LEISURE GETAWAYS INCORPORATED

On the Importance of Mystique in Selling

Leisure Getaways Incorporated does its best to take

care of all client experiences that are related to

vacation shares.

Part of the value of what some people or companies

sell often lies in how time-consuming or difficult it is to

replicate what they do. McDonalds has its special

sauces. KFC has a secret recipe.

Coca-Cola has a formula that no one can replicate.

These attributes create interest and an aura of secrecy

in otherwise commonplace products.

People would not pay for a magic performance if they

knew the secrets to the illusions.

Remove the secrecy and there is nothing left.

This is true about many other things in life, too. This

is why when it comes to sales and marketing, it is

important to invent something that is unique about

the business and what it does.

Oftentimes these unique characteristics can be based

on customers’ demands and requirements.

For example, Domino’s Pizza grew up from a small

pizza restaurant created by two brothers to a global

empire because it promised its customers “Fresh,

Hot Pizza Delivered in Thirty Minutes or Less,

Guaranteed.”

Domino’s introduced the guarantee because it

knew that its customers cared about the speed of

delivery more than they cared about the taste or

the recipe.

To Dominos’ customers, pizza delivery that was on

time, every single time felt like a magic experience

that you want to replicate in your business, too.

Another way to approach the subject of having

something unique is to create your own

terminology for what you do.

This is something that a lot of cosmetic companies

are very successful with, especially when it comes

to the names of their treatments and products.

“There is a secret here” is one of the most powerful

marketing statements. It doesn’t matter what

business you are in.

You can always find ways to make the experience of

buying from you unique and pleasant.

This is a big part of why companies such as

Leisure Getaways Incorporated stay in business for a

long time and are successful at what they do.