Making Lemonade out of Lemons: Squeezing utility from a proof-of-work experiment
Lemonade out of Lemons: Design increases your data’s value to your users
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Transcript of Lemonade out of Lemons: Design increases your data’s value to your users
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www.designforcontext.com
Duane Degler @ddegler [email protected] Jasmin Phua @jasphua [email protected]
SemTech East • Washington DC • 1 December 2011
LEMONADE OUT OF LEMONS Design increases your data’s value to your users
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duane degler
@ddegler
can't this be easier to do?
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jasmin phua
@jasphua
2002
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Raw ingredient
= Data
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© J. Phua & D.Degler • Design for Context • 1 December 2011
Value of your data USER GOAL Why am I here?
USER EXPERIENCE What do you know about the user? What are they interacting with?
design with intent
before during after
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design perspective
User Experience Mental model Expectations
Goals Motivation Triggers
Situation Familiarity Urgency Specificity Completeness Complexity Preferences
How does the design align with your goals?
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Father's Day 2011
Context-sensitive
X Relevance
Proactive behavior
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what went wrong? invasion!
“Is Gmail really nagging its users about such a personal topic”
"..recently lost my dad...incredibly mocking"
"I don't have a father, and I don't appreciate being reminded"
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presumptuous design Did users know that it was Father's Day? Very likely
EXPECTATIONS
PRESUMPTIONS vs
insensitive mocking nagging
don't appreciate
“ „
what if it was only on the calendar?
design with intent
» Location / context in system
» No user control
» Perspective: "reminder"
» Action: "Call..."
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people are complex
...and have complex needs
Users
Goals
Situation
?
» User Experience • Relevant • Integrated • Illuminating • Personal • Social • Mobile • Location-aware • Situated • Temporal • Multi-modal
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INTERACTING WITH DATA
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How do users interact with your data?
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CONSUMER
COLLABORATOR
CURATOR
CREATOR
» Why is the user here? » What are they interacting with? » How much do you need to
know about the user? » How does this align with your
goals?
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CONSUMER CONSUME :: Looking for answers, suggestions, resources, diversion
DESIGN GOALS
HOW TO HELP THE USER?
» Reduce noise » Increase signal » Supporting progress
» Bite-size chunks – structure and granularity » Provide control » Make it accessible and frictionless » Create opportunities to capture users'
perspectives and interests
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Data consumer :: granularity and structure
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Data consumer :: granularity and structure
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design for bite-sized chunks
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Data consumer :: relationships
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Data consumer :: context, expectations, support
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wow! Is attending meetups your full-time job?
X not MY meetups
what's mine? which one am I attending? why are these showing up?
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Data consumer :: context, expectations, support
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A third party (meetup organizer) has become intermediary for YOUR context
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Data consumer :: context, expectations, support
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design for control
Less like this
More like this
I don't want suggestions for this
Quantified Self » see related interest topics
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Data Consumer to Data Curator
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perception of value & relevance
CONSUME CURATE
frictionless
feedback
added value
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Data consumer :: low friction interaction
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design for availability and access
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Moving from consuming to curating
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User-surfaced perspectives of your content
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CURATE :: Refining, supplementing, adding value, offering perspectives, helping out
DESIGN GOALS
HOW TO HELP THE USER?
» Lighter weight data entry responsibilities and engagement
» User engagement adds value without pre-requisite knowledge or experience
» Support the users' understanding beyond creation needs
» Enable users to surface relationships » Embedding opportunities into the consumer
interface meaningfully
CURATOR
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Data curation :: enable surfacing of relationships
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design to manage risk
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Data curation :: embedding opportunities
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design for serendipity
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Data Curator to Data Creator
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CURATE produce a complete whole
CREATE
structure
supplement
investment
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CREATE :: Express or produce something that creates a complete whole
DESIGN GOALS
HOW TO HELP THE USER?
» All the capabilities and resources to produce a finished product should be at hand
» If structure is important, then structure should be supported
» Reduce redundancy in user interactions via accelerators
» Anticipate capabilities and resources needed » Provide structure where encouraged and
appropriate
CREATOR
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Moving from curation to creation
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How do you support
the curate-to-create transition?
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Data creation :: assembling content » curatorial perspective
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Data creator :: anticipate capabilities
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extend composition to support narrative structures
provide smart metadata opportunities
bring relevance and context from your content environment
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Data creator :: relationships from your content environment
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searches are brute force ways to assemble and tune content
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Data creator :: smart metadata opportunities
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Data creator :: support narrative structures
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Comparison
„ Quote
“ Montage
Procedural / Sequential
1. 2. 3.
Rating and Review
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Data Creation & Curation to Data Collaboration
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CONSUME
COLLABORATE
CURATE CREATE
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COLLABORATE :: Working with others towards a shared experience, community, or vision
DESIGN GOALS
HOW TO HELP THE USER?
» Make information available in a consumable manner
» Support human agent dialogues; online-offline
» Transparency » Increase exposure and awareness of context » Support articulation of differing perspectives
COLLABORATOR
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Data Collaboration: applied context
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design for transparency and awareness
filter bubble issue
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Data Collaboration: applied context
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I want seafood pasta
As long as there are vegetarian options
Coffee, must have good coffee
that place on Via dei Mille near Piazza Amedeo
Let's find a place where we can sit outside