LEISURE GETAWAYS INCORPORATED

On the Importance of Listening in Selling

Companies like Leisure Getaways Incorporated take

pride in having happy customers and using sales

strategies in ethical ways with the goal of helping their

clients.

When it comes to selling, a lot of people think that

selling is all about talking and pushing a product or

service on a customer. While aggressive and pushy

sales techniques do exist, they can’t help a business

build a following of loyal customers.

Even if a prospect buys a good product or service

from an aggressive sale, the negative experience

about the sale itself will often be stronger than the

positive experience about the product or service.

The word of mouth about it will be most likely

negative, too.

Great sales people who can sell to the same people

over and over again know that they can’t

aggressively push. Good selling is at least as much

about listening as it is about talking.

Listening during selling is not as easy as it may

sound. Some major corporations invest significant

amounts of money into training their employees

how to listen and how to communicate.

People often don’t listen because they are

preoccupied with their own thoughts, are tired, are

too much in a hurry, or are simply incapable of

focusing their attention.

Listening in selling needs to have a purpose. This

purpose is to collect important and useful data about

the customer, his or her wants, needs, desires, and

problems.

After talking to a prospect, a successful sales person

can tell a lot about this prospect’s fears, feelings, and

values. This makes selling easy. All the sales person

needs to do is find a product or a service that fulfills

the customer’s needs best.

That’s how companies, such as

Leisure Getaways Incorporated, operate and this is

why they have so many satisfied clients.