LEONARDO TRANSFER OF INNOVATION PROJECT

MEDIA TECH: The future of media industry using innovative

technologies

No. LLP-LdV-ToI-11-CY-1671107

Kick-off meeting: 3-4/11/2011Nicosia, Cyprus

Stella Ioannidou, Sigma TV

Basic information of the project

• Applicant coordinator/leader: Sigma Radio TV Public Ltd

Project coordinator: Mr. Antonis Karatzias, HR Manager

• Funding was approved by the National Agency of LLP Cyprus

• Total funding of the project: 243,952 EUR

• Total project cost: 348.501 EUR

General Introduction to the MEDIA TECH project

• Reason of the project

• Main aim of the project

General Introduction to the MEDIA TECH project

• Develop a complete training package theoretical applications, practical guidelines, case studies

• Innovation transferred will be adapted to the specific needs of the project partners

• Innovative training material will be adapted

will be adapted in English translated in the native languages (Greek, Spanish, Italian)

• Consortium SIGMA, ATC, GSI, IFI, EA MEDIA SOLUTION

Methodological / didactic approaches

• Training methodologies / Self training (teachers' documentation, case histories, examples)

• E-learning course (web-based training)

• Information exchange (exchange practical information)

• Newsletters (electronic format)

Necessity of the project

• Economic downturn

• Survey on information and communication technologies

RESULT 80% of 16 to 24 year old in the EU27 posted messages to chat sites, blogs and social networking. In the 25 to 54 age group, the equivalent figures were 42% in the EU27, while they dropped to 18% for the 55 to 74 age bracket.

General objectives of the program

• Support participants in training

• Support improvements in quality and innovation in vocational education and training systems

• Enhance the attractiveness of vocational education and training

Specific objectives of the program

• Improve the quality and increase the volume of mobility throughout Europe

• Improve the quality and increase the volume of co-operation between institutions or organisations

• Facilitate the development of innovative practices in the field of vocational education and training

• Improve the transparency and recognition of qualifications and competences

• Encourage the learning of modern foreign languages

Specific project objectives

• Assist European media companies to face and embrace the constant advancements

• Develop the necessary new skills• Achieve common objective

• higher quality of productions and services • Identify target audiences• Development of media planning• Networking• Assist media people performing their tasks

efficiently

TYPES OF PARTNERS

• The innovation adopting countries (Cyprus, Spain, Italy and Greece)

• The project coordinator/applicant (Sigma)

• Transferring Organization (Ea Media Solution)

TYPE OF TRANSFER

• Sectoral Perspective

• Geographical Perspective

• Other Perspective

Innovating training material

• Innovative material developed (by P1)

• Training activity will be based on the integration of different teaching methods and practices

• The selection of the training subjects (by all partners)

Transferred existing material

• Changed landscape: Media provider Vs Media engaged with audiences.

• Discovering the heart of your media brand• Identifying your target audiences and ways to reach

them.• Identifying the different platforms of TV, mobile, web• Social Media alongside traditional Media • Best Practices of media planning for maximum

exposure• UGC (User Generated Content)• Monitoring effectiveness and reach via SEO and other

analytics

Transferred existing material

• Allowing your practical creativity to flourish• Planning of a story/product/event: Building

audience engagement and interactivity• Rules of practice and procedures for writing,

filming and recording• Presenting and interviewing techniques• Convergence: delivering across different platforms • Adapting content to different platforms (web vs

print, audio vs TV)• Copyright issues• Crisis Media Management: Protecting your

reputation

Indicators for impact on target groups

• Increase knowledge and skills of participants

120 people will be trained

• 80% of all participants are expected to make practical use of their knowledge and skills

• E-learning training course will be offered After the completion of MEDIA TECH

Indicators for impact on geographical

• Develop the necessary skills and knowledge

• Increase of cooperation among EU media companies