Len Rainford TFBC

Len Rainford The Franchise Specialist

Rudyard Kipling

"I Keep Six Honest Serving Men ..." I KEEP six honest serving-men(They taught me all I knew);Their names are What and Why and When And How and Where and Who.

“Join the club with a vision for the future of franchising”

WHAT is Franchising ?

Wikipedia “Franchising is the practice of the right to use a firm's business model

and brand for a prescribed period of time”.Oxford English Dictionary Definition

“Formal permission given by a company to somebody who wants to sell its goods or services in a particular area”.

• History• Licensing• Statistics• Types

BFA“The granting of a licence by a franchisor to a franchisee, entitling the franchisee to trade under the name of the franchisor with ongoing assistance on a pre-determined basis”. This is generally known as Business Format Franchising.

PUBS – 18th Century

Singer Sewing machines 1860’s

General Motors early 1900’s


Business Format Franchising 1950’s and 1960’s

Coca- Cola / Pepsi

McDonalds

Wimpy


British Franchise Association formed in1977

Founder Members• Budget Rent a Car• Dyno-Rod• Holiday Inns• Kentucky Fried Chicken• Prontaprint• ServiceMaster• Wimpy• Ziebart GB“Join the club with a vision for the future of franchising”

BFA / Nat West Survey published January 2014

• 930 Franchise systems in UK – an increase of 11% since 2008• 4 in 5 systems in UK now UK owned • 1 in 4 export their business model abroad• 39,000 franchised units• 22,400 franchisees (1in 4 run multiple units)• 561,000 employees• 80 Sectors• £13.7 billion contribution to the economy – 20% Growth in 5years• 92% at least marginally profitable• 49% quite or very profitable“Join the club with a vision for the future of franchising”

The Future


WHY ?

Benefits:• Lower cost – Growth is funded by the money franchisees introduce.• Speed of growth – not limited by your capital.• Motivated people with entrepreneurial flare.• In tune with the local market.• Increased revenue and profits.• Increased capital value of the business.• Return on Investment – the growth in value can represent a big return for a relatively low cost.“Join the club with a vision for the future of franchising”

When?

When you have answered 5 questions with a Yes

HOW ?

• Seek advice• Progress in stages• Do your research• Recruit the right people• Have systems & processes in place• Join the The Franchise “Your Business” Club

WHERE ?

70 Countries33 have legal regulationsUSA, Australia & China the biggest


WHO ?

• If you answered YES to the 5 questions• If you are motivated by success• If you are prepared for a new experience


Summary• Franchising is a tried and trusted format.• The future of franchising looks good. • Be prepared for a different experience.


Any Questions?


9 Month Programme includes Free reports and 1-1 phone calls.Your 9 month programme is designed to guide you through the process of franchising your

business using tried and trusted methods. Throughout the programme you will meet industry experts who will share with you invaluable knowledge and experience. Each month will include -:

• Main Topic• Talks from industry experts• Interactive workshop• Open forum• Buffet lunch and networking

7 Step Strategy for franchising success is a proven process covering all the elements of a business format franchise.

• Model & Structure• Legal Aspects• Franchise Sales and Recruitment• Training and Support• Operations• Sales and Marketing• Exit Strategies

7 Point Guarantee We guarantee the following:

• Confidentiality• Honest Assessment• Franchise Education• Personal Approach• Proven System• Results• Success

Why join The Franchise “Your Business” Club ?

• Learn all about franchising from industry professionals for a relatively low cost.• Make new contacts with like-minded business people.• Gain new insights and invaluable advice to strengthen your brand.• Address any concerns that you have about franchising.• 7 step strategy for success.• Spend half a day working on your business not in it.

Benefits• Help you to understand the key considerations in developing a successful franchise operation. • Help you to understand how to evaluate your options.• Help you to decide if franchising is for you.• Sound professional advice.• Strengthen your brand.• Strengthen your bottom line.• Grow your business quicker.• Build the capital value of your business.• Learn how to grow your business into a national brand.

Any Questions?


Len Rainford TFBC

Business

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