAPHY AND BRAND PHILOSOPHY Mariasole Cecchi was born in Florence, in the Tuscan region, 26 years ago. A bold woman, no doubt about it.When she turned 19, after dropping out of Law School and traveling aroung the world, she decided it was time to look for new inspirational ideas. She wanted to create her own path. She landed in Paris, without knowing a single word in French, and started taking communication and language courses: she learned French and English at the American University. She also worked for two years as a clerk at a handbag store, where she got the chance to improve her language skills as well.One fine day, Mariasole saw a very worn out leather handbag lost in her closet and decided to customize it. She also found some Lego pieces and glued them to the bag. She worn her unique creation to a party and it was an instant hit among her friends. People wanted to take pictures and everyone asked where she had bought the bag. After her first successful experience, she got all the handbags she owned and worked on new designs to show and sell them to her friends. Her exclusive handmade designs were highly in demand, when her boyfriend decided to move to Brazil. “I thought: I´m going to start a business there”. She quit her job in Paris and moved back to Florence, a city famous for its high-quality leather.Mariasole has always been into fashion - her mother used to own a multibrand store in Florence and Sole would always go shopping with her. It all helped her learn a lot about the quality of the products and make the best choices for the creation of her own accessories.She visited many factories until she found found exactly what she was looking for. All metal components were hand-cut and the Lego blocks, after being carefully analyzed, started being glued to the inside of the bags. Everything done in a more professional way, with high-quality finishes. She produced 600 bags, named her brand Les Petits Joueurs and came to Brazil. “It was all new to me. The job, the country. I had to introduce my products in the Brazilian market. My first client

was (world-famous boutique) Daslu”.

PRODUCTION LINEThat was in 2010. Three years later, Mariasole is still divided between the two countries. And all her collections are still handmade. Her staff includes ten people just to assemble all the Lego parts. Nowadays, she orders directly from the LEGO manufacturer, that produces exclusive pieces according to the sizes she needs. The bags used to be made in Italy, but from this new collection on, everything will be made here in Brazil, because she was able to find great materials in the country.

COLLECTIONSWhen she decided to launch her brand, Mariasole had just one thing in mind: her designs had to be exclusive, colorful and totally wearable. “My creations are a mix of everything I´ve ever seen, everything that has ever inspired me. I put it all together and turned it into something modern, versatile and easy to wear”, she explains.Les Petits Joueurs new collection is inspired by bold women, and their different styles. The “Alex”, for example is a homage to her mother. This model has the perfect size for those women who look for a practical, yet sophisticated handbag.Janis takes inspiration from Janis Joplin and her rocker attitude: the clutch features a chain strap and has become one of the brand´s classic models. Grace, an acrylic clutch with metal snap closure and unique Lego pieces, is inspired by Grace Jones´s boldness and style.Besides the handbags, this new collection also features Mariasole´s exclusive necklaces, made with Lego bricks as well, in different colors such as red, white, blue, yellow, green, gray, orange, beige and black.All handbag and clutch models feature unique details and come in many different colors. In addition to the new collection, the brand is launching a virtual showroom, where the clients can choose exactly what models they want to have in their stores, according to their local market and targets.The showroom enables clients to select from a wide range of colors, hardware options (golden, silver or gray) and materials, like leather or suede. The showroom is available exclusively for store owners.

CONTACTS

For general inquires:contact@lpjparis.com+39055610190

For press inquirescmoreira@monicamendes.com.br+55 11 96633 6096

For sales inquiressales@lpjparis.com

SOCIAL

fb: les petits joueurs / twitter: lpjparis /tumblr: http://lespetitsjoueurs.tumblr.com/instagram: @mariasole_cecchi #lpjlovers

PRESS

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L’OFFICIEL

Pag.5- 2 foto con modella in cima con copertina l’officiel, e sotto da dove sono state tolte le altre due imma-gini inserire le due foto articolo glamour CIAO BELLA con copertina in basso a sinistra della pagina CIAO BELLA.

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CONTACTS

For general inquires:

contact@lpjparis.com

+39055610190

For press inquires

cmoreira@monicamendes.com.br

+55 11 96633 6096

For sales inquires

sales@lpjparis.com

VISIT OUR WEBSITE:www.LPJPARIS.com